Bootup
Bootup is a private Miami-based marketplace company founded in 2019 that connects tech talent with employers. It has 11-50 employees and raised $2.1M in a 2022 funding round led by Kapor Capital.
- Company typePrivate
- Founded2019
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bootup does
Bootup is a private, U.S.-based marketplace company founded in 2019 and headquartered in Miami. According to the firmographic data, Bootup creates a marketplace for tech talent, connecting technology professionals with employers; the company operates with a headcount band of 11-50 employees and maintains a website at joinbootup.com.
The company's core offering is a two-sided marketplace platform facilitating the matching of tech talent with hiring organizations. Its capital structure includes a single disclosed funding round of $2.1M closed on February 21, 2022, led by Kapor Capital with participation from Base Ventures, Concrete Rose Capital, and Lightship Capital — an investor syndicate commonly associated with backing underrepresented founders in the technology sector. No additional funding rounds, acquisitions, or major strategic transactions have been disclosed in the available data.
No revenue, ARR, GMV, customer logos, or pricing model details were disclosed in the source material. Bootup operates as a private company with no parent organization, no disclosed subsidiaries, and no public listing. Given the thinness of publicly available operational data, the company's current scale, monetization mechanics, and post-2022 growth trajectory cannot be reliably determined from the input.
Bootup firmographics
Firmographics- Name
- Bootup
- Legal name
- Slot Dana Gacor
- Website
- https://joinbootup.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bootup is a private Miami-based marketplace company founded in 2019 that connects tech talent with employers. It has 11-50 employees and raised $2.1M in a 2022 funding round led by Kapor Capital.
- Ownership category
- akta.pro rank
Bootup industry classification
Industry- Product category
- Baby and Children's Products Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821), Furniture Retailers (449110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Baby, Kids & Maternity Online Retailers (CRAFADAI)
- akta.pro secondary industries
- Kids’ & Baby Apparel Retail (CRAAABAD), Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE), Children’s & Baby Footwear Retail (CRAAADAF)
Keywords
Where Bootup is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bootup business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct retail sales of baby and children's products including clothing, travel gear, feeding supplies, toys, and accessories through online storefront and physical retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing with installment options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Bootup product offering
Product offeringCore offering
Bootup operates a multi-brand retail business for baby and children's products, selling clothing, strollers, car seats, feeding supplies, nursery furniture, toys, maternity wear, and personal care items through an Indonesian e-commerce storefront backed by physical retail locations. The platform aggregates more than 150 international and local brands (Mothercare, ELC, Bugaboo, Chicco, Cybex, Graco, Pigeon, Philips Avent, Fisher Price, etc.) under a single mother-and-baby retail banner with home delivery, store pickup, and installment payment options.
Product overview
Bootup appears to be an e-commerce platform offering a comprehensive range of baby and children's products. The product portfolio includes kids accessories (bags, sunglasses, hair accessories), baby clothing essentials (sleepsuits, bodysuits, pajamas), footwear for babies and children, fashion for babies aged 0-24 months, swimwear, boys and girls clothing (18 months - 8 years), maternity fashion, sleepwear, strollers and travel gear (including car seats, carriers, travel cots, diaper bags), bedding and furniture, feeding and safety products (bottles, sterilizers, tableware, high chairs), breastfeeding products, baby food and vitamins, baby care products, mother care products, health and hygiene products, bathing products, and toys and activity items. The platform also offers branded toys including Mothercare toys and ELC toys. Bootup operates as a multi-category e-commerce marketplace for the mother and baby segment.
Differentiator
Problem solved
Functional benefit
Products and services
- Baby & Toddler Clothing (0-24 months)
Companies that use Bootup
Customer profileSegments1 record
Ideal customer profiles1 record
Bootup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bootup partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- KredivominorKredivo provides installment payment options for Bootup customers, enabling flexible payment solutions for baby and children's product purchases.
- Kementerian Perdagangan RI (Ministry of Trade Indonesia)coreRegulatory oversight body providing consumer protection certification (Direktorat Jenderal Perlindungan Konsumen dan Tertib Niaga) validating the company's legitimacy as a consumer retail platform.
Scale indicators1 record
Recent moves2 records
Expansion highlights2 records
Bootup competitors and assessment
Company assessmentBroad incumbents
- Tokopedia: Leading Indonesian marketplace with deep mother-and-baby assortment and strong logistics; competes directly with vertical specialists via subsidized category placements and brand-authorized sellers.
- Mothercare: Global specialist retailer of products for parents and young children; the platform operates under Mothercare Indonesia branding, making the parent brand both a partner and the most relevant incumbent benchmark for category strategy and merchandising.
- Shopee: Indonesia's largest general e-commerce marketplace with a substantial mother-and-baby category; sets the pricing and selection baseline against which any vertical specialist must differentiate.
Direct peers
- Orami: Indonesian e-commerce platform specializing in mother, baby, and kids products with a similar multi-category model and curated brand assortment; the closest like-for-like competitor in the same geography.
- Kanmo Group: Indonesian retail group that operates Mothercare, ELC, and other mother-and-child brands in Indonesia; the platform appears affiliated with Kanmo Circle, making this a directly comparable operator in the same geography and category.
Emerging players
- FirstCry: Asia's largest online retailer of baby and kids products with a similar multi-category, brand-aggregator playbook; comparable as a vertical specialist scaling e-commerce plus private-label in an emerging market.
- Babyology: Curated online retailer of premium baby gear and apparel with strong brand partnerships; useful benchmark for premium-brand curation and content-led merchandising in a mother-and-baby vertical.
Regional players
- Mums & Bubs: Australian multi-category baby retailer with comparable breadth across clothing, gear, feeding, and nursery furniture; relevant as a regional benchmark for category mix and AOV drivers, though operating in a different geography.
- Babyshop: Multi-brand baby and kids retailer operating across the Middle East and India with Mothercare/Premier FMCG backing; useful benchmark for omnichannel execution of an international brand portfolio in emerging markets.
Others
- Kredivo: Indonesian BNPL provider listed as a GTM partner; not a competitor but a critical ecosystem enabler whose terms, risk policy, and availability directly shape the platform's conversion on big-ticket baby gear.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Bootup social profiles
Digital presenceBootup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bootup leadership team
Management profileNumber of profiles
Bootup funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bootup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bootup
What does Bootup do?
Bootup operates a multi-brand retail business for baby and children's products, selling clothing, strollers, car seats, feeding supplies, nursery furniture, toys, maternity wear, and personal care items through an Indonesian e-commerce storefront backed by physical retail locations. The platform aggregates more than 150 international and local brands (Mothercare, ELC, Bugaboo, Chicco, Cybex, Graco, Pigeon, Philips Avent, Fisher Price, etc.) under a single mother-and-baby retail banner with home delivery, store pickup, and installment payment options.
Is Bootup a public or private company?
Bootup is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bootup founded?
Bootup was founded in 2019. It employs 1 to 10 people.
Where is Bootup based?
Bootup is headquartered in Miami, United States, in the North America region.
How does Bootup make money?
One revenue line is on record: E-commerce Product Sales.
Who are Bootup's main competitors?
Broad incumbents on record are Tokopedia, Mothercare and Shopee. Direct peers are Orami and Kanmo Group. Emerging players are FirstCry and Babyology. Regional players are Mums & Bubs and Babyshop. Kredivo is listed as an others.
Does Bootup have an API?
No public API is recorded for Bootup.
What industry is Bootup in?
Bootup's product category is Baby and Children's Products Retail. Its primary akta.pro industry code is CRAFADAI, Baby, Kids & Maternity Online Retailers, with a secondary code of CRAAABAD, Kids’ & Baby Apparel Retail. Its NAICS code is 458110 and its SIC code is 5600.