KMINA®

What KMINA® does

KMINA is a Spanish direct-to-consumer e-commerce company founded in 2016 and headquartered in Valencia, Spain, that designs, manufactures, and sells mobility and accessibility aids for elderly and physically limited users. Its product portfolio spans manual and electric wheelchairs (including the design-led KMINA PRO line), walkers, crutches, walking sticks, electric scooters, bathroom safety equipment (toilet seat lifts, shower chairs, bath seats, handholds), and home accessibility products (lift/recliner chairs, bed rails, anti-bedsore cushions, transfer chairs and hoists). KMINA differentiates through in-house industrial design, holding 20+ patented products including the KMINA PRO wheelchair (Red Dot Award 2025) and KMINA PRO crutches (Best Spanish Invention 2017), and operates ISO 13485-certified manufacturing.

KMINA generates revenue through three channels: (1) direct-to-consumer e-commerce via kmina.com shipping from warehouses in Llíria (Spain) and Wyoming (USA), (2) B2B2C sales through orthopedic retail partners in Spain and physical flagship stores in Valencia and Madrid, and (3) recurring monthly rentals of wheelchairs, walkers, and stairlifts with 24/48-hour home delivery. Pricing spans $14.99–$4,100 per unit with free shipping over €25/$25 and free returns. Sub-brands include KMINA PRO (premium design-led mobility) and PEPE (entry-level wheelchairs, scooters, and sticks).

The company is privately held and as of 2024 has Roca Group, a multinational bathroom fixtures company with €1.95 billion in 2024 revenues, as a strategic investor following a minority stake acquisition. KMINA reports 1M+ households served, 116,586 customer reviews averaging 4.4/5 stars, and 11–50 employees. Leadership includes CEO and Founding Partner Ignacio Mañero Lojendio and Head of Marketing Belen Huerta Fenellos.

Name

KMINA®

Legal name

KMINA®

Website

https://kmina.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

KMINA is a Spanish direct-to-consumer e-commerce company that designs, manufactures, and sells mobility and accessibility aids—including wheelchairs, walkers, crutches, scooters, and bathroom safety products—for elderly individuals, people with disabilities, and caregivers, distributed via kmina.com, physical stores, and orthopedic retail partners.

Ownership category

akta.pro rank

Product category

Mobility and Accessibility Aids

NAICS

Home Health Equipment Rental (532283), Services for the Elderly and Persons with Disabilities (624120), Other Consumer Goods Rental (53228)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industries

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB)

Keywords

• Mobility aids
• Accessibility equipment
• Assistive devices
• Wheelchairs and walkers
• Bathroom safety products

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C E-commerce): Direct-to-consumer sales of mobility and accessibility aids through their own e-commerce platform (kmina.com). Products include wheelchairs, walkers, crutches, scooters, bathroom aids, home products, and accessories. Both individual consumer purchases and bulk/order arrangements.
2. Product Sales via Orthopedic Retail Partners: Sales through orthopedic shops and physical retail locations. Customers can 'Ask at the Orthopedics store' for certain products like electric scooters, indicating a B2B2C distribution model through retail partners.
3. Rental Revenue: Monthly rental of mobility products including wheelchairs, walkers, and stair lifts with 24/48-hour home delivery. This provides recurring rental income and allows customers to try products before purchasing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

KMINA designs, manufactures, and sells mobility and accessibility aids—including manual and electric wheelchairs, walkers, crutches, walking sticks, mobility scooters, bathroom safety equipment, lift and transfer equipment, and anti-bedsore cushions—primarily to elderly and dependent consumers through its own e-commerce storefront, flagship stores, and orthopedic retail partners. The company complements sales with a monthly rental service for wheelchairs, walkers, and stairlifts featuring 24/48-hour home delivery, and operates ISO 13485-certified manufacturing in Spain.

Differentiator

Problem solved

Functional benefit

Brands

• KMINA PRO: Premium line of manual wheelchairs with innovative design, winner of Red Dot Award 2025. Redefines assisted mobility through inclusion and design.
• PEPE

Products and services

• Manual Wheelchairs Manual wheelchairs designed for elderly users, adults with mobility limitations, and children, including narrow, folding, self-propelled, bariatric (up to 225 kg), and pediatric variants priced from $179.99 to $499.99.
• KMINA PRO Wheelchair Premium manual wheelchair line redefining assisted mobility through inclusive design; features ergonomic stroller-inspired handlebar, oval profile structure inspired by high-performance bicycles, minimalist three-spoke Quick Release wheels, button-push quick folding, folding platform footrest, and integrated storage basket. Winner of the Red Dot Award 2025 and aimed at users seeking an aesthetically considered alternative to traditional wheelchairs.
• Electric Mobility Scooters Electric mobility scooters for adults including a standard electric scooter ($1,282), lightweight folding electric scooters ($1,747–$3,261), and an electric off-road scooter ($4,100), available via the online store and orthopedic retail partners.
• Walkers (Andadores) Walkers for elderly adults and users with mobility limitations, including 2-wheel adult walkers ($99.99), 4-wheel folding walkers ($129.99–$152), all-terrain walkers ($279.99), walker-wheelchair 2-in-1 combos, and tall adult walkers with seat ($429.99).
• Crutches (Muletas) Crutches for adults with mobility limitations including folding aluminum, colorful, padded axillary, carbon fiber folding, four-legged Parkinson's variants, and the KMINA PRO platform crutch with forearm support and shock absorption; priced from $44.99 to $117+.
• Walking Sticks (Bastones) Walking sticks and canes for elderly adults including basic folding canes ($14.99–$15.99), ergonomic carbon fiber folding canes, 4-legged walking sticks ($84.99), walking sticks with seat ($69.99), bariatric extendable canes, and KMINA COMFORT models with an ergonomic grip aligned with the ulnar angle of the wrist.
• Toilet Seat Elevators and Toilet Aids Bathroom toileting aids for elderly and mobility-limited users including basic 10 cm toilet seat risers ($47), soft toilet seat risers, an electric toilet seat lift with up to 30° inclination ($799.99–$999.99) for assisted sit-to-stand, and toilet/commode chairs ($159.99).
• Bathroom Safety Aids (Shower Chairs, Bath Chairs, Handholds) Bathroom safety equipment for elderly and mobility-limited users including wheeled shower chairs, swivel bath chairs and tub transfer benches, and bathroom handholds/grab bars for fall prevention and assisted bathing.
• Lift and Recliner Chairs (Sillones Relax) Electric relax and lift recliner chairs for elderly users that assist sit-to-stand movement and provide comfortable reclined seating; prices range from $899.99 for the electric relax chair to $1,165 for the electric lift recliner with handle.
• Transfer Equipment and Stairlifts Patient transfer and stair-climbing equipment for caregivers and mobility-limited adults including a manual stairlift ($199.99), transfer chair ($699.99), portable electric stair-climbing chair ($1,999.99), and electric transfer hoists, designed to enable safe transfer between floors or surfaces.
• Anti-Bedsore Cushions Pressure-relief anti-bedsore cushions combining viscoelastic memory foam and polyurethane with removable, washable, non-slip, waterproof, and breathable covers; patent protected and intended for wheelchair users and bedridden individuals to prevent pressure sores.
• Home Daily Living Aids (Bed Rails, Side Tables, Daily Living) Home daily living aids for elderly users including bed rails for fall prevention, side tables, and aids for eating, dressing, and personal hygiene, designed to support independent living at home.
• Mobility Equipment Rental Service Monthly subscription rental service for wheelchairs, walkers, and stairlifts with 24/48-hour home delivery, available across the KMINA Rent category; allows customers to try mobility products before purchase or to obtain temporary equipment during recovery or travel.

Quantifiable outcome

• Over 1 million households trust KMINA for mobility needs
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Etac: Scandinavian-headquartered developer of mobility aids, transfer equipment, and bathroom safety products. Closely comparable product portfolio to KMINA, especially in walkers, transfer aids, and home accessibility, with similar European design-led positioning.
• Aidapt: UK-based supplier of mobility aids, daily living aids, and bathroom safety equipment. Closely comparable product mix to KMINA, with European D2C and distributor reach and similar mid-market positioning.
• NOVA Medical Products: US-based DME brand specializing in rollators, walkers, wheelchairs, and bath safety. Direct product-line overlap with KMINA and similar D2C plus retailer distribution model, focused on the North American consumer.
• Meyra: German manufacturer of manual and powered wheelchairs, walkers, and rehabilitation equipment. Direct overlap with KMINA's core wheelchair and walker categories, serving European consumer and clinical markets.
• Hugo Mobility: North American brand of rollators, walkers, and mobility accessories sold primarily through Amazon and DME retailers. Comparable to KMINA in product mix and D2C/online distribution strategy, particularly in the US market.

Broad incumbents

• Invacare Corporation: Established global manufacturer and distributor of wheelchairs, scooters, walkers, and home medical equipment. Overlaps KMINA's product portfolio and B2B distribution but operates at substantially larger scale across clinical and institutional channels.
• Sunrise Medical: Global manufacturer of manual and powered wheelchairs, mobility scooters, and seating/positioning products. Directly overlaps KMINA's core manual wheelchair and mobility-aid categories but at far larger scale and broader clinical-channel distribution.
• Performance Health: Distributor and manufacturer of rehabilitation, mobility, and home-care products (including under brands like Rolyan and Sammons Preston). Comparable to KMINA across mobility aids and bathroom/home accessibility, primarily through clinical and institutional channels.
• Ottobock: Global leader in prosthetics, wheelchairs, and rehabilitation products with strong European presence. Comparable to KMINA in manual wheelchair and mobility-aid categories, particularly across EU markets.
• Drive DeVilbiss Healthcare: Broad-line DME manufacturer with extensive catalogs of mobility aids, bathroom safety, walkers, and wheelchairs. Highly comparable product mix to KMINA, distributed through medical and retail channels across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9_RVLaS3tBcJEXO6Bikgtg
• Facebookfacebook.com/KMINA.ES
• LinkedInlinkedin.com/company/kmina
• Instagraminstagram.com/kmina_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KMINA®