Yodomo
Yodomo is a London-based social venture founded in 2017 that runs physical creative reuse hubs and an online platform connecting businesses' surplus textiles with artists, makers and communities, supported by corporate wellbeing workshops and ESG/EPR waste services.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Yodomo does
Yodomo Ltd is a London-based social venture founded in 2017 by Sophie Rochester that operates a circular economy platform for commercial textile waste, connecting surplus materials from businesses (Nike, Vivienne Westwood, VW, Conran, Crown Workspace, Tim Page Carpets, Mimi Berry, Galvan London) with artists, makers and community groups through physical hubs (the Textile Reuse Hub at 121 Monier Rd, Hackney Wick, and the Yodomo Circular Hub at Hackney City Farm), online courses and kit sales, and a network of workshops and public events.
Its core product is the Yodomo e-commerce platform (Shopify storefront plus a Teachable learning portal) augmented by physical infrastructure: a Matoha-integrated NIR/ML textile identification workflow, a textile waste glossary and educational resources produced with sustainability specialist Stephanie Steele, and a developing client data dashboard for ESG/EPR compliance reporting funded by an Innovate UK 'Transformative Technologies' grant. Complementary programmes include the Sustainable Young Makers Programme (cohort 2 launched March 2025 with Vivienne Westwood and Nike mentorship), the Making a Living professional development programme, and research projects such as the SHIFT 'Future Industries Demonstrator' for textile-waste-to-insulation in social housing.
Revenue is generated from a hybrid of small-ticket D2C course and kit sales (£5-£95 range at events and via the online store), fabric sales at the Hubs, bespoke corporate wellbeing workshops, and managed waste-reduction services for businesses and the public sector (London Borough of Hackney, GLA, Tower Hamlets grants). Crowdfunding (over £140k from 200+ Seedrs investors in 2018) and Innovate UK grant funding (£50k, 2023) provide non-dilutive capital; no equity investment rounds are disclosed. Headcount is 1-10 with a thin core team (Founder/CEO, CCO, Course Producer, Web Editor, Community Manager) supplemented by a network of instructors and makers.
Yodomo firmographics
Firmographics- Name
- Yodomo
- Legal name
- Yodomo Ltd
- Website
- https://yodomo.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yodomo is a London-based social venture founded in 2017 that runs physical creative reuse hubs and an online platform connecting businesses' surplus textiles with artists, makers and communities, supported by corporate wellbeing workshops and ESG/EPR waste services.
- Ownership category
- akta.pro rank
Yodomo industry classification
Industry- Product category
- Circular Economy & Creative Reuse Services
- NAICS
- All Other Textile Product Mills (31499)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Reuse & Resale / Recommerce Operations (EUAIANAC)
- akta.pro secondary industries
- Material Reuse & Upcycling Services (Non-recycling Transformation) (EUAIANAJ), Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF), Apparel Alterations, Repair & Circular Manufacturing (Remake/Upcycle) (CRAAAAAO)
Keywords
Where Yodomo is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Yodomo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Online Courses and Kits: Yodomo sells craft courses and kits through their e-commerce platform and Teachable online learning platform. Courses include materials kits combined with instructional content.
- Material Redistribution: Redistribution of surplus textiles from businesses to creative communities through open-access events and creative reuse hubs, including fabric sales where anyone can buy low-cost, high-quality textiles from leading interior design and fashion brands.
- Corporate Wellbeing Workshops: Bespoke creative activities for corporate clients, supporting employee engagement and wellbeing through workshops. Part of 'Making for Wellbeing' offer helping colleagues experience benefits of making.
- Business Waste Reduction Services: Services for businesses and public sector to identify reusable materials, intercept surplus textiles, and provide detailed data reporting for ESG and Extended Producer Responsibility (EPR) compliance.
- Crowdfunding: Yodomo raised over £140k on Seedrs crowdfunding platform from more than 200 investors during their 2018 campaign.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Craft Courses and Kits |
| Unit Pricing | Pay-as-you-go | Workshop Tickets |
| Other | Multi-year contract | Corporate Wellbeing Services |
| Freemium | Monthly | Creative Reuse Membership |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels10 records
Yodomo product offering
Product offeringCore offering
Yodomo operates a circular economy platform that connects surplus textile materials from businesses with artists, makers, and communities through creative reuse hubs, fabric sales, workshops, and online craft courses. It offers an e-commerce platform selling craft courses and kits, physical hubs (Textile Reuse Hub and Circular Hub) for material redistribution, and B2B services including corporate wellbeing workshops and waste reduction consulting with ESG/EPR compliance data reporting.
Product overview
Yodomo operates as a social venture offering a platform and physical infrastructure for creative reuse of textile waste. The core offering consists of the Yodomo online platform (e-commerce marketplace for craft courses, kits, and workshops) supported by physical Yodomo Circular Hubs and The Textile Reuse Hub facility in Hackney Wick. Yodomo's portfolio includes programmes like The Sustainable Young Makers Programme (supporting young creatives) and Making a Living Programme (professional maker development), alongside services including Corporate Wellbeing workshops. The company also delivers specific projects including the Future Industries Demonstrator (transforming textile waste into insulation), Hackney Creative Reuse Project, Textile Garden partnership, and the Tower Hamlets Textile Reuse and Recycling Map. Educational resources include the Guide to Reuse Materials and Textile Waste and Comparative Policy Brief research. All offerings connect surplus materials from businesses with artists, makers, and communities to keep resources in circulation.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Craft Courses and Kits Online craft courses bundled with materials kits sold through the Shopify-powered yodomo.co store and Teachable learning platform. Targeted at individual craft enthusiasts, hobbyists, and creative learners.
- Corporate Wellbeing Workshops Bespoke creative workshops for businesses supporting employee engagement, wellbeing, and team-building through making activities, including mental health awareness programmes.
- Business Waste Reduction and ESG/EPR Services Surplus textile interception, material identification, and data reporting services for interior design, fashion, and public sector organizations seeking circular economy solutions and ESG/EPR compliance.
- Material Redistribution and Fabric Sales Open-access fabric sales at creative reuse hubs redistributing surplus textiles from brands such as VW, Nike, Conran, Mimi Berry, Galvan London, Crown Workspace, and Tim Page Carpets to makers and community members.
- The Textile Reuse Hub Physical circular economy hub at 121 Monier Rd, Hackney Wick, hosting workshops on textile reuse and circularity, fabric sales, and supporting the Sustainable Young Makers programme with access to specialist machinery.
- The Sustainable Young Makers Programme Programme providing 1-2-1 mentorship, studio access, specialist machinery, bespoke events, industry networking, and showcase opportunities for young people aged 18-30 in Hackney and Tower Hamlets to establish creative businesses using sustainable approaches.
- Making a Living Programme Professional development programme helping makers grow sustainable creative businesses through skills training and business guidance.
Quantifiable outcome
- Diverted over 4 tonnes of commercial textile waste from landfill/incineration
- +3 more outcomes
Companies that use Yodomo
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Yodomo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Yodomo partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, flagship and supporting.
- Our Parklife CICcorePartnership to launch Textile Garden at Mobile Garden in Queen Elizabeth Olympic Park. Project creates demonstrator textile garden and participatory workshop programme highlighting connection between textiles and plants.
- SHIFT (Plexal, Queen Elizabeth Olympic Park, UCL Innovation & Enterprise, ReLondon, HWFI CDT, London Legacy Development Corporation)flagshipYodomo was selected as one of five SMEs/start-ups for SHIFT's inaugural scale-up programme supporting organisations tackling climate crisis. The programme provides financial backing, collaborative networks, workspaces and local knowledge resources. Yodomo's work on circular solutions to minimise textile waste was recognised for significant growth potential. Funded by UK Government through UK Shared Prosperity Fund and supported by Mayor of London.
- Tim Page CarpetscorePartnership with carpet company to reduce textile waste using Yodomo's award-winning reuse programme. Tim Page Carpets supplies offcuts and samples for creative reuse projects including Glastonbury Festival seating, fashion shows, and Netflix TV series.
- Hackney Wick & Fish Island Community Development Trust (HWFI CDT)flagshipYodomo manages the Textile Reuse Hub as demonstrator project for HWFI CDT's #ReRoute programme. ReRoute tests, trials, scales and grows ideas that reduce waste and emissions in the local area. Supported by Greater London Authority's High Streets For All Challenge Fund.
- We In Social Tech (NWES, Deutsche Bank)supportingYodomo selected for accelerator programme helping women-led technology businesses with social purpose. Delivered by NWES in collaboration with Deutsche Bank through Made for Good programme.
- MatohacoreUK-developed textiles identification technology partner using near infrared analysis techniques and advanced machine-learning algorithms to identify materials at source for wider commercial reuse opportunities.
- FiberlabcoreLocal textile recycling company partner that reintroduces materials back into the economy as new materials for the interior design industry when textiles cannot be reused.
- ZherosupportingLogistics partner providing zero emissions transportation of materials to support Yodomo's sustainable operations.
- The TramperycoreSpace provider at Fish Island Village for the Textile Reuse Hub, providing physical location for Yodomo's operations in Hackney Wick.
- London Borough of HackneycoreInitial supporter of Yodomo's circular hub at Hackney City Farm and supporter of the Textile Reuse Hub initiative. Provided funding through Hackney Central Plan: Impact and Ideas Fund.
- Indigo WorkscoreLocal sustainable textile organisation partner in Textile Garden project at Queen Elizabeth Olympic Park.
- Fantasy Fibre MillcoreLocal sustainable textile organisation partner in Textile Garden project showcasing plants used in textile production including flax for linen and various dye plants.
- Hackney Wick and Fish Island Community Development TrustcoreProgramme support partner for Sustainable Young Makers Programme, along with The Trampery.
- The TramperycoreSpace provider and programme support partner for Sustainable Young Makers Programme.
- Vivienne WestwoodsupportingFashion brand providing mentorship through the Sustainable Young Makers Programme, offering industry leadership from fashion and textile industry.
- NikesupportingFashion brand providing mentorship through the Sustainable Young Makers Programme, offering industry leadership from fashion and textile industry.
- LSE (London School of Economics)supportingResearch partnership to examine incentives for businesses to explore sustainable routes for textile waste management. Produced comparative policy brief covering UK textile policy, EU policy, and non-legislative incentives.
- PracterasupportingEducation platform partner for LSE research project on textile waste policy, enabling student collaboration on comparative policy brief.
- FabricationssupportingEvent hosting partner at Hackney City Farm, established eco-design shop and studio focusing on social textiles and upcycling.
- G.F SmithsupportingPaper company providing papers for London Craft Week workshops including iconic Colorplan range, partnering for The Future Of Craft event.
- Hiut Denim CosupportingLimited edition kit partnership providing organic denim fabric offcuts for cushion-making course. 20% of sales donated to Labour Behind The Label charity.
- Offset WarehousesupportingEthical and fairtrade fabric supplier featured on Yodomo platform for sew-a-cushion course, providing organic hand-printed fabrics.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Yodomo competitors and assessment
Company assessmentDirect peers
- For Days: Closed-loop clothing brand using a 'Take Back, Remake' model where customers return worn items for store credit. Comparable to Yodomo in connecting material reuse with a community/learning layer and in positioning circularity around maker and craft engagement.
- Worn Again Technologies: UK-based textile-to-textile recycling technology company using chemical processes to separate polyester and cotton from blended textiles. Directly comparable to Yodomo as both target commercial textile waste streams and aim to keep textile materials in circulation at the highest possible value.
- Eileen Fisher Renew: Brand-operated take-back and resale/remake program from Eileen Fisher, taking back worn garments for resale, remaking, or fiber recycling. Comparable to Yodomo as a closed-loop textile platform combining material interception, community engagement, and circular economy storytelling.
- Patagonia Worn Wear: Patagonia's take-back, repair, and resale program for used Patagonia garments, combining e-commerce resale with repair events and community engagement. Directly comparable to Yodomo in coupling circular material flows with a learning/community experience layer.
Emerging players
- Circ: US-based startup commercializing technology to recycle blended textiles (especially cotton-polyester) back into virgin-quality raw materials. Comparable to Yodomo in tackling the same commercial textile waste problem, though with a recycling rather than creative-reuse angle and a more capital-intensive technology model.
- Trove: B2B recommerce platform powering brand-operated take-back and resale programs for apparel brands. Comparable to Yodomo in targeting the same brand-side textile waste pool and providing a structured channel for material recirculation, though at higher scale and with a software-first approach.
- Re&Up (Sanko): Recycled fiber producer (backed by Turkish conglomerate Sanko) producing recycled cotton and polyester from post-industrial and post-consumer textile waste for major fashion brands. Comparable to Yodomo in addressing the same pre-consumer textile waste problem and serving apparel/home-textile brand buyers, though at industrial recycling scale.
- Renewcell (Circulose): Swedish textile-to-textile recycler producing Circulose dissolving pulp from recycled cotton textiles for use by major fashion brands. Comparable to Yodomo in targeting pre-consumer and post-consumer textile waste from apparel and home textile supply chains, though operating at industrial recycling scale rather than community-led creative reuse.
- Stuffstr: UK/US startup providing white-label resale-as-a-service to fashion brands, enabling them to recirculate customers' used garments. Comparable to Yodomo in operating at the intersection of brand-side textile waste and consumer reuse, though at a software/retail layer rather than physical-hub model.
- Reverse Resources: B2B marketplace and data platform connecting textile waste from apparel manufacturers with recyclers and re-users across South and Southeast Asia. Comparable to Yodomo in building infrastructure to redirect commercial textile waste into higher-value reuse channels, though with a manufacturing/supply-chain focus rather than community hubs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Yodomo social profiles
Digital presenceYodomo compliance and trust
Trust signalCompliance1 record
Yodomo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yodomo leadership team
Management profileNumber of profiles
Profiles5 records
Yodomo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yodomo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yodomo
What does Yodomo do?
Yodomo operates a circular economy platform that connects surplus textile materials from businesses with artists, makers, and communities through creative reuse hubs, fabric sales, workshops, and online craft courses. It offers an e-commerce platform selling craft courses and kits, physical hubs (Textile Reuse Hub and Circular Hub) for material redistribution, and B2B services including corporate wellbeing workshops and waste reduction consulting with ESG/EPR compliance data reporting.
Is Yodomo a public or private company?
Yodomo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yodomo founded?
Yodomo was founded in 2017. It employs 1 to 10 people.
Where is Yodomo based?
Yodomo is headquartered in London, United Kingdom, in the Europe region.
How does Yodomo make money?
Five revenue lines are on record. Online Courses and Kits are the primary driver. The others are material Redistribution, corporate Wellbeing Workshops, business Waste Reduction Services and crowdfunding.
Who are Yodomo's main competitors?
Direct peers on record are For Days, Worn Again Technologies, Eileen Fisher Renew and Patagonia Worn Wear. Emerging players are Circ, Trove, Re&Up (Sanko), Renewcell (Circulose), Stuffstr and Reverse Resources.
Does Yodomo have an API?
No public API is recorded for Yodomo.
What industry is Yodomo in?
Yodomo's product category is Circular Economy & Creative Reuse Services. Its primary akta.pro industry code is EUAIANAC, Reuse & Resale / Recommerce Operations, with a secondary code of EUAIANAJ, Material Reuse & Upcycling Services (Non-recycling Transformation). Its NAICS code is 31499 and its SIC code is 2300.