IntraVu
IntraVu is a medical device company that sells the MIDASVu platform, a miniature needle arthroscopy imaging system enabling in-office orthopedic diagnostics. It targets orthopedic surgeons, pain management physicians, and ambulatory surgery centers in the United States.
- Company typePrivate
- Founded2016
- HeadquartersRedwood City, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What IntraVu does
IntraVu is a privately held medical device company founded in 2016 and headquartered in Redwood City, California. The company develops and sells the MIDASVu platform, a miniature medical imaging system designed to enable office-based needle arthroscopy for orthopedic diagnostics. The platform combines single-use disposable micro-arthroscopes (the 1.4mm IntraVu Scope and the 1.9mm 30 SideVu), the TabletVu touch-screen display tablet, and an accessory kit, with patented automatic HD optics that adjust lighting and contrast in real time. Procedures using MIDASVu are reimbursable under existing CPT codes by Medicare and private insurance, allowing physicians to perform diagnostic and minimally invasive joint visualization in office or ambulatory surgery center settings rather than referring patients to MRI or hospital endoscopy suites.
IntraVu targets orthopedic surgeons, pain management physicians, and ambulatory surgery centers. Its go-to-market is enterprise field sales combined with event-driven demand generation through major specialty conferences (AAOS, SOMOS, AOFAS, AAPMR, WAPMU and others), webinars, downloadable technique guides, and a dedicated reimbursement support center. Revenue mechanics are primarily hardware sales of the TabletVu console plus recurring disposable scope revenue per procedure. A 2023 co-development partnership with Orthoscan aims to integrate MIDASVu into a dual-mode C-arm with fluoroscopy and arthroscopy, indicating a strategic move toward broader operating-room integration.
The company has raised approximately $26.5M across two undisclosed-investor rounds in 2019 and 2021, and is led by CEO and founder Stephanos Papademetriou. Operating scale remains small (11-50 employees), with product launches and partnerships continuing into 2023, consistent with an early-commercial-stage medical device company building adoption across U.S. orthopedic and pain management channels.
IntraVu firmographics
Firmographics- Name
- IntraVu
- Legal name
- IntraVu, Inc.
- Website
- https://intravu.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IntraVu is a medical device company that sells the MIDASVu platform, a miniature needle arthroscopy imaging system enabling in-office orthopedic diagnostics. It targets orthopedic surgeons, pain management physicians, and ambulatory surgery centers in the United States.
- Ownership category
- akta.pro rank
IntraVu industry classification
Industry- Product category
- Orthopedic Medical Imaging Devices
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation) (HLAHADAB)
- akta.pro secondary industries
- Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA), Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs) (HLAHANAG), Intraoperative Imaging & Guidance (C-arms, O-arm, IOUS, fluorescence) (HLAHADAH)
Keywords
Where IntraVu is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IntraVu business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- MIDASVu System Hardware Sales: Sale of the MIDASVu system including the IntraVu Scope (single-use disposable), TabletVu touch-screen tablet, and accessory kit. Physicians purchase the system for use in office, minor procedure rooms, surgery centers, or hospital operating rooms.
- Reimbursement/CPT Coding: MIDASVu procedures are covered under existing CPT codes and reimbursable by both Medicare and Private Insurance. The company provides reimbursement support services including coverage, coding, and payment assistance.
- Training Services: The company provides training services through partnerships with WAPMU (World Academy of Pain Medicine United) for CME accredited courses including virtual and in-person cadaveric training programs.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
IntraVu product offering
Product offeringCore offering
IntraVu manufactures and sells the MIDASVu miniature medical imaging platform, a needle arthroscopy system consisting of a disposable micro-arthroscope (1.4mm IntraVu Scope or 1.9mm 30 SideVu), the TabletVu touch-screen tablet, and an accessory kit. The system delivers real-time HD visualization of joint pathology for orthopedic diagnostics and minimally invasive procedures performed in physician offices, ambulatory surgery centers, and hospital operating rooms. The company also provides training and reimbursement support services tied to product adoption.
Product overview
IntraVu offers a unified medical imaging platform centered on the MIDASVu system, which combines the core imaging platform with specialized disposable scopes (IntraVu Scope 0° and 30 SideVu) and TabletVu display hardware. The system provides miniature needle arthroscopy technology for real-time orthopedic diagnostics in office settings. Procedure guides for knee and shoulder applications are also offered as supporting resources.
Differentiator
Problem solved
Functional benefit
Brands
- MIDASVu: Platform imaging system, the world's smallest imaging solution with highest resolution for orthopedic diagnostics
- 30 SideVu
- IntraVu Scope
- TabletVu
Products and services
- MIDASVu The MIDASVu platform imaging system is a miniature medical imaging platform combining HD quality images with the smallest footprint of any arthroscopy system, providing real-time visualization for diagnosis and treatment of orthopedic injuries in a doctor's office setting.
- IntraVu Scope (0°) A single-use, minimally invasive needle arthroscope measuring 1.4mm in diameter (16 gauge equivalent), offering the highest resolution at this size with automatic HD optics for real-time visualization inside joints.
- 30 SideVu The first-in-the-world 1.9mm diameter 30-degree side-viewing disposable arthroscope designed for orthopedic diagnostics and procedures, integrating seamlessly into clinical environments.
- TabletVu A touch-screen tablet optimized for the MIDASVu system, providing live video display, storage for video and still images, and portability across exam or procedure rooms with external accessory monitor support.
Quantifiable outcome
- 1.4mm diameter scope (16 Gauge Equivalent) - smallest footprint of any arthroscopy system
- +2 more outcomes
Companies that use IntraVu
Customer profileSegments4 records
Ideal customer profiles3 records
IntraVu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
IntraVu partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OrthoscancoreIntraVu is collaborating with Orthoscan to develop and support the rollout of the first dual mode C-arm with Fluoroscopy and Arthroscopy advanced imaging for orthopedic care. This partnership reflects IntraVu's focus on enabling scalable, high-performance technologies such as the first-in-the-world 1.9mm diameter 30-degree SideVu disposable arthroscope that integrates seamlessly into clinical environments.
- WAPMU (World Academy of Pain Medicine United)coreWAPMU is a non-profit organization that creates in-person and virtual CME accredited courses in Acute and Chronic Pain Management. IntraVu provides practical (live model and cadaveric based) and evidence-based courses utilizing novel imaging modalities including fluoroscopy and ultrasound. WAPMU utilizes IntraVu's imaging technologies to educate and implement emerging technologies in interventional pain medicine.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
IntraVu competitors and assessment
Company assessmentDirect peers
- Trice Medical: Trice Medical's mi-eye and mi-eye 3 needle arthroscopy systems are the closest direct competitor to IntraVu's MIDASVu, offering in-office, single-use disposable visualization for joint diagnostics to the same orthopedic and sports-medicine customer base.
Broad incumbents
- Arthrex: Arthrex is the dominant global arthroscopy and sports-medicine medtech incumbent with an extensive capital tower, reusable scope, and disposable instrument portfolio, competing against IntraVu across both the OR and the emerging office-based needle arthroscopy category.
- Stryker: Stryker's Sports Medicine and Endoscopy divisions sell capital imaging systems, scopes, and disposables into the same orthopedic, ASC, and pain-management customers that IntraVu targets, and could easily enter the sub-2mm needle arthroscopy space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
IntraVu social profiles
Digital presenceIntraVu financial estimates
Financial estimateRevenue estimate
Valuation estimate
IntraVu leadership team
Management profileNumber of profiles
Profiles1 record
IntraVu funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IntraVu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IntraVu
What does IntraVu do?
IntraVu manufactures and sells the MIDASVu miniature medical imaging platform, a needle arthroscopy system consisting of a disposable micro-arthroscope (1.4mm IntraVu Scope or 1.9mm 30 SideVu), the TabletVu touch-screen tablet, and an accessory kit. The system delivers real-time HD visualization of joint pathology for orthopedic diagnostics and minimally invasive procedures performed in physician offices, ambulatory surgery centers, and hospital operating rooms. The company also provides training and reimbursement support services tied to product adoption.
Is IntraVu a public or private company?
IntraVu is a private company. It is classified as venture growth investor backed and is currently operating.
When was IntraVu founded?
IntraVu was founded in 2016. It employs 11 to 50 people.
Where is IntraVu based?
IntraVu is headquartered in Redwood City, United States, in the North America region.
How does IntraVu make money?
Three revenue lines are on record. MIDASVu System Hardware Sales are the primary driver. The others are reimbursement/CPT Coding and training Services.
Who are IntraVu's main competitors?
Trice Medical is listed as a direct peer. Broad incumbents are Arthrex and Stryker.
Does IntraVu have an API?
No public API is recorded for IntraVu.
What industry is IntraVu in?
IntraVu's product category is Orthopedic Medical Imaging Devices. Its primary akta.pro industry code is HLAHADAB, Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation), with a secondary code of HLAHADAA, Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS). Its NAICS code is 339112 and its SIC code is 3841.