Create Academy
Create Academy is a London-based online learning platform offering self-paced video courses in interior design, gardening, floristry, food, and decorative arts taught by 40+ world-renowned designers, sold via subscription and individual course purchase to global hobbyist consumers.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Create Academy does
Create Academy (Create Academy Ltd.) is a London-based, privately-held online creative education platform founded in 2018, serving a global English-speaking audience of hobbyist creatives and home enthusiasts. The company delivers self-paced video courses in interior design, gardening, floristry, food and nutrition, and decorative arts and craft, taught by an exclusive roster of more than 40 world-renowned designers, makers, and gardeners — including figures such as Bunny Williams, Nina Campbell, Rita Konig, and Alidad — who film in their own private homes and studios. The platform comprises over 50 courses and 1,300 bite-sized video lessons, each accompanied by downloadable workbooks, delivered through a self-serve website with no mobile app.
The business operates two monetization streams: an annual all-access subscription priced at $24/month (billed at $288/year, regularly $30/month) and individual course purchases ranging from $136 to $214 with lifetime access. Pricing is denominated in USD on the website and the company markets internationally in English. The go-to-market is direct-to-consumer and entirely self-serve; customer acquisition relies on the brand equity of its instructors and on earned editorial coverage in tier-1 lifestyle publications (Architectural Digest, Vogue UK, The Daily Telegraph, House and Garden UK, Domino, Sheerluxe) rather than paid performance marketing. There is no B2B channel, no third-party distribution, and no physical retail presence.
Create Academy is registered in England as a private limited company (company number 11392825) with 11-50 employees and no disclosed parent company, though it has raised approximately $2.13 million in a 2021 seed round led by Brighteye Ventures. Revenue, ARR, and subscriber figures are not publicly disclosed; the platform carries a 4.7/5 Trustpilot rating across 437 reviews as of April 2026, indicating a niche but high-satisfaction customer base. The business model is a content-driven consumer subscription play in which the competitive moat is the exclusive access to iconic talent rather than proprietary technology.
Create Academy firmographics
Firmographics- Name
- Create Academy
- Legal name
- Create Academy Ltd.
- Website
- https://createacademy.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Create Academy is a London-based online learning platform offering self-paced video courses in interior design, gardening, floristry, food, and decorative arts taught by 40+ world-renowned designers, sold via subscription and individual course purchase to global hobbyist consumers.
- Ownership category
- akta.pro rank
Create Academy industry classification
Industry- Product category
- Online Creative Education
- NAICS
- Fine Arts Schools (61161), Fine Arts Schools (611610), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Workshops, Webinars & Live Masterclasses (MPACALAD)
- akta.pro secondary industries
- Visual Arts Instruction (Drawing, Painting, Sculpture) (EDAMAAAA), Certification & Credentialed Creator Programs (MPACALAI)
Keywords
Where Create Academy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Create Academy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Annual Subscription: Unlimited access to all courses (50+) for $24/month billed annually ($288/year). Includes new content released during subscription period. Auto-renews annually.
- Individual Course Purchase: One-time purchase of single courses ranging from $136 to $214. Provides lifetime access to that specific course. Appeals to users seeking focused, deep-dive learning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | All-Access Membership - unlimited access to 50+ courses |
| One time/ perpetual license | Pay-as-you-go | Individual course purchase with lifetime access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Create Academy product offering
Product offeringCore offering
Create Academy is an online video learning platform that delivers self-paced creative courses in interior design, gardening, floristry, food and nutrition, and decorative arts. Courses are taught by 40+ world-renowned designers, makers, and gardeners and accessed either through an annual all-access membership or via individual one-time course purchases. The platform hosts 50+ courses broken into 1,300+ bite-sized lessons accompanied by downloadable workbooks.
Differentiator
Problem solved
Functional benefit
Products and services
- All-Access Membership Annual subscription giving subscribers unlimited access to all 50+ creative courses on the platform for $24/month billed annually ($288/year), including new content released during the subscription period; auto-renews annually. Targeted at hobbyists and home enthusiasts seeking broad access to creative disciplines.
- Individual Course Purchases One-time purchase of individual courses priced from $136 to $214 (after 20% discount), providing lifetime access to a specific course. Suits users seeking focused, deep-dive learning on a single topic without subscribing to the full platform.
- Home & Interiors Courses Video courses covering interior design principles, home decorating, and styling, taught by world-renowned designers such as Nina Campbell, Rita Konig, Bunny Williams, and Alidad. Targeted at home enthusiasts seeking professional-quality interior design instruction.
- Gardening & Floristry Courses Video courses covering gardening techniques and floral arrangement, taught by expert gardeners and florists. Targeted at amateur gardeners and floristry hobbyists seeking instruction from established practitioners.
- Food & Nutrition Courses Video courses covering cooking skills, seasonal eating, and food-related creative content, taught by established chefs and food experts. Targeted at home cooks seeking high-quality culinary instruction.
- Decorative Arts & Craft Courses Video courses covering decorative arts and craft disciplines such as block printing, upholstery, and other handcraft skills, taught by established makers. Targeted at craft hobbyists seeking professional craft instruction.
- House Tours Courses Video courses providing exclusive tours of renowned designers' private homes and studios, giving behind-the-scenes access to the work and living spaces of industry icons. Targeted at design enthusiasts inspired by direct access to leading designers' personal environments.
Quantifiable outcome
- Rated 4.7/5 on Trustpilot based on 437 reviews
Companies that use Create Academy
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Create Academy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Create Academy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Architectural DigestminorPress coverage partnership. Create Academy courses and instructors featured in Architectural Digest editorial content, driving awareness and customer acquisition for the platform.
- Vogue UKminorPress coverage partnership. Course content and instructor expertise featured in Vogue UK lifestyle and arts sections, providing brand credibility and organic customer discovery.
- The Daily TelegraphminorPress coverage partnership. Interior design courses featured in The Daily Telegraph home and interiors section, reaching a broad UK readership.
- House and Garden UKminorPress coverage partnership. Courses and instructor content featured in House and Garden UK magazine, a leading interior design and gardening publication.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Create Academy competitors and assessment
Company assessmentDirect peers
- MasterClass: Online subscription platform offering video courses taught by world-renowned experts across creative, design, and lifestyle categories — the closest direct competitor in the premium creator-led learning category where Create Academy operates.
- Skillshare: Subscription-based online learning community focused on creative disciplines including design, illustration, and craft — competes directly for hobbyist creatives, though at a lower price point and broader catalog.
- Domestika: Online creative course marketplace with strong positioning in craft, illustration, and design taught by working professionals — overlaps directly with Create Academy's decorative arts and interior design verticals.
- Wondrium (The Great Courses): Premium video lecture platform offering expert-led courses across creative, design, and lifestyle topics — a comparable premium-priced, expert-led online education model with similar GTM.
- CreativeLive: Online learning platform dedicated to creative entrepreneurs covering photography, design, craft, and lifestyle — directly comparable in audience (creative hobbyists) and content format (video courses from working experts).
- BBC Maestro: Premium online course platform offering video lessons from leading British experts in writing, music, design, and gardening — a near-direct competitor sharing the UK heritage and iconic-instructor positioning.
Broad incumbents
- Udemy: Large-scale online learning marketplace with thousands of creative and lifestyle courses. Operates as a broad incumbent in the same creator-course category but with a low-cost, long-tail catalog rather than a curated luxury roster.
Emerging players
- Yodomo: UK-based online workshop platform offering craft and creative courses from independent makers — competes in the same niche craft/decorative-arts space but from an emerging, smaller-scale position.
- Hay House: Publisher and online learning provider of lifestyle, wellness, and creative courses led by well-known experts — comparable creator-led, premium-priced content model in adjacent lifestyle verticals.
Others
- School of Rock: Adjacent specialty education provider in creative disciplines (music) using expert-led instruction — included as a thematic reference for the expert-led, premium creative education business model rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Create Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Create Academy leadership team
Management profileNumber of profiles
Profiles3 records
Create Academy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Create Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Create Academy
What does Create Academy do?
Create Academy is an online video learning platform that delivers self-paced creative courses in interior design, gardening, floristry, food and nutrition, and decorative arts. Courses are taught by 40+ world-renowned designers, makers, and gardeners and accessed either through an annual all-access membership or via individual one-time course purchases. The platform hosts 50+ courses broken into 1,300+ bite-sized lessons accompanied by downloadable workbooks.
Is Create Academy a public or private company?
Create Academy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Create Academy founded?
Create Academy was founded in 2018. It employs 11 to 50 people.
Where is Create Academy based?
Create Academy is headquartered in London, United Kingdom, in the Europe region.
How does Create Academy make money?
Two revenue lines are on record. Annual Subscription is the primary driver. The others are individual Course Purchase.
Who are Create Academy's main competitors?
Direct peers on record are MasterClass, Skillshare, Domestika, Wondrium (The Great Courses), CreativeLive and BBC Maestro. Udemy is listed as a broad incumbent. Emerging players are Yodomo and Hay House. School of Rock is listed as an others.
Does Create Academy have an API?
No public API is recorded for Create Academy.
What industry is Create Academy in?
Create Academy's product category is Online Creative Education. Its primary akta.pro industry code is MPACALAD, Workshops, Webinars & Live Masterclasses, with a secondary code of EDAMAAAA, Visual Arts Instruction (Drawing, Painting, Sculpture). Its NAICS code is 61161 and its SIC code is 8200.