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CommonGround

Full company profile

uuid0003219

Namestring
CommonGround
Legal namestring
CommonGround
Websiteurl
cashrent.com
Company typeenum
Private
Founded yearint
2018
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersEast Peoria, United States
HQ citystring
East Peoria
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
farmland marketplace, land leasing platform, agricultural land sales, cash rent estimation, hunting lease marketplace
Industry4 codes
PRIMARYBPAJABAG
Land & Development Site Brokerage
Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage
SECONDARYBPAJADAD
Recreational Land Brokerage (Hunting, Fishing, Wildlife)
Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage
SECONDARYBPAJADAB
Ranches & Livestock Properties Brokerage
Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage
SECONDARYBPAMAGAA
Generalist Marketplaces & Online Malls
Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms
SIC code1 code
  • Real Estate Agents & Managers (For Others)6531
Product category
Farmland Marketplace
No data
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Land Lease Marketplace
TypeMarketplace Commission
Description

Facilitates land leasing transactions between landowners and farmers/hunters. Revenue likely generated through listing fees or transaction fees on completed leases.

commonground.io
2Land Sale Marketplace
TypeMarketplace Commission
Description

Facilitates farmland sales between buyers and sellers. Revenue likely generated through listing fees or transaction fees on completed sales.

commonground.io
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Personnel, Marketing or Sales, Operations
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

CommonGround operates an online marketplace that connects landowners with vetted farmers, hunters, and land buyers for farmland lease and sale transactions. The platform supports multiple land types (tillable, hunting, pasture, ranch) across more than 11 U.S. states and includes the CashRentstimate valuation tool and integrated insurance products as supporting services within the marketplace.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Listings go live the next day after providing plat numbers
+1 more record
Product overview1 text field

CommonGround is a unified farmland marketplace platform that connects landowners with vetted tenants, farmers, and hunters. The platform's core product is the CommonGround Marketplace, which enables users to lease, buy, and sell farmland. Supporting services include CashRentstimate (cash rent estimation tool) and Insurance products, all integrated within the single marketplace platform.

Product and service3 records
1CommonGround Marketplace
CategoryOnline marketplace
Description

An online marketplace connecting landowners with vetted tenants, farmers, hunters, and land buyers for farmland lease and sale transactions across multiple U.S. states. Supports location-based search (address, county, state, ZIP), property type filtering, and proximity-based matching.

2CashRentstimate
CategoryValuation tool
Description

A valuation tool that helps landowners estimate fair cash rental rates for their farmland, reducing information asymmetry in lease pricing.

3Land Insurance
CategoryInsurance
Description

Insurance products offered to landowners as an integrated service within the CommonGround platform, complementing lease and sale transactions.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Farmers National Company
TypeBroad incumbent
Description

Established large-scale farmland management, brokerage, and auction firm with deep landowner relationships across the Midwest; competes across both lease and sale sides of the market.

2Peoples Company
TypeBroad incumbent
Description

Leading farmland brokerage and land management firm covering the Midwest and beyond; a strategic investor in CommonGround while also operating a competing brokerage business.

3LandWatch
TypeBroad incumbent
Description

Large online land marketplace aggregating rural land, hunting, ranch, and farmland listings across the US; broader and less specialized than CommonGround but overlapping on farm and hunting land discovery.

4Zillow
TypeBroad incumbent
Description

Mass-market real estate marketplace that has expanded into land and rural categories; while primarily residential, it represents the type of well-capitalized platform that could move downstream into farmland.

5AgFunder
TypeOthers
Description

Lead investor in CommonGround and a sector-specialized AgTech VC; not a competitor but a relevant ecosystem participant whose portfolio includes adjacent farm-input and land-tech companies.

6Lands of America
TypeBroad incumbent
Description

National online marketplace for rural land including farms, ranches, and hunting properties; competes for sale-side farmland listings and landowner attention.

7AcreTrader
TypeEmerging player
Description

Farmland investment platform enabling fractional and full ownership purchases of farmland; overlaps with CommonGround's sale-side marketplace and targets farmland owners/investors.

8Auction.com
TypeBroad incumbent
Description

Online real estate auction marketplace that overlaps with CommonGround's auction listings feature, providing price-discovery and transaction infrastructure for land and property sales.

9Tillable
TypeDirect peer
Description

Direct competitor operating a digital farmland rental marketplace connecting landowners with farmers, targeting the same core transaction type (tillable farmland lease) as CommonGround.

10Houzz
TypeOthers
Description

Home and property platform that includes land listings and marketplace functionality; an adjacent property marketplace rather than a direct farmland competitor, useful as a marketplace product benchmark.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

CommonGround

Farmland Marketplacecashrent.com

CommonGround firmographics

Firmographics
Name
CommonGround
Legal name
CommonGround
Website
https://cashrent.com
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

CommonGround industry classification

Industry
Product category
Farmland Marketplace
SIC
Real Estate Agents & Managers (For Others) (6531)
akta.pro industry
PRIMARYBPAJABAG
Land & Development Site Brokerage
Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage
SECONDARYBPAJADAD
Recreational Land Brokerage (Hunting, Fishing, Wildlife)
Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage
SECONDARYBPAJADAB
Ranches & Livestock Properties Brokerage
Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage
SECONDARYBPAMAGAA
Generalist Marketplaces & Online Malls
Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

Keywords

  • Farmland marketplace
  • Land leasing platform
  • Agricultural land sales
  • Cash rent estimation
  • Hunting lease marketplace

Where CommonGround is headquartered

Location

Headquarters

HQ city
East Peoria
HQ country
United States
HQ region
North America

Markets served

CommonGround business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

  1. Land Lease Marketplace: Facilitates land leasing transactions between landowners and farmers/hunters. Revenue likely generated through listing fees or transaction fees on completed leases.
  2. Land Sale Marketplace: Facilitates farmland sales between buyers and sellers. Revenue likely generated through listing fees or transaction fees on completed sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

CommonGround product offering

Product offering

Core offering

CommonGround operates an online marketplace that connects landowners with vetted farmers, hunters, and land buyers for farmland lease and sale transactions. The platform supports multiple land types (tillable, hunting, pasture, ranch) across more than 11 U.S. states and includes the CashRentstimate valuation tool and integrated insurance products as supporting services within the marketplace.

Product overview

CommonGround is a unified farmland marketplace platform that connects landowners with vetted tenants, farmers, and hunters. The platform's core product is the CommonGround Marketplace, which enables users to lease, buy, and sell farmland. Supporting services include CashRentstimate (cash rent estimation tool) and Insurance products, all integrated within the single marketplace platform.

Differentiator

Problem solved

Functional benefit

Products and services

  • CommonGround Marketplace An online marketplace connecting landowners with vetted tenants, farmers, hunters, and land buyers for farmland lease and sale transactions across multiple U.S. states. Supports location-based search (address, county, state, ZIP), property type filtering, and proximity-based matching.
  • CashRentstimate A valuation tool that helps landowners estimate fair cash rental rates for their farmland, reducing information asymmetry in lease pricing.
  • Land Insurance Insurance products offered to landowners as an integrated service within the CommonGround platform, complementing lease and sale transactions.

Quantifiable outcome

  • Listings go live the next day after providing plat numbers
  • +1 more outcomes

Companies that use CommonGround

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles3 records

CommonGround technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

CommonGround partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

CommonGround competitors and assessment

Company assessment

Broad incumbents

  • Farmers National Company: Established large-scale farmland management, brokerage, and auction firm with deep landowner relationships across the Midwest; competes across both lease and sale sides of the market.
  • Peoples Company: Leading farmland brokerage and land management firm covering the Midwest and beyond; a strategic investor in CommonGround while also operating a competing brokerage business.
  • LandWatch: Large online land marketplace aggregating rural land, hunting, ranch, and farmland listings across the US; broader and less specialized than CommonGround but overlapping on farm and hunting land discovery.
  • Zillow: Mass-market real estate marketplace that has expanded into land and rural categories; while primarily residential, it represents the type of well-capitalized platform that could move downstream into farmland.
  • Lands of America: National online marketplace for rural land including farms, ranches, and hunting properties; competes for sale-side farmland listings and landowner attention.
  • Auction.com: Online real estate auction marketplace that overlaps with CommonGround's auction listings feature, providing price-discovery and transaction infrastructure for land and property sales.

Others

  • AgFunder: Lead investor in CommonGround and a sector-specialized AgTech VC; not a competitor but a relevant ecosystem participant whose portfolio includes adjacent farm-input and land-tech companies.
  • Houzz: Home and property platform that includes land listings and marketplace functionality; an adjacent property marketplace rather than a direct farmland competitor, useful as a marketplace product benchmark.

Emerging players

  • AcreTrader: Farmland investment platform enabling fractional and full ownership purchases of farmland; overlaps with CommonGround's sale-side marketplace and targets farmland owners/investors.

Direct peers

  • Tillable: Direct competitor operating a digital farmland rental marketplace connecting landowners with farmers, targeting the same core transaction type (tillable farmland lease) as CommonGround.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

CommonGround financial estimates

Financial estimate

Revenue estimate

Valuation estimate

CommonGround leadership team

Management profile

Number of profiles

Profiles2 records

CommonGround funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

CommonGround M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CommonGround

What does CommonGround do?

CommonGround operates an online marketplace that connects landowners with vetted farmers, hunters, and land buyers for farmland lease and sale transactions. The platform supports multiple land types (tillable, hunting, pasture, ranch) across more than 11 U.S. states and includes the CashRentstimate valuation tool and integrated insurance products as supporting services within the marketplace.

Is CommonGround a public or private company?

CommonGround is a private company. It is classified as venture growth investor backed and is currently operating.

When was CommonGround founded?

CommonGround was founded in 2018. It employs 11 to 50 people.

Where is CommonGround based?

CommonGround is headquartered in East Peoria, United States, in the North America region.

How does CommonGround make money?

Two revenue lines are on record. Land Lease Marketplace is the primary driver. The others are land Sale Marketplace.

Who are CommonGround's main competitors?

Broad incumbents on record are Farmers National Company, Peoples Company, LandWatch, Zillow, Lands of America and Auction.com. Others are AgFunder and Houzz. AcreTrader is listed as an emerging player. Tillable is listed as a direct peer.

Does CommonGround have an API?

No public API is recorded for CommonGround.

What industry is CommonGround in?

CommonGround's product category is Farmland Marketplace. Its primary akta.pro industry code is BPAJABAG, Land & Development Site Brokerage, with a secondary code of BPAJADAD, Recreational Land Brokerage (Hunting, Fishing, Wildlife). Its SIC code is 6531.

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