Gotcare
- Company typePrivate
- Founded2018
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Gotcare firmographics
Firmographics- Name
- Gotcare
- Legal name
- Gotcare Inc.
- Website
- https://gotcare.ca
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Gotcare industry classification
Industry- Product category
- Home Healthcare Technology Platform
- NAICS
- Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Caregiver Registry & Referral Services (HSABAMAA)
- akta.pro secondary industries
- Hospital/Facility-to-Home Caregiver Placement (HSABAMAC), Live-In Caregiver Placement & Matching (HSABAMAD)
Keywords
Where Gotcare is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Gotcare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Care Coordination Platform Fees: Platform connecting claimants with healthcare practitioners; revenue derived from coordinating care services between care workers and clients
- Insurance Company Partnerships: Works with insurance companies to provide home healthcare services; billing and payment coordination through care funders and insurers
- Gotcare Plus Digital Health Solutions: Tech-enabled care combining digital monitoring with in-person support for clients with complex chronic conditions; enables faster hospital discharge within 12-24 hours
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Flexible hourly care packages |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Gotcare product offering
Product offeringCore offering
Gotcare operates an AI-powered home care platform that matches clients with care workers based on proximity, language, cultural understanding, and specialization. The company offers Gotcare in the Home for personalized home care, Gotcare Plus combining smart devices, remote monitoring, and virtual clinicians for complex chronic conditions, and Gotcare Partnerships for health systems, insurers, and care funders. Canada's largest distributed care network with 30,000+ care workers serving 650+ communities.
Product overview
Gotcare operates as a multi-product home healthcare technology company offering a unified platform with integrated modules. The core Gotcare Platform connects care recipients with care workers using AI-driven matching, while Gotcare Plus extends services with technology-enabled care including smart devices, remote monitoring, and virtual clinical support. Additional offerings include Gotcare In The Home (personalized home care services) and Gotcare Partnerships (B2B programs for health organizations and insurers). The ecosystem includes proprietary tools like the Monitoring Dashboard, Health Ambassadors, Virtual Clinicians, and a Care Worker Mobile App, all designed to work together for comprehensive care delivery across Canada's 650+ communities.
Differentiator
Problem solved
Functional benefit
Brands
- Gotcare Plus: Personalized smart devices connected to the care team, combining high-tech digital monitoring with high-touch in-person support for older adults with complex chronic conditions.
- Gotcare in the Home
- Gotcare Partnerships
Products and services
- Gotcare in the Home Personalized home care service for case managers and families that matches clients to local care workers who live in the same community, speak their language, and know how to care for their unique needs. Care workers typically live within a 15-minute commute of clients.
- Gotcare Plus Digital health solution for health organizations combining high-tech remote monitoring with high-touch in-person care support for older adults with complex chronic conditions. Enables faster hospital discharge (12-24 hours post-referral) through personalized smart devices, Health Ambassadors, Virtual Clinicians, and a centralized Monitoring Dashboard.
- Gotcare Partnerships Enterprise partner program for health systems, insurers, service provider organizations, and technology companies. Includes Care Network Partner, Technology Partner, and Care Capacity Partner tracks to extend services into new geographies and deploy digital tools.
- Care Worker Mobile App Mobile application enabling care workers to clock in and clock out after each visit, receive real-time notifications of local job opportunities, manage schedules, and communicate directly with clients.
Quantifiable outcome
- 30-minute average response time for care requests within business hours
- +9 more outcomes
Companies that use Gotcare
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Gotcare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Gotcare partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Quinte HealthcoreGotcare partnered with Quinte Health hospitals to bridge care gaps in rural Ontario through in-home care powered by AI technology. Implemented regional rapid-response model addressing Alternate Level of Care (ALC) pressures.
- Women's College HospitalcoreGotcare's collaboration with Women's College Hospital led to 93% of program participants feeling less isolated and 87% reporting improved quality of life. Program evaluation showed improved healthcare accessibility for homebound older adults.
- CAN Health NetworkcoreGotcare partnered with Coordinated Accessible National (CAN) Health Network to enhance digital processes and virtual care for Evanston Summit, a Calgary retirement residence from Covenant Living.
- DeloitteminorDeloitte is listed as a trusted partner of Gotcare for consulting and implementation support.
- Ontario Hospital AssociationminorPartnership announced to improve access to care in North Hastings region with AI-powered home care.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Gotcare competitors and assessment
Company assessmentDirect peers
- Bayshore HealthCare: Canada's largest home and community health care services provider with a national footprint of care workers. Operates a similar B2B2C model serving patients, families, hospitals, and insurers, making it the most direct incumbent peer to Gotcare.
- CBI Health: Major Canadian home health, rehabilitation, and community care provider serving hospitals, insurers, and families. Particularly relevant given Gotcare COO Rod MacDonald's prior innovation leadership at CBI Health.
- SE Health (Saint Elizabeth Health Care): Not-for-profit Canadian social enterprise delivering home care, rehabilitation, and digital health solutions across multiple provinces. Comparable B2B and B2C home care model with strong impact and innovation positioning similar to Gotcare.
- ParaMed Home Health Care: Canadian home care provider owned by Extendicare, serving patients across multiple provinces with personal support, nursing, and home health services. Direct competitor in the core home care matching and delivery market.
- Home Instead (Canadian operations): Global and Canadian franchise-based home care network providing personal care and companionship to seniors. Comparable market positioning around relationship-based matching of caregivers to seniors in their homes.
- AlayaCare: Canadian-headquartered home care software platform providing scheduling, clinical documentation, and patient engagement tools to home care agencies. Closest tech-platform peer in the Canadian home care ecosystem.
- Papa: US-based companion care marketplace platform connecting older adults with 'Papa Pals' for in-home support, sold primarily through health plans and insurers. Closest model peer in terms of gig-based marketplace + B2B health plan GTM.
Broad incumbents
- Help at Home (formerly Honor Technology): Largest US personal care services provider operating a tech-enabled platform across multiple states. Comparable platform + care worker network model with significantly broader US scale, representing the scaled version of Gotcare's model.
- WellSky: Large US-based healthcare technology platform with home health, hospice, and personal care software suites. Overlaps with Gotcare on the software/infrastructure layer serving home care agencies and health systems.
Emerging players
- Maple: Canadian virtual care platform providing on-demand access to doctors, nurse practitioners, and specialists via messaging, audio, and video. Comparable Canadian digital health positioning and similar customer base of insurers, employers, and health systems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Gotcare compliance and trust
Trust signalCompliance7 records
Gotcare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gotcare leadership team
Management profileNumber of profiles
Profiles4 records
Gotcare funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gotcare M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gotcare
What does Gotcare do?
Gotcare operates an AI-powered home care platform that matches clients with care workers based on proximity, language, cultural understanding, and specialization. The company offers Gotcare in the Home for personalized home care, Gotcare Plus combining smart devices, remote monitoring, and virtual clinicians for complex chronic conditions, and Gotcare Partnerships for health systems, insurers, and care funders. Canada's largest distributed care network with 30,000+ care workers serving 650+ communities.
Is Gotcare a public or private company?
Gotcare is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gotcare founded?
Gotcare was founded in 2018. It employs 51 to 100 people.
Where is Gotcare based?
Gotcare is headquartered in Toronto, Canada, in the North America region.
How does Gotcare make money?
Three revenue lines are on record. Care Coordination Platform Fees are the primary driver. The others are insurance Company Partnerships and gotcare Plus Digital Health Solutions.
Who are Gotcare's main competitors?
Direct peers on record are Bayshore HealthCare, CBI Health, SE Health (Saint Elizabeth Health Care), ParaMed Home Health Care, Home Instead (Canadian operations), AlayaCare and Papa. Broad incumbents are Help at Home (formerly Honor Technology) and WellSky. Maple is listed as an emerging player.
Does Gotcare have an API?
No public API is recorded for Gotcare.
What industry is Gotcare in?
Gotcare's product category is Home Healthcare Technology Platform. Its primary akta.pro industry code is HSABAMAA, Caregiver Registry & Referral Services, with a secondary code of HSABAMAC, Hospital/Facility-to-Home Caregiver Placement. Its NAICS code is 621610 and its SIC code is 8082.