OneFit
- Company typePrivate
- Founded2013
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
OneFit firmographics
Firmographics- Name
- OneFit
- Legal name
- Urban Sports GmbH
- Website
- https://one.fit
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
OneFit industry classification
Industry- Product category
- Fitness Membership Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where OneFit is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
OneFit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Operations, Technology or R&D, Personnel, Others
Revenue model
- Individual Memberships: Subscription-based memberships providing access to partner sports and wellness venues across Europe. Users pay recurring fees for flexible multi-sport access.
- Corporate Fitness (B2B): Employee wellbeing programs offered to companies, providing exclusive fitness and wellness benefits to staff members as part of corporate health packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard membership with free trial |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
OneFit product offering
Product offeringCore offering
OneFit operates a European sports and wellness membership platform (branded as Urban Sports Club) that grants a single subscription-based membership access to more than 12,000 partner venues across 7 countries, covering 50+ sports and wellness activities including fitness, yoga, swimming, boxing, bouldering, wakeboarding, and spa. The offering combines on-site venue check-ins (via proprietary QR code technology), open training without reservation, and live or on-demand online workouts, and extends to corporate employers as an employee wellness benefit.
Product overview
OneFit operates a unified sports and wellness membership platform providing access to over 12,000 partner locations across Europe offering more than 50 sports activities. The platform offers flexible membership options enabling users to participate in workouts at partner venues, open training without reservation, and live or on-demand online workouts. The ecosystem includes a mobile app for check-ins and reservations, corporate wellness solutions for employers, and partner programs for fitness studios and wellness providers.
Differentiator
Problem solved
Functional benefit
Brands
- Somuchmore: QR-code check-in system mentioned in membership terms for workout verification at partner studios
Products and services
- Urban Sports Club Membership (Individual) A flexible sports and wellness subscription for individual consumers granting access to more than 12,000 partner venues across 7 European countries, with 50+ sports disciplines available via on-site classes, open training, and live or on-demand online workouts. Check-in is handled through the Somuchmore QR code system in the mobile app or browser.
- Urban Sports Club Corporate Fitness (Bedrijfsfitness) B2B employee wellness program offered to European companies, providing staff with access to indoor, outdoor, and online fitness and wellness benefits via the Urban Sports Club partner network. Marketed as a tool for improving employee health and supporting talent attraction and retention.
- Live Workouts Live-streamed fitness classes accessible from the home via the Urban Sports Club app or browser, enabling members to participate in workouts from their living room, garden, or balcony as part of their membership.
- Video on Demand On-demand library of fitness videos accessible to Urban Sports Club members, providing flexible workout options outside of scheduled live classes.
- Gift Cards & Shop Gift cards and merchandise sold through the Urban Sports Club shop, allowing non-members to gift memberships or purchase branded products.
Companies that use OneFit
Customer profileSegments2 records
Ideal customer profiles2 records
OneFit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OneFit partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Urban Sports Club Partner VenuescoreOver 12,000 partner venues across 7 European countries offering sports and wellness activities to Urban Sports Club members. Partners include fitness studios, swimming pools, yoga studios, boxing gyms, climbing halls, wakeboard parks, and wellness/spa facilities.
- Corporate EmployerscoreThousands of European companies offer Urban Sports Club memberships as employee wellness benefits. Employers provide exclusive fitness and wellness access to staff members as part of corporate health programs.
- Somuchmore (QR Technology)coreSomuchmore QR code technology used for workout check-in at partner venues. Members scan the Somuchmore QR code in studios using the Urban Sports Club app to confirm attendance.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
OneFit competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
OneFit social profiles
Digital presenceOneFit financial estimates
Financial estimateRevenue estimate
Valuation estimate
OneFit leadership team
Management profileNumber of profiles
Profiles2 records
OneFit funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OneFit M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OneFit
What does OneFit do?
OneFit operates a European sports and wellness membership platform (branded as Urban Sports Club) that grants a single subscription-based membership access to more than 12,000 partner venues across 7 countries, covering 50+ sports and wellness activities including fitness, yoga, swimming, boxing, bouldering, wakeboarding, and spa. The offering combines on-site venue check-ins (via proprietary QR code technology), open training without reservation, and live or on-demand online workouts, and extends to corporate employers as an employee wellness benefit.
Is OneFit a public or private company?
OneFit is a private company. It is classified as venture growth investor backed and is currently operating.
When was OneFit founded?
OneFit was founded in 2013. It employs 51 to 100 people.
Where is OneFit based?
OneFit is headquartered in Amsterdam, Netherlands, in the Europe region.
How does OneFit make money?
Two revenue lines are on record. Individual Memberships are the primary driver. The others are corporate Fitness (B2B).
Does OneFit have an API?
No public API is recorded for OneFit.
What industry is OneFit in?
OneFit's product category is Fitness Membership Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of EDALAIAE, Group Fitness, Personal Training & Wellness Coaching. Its NAICS code is 713940 and its SIC code is 7997.