PayPlug

What PayPlug does

PayPlug is a French payment service provider (PSP) operating as a wholly-owned subsidiary of Groupe BPCE, one of France's largest banking groups, following the September 2022 merger of PayPlug with Dalenys. The company provides online, in-store, and omnichannel payment acceptance, fraud management, and reconciliation tools to a merchant base of over 18,000 businesses spanning micro-SMEs to large enterprises (including Veepee, Back Market, Maisons du Monde, Allopneus, Oscaro, and the Paris 2024 Olympics). It operates as an ACPR-licensed payment institution (CIB 16378) with a privileged direct connection to the Cartes Bancaires (CB) scheme, the dominant French card network.

The core product is organized around six modules grouped into three pillars: Accept (Activate for rapid deployment, Shape for checkout customization), Convert (Target for fraud prevention via Smart 3DS, Accelerate for acceptance optimization including smart routing and network tokenisation with Visa/Mastercard), and Centralise (Track for reconciliation, Cockpit for unified dashboard management). The technical stack supports cards, Wero (EPI's pan-European account-to-account method, launched April 2026), BNPL, split payments, Apple Pay, SEPA Instant, tokenisation, and SoftPOS/Tap to Pay. Distribution combines a self-serve PLG portal (2-business-day activation), a dedicated enterprise sales team, and 800+ pre-built partner integrations across e-commerce platforms (Shopify, PrestaShop, Magento, WooCommerce, Salesforce Commerce Cloud), POS systems (RoverCash, KinTPV, Tiller), and ERP/accounting tools (EBP, Agicap, Cegid, Divalto).

PayPlug's revenue model rests on transaction-based fees (commission on processed card and alternative payment method volume, varying by billing plan) combined with recurring subscription plan revenue across multiple pricing tiers. In 2025, the platform processed €10.9 billion in transaction volume with a reported 92.5% average net acceptance rate and 83% frictionless authentication rate. The company is headquartered in Paris with localized operations in France and Italy and supervised by the ACPR (4 place de Budapest, Paris).

Name

PayPlug

Legal name

PAYPLUG ENTERPRISE SAS

Website

https://payplug.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

PayPlug is a French ACPR-licensed payment service provider and Groupe BPCE subsidiary offering online, in-store, and omnichannel payment acceptance, fraud management, and reconciliation tools to 18,000+ merchants across France and Europe, processing €10.9 billion annually.

Ownership category

akta.pro rank

Product category

Payment Processing Services

akta.pro primary industry

POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL)

akta.pro secondary industries

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB), Payment Processing & PSPs (Card, Wallets, Carrier Billing) (MPAFAJAA)

Keywords

• Online payment processing
• Payment service provider
• Payment gateway
• Payment processing platform
• POS payment integration

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Payment Processing Transaction Fees: Commission-based revenue from processing credit card and alternative payment method transactions for merchants. Fees vary by billing plan selected by merchant.
2. Subscription Billing Plans: Multiple flexible billing plans offered to merchants with different feature sets and pricing tiers. Plans can be changed at any time according to merchant needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

PayPlug is a French payment service provider (PSP) that enables merchants to accept card and alternative payments online, in-store and across omnichannel touchpoints. Its platform combines rapid deployment, customisable checkout, fraud management and transaction reconciliation tools, supported by an API and over 800 platform, POS and ERP integrations.

Product overview

Payplug is a French payment solutions provider and Payment Service Provider (PSP) owned by Groupe BPCE. The platform operates on a modular architecture organized around three core pillars: Accept (Activate and Shape modules for payment deployment and customization), Convert (Target and Accelerate modules for fraud prevention and acceptance optimization), and Centralise (Track and Cockpit modules for financial reconciliation and dashboard management). The product portfolio includes online and in-store payment processing, payment terminals, and various payment methods including cards, Wero, BNPL, and split payments. Key capabilities include tokenization, Smart 3DS authentication, fraud detection, smart routing, and over 800 partner integrations across e-commerce platforms, POS systems, and ERP/accounting tools. Payplug processes €10.9 billion annually across 18,000+ merchants with a 92.5% average net acceptance rate.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Payment Accept online card and alternative payments on e-commerce websites with comprehensive checkout processing, fraud and reconciliation tools, available to merchants of all sizes via PayPlug's API or platform modules.
• In-store Payment Accept card payments in physical retail locations using PayPlug payment terminals, Tap to Pay on compatible smartphones and tablets, and integrations with POS software partners.
• Omnichannel Payment Unified payment experience across all sales channels including online, in-store and mobile, with centralised reporting and reconciliation through Cockpit.
• Payment Terminals Hardware payment terminals for in-store card acceptance with direct integration to PayPlug's checkout systems and partner POS software.
• Tap to Pay NFC payment capability that turns a compatible smartphone or tablet into a contactless card or mobile wallet acceptance device without a traditional payment terminal.
• SoftPOS Software-based point-of-sale solution that transforms standard mobile devices into contactless payment terminals for merchants.
• Wero Payment Method European account-to-account payment method based on instant SEPA transfer, enabling PayPlug merchants to accept Wero as an alternative to card payments.
• Split Payments Capability to divide a single payment among multiple recipients, used by marketplaces and platforms for commission distribution.
• BNPL (Buy Now Pay Later) Buy Now Pay Later capability enabling customers to purchase immediately and pay in instalments, with native split payment functionality in Wero.
• PayPlug Payment Modules Pre-built PayPlug integrations for e-commerce platforms (Shopify, PrestaShop, WooCommerce, Magento), POS systems, and ERP and accounting tools, enabling merchants to install PayPlug in a few clicks.
• PayPlug Payment API Developer-facing Payment API for building custom integrations of online payments, in-store payments, payment terminals, tokenisation, 3D Secure authentication and payment orchestration.

Quantifiable outcome

• 92.5% average net acceptance rate among PayPlug clients
• +5 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability4 records

Feature11 records

Partnerships

Twelve partnerships are on record, tiered core, major and strategic.

• Groupe BPCEcoreStrategic or Co-development Partner · 15 September 2022Parent company relationship. Groupe BPCE is the second-largest banking group in France, providing PayPlug with regulatory legitimacy, banking infrastructure access, and distribution advantages. PayPlug and Dalenys were merged under Groupe BPCE to establish the leading French fintech in European payments.
• DalenyscoreStrategic or Co-development Partner · 15 September 2022Dalenys merged with PayPlug in September 2022 under Groupe BPCE to form a unified brand in payment solutions. The merger combined expertise in digital payments and solutions for merchants of all sizes.
• ShopifycoreTechnology or IntegrationPayPlug gateway available on Shopify platform, providing complete e-commerce payment solution for merchants launching online stores.
• PrestaShopcoreTechnology or IntegrationTurnkey PrestaShop module enabling payment integration with one-click setup for one of Europe's most popular e-commerce platforms.
• Magento (Adobe Commerce)majorTechnology or IntegrationPayPlug available on Adobe Commerce (Magento) platform for powerful and flexible e-commerce solutions targeting high-growth merchants.
• WooCommercemajorTechnology or IntegrationPayPlug plugin available for WooCommerce, the WordPress e-commerce extension, enabling WordPress-based merchants to accept payments.
• European Payments Initiative (EPI)strategicStrategic or Co-development PartnerPayPlug is the first PSP to enable Wero e-commerce payments in France (April 2026). EPI consortium includes major European banks (BPCE, BNP Paribas, Crédit Agricole, Deutsche Bank) developing Wero as a pan-European payment standard. PayPlug enables merchants to accept Wero alongside traditional payment methods.
• VisacoreTechnology or IntegrationNetwork token support for Visa, enabling improved acceptance rates and reduced fraud through tokenisation. Partnership enables Smart 3D Secure optimisation for Visa transactions.
• MastercardcoreTechnology or IntegrationNetwork token support for Mastercard, providing similar fraud reduction and acceptance rate improvements as Visa partnership.
• Cartes Bancaires (CB)coreTechnology or IntegrationPrivileged connection with CB card scheme, France's dominant payment network. Provides PayPlug's key differentiator in the French market with direct scheme access.
• BlueSnapmajorTechnology or IntegrationStrategic partnership between BlueSnap's global payment orchestration platform and PayPlug to enhance authorisation rates in EU and France.
• ProcessOutmajorTechnology or IntegrationPayment orchestration partnership enabling merchants with complex international payment strategies to optimise their payment infrastructure through ProcessOut with PayPlug.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stripe: Global PSP offering developer-first online and in-person payment APIs for businesses of all sizes, including SMEs in France. Directly competes with PayPlug in card processing, checkout optimisation, fraud (Stripe Radar), and omnichannel (Stripe Terminal) — with significantly larger scale and developer ecosystem.
• Adyen: Enterprise-focused omnichannel PSP with strong European presence, processing card and alternative payments globally. Competes head-on with PayPlug's omnichannel value proposition and unified Cockpit/Track-style reporting, though at much larger enterprise scale and broader geographic footprint.
• Mollie: European PSP focused on SMEs and mid-market merchants with multi-method checkout, plugins for Shopify/WooCommerce/PrestaShop, and pricing transparency. Closely comparable to PayPlug's SME-focused product breadth and European platform integration strategy.
• SumUp: European-focused payments company offering card readers, online checkout, and TPV solutions to micro-merchants and SMEs. Comparable to PayPlug in target customer (SMB/micro-business) and omnichannel (online + in-store) approach, though with stronger physical POS hardware brand.
• Worldline: France-headquartered pan-European payment processor and merchant acquirer operating across online, in-store, and financial services. Comparable as a French/European PSP serving merchants of all sizes, with overlapping omnichannel ambitions but a much larger processing scale and broader banking-grade compliance footprint.
• Checkout.com: Global PSP providing end-to-end payment processing with strong European merchant base and smart-routing / acceptance-optimisation capabilities. Directly competes with PayPlug's Accelerate / Smart Routing stack among enterprise and high-growth merchants.
• HiPay: French-headquartered PSP serving European merchants with omnichannel payment processing and fraud-prevention tools. Most direct French competitor to PayPlug — comparable scale, geography, and target segments including marketplaces.

Broad incumbents

• Ingenico: Global leader in payment terminals and in-store payment infrastructure, now part of Worldline Group. Comparable to PayPlug's in-store payment and terminal offering from a hardware and acquirer-perspective, though as a broader incumbent serving enterprise retail rather than SME focus.
• Square (Block): Integrated payments and commerce platform serving micro-merchants and SMBs globally with online + in-store solutions. Comparable to PayPlug's SME focus and omnichannel model, though with broader suite of adjacent software products (POS, banking, payroll) and significantly larger scale.
• PayPal: Global payments incumbent offering checkout, Braintree APIs, Venmo, and merchant services across consumer and SMB segments. Comparable as a broad payments incumbent competing with PayPlug for SMB e-commerce acceptance and alternative payment methods, though at vastly larger scale and consumer-brand reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/payplug
• Facebookfacebook.com/payplug
• LinkedInfr.linkedin.com/company/payplug
• Instagraminstagram.com/payplug_fr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PayPlug