SmartHub.ai

What SmartHub.ai does

SmartHub.ai is a privately-held enterprise software company that provides an Agentic AI-powered IoT SecOps platform for unified management, security, and compliance of IoT and OT (Operational Technology) endpoints. The company is built around two core products: SmartHub INFER™, a unified edge endpoint management platform delivering real-time device discovery, lifecycle monitoring, and a centralized asset ledger, and SmartHub NeuralEdge™, an agentic AI layer providing predictive analytics, anomaly detection, and continuous compliance automation. A third module, SmartHub DEFEND™, adds automated password rotation, certificate management, and zero-trust hygiene. The platform integrates with enterprise SIEMs (Microsoft Sentinel, Splunk, Google SecOps) and infrastructure stacks (Oracle, Intel, NVIDIA) and is sold as SaaS subscription and on-premise licenses.

The company serves enterprise customers across eight vertical solutions: Physical Security, AV & Workspace Automation, Manufacturing, Energy & Utilities, Hospitals & Healthcare, Retail, Hospitality, and Banking & Financial Services. The go-to-market is enterprise field sales targeting CISOs, CIOs, and SecOps leaders, using free IoT Security Assessments and tailored demos as top-of-funnel entry points. Reported customer outcomes include a single engineer managing 2,700+ devices worldwide, 99.7% uptime, 8.63-hour MTTR, and compliance evidence generation reduced from weeks to minutes. The company holds SOC 2 Type II certification and is headquartered in Palo Alto/Union City, California, with additional offices in Seattle and Bengaluru, India.

SmartHub.ai is venture-backed, having raised $745,000 in January 2021 (no subsequent priced rounds disclosed). It maintains strategic partnerships with Calsoft (October 2024, co-development) and Logitech (March 2025, OEM alliance), and has been recognized as a TiE50 startup at TiECon 2026, an ABB Startup Challenge finalist, and a Forbes DGEMS Top 200 company. Co-founders are Niranjan Maka (CEO), Arun Narayanaswamy (Products & Solutions), and Sanjay Rajashekar (Revenue & Channels).

Name

SmartHub.ai

Legal name

SmartHub Inc.

Website

https://smarthub.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

IoT Security Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Network Analytics, AIOps & Root-Cause Correlation (HDAFAGAM)

akta.pro secondary industries

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), Integration Monitoring, Observability & AIOps for Integration (HDAEAIAH)

Keywords

• IoT security platform
• OT device management
• Edge endpoint lifecycle
• IoT SecOps
• Agentic AI automation

Headquarters

HQ city

Union City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based SaaS and on-premise solutions for IoT and Edge Monitoring and Management platform. Charges are per pricing plan (Subscription Charges) with payment terms of 30 days.
2. Enterprise Software Licenses: On-premise solutions provided alongside SaaS offerings for enterprise deployment flexibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SmartHub.ai builds and sells an Enterprise IoT SecOps Platform that delivers unified IoT and OT device lifecycle management, real-time threat visibility, agentic-AI-driven predictive analytics, and continuous compliance automation across heterogeneous enterprise edge environments. The platform is delivered as a SaaS subscription or on-premise software license and is sold through direct enterprise field sales to CISOs, CIOs, and SecOps leaders.

Product overview

SmartHub.ai offers a unified Enterprise IoT SecOps Platform architected as a platform-plus-modules system. The core platform is built around two complementary products: SmartHub NeuralEdge™ (the intelligence and automation layer) and SmartHub INFER™ (the monitoring and management platform). Together they deliver proactive threat detection, unified device lifecycle management, GSOC visibility, and continuous compliance automation across all IoT and OT connected assets. The platform supports industry-specific solutions across Physical Security, AV & Workspace Automation, Manufacturing, Energy & Utilities, Hospitals & Healthcare, Retail, Hospitality, and Banking & Financial Services, with add-on modules including SmartHub DEFEND™ for automated password rotation and certificate management, and a free IoT Security Assessment tool for initial gap analysis.

Differentiator

Problem solved

Functional benefit

Brands

• SmartHub INFER™: Unified Edge Endpoint Management platform providing IoT & OT Device Lifecycle Management and GSOC Visibility for Threats & Incidents.
• SmartHub NeuralEdge™
• SmartHub DEFEND™

Products and services

• SmartHub NeuralEdge Agentic edge intelligence and automation layer powered by AI/ML that autonomously ingests, reasons over, and acts on edge data streams to deliver proactive threat detection, predictive analytics, and real-time compliance automation for enterprise IoT and OT environments.
• SmartHub INFER Unified edge endpoint management and monitoring platform providing a single pane of glass and remote control across every IoT and OT device regardless of vendor, protocol, or OS, delivering IoT and OT device lifecycle management and GSOC visibility for threats and incidents.
• SmartHub DEFEND Security-focused module offering automated password rotation, certificate management, and cybersecurity hygiene for edge endpoints, extending Zero Trust security posture to all IoT devices.
• IoT Security Assessment (Free) Free assessment tool that identifies unmanaged IoT and OT devices on the enterprise network, reveals active CVEs, and evaluates compliance posture, providing a preview of security gaps with no commitment required.

Quantifiable outcome

• Single engineer manages 2,700+ devices worldwide
• +4 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• LogitechcoreTechnology or Integration · 21 March 2025Strong alliance between SmartHub.ai and Logitech brings together AIoT capabilities with world-class hardware innovation. SmartHub's advanced AI-driven edge solutions combined with Logitech's industry-leading devices empower customers with smarter, more efficient intelligent connected workspaces.
• CalsoftcoreStrategic or Co-development Partner · 8 October 2024SmartHub.ai partnered with Calsoft Inc. in October 2024 to advance AI/ML-based edge automation and security solutions. The partnership combines SmartHub's AI-driven automation with Calsoft's deep engineering capabilities to deliver unified endpoint management for enterprises. Joint solution enables predictive maintenance, cross-vendor device management, real-time threat detection, and compliance automation. Partnership is already delivering results in energy, critical infrastructure, telecom, and industrial manufacturing sectors.
• Delphi InfotechminorStrategic or Co-development PartnerStrategic partnership with Delphi Infotech to provide cutting-edge solutions that drive innovation and fortify security for businesses in an increasingly digital world.
• Microsoft SentinelcoreTechnology or IntegrationIntegration partner providing SIEM integration capabilities for surfacing IoT and OT threats directly in Microsoft Sentinel with context.
• SplunkcoreTechnology or IntegrationIntegration partner for SIEM integration enabling SmartHub to surface IoT and OT threats into Splunk with context.
• Tata ElxsiminorChannel Partner/ Reseller/ DistributorPartner and integrator in the SmartHub.ai ecosystem.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Forescout: Forescout provides agentless device visibility and control across IT, IoT, OT, and IoMT environments. Its platform overlaps with SmartHub's centralized asset ledger, lifecycle management, and SIEM integration value proposition for large enterprises.
• Claroty: Claroty specializes in cybersecurity for cyber-physical systems and OT environments across industrial, healthcare, and commercial verticals. It directly overlaps with SmartHub's Manufacturing, Energy, and Healthcare verticals and GSOC visibility offering.
• Armis: Armis is a leading enterprise IoT/OT asset intelligence and security platform that discovers, monitors, and protects connected devices. It is the closest direct competitor to SmartHub's INFER-style asset visibility and lifecycle management across heterogeneous device estates.
• Verve Industrial Protection: Verve offers an OT/ICS security and asset management platform covering inventory, vulnerability management, and patching for industrial environments. It directly overlaps with SmartHub's Manufacturing and Energy & Utilities solutions.
• Nozomi Networks: Nozomi Networks delivers OT and IoT visibility, monitoring, and threat detection for critical infrastructure and industrial operators. It competes head-on with SmartHub's OT security and predictive analytics capabilities in energy, manufacturing, and utilities.
• Ordr: Ordr focuses on connected device security with asset discovery, risk profiling, and automated segmentation for IoT, OT, and IoMT. It targets similar buyer personas (CISO, SecOps) and competes on visibility and zero-trust segmentation for edge devices.
• Asimily: Asimily specializes in IoT device risk management with deep focus on healthcare and industrial verticals, combining asset inventory, vulnerability prioritization, and anomaly detection — a strong direct competitor in SmartHub's Healthcare and Manufacturing segments.

Broad incumbents

• Tenable: Tenable is a broad vulnerability management incumbent that has expanded into OT/IoT via Tenable OT Security. As a larger player with a much wider portfolio, it competes with SmartHub on enterprise IoT vulnerability identification and compliance reporting.
• Cisco (IoT/Industrial Security): Cisco offers IoT and industrial security capabilities via Cyber Vision and IoT Threat Defense as part of its broader networking and security portfolio. As a broad incumbent, it competes with SmartHub on enterprise edge visibility and policy enforcement at network scale.

Emerging players

• Phosphorus: Phosphorus provides extended IoT (xIoT) security and management with automated firmware patching, credential rotation, and asset discovery. Its SmartHub DEFEND™-like hygiene automation makes it an emerging direct competitor in IoT endpoint hardening.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/smarthub_ai
• LinkedInlinkedin.com/company/smarthub-ai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartHub.ai