Smart Berries Pty Ltd
Smart Berries Pty Ltd is a privately held Australian grower and marketer of premium blueberries and raspberries, operating farms across multiple Australian states and New Zealand to supply year-round fresh berries to supermarket chains and independent grocers in Australia.
- Company typePrivate
- Founded-
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Smart Berries Pty Ltd does
Smart Berries Pty Ltd is a privately held Australian grower, packer, and marketer of premium fresh berries headquartered in Homebush West, NSW, with documented farming operations across New South Wales, Queensland (Mundubbera), Tasmania, and New Zealand. The company produces blueberries and raspberries under its core Smart Berries retail brand and operates two wholesale sub-brands, Betty Blues (blueberries) and Ruby Reds (raspberries), serving Australian supermarket chains and independent grocers across Sydney, Brisbane, and Melbourne, with an export enquiry channel for international markets. Variety development is conducted through a hand cross-pollination breeding program targeting taste, colour, texture, and size without genetic modification, with blackberries positioned as a forthcoming product line.
The company's production technology is conventional agriculture augmented with capital infrastructure: protective netting to create microclimates and shield crops from hail and birds, bee hives for natural pollination, and biological pest controls replacing pesticides. Food safety certification to international standards supports retailer and export requirements. The combined multi-state and trans-Tasman farm footprint is the structural basis for a 12-month supply proposition to Australian customers.
The business model is straightforward fresh-produce sales: perishable volume-based revenue from one-time product sales to two channels — supermarket chains under the Smart Berries brand and independent grocers under the Betty Blues and Ruby Reds wholesale brands. Pricing is not publicly disclosed; trade terms are managed via PDF documents covering fixed and formula price arrangements with merchant customers. The company employs 23 people, has no disclosed funding or institutional backing, and operates as a privately held, founder/family-style agricultural business.
Smart Berries Pty Ltd firmographics
Firmographics- Name
- Smart Berries Pty Ltd
- Legal name
- Smart Berries Pty Ltd
- Website
- https://smartberries.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smart Berries Pty Ltd is a privately held Australian grower and marketer of premium blueberries and raspberries, operating farms across multiple Australian states and New Zealand to supply year-round fresh berries to supermarket chains and independent grocers in Australia.
- Ownership category
- akta.pro rank
Smart Berries Pty Ltd industry classification
Industry- Product category
- Fresh Berry Production
- NAICS
- Berry (except Strawberry) Farming (111334), Noncitrus Fruit and Tree Nut Farming (11133)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)
- akta.pro secondary industries
- Fresh Fruit Wholesale (AFAIACAA), Berry Sorting & Packing Facilities (AFAOAGAD)
Keywords
Where Smart Berries Pty Ltd is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Smart Berries Pty Ltd business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fresh Berry Sales - Retail: Smart Berries sells fresh blueberries, raspberries, and blackberries under the Smart Berries brand to supermarket stores across Australia. Also sells premium raspberries under the Smart Berries brand in supermarkets. This is a perishable product revenue stream based on volume of produce sold.
- Fresh Berry Sales - Wholesale: Wholesale brands Betty Blues (blueberries) and Ruby Reds (raspberries) sold to leading grocers across Sydney, Brisbane, and Melbourne. Products picked at peak ripeness for high quality berries.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Smart Berries Pty Ltd product offering
Product offeringCore offering
Smart Berries is a grower, packer, and marketer of premium fresh blueberries, raspberries, and blackberries sold across Australia under multiple brands. The company operates its own farms across multiple Australian states and New Zealand to deliver year-round berry supply to supermarkets, independent grocers, and export customers, using natural cross-pollination breeding and biological pest controls without genetic modification.
Product overview
Smart Berries Australia is a grower, distributor, and marketer of premium quality blueberries, raspberries, and blackberries. The company operates as a single unified product offering under multiple brand names: Smart Berries (retail consumer brand), Betty Blues (wholesale blueberry brand), and Ruby Reds (wholesale raspberry brand), with blackberries forthcoming. The products are sold under the Smart Berries umbrella but differentiated by distribution channel (retail vs. wholesale) and market segment. The company grows berries across farms in Australia and New Zealand to ensure year-round supply.
Differentiator
Problem solved
Functional benefit
Brands
- Betty Blues: Exclusive blueberries wholesale brand sold at leading grocers across Sydney, Brisbane and Melbourne. Berries are renowned for their sweet and juicy flavour as they are picked at the peak of their ripeness to ensure high quality.
- Ruby Reds
Quantifiable outcome
- 12 months of year-round supply from Australian and New Zealand farms
- +3 more outcomes
Companies that use Smart Berries Pty Ltd
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Smart Berries Pty Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Smart Berries Pty Ltd partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights8 records
Smart Berries Pty Ltd competitors and assessment
Company assessmentDirect peers
- BerryWorld Group: International berry specialist developing proprietary blueberry, raspberry and blackberry varieties and supplying major European and global retailers. Directly comparable as a berry-focused breeder-marketer targeting premium supermarket customers.
- Costa Group Holdings: Australia's largest horticulture company and a major berry grower (including blueberries, raspberries and blackberries) supplying leading domestic supermarkets and exporting globally. Directly comparable as a vertically integrated Australian berry producer competing for the same retailer shelf space.
- Perfection Fresh: Australian family-owned fresh-produce company growing and marketing berries (including blueberries and raspberries) and other fruits to major supermarkets. Directly comparable as a domestic grower-marketer targeting the same retail channels.
Broad incumbents
- Hortifrut: Chilean-headquartered global blueberry and berry producer-marketer with operations across the Americas, Europe, Africa and Asia. A broad incumbent peer relevant for global blueberry supply dynamics and competitive benchmarking.
- Naturipe Farms: Large North American berry grower-marketer supplying blueberries, raspberries, blackberries and strawberries to leading retailers globally. A broad incumbent peer relevant for benchmarking grower-to-retailer berry marketing models.
- Driscoll's: The world's largest berry marketer, with proprietary blueberry, raspberry and blackberry varieties sold across North America, Europe, Australia and Asia. A broad incumbent competitor with much deeper R&D and brand investment, particularly relevant where Australian-grown berries compete with imported supply.
- T&G Global: New Zealand-headquartered fresh-produce grower and marketer with global berry operations (including blueberries) sold across Asia, Australasia and beyond. Comparable as a regional incumbent leveraging trans-Tasman supply into the same retailer customers.
Emerging players
- Wish Farms: US-based berry grower and marketer focused on strawberries, blueberries and blackberries, operating proprietary varieties and direct retail programmes. Comparable as a mid-sized grower-marketeer competing on varietal quality and retailer relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Smart Berries Pty Ltd social profiles
Digital presenceSmart Berries Pty Ltd compliance and trust
Trust signalCompliance1 record
Smart Berries Pty Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Berries Pty Ltd leadership team
Management profileNumber of profiles
Smart Berries Pty Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Berries Pty Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Berries Pty Ltd
What does Smart Berries Pty Ltd do?
Smart Berries is a grower, packer, and marketer of premium fresh blueberries, raspberries, and blackberries sold across Australia under multiple brands. The company operates its own farms across multiple Australian states and New Zealand to deliver year-round berry supply to supermarkets, independent grocers, and export customers, using natural cross-pollination breeding and biological pest controls without genetic modification.
Is Smart Berries Pty Ltd a public or private company?
Smart Berries Pty Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smart Berries Pty Ltd founded?
Smart Berries Pty Ltd was founded in -1. It employs 11 to 50 people.
Where is Smart Berries Pty Ltd based?
Smart Berries Pty Ltd is headquartered in Sydney, Australia, in the Oceania region.
How does Smart Berries Pty Ltd make money?
Two revenue lines are on record. Fresh Berry Sales - Retail is the primary driver. The others are fresh Berry Sales - Wholesale.
Who are Smart Berries Pty Ltd's main competitors?
Direct peers on record are BerryWorld Group, Costa Group Holdings and Perfection Fresh. Broad incumbents are Hortifrut, Naturipe Farms, Driscoll's and T&G Global. Wish Farms is listed as an emerging player.
Does Smart Berries Pty Ltd have an API?
No public API is recorded for Smart Berries Pty Ltd.
What industry is Smart Berries Pty Ltd in?
Smart Berries Pty Ltd's product category is Fresh Berry Production. Its primary akta.pro industry code is AFAGACAD, Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries), with a secondary code of AFAIACAA, Fresh Fruit Wholesale. Its NAICS code is 111334 and its SIC code is 100.