Lokalise
Lokalise is an AI-powered continuous localization platform enabling software companies and enterprises to translate, manage, and deploy multilingual content across digital products. Founded in 2017, it serves 3,000+ companies including Forbes Global 2000 enterprises globally.
- Company typePrivate
- Founded2017
- HeadquartersDover, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Lokalise does
Lokalise is an AI-powered continuous localization platform that helps software companies, digital-first enterprises, and FinTech firms translate, manage, and deploy multilingual content across web, mobile, and software products. Founded in 2017 by Nik Ustinov and Petr Antropov, the company is incorporated in Delaware (USA) with engineering and customer success operations based in Riga, Latvia, via its wholly-owned subsidiary SIA Lokalise. Lokalise serves 3,000+ companies ranging from scale-ups to Forbes Global 2000 enterprises, with 1 million+ users globally. Named customers span diverse industries including FinTech (Revolut, Pleo, Mastercard), food and beverage (Starbucks, HelloFresh), automotive (Hyundai), telecommunications (Telefonica, Orange), logistics (DHL), energy (Shell), gaming (King), healthcare (KRY/Life360), and consumer appliances (Whirlpool).
The platform is built around a REST API with 95 endpoints, a CLI tool, 33 webhooks, 10 pre-built SDKs (iOS, Android, Flutter, OTA), and 60+ native integrations with development and content tools (GitHub, GitLab, Figma, Jira, Contentful, Webflow, WordPress). Its core AI capabilities include Custom AI Profiles that apply brand-specific terminology and tone of voice, AI Orchestration that dynamically routes translation tasks across multiple LLMs (OpenAI, Anthropic Claude, DeepL, Microsoft Translate), AI Scoring for automated confidence-based quality evaluation, and automated workflows with Model Context Protocol (MCP) connectivity. Lokalise holds SOC 2 Type II, ISO 27001, GDPR, CCPA, and EU-U.S. Data Privacy Framework certifications, enabling enterprise procurement. Quantified customer outcomes reported by the company include up to 10x faster releases, up to 90% lower translation costs, and 95% AI translation accuracy.
Lokalise operates a hybrid go-to-market combining product-led growth (free plan, 14-day Enterprise trial, self-serve signup at app.lokalise.com) with enterprise field sales and demo-driven conversion. Pricing is structured as SaaS subscriptions across Free, Essential, Pro, and Enterprise tiers, with seat-based pricing, annual contracts that include Order Form invoicing, and ancillary transaction revenue from human translation services ordered through the platform. Distribution is augmented through the AWS Marketplace and a network of integration marketplace listings. The company has raised $50 million in a December 2021 Series B led by CRV (with 3VC, Chalfen Ventures, Creandum, Dawn Capital, s16vc, and Web Summit Ventures participating), following an earlier $6 million round in September 2020. Management includes CEO Sophie Krishnan alongside co-CEO and co-founder Petr Antropov, Chief Innovation Officer and co-founder Nick Ustinov, and a leadership team spanning finance, marketing, people, and product marketing functions.
Lokalise firmographics
Firmographics- Name
- Lokalise
- Legal name
- Lokalise, Inc.
- Website
- https://lokalise.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lokalise is an AI-powered continuous localization platform enabling software companies and enterprises to translate, manage, and deploy multilingual content across digital products. Founded in 2017, it serves 3,000+ companies including Forbes Global 2000 enterprises globally.
- Ownership category
- akta.pro rank
Lokalise industry classification
Industry- Product category
- Translation Management / Localization Software
- NAICS
- Translation and Interpretation Services (541930), Translation and Interpretation Services (54193)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Localization Technology & Automation (TMS, Subtitle Tools, MT/AI, Speech-to-Text) (MPAHAFAH)
- akta.pro secondary industries
- Translation & Transcreation Services (Script/Dialogue Adaptation) (MPAHAFAD), Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI), API Management Platforms (API Gateways, Developer Portals) (HDAEAIAA)
Keywords
Where Lokalise is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lokalise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: SaaS subscription model with multiple tiers (Free, Enterprise, Essential, Pro) sold as annual or monthly plans. Annual plans auto-renew unless canceled 90 days prior; monthly plans auto-renew unless canceled 7 days prior. Seat-based pricing with extra fees for additional users.
- Translation Services: Customers can order human translations through the platform using integrated translation vendors. Payment via credit card or Team Credit top-up. Instant quotes based on scope and language selection.
- Enterprise Custom AI Profiles: Premium AI customization features for enterprise customers requiring brand-specific terminology and tone consistency
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Basic access with limited features |
| Subscription | Annual | Pro Plan - Mid-tier for growing teams |
| Subscription | Annual | Essential Plan - Entry paid tier |
| Subscription | Annual | Enterprise Plan - Full-featured enterprise solution |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Lokalise product offering
Product offeringCore offering
Lokalise is an AI-powered continuous localization platform that connects an organization's entire content ecosystem (software, web, mobile apps, games, marketing content) to translate content in brand voice and deploy it across markets at scale. The platform provides translation management, automated workflows, AI-powered translation, in-context editing, quality scoring, and developer integrations (API, CLI, SDKs) for continuous localization within CI/CD pipelines.
Product overview
Lokalise is an AI-powered continuous localization platform that operates as a unified system connecting product and marketing teams for global market launches. The core platform encompasses translation management with 95 REST API endpoints, mobile SDKs (iOS, Android, Flutter), CLI tools, and 60+ third-party integrations. Key AI-powered modules include Custom AI Profiles for brand-consistent translations, AI Orchestration for multi-model routing (OpenAI, Anthropic Claude, DeepL, Microsoft Translate), AI Scoring for automated quality evaluation, and Automated Workflows with MCP connectivity. The platform supports software localization, web localization, and mobile app translation with OTA updates, serving both builders (developers, engineers) and shapers (marketing, product teams) with role-based access and analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Lokalise Platform World-class AI-powered continuous localization platform that intelligently connects the entire content ecosystem, translates content in the user's brand voice, and deploys across all markets continuously and at scale. Includes translation management, automated workflows, in-context editing, AI scoring, analytics, and developer tooling for software, web, mobile, gaming, and marketing content localization. Sold via Free, Essential, Pro, and Enterprise subscription tiers to organizations ranging from scale-ups to Forbes Global 2000.
- Lokalise Translation API
Quantifiable outcome
- 10x faster releases - Ship globally without delays
- +5 more outcomes
Companies that use Lokalise
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles2 records
Lokalise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature8 records
Lokalise partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- AcclarominorAcclaro and Lokalise partnered to deliver integrated AI-powered translation workflow with human post-editing. The partnership helped Awin Global accelerate multilingual content translation by 57%, reducing localization turnaround from 4 weeks to under 12 days.
- PlumerycorePlumery partnered with Lokalise to integrate enterprise-grade translation and market adaptation capabilities directly into digital banking environments. The collaboration embeds continuous localization workflows within Plumery's development platform, combining AI orchestration and translation capabilities to enable banks and FinTechs to build multilingual customer journeys without fragmented or manual processes. Initial joint deployments are underway across all markets served by both companies.
- FigmacoreLokalise offers plugin integration with Figma for design-stage localization workflows. The integration enables designers to prepare UI for localization within Figma, with seamless handoff to Lokalise's translation management. Case study with Withings shows 90% faster feature rollout across 190 countries and 11 languages using Figma-Lokalise integration.
- GitHubcoreGitHub integration for continuous localization - code repository integration enabling automated translation sync with development workflow
- GitLabcoreGitLab integration for continuous localization - code repository integration enabling automated translation sync with development workflow
- JiracoreJira integration for project management and translation workflow coordination
- ContentfulcoreContentful CMS integration for website and content localization workflows
- WebflowcoreWebflow CMS integration for website localization workflows
- WordPresscoreWordPress integration for website and CMS localization
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Lokalise competitors and assessment
Company assessmentDirect peers
- Smartling: Smartling is a direct enterprise TMS competitor, offering a cloud-based translation management platform with similar continuous localization, AI translation, and integrations targeting the same enterprise buyer as Lokalise.
- Phrase (formerly PhraseApp): Phrase is a direct TMS competitor with a developer-focused translation management platform, strong API and CLI story, and similar target buyer (developers, localization managers, product teams).
- Crowdin: Crowdin is a cloud localization platform that competes head-to-head with Lokalise in software and app localization, with overlapping integrations and developer-centric positioning.
- memoQ: memoQ is an established translation management system serving LSPs, enterprises, and translators — competing in the same TMS category as Lokalise with both cloud and on-prem offerings.
- XTM International: XTM Cloud is a SaaS TMS that competes with Lokalise in enterprise and LSP segments, offering similar continuous localization, AI translation, and integration capabilities.
Broad incumbents
- TransPerfect: TransPerfect is a large language services incumbent with a proprietary TMS (GlobalLink), bundling technology with human translation services — overlapping with Lokalise at the enterprise end of the market.
- Lionbridge: Lionbridge is a global language services leader combining machine translation with human services and proprietary tooling — competing for the same enterprise localization budgets as Lokalise.
- RWS (SDL/Trados): RWS Group owns Trados, a long-established TMS for translators and enterprises. It competes broadly with Lokalise in the localization technology market, with stronger footprint among LSPs.
- Welocalize: Welocalize is a global localization services company with proprietary platform technology, competing for the same enterprise translation and localization budgets as Lokalise from a services-led angle.
Emerging players
- Unbabel: Unbabel combines AI translation with human post-editing for enterprise customer service and content use cases, overlapping with Lokalise's translation services offering but with a narrower initial focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Lokalise social profiles
Digital presenceLokalise compliance and trust
Trust signalCompliance5 records
Lokalise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lokalise leadership team
Management profileNumber of profiles
Profiles8 records
Lokalise subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lokalise funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lokalise M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lokalise
What does Lokalise do?
Lokalise is an AI-powered continuous localization platform that connects an organization's entire content ecosystem (software, web, mobile apps, games, marketing content) to translate content in brand voice and deploy it across markets at scale. The platform provides translation management, automated workflows, AI-powered translation, in-context editing, quality scoring, and developer integrations (API, CLI, SDKs) for continuous localization within CI/CD pipelines.
Is Lokalise a public or private company?
Lokalise is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lokalise founded?
Lokalise was founded in 2017. It employs 101 to 250 people.
Where is Lokalise based?
Lokalise is headquartered in Dover, United States, in the North America region.
How does Lokalise make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are translation Services and enterprise Custom AI Profiles.
Who are Lokalise's main competitors?
Direct peers on record are Smartling, Phrase (formerly PhraseApp), Crowdin, memoQ and XTM International. Broad incumbents are TransPerfect, Lionbridge, RWS (SDL/Trados) and Welocalize. Unbabel is listed as an emerging player.
Does Lokalise have an API?
Yes. Lokalise offers a REST API with 95 endpoints and CLI access for syncing content instantly. The platform supports 33 webhooks for event-driven automation. Available SDKs include iOS SDK, Android SDK v2, Flutter SDK, and OTA (Over-The-Air) SDK for real-time mobile app updates. MCP (Model Context Protocol) connectivity is available for automating translation, TM application, QA checks, approvals, and publishing workflows. Developer documentation is at developers.lokalise.com/reference/lokalise-rest-api.
What industry is Lokalise in?
Lokalise's product category is Translation Management / Localization Software. Its primary akta.pro industry code is MPAHAFAH, Localization Technology & Automation (TMS, Subtitle Tools, MT/AI, Speech-to-Text), with a secondary code of MPAHAFAD, Translation & Transcreation Services (Script/Dialogue Adaptation). Its NAICS code is 541930 and its SIC code is 7372.