Maple
Maple is a Canadian virtual healthcare platform founded in 2015 that connects patients across all provinces and territories with Canadian-licensed doctors and nurse practitioners via secure text, audio, or video consultations 24/7, serving direct consumers, employers, insurers, and government clients.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Maple does
Maple Corporation is a Canadian virtual healthcare platform founded in 2015 and headquartered in Toronto, Ontario. The company operates a coast-to-coast telehealth service that connects patients with Canadian-licensed doctors and nurse practitioners via secure text, audio, or video consultations available 24/7 across all provinces and territories. The platform integrates electronic medical records, prescription faxing or door delivery, lab requisitions, sick notes, and specialist referrals (dermatology, endocrinology, mental health, naturopathy, paediatrics) without gatekeeping, with GPS-based provincial routing to ensure jurisdictional compliance. A 2026 rebrand under the tagline 'Health Yeah!' repositioned Maple from episodic to always-available care.
Maple monetizes through four streams: (i) individual family memberships at $85/month providing unlimited on-demand consultations and specialty access; (ii) pay-per-visit fees split between provider and platform service fees for uninsured services; (iii) direct billing to provincial health plans for insured consultations; and (iv) enterprise contracts with employers, insurers, brokers, and benefits providers offering Maple as a covered employee benefit. The company also delivers the Veteran Family Telemedicine Service as a third-party contractor for Veterans Affairs Canada (funded through March 31, 2027).
The company has grown through two acquisitions — Wello (January 2022), bringing 350+ corporate clients including Fortune 100 firms, and Beyond ADHD (November 2025), adding a dedicated ADHD care vertical and bringing the combined patient base to over 20,000. Distribution combines direct-to-consumer mobile and web channels, white-label/co-branded integration with Loblaw's PC Health application, and institutional channels including employer benefits platforms, insurer networks, and the VAC government contract.
Maple firmographics
Firmographics- Name
- Maple
- Legal name
- Maple Corporation
- Website
- https://getmaple.ca
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Maple is a Canadian virtual healthcare platform founded in 2015 that connects patients across all provinces and territories with Canadian-licensed doctors and nurse practitioners via secure text, audio, or video consultations 24/7, serving direct consumers, employers, insurers, and government clients.
- Ownership category
- akta.pro rank
Maple industry classification
Industry- Product category
- Telehealth Services
- NAICS
- Offices of Physicians (62111), Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Primary Care & General Medicine Virtual Care (HLALAAAA)
- akta.pro secondary industries
- 24/7 On-Demand Urgent Care Virtual Visit Platforms (HLALAJAA), Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA), Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)
Keywords
Where Maple is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Maple business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Individual Membership Subscription: Maple offers a monthly membership subscription ($85/month for family coverage) providing unlimited daily on-demand doctor visits, paediatric care, personal health check-ins, iCBT courses, and specialist access in eligible provinces. This is a recurring revenue stream from self-pay consumers. Membership auto-renews annually.
- Pay-Per-Visit Fees: For uninsured healthcare services not covered by provincial plans or employer benefits, users can pay on a per-consultation basis. Fees include both a Provider Fee (paid to the authorized healthcare provider) and a Service Fee (paid to Maple for platform use). Credit card validation occurs prior to consultation, with charges processed after the visit.
- Provincial Health Plan Billing (Insured Healthcare Services): When Maple consultations are covered by a provincial health plan, Maple bills the province directly on behalf of Authorized Providers. No payment is required from the user if eligibility criteria are met. Users are limited to one insured consultation per calendar day.
- Third Party Payer (Employer/Insurer) Coverage: Maple has partnerships with employers, insurers, and benefits providers who pay for employee/client access to Maple's services. Employers and insurers contract with Maple and offer it as an employee benefit, subsidizing or fully covering membership fees or per-visit costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Family Membership — $85/month |
| Usage-based | Pay-as-you-go | Pay-Per-Visit (Uninsured Services) |
| Subscription | Pay-as-you-go | Insured Healthcare Services |
| Subscription | Annual | Employer/Insurer Sponsored Plans |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Maple product offering
Product offeringCore offering
Maple operates a virtual healthcare platform that connects patients with Canadian-licensed doctors and nurse practitioners for 24/7 on-demand consultations via secure text, audio, and video. The service delivers diagnoses, prescriptions, lab requisitions, sick notes, and specialist consultations across all Canadian provinces and territories, accessible through web and mobile apps. Revenue is generated through consumer membership subscriptions, pay-per-visit fees, provincial health plan billing, and employer/insurer-sponsored plans.
Product overview
Maple is a Canadian virtual healthcare platform offering a unified telehealth ecosystem with a core platform enabling 24/7 access to Canadian-licensed doctors and nurse practitioners via secure text, audio, or video consultations. The platform operates on a modular architecture combining core services (online consultations, prescriptions, lab work, medical notes) with specialty services (mental health, dermatology, paediatrics, endocrinology, naturopathy, weight medication assessment). Additional layers include optional Wellness Services (health recommendations), a Business Solutions tier for employers and insurers, and acquired subsidiaries (Beyond ADHD for ADHD care, Wello for virtual primary care). Pricing includes pay-per-visit and membership options ($85/month for family care), with insured services covered by provincial health plans where applicable. The platform also delivers the Veteran Family Telemedicine Service as a government contractor.
Differentiator
Problem solved
Functional benefit
Products and services
- Maple Core Platform On-demand virtual healthcare platform connecting Canadian patients with Canadian-licensed doctors and nurse practitioners via secure text, audio, or video consultations, available 24/7 across all provinces and territories. For individual consumers, families, employers, and insurers.
- Mental Health Services
Quantifiable outcome
- Combined Maple and Beyond ADHD serve over 20,000 patients
- +3 more outcomes
Companies that use Maple
Customer profileNamed customers3 records
Ideal customer profiles4 records
Maple technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Maple partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Veterans Affairs Canada / Canadian Armed ForcescoreMaple serves as the third-party contractor delivering the Veteran Family Telemedicine Service in partnership with Veterans Affairs Canada and Canadian Forces Morale Welfare Services. The service was extended and expanded effective February 9, 2025, to cover all Canadian Armed Forces Veterans released on or after April 1, 2025, their families, and survivors, providing up to two years of telemedicine access. Funded through March 31, 2027.
- Beyond ADHDcoreMaple acquired Beyond ADHD, a New Brunswick startup specializing in digital ADHD assessment, diagnosis, and treatment, in November 2025. Beyond ADHD operates as a subsidiary of Maple while continuing its services without interruption. The acquisition expanded Maple's mental health sector presence and improved access to ADHD care across Canada, with the combined entity serving over 20,000 patients.
- INLIV Inc. / Coril Holdings Ltd. (Wello)coreMaple acquired Wello, a virtual healthcare provider operated by INLIV Inc., a subsidiary of Coril Holdings Ltd., in January 2022. The acquisition expanded Maple's network and broadened its range of healthcare and mental health solutions across Canadian provinces and territories. Wello's customer base of over 350 companies (Fortune 100 corporations to small businesses) became part of Maple's B2B offering.
- Loblaw Companies Limited (PC Health)minorMaple's privacy policy references 'PCH Users' — users registered through Loblaw's PC Health application who access Maple's Healthcare Services as part of a customized program provided by Loblaw. This indicates a white-label or co-branded partnership where Maple's telehealth services are integrated into Loblaw's digital health application.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Maple competitors and assessment
Company assessmentDirect peers
- TELUS Health: TELUS Health operates MyCare, a 24/7 Canadian virtual care platform with text/video consultations, prescriptions, and specialist access. It is Maple's largest direct competitor, leveraging telecom-scale distribution to sign employers and insurers across Canada.
- Dialogue Health: Dialogue (acquired by Sun Life) is a Canadian virtual primary care and mental health platform sold to employers as an employee benefit. It directly competes with Maple's Wello-anchored employer offering and is one of the most established B2B telehealth players in Canada.
- Felix Health: Felix is a Canadian DTC telehealth platform focused on conditions like weight management, mental health, and sexual health with a pay-per-visit model. It targets the same Canadian consumer intent keywords and overlaps on DTC subscription and per-visit offerings.
- Tia Health: Tia Health operates a Canadian virtual clinic network connecting patients to family doctors and specialists via video/phone. It overlaps with Maple on national DTC virtual primary care delivery and competes for both consumer and provider network share.
Broad incumbents
- WELL Health Technologies: WELL Health is a Canadian digital health company combining clinic operations, telehealth, and EMR platforms. It is a broader incumbent than Maple and overlaps through its virtual care services (e.g., Circle Medical, WISP) competing for employer and consumer primary care spend.
- Hims & Hers Health: Hims & Hers is a U.S. publicly-traded DTC telehealth and pharmacy platform serving weight, sexual health, mental health, and dermatology. It is comparable as a scaled consumer telehealth brand and specialty subscription business, though operating in a different geography and market structure.
- Ro: Ro is a U.S. DTC telehealth company providing virtual consultations, prescriptions, and pharmacy fulfillment across multiple specialties. Comparable to Maple as a vertically-integrated consumer telehealth platform with specialty vertical expansion and pharmacy infrastructure.
Regional players
- Akira Health: Akira (acquired by TELUS Health) was a Canadian on-demand virtual care app connecting patients to doctors via text and video. Comparable as a regional Canadian DTC telehealth platform that ultimately consolidated into a larger competitor.
Emerging players
- Livecare: Livecare is a Canadian telehealth platform providing secure video consultations and remote patient monitoring for clinicians and patients. Comparable as a smaller Canadian telehealth provider competing for similar provider network and patient base.
Others
- Babylon Health: Babylon (now eMed) was a global AI-enabled telehealth platform offering virtual primary care and triage. Comparable as a historical peer in the direct-to-consumer virtual primary care category, providing a benchmark for unit economics and scaling challenges in DTC telehealth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Maple social profiles
Digital presenceMaple compliance and trust
Trust signalCompliance6 records
Maple financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maple leadership team
Management profileNumber of profiles
Profiles4 records
Maple subsidiaries and ownership
Company hierarchySubsidiaries2 records
Maple funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maple M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maple
What does Maple do?
Maple operates a virtual healthcare platform that connects patients with Canadian-licensed doctors and nurse practitioners for 24/7 on-demand consultations via secure text, audio, and video. The service delivers diagnoses, prescriptions, lab requisitions, sick notes, and specialist consultations across all Canadian provinces and territories, accessible through web and mobile apps. Revenue is generated through consumer membership subscriptions, pay-per-visit fees, provincial health plan billing, and employer/insurer-sponsored plans.
Is Maple a public or private company?
Maple is a private company. It is classified as venture growth investor backed and is currently operating.
When was Maple founded?
Maple was founded in 2015. It employs 101 to 250 people.
Where is Maple based?
Maple is headquartered in Toronto, Canada, in the North America region.
How does Maple make money?
Four revenue lines are on record. Individual Membership Subscription is the primary driver. The others are pay-Per-Visit Fees, provincial Health Plan Billing (Insured Healthcare Services) and third Party Payer (Employer/Insurer) Coverage.
Who are Maple's main competitors?
Direct peers on record are TELUS Health, Dialogue Health, Felix Health and Tia Health. Broad incumbents are WELL Health Technologies, Hims & Hers Health and Ro. Akira Health is listed as a regional player. Livecare is listed as an emerging player. Babylon Health is listed as an others.
Does Maple have an API?
No public API is recorded for Maple.
What industry is Maple in?
Maple's product category is Telehealth Services. Its primary akta.pro industry code is HLALAAAA, Primary Care & General Medicine Virtual Care, with a secondary code of HLALAJAA, 24/7 On-Demand Urgent Care Virtual Visit Platforms. Its NAICS code is 62111 and its SIC code is 8011.