EasyTranslate

What EasyTranslate does

EasyTranslate A/S is a Danish language operations platform founded in 2010 and headquartered in Copenhagen. The company combines customized large language models with human translators through its flagship HumanAI product, which is positioned to deliver translations at approximately 90% lower cost and 33x faster than traditional services, priced at €0.01 per word. Beyond core translation, the platform has expanded into AI-powered content generation, a String Library for managing translatable software strings, automation workflows with trigger-based project creation, and supporting modules for content pillars, copy editing, quality assurance, and term extraction.

The technology stack rests on a multi-model AI strategy integrating OpenAI, Google Gemini, Mistral.ai, Google Vertex AI, and Google Translation API, layered with proprietary orchestration and human-in-the-loop review checkpoints. Distribution spans a self-serve platform with freemium tier, direct enterprise sales, a public REST API, and 12+ no-code plugins covering CMS, eCommerce, design, and DevOps ecosystems (WordPress, Shopify, Magento, Figma, Contentful, Optimizely, Hygraph, GitHub, Zapier, Phrase, Blackbird). The company holds ISO/IEC 27001, 27017, and 27018 certifications and is GDPR-compliant, credentials used as competitive leverage in enterprise sales.

Revenue is generated through a mix of usage-based per-word charges, subscription platform access, professional services including certified and urgent translations, and a freemium acquisition funnel. EasyTranslate is pursuing an AI roll-up strategy, completing acquisitions of World Translation A/S in September 2024 and Translated By Us in March 2026, with capital from a €2.75 million seed round led by Pride Capital Partners in January 2023 and additional growth financing from Danske Bank. The company serves a horizontal mix of enterprise businesses, eCommerce operators, software developers, and digital marketing teams across primarily Nordic and European markets.

Name

EasyTranslate

Legal name

EasyTranslate A/S

Website

https://easytranslate.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

EasyTranslate A/S is a Danish language operations platform that combines large language models with human translators through its HumanAI product, serving enterprise businesses, eCommerce operators, and developers across the Nordics with usage-based translation, content generation, and an integration ecosystem.

Ownership category

akta.pro rank

Product category

Language Operations and Translation Software

NAICS

Translation and Interpretation Services (541930), Translation and Interpretation Services (54193), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI-Powered Language Tutors, Chatbots & Speaking Practice Tools (EDAFAOAC)

akta.pro secondary industries

Online Tutoring, Conversation Exchange & Language Coaching Platforms (EDAFAOAB), Language Learning Apps & Self-Study Platforms (EDAFAOAA), Digital Language Learning Content (Apps, Online Courses, Mobile-first) (EDAGAHAM), Online/Hybrid Adult ESL & Language Learning Platforms (EDAAACAK)

Keywords

• AI translation services
• Language operations platform
• Machine translation
• Multilingual content localization
• Translation management software

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Translation Services (Per Word): Primary revenue stream based on word count at €0.01 per word. Customers pay based on volume of content translated through the platform, with pricing designed to achieve 90% cost reduction compared to traditional translation services.
2. Subscription/Platform Access: Subscription-based access to the software platform with freemium tier available. Enterprise customers receive dedicated accounts with team management, workflow customization, and premium support features.
3. Freemium Model: Free tier providing limited access to platform features, enabling customer acquisition and conversion to paid tiers for higher volume users.
4. Professional Services: Project management and professional translation services using vetted Translation Service Professionals, including certified translations and urgent translations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

EasyTranslate operates HumanAI, an AI-powered language operations platform that combines customized large language models (OpenAI, Google Gemini, Mistral.ai) with human translator review to deliver translation and content generation services. The platform offers per-word usage pricing at €0.01 per word, processes up to 25,000 words daily, and serves enterprise and mid-market customers through a self-serve portal, REST API, and 12+ no-code plugins.

Differentiator

Problem solved

Functional benefit

Brands

• HumanAI: AI-powered, human-backed translation platform that combines artificial intelligence with human expertise to deliver on-brand translations at scale.

Products and services

• HumanAI AI-powered translation platform that combines customized AI models with human expertise to deliver on-brand translations across multiple languages at €0.01 per word, processing up to 25,000 words daily with a claimed 99.9% accuracy rate.
• Content Generation AI-powered content generation tool for automatically creating product texts, blog posts, marketing emails, and ads in multiple languages, leveraging OpenAI and Google Gemini models with copy editing and content pillars features.
• String Library Standalone database product for storing, managing, and synchronizing translatable strings across software applications and websites, with no-code plugin and API integration.
• Automation Workflows Configurable workflow automation product that determines processing steps for translation content, including AI translation, human review, QA, and delivery, with trigger-based automation for string library translations.
• Certified Translations Professional translation service with official certification suitable for legal, immigration, and official document requirements.
• Urgent Translations Rush translation service for time-sensitive projects with expedited turnaround times, delivered by vetted professional translators.
• Website Translations Specialized translation service for website content including localization for target markets, supported by no-code plugins for WordPress, Shopify, Magento, Contentful, Optimizely, and other platforms.
• Proofreading Review and editing service for existing translations to ensure accuracy, consistency, and quality, supplementing AI-generated or human translations.
• Plunet Business Manager Portal Dedicated customer portal built on Plunet Business Manager for enterprise project management, quote requests, order placement, delivery tracking, and secure document transfer.

Quantifiable outcome

• 90% reduction in translation costs vs traditional services
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• World Translation A/ScoreStrategic or Co-development PartnerEasyTranslate acquired World Translation A/S, a Danish language services company, in September 2024. The acquisition enhanced EasyTranslate's translation capabilities, expanded its customer base, and strengthened its position in the Nordic region. World Translation operates as a subprocessed project management entity.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud computing infrastructure and storage for EasyTranslate's platform operations. AWS subprocessors handle data processing within EU regions.
• Google (Gemini, Translation API, Vertex AI)coreTechnology or IntegrationGoogle provides multiple AI and translation services including Gemini for content generation AI, Google Translation API for machine translation, and Google Vertex AI for AI model hosting and inference.
• OpenAIcoreTechnology or IntegrationOpenAI provides content generation AI capabilities integrated into EasyTranslate's platform, enabling AI-powered content creation for marketing and product copy in multiple languages.
• StripecoreTechnology or IntegrationStripe processes payments for EasyTranslate's platform, acting as the payment service provider for subscription billing and transaction processing. Stripe handles payment method management as an independent data controller.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smartling: Smartling is a translation management platform serving enterprise customers with cloud-based localization workflows, similar to EasyTranslate's HumanAI LangOps platform. Both target enterprise content localization with a combination of AI and human translation, and both offer integration ecosystems for CMS and eCommerce platforms.
• Phrase: Phrase (formerly PhraseApp/Memsource) is a translation management system offering TMS, machine translation, and AI-assisted workflows to enterprise localization teams. It is directly comparable as a LangOps platform; notably, EasyTranslate integrates with Phrase via its Phrase Connector plugin, reflecting their overlapping customer base.
• Lokalise: Lokalise is a localization platform for product, marketing, and engineering teams offering TMS, automation, and developer-friendly integrations. It competes head-to-head with EasyTranslate in serving mid-market and enterprise customers needing API-driven, integration-rich translation workflows.
• Crowdin: Crowdin is a localization management platform targeting product teams and developers with similar API-first, integration-rich positioning. Both companies serve software/app localization use cases with automated workflows and developer tooling.
• Transifex: Transifex is a localization platform serving digital businesses with translation management, AI translation, and continuous localization workflows. It directly overlaps with EasyTranslate's enterprise localization offering and target customer base.
• DeepL: DeepL is an AI-first neural machine translation provider offering high-quality translation API and products to businesses. It is the most direct AI-translation competitor to EasyTranslate's HumanAI offering, though DeepL focuses primarily on pure AI without the human-in-the-loop component EasyTranslate emphasizes.

Broad incumbents

• Lionbridge: Lionbridge is one of the world's largest language service providers offering translation, localization, and AI data services across hundreds of languages. It represents the traditional incumbent model that EasyTranslate's AI-human hybrid approach is disrupting with its 90% cost reduction claim.
• RWS (formerly SDL): RWS is a global language services and translation technology company formed from SDL's acquisition of RWS. It provides both language services and a TMS platform (Trados), competing with EasyTranslate on both the LSP and software layers across enterprise customers.
• Google Translate (Google Cloud Translation): Google Translate and Google Cloud Translation API are widely used free and paid translation services that EasyTranslate directly competes against. Notably, Google is also an EasyTranslate upstream AI provider (Google Translation API, Gemini), creating an asymmetric competitive relationship.
• Microsoft Translator: Microsoft Translator is an enterprise-grade translation service bundled into the Microsoft Azure ecosystem. It competes with EasyTranslate on machine translation quality and price, particularly for Microsoft-shop enterprise customers, and represents the bundled-incumbent threat to standalone platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/EasyTranslate
• YouTubeyoutube.com/@EasyTranslate_official/featured
• Facebookfacebook.com/easytranslate-103708263155753
• LinkedInlinkedin.com/company/easytranslate
• Instagraminstagram.com/easytranslate

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasyTranslate