Peoples Company
Peoples Company is a national farmland real estate firm offering integrated brokerage, land management, appraisal, capital markets, energy, crop insurance, and corporate services across 35 U.S. states, serving family farms, institutional investors, and large farming operations.
- Company typePrivate
- Founded1960
- HeadquartersClive, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Peoples Company does
Peoples Company is a national farmland real estate and land services firm headquartered in Clive, Iowa, operating as a private corporation since originating from Peoples Trust and Savings Bank in Indianola, Iowa in the 1960s. The firm runs an integrated platform spanning seven service lines: Land Brokerage & Auctions, Land Management, Agricultural Appraisal, Capital Markets, Energy Management, Crop Insurance, and Corporate Services. Its underlying technology stack centers on FarmWorth, a proprietary farmland data and valuation platform, supplemented by a Capital Markets asset database covering approximately $3 billion of row crop and permanent crop properties across 38 states; aerial drone imagery is used for property inspections, and the company runs an online auction platform integrated with Bidwrangler for remote bidding.
The firm generates revenue through commission-based brokerage and auction fees on land transactions, recurring management fees on farmland assets (including over 90,000 acres added through the UFARM acquisition), professional services fees for appraisal and capital markets advisory, energy-lease advisory (wind, solar, BESS), and crop insurance commissions. Customers span three primary segments: family-owned farm operations transitioning or refinancing land, institutional investors and family offices allocating capital to farmland, and large professional farming companies executing sale-leaseback and acquisition strategies.
Growth over the past 18 months has been driven by aggressive inorganic expansion — eight acquisitions including Land Pro LLC, UFARM, Midwest Land Company, Roach Land Management, 1 Stop Realty, Murray Wise Associates, and The Atkins Group's farmland portfolio — extending licensed real estate brokerage footprint to 35 states and adding regional offices in Illinois, Nebraska, Minnesota, and Louisiana. The Corporate Services Division launched in April 2025 to serve large organizations with diversified agricultural holdings, and all managed acres are enrolled in the Leading Harvest Farmland Management Standard to support institutional ESG mandates. The firm is recognized through consecutive REALTORS Land Institute APEX Awards (Top Land Auction Honors 2022-2026), multiple NAA Marketing Campaign of the Year honors, and individual accolades including a 2025 ASFMRA Farm Manager of the Year.
Peoples Company firmographics
Firmographics- Name
- Peoples Company
- Legal name
- Peoples Company
- Website
- https://peoplescompany.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Peoples Company is a national farmland real estate firm offering integrated brokerage, land management, appraisal, capital markets, energy, crop insurance, and corporate services across 35 U.S. states, serving family farms, institutional investors, and large farming operations.
- Ownership category
- akta.pro rank
Peoples Company industry classification
Industry- Product category
- Agricultural Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Farm Management Services (115116)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Agricultural Services (700)
- akta.pro primary industry
- Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA)
- akta.pro secondary industry
- Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)
Keywords
Where Peoples Company is headquartered
LocationHeadquarters
- HQ city
- Clive
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Peoples Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Land Brokerage & Auctions: Commission-based revenue from facilitating land transactions, including traditional listings and auction services for farmland and agricultural properties
- Land Management: Ongoing management fees for managing farmland assets on behalf of landowners, including tenant relations, lease management, and farm operations oversight
- Agricultural Appraisal: Professional appraisal services for farmland valuation, estate planning, and transaction purposes
- Crop Insurance: Crop insurance services and advisory for agricultural operations
- Capital Markets: Investment advisory and consulting services for institutional investors and family offices allocating to farmland
- Energy Management: Management of energy development opportunities including wind, solar, and battery energy storage on farmland
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Auction-based land sales |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Peoples Company product offering
Product offeringCore offering
Peoples Company is a full-service national farmland firm that facilitates the buying, selling, and management of agricultural real estate across the United States. The company offers an integrated platform of services including land brokerage and auctions, professional farmland management, certified agricultural appraisal, capital markets and investment advisory, energy development advisory (wind, solar, battery storage), crop insurance, and corporate consulting for large landowners. Licensed as a real estate broker in 35 states, the firm serves family farm operations, institutional investors, and professional farming companies through direct land agents, traditional listings, online auctions, and proprietary data tools.
Product overview
Peoples Company is a full-service national farmland and land transaction firm offering an integrated platform of services. The core offering consists of seven interconnected service lines: Land Brokerage & Auctions, Land Management, Agricultural Appraisal, Capital Markets, Energy Management, Crop Insurance, and Corporate Services. The company also hosts the annual Land Investment Expo and operates the FarmWorth data platform. Peoples Company has grown through multiple acquisitions (Land Pro LLC, UFARM, Murray Wise Associates, 1 Stop Realty, Midwest Land Company, Roach Land Management, The Atkins Group portfolio), with acquired brands either rebranded or integrated into the platform. The company serves landowners from family operations to institutional investors across all major agricultural regions in the United States.
Differentiator
Problem solved
Functional benefit
Brands
- FarmWorth: Proprietary land data and tech-enabled tools platform for farmland analysis and decision-making
- FarmWorth
Products and services
- Land Brokerage & Auctions
Quantifiable outcome
- Over 39,100 acres sold with market value of $280 million in five years for top producer Matt Adams
Companies that use Peoples Company
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Peoples Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature2 records
Peoples Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UFARM (United Farm and Ranch Management)coreAcquisition of Lincoln, Nebraska-based UFARM added over 90,000 acres of farm and ranch land under management, 15 employees, and 4 offices to Peoples Company's growing portfolio. UFARM is a nearly 100-year-old land management company.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Peoples Company competitors and assessment
Company assessmentDirect peers
- Farmers National Company: One of the largest U.S. farm management, real estate brokerage, appraisal, and ag services firms. Directly comparable to Peoples Company's land management + brokerage + appraisal service lines, serving similar landowner and investor segments across the Midwest and Plains.
- Hertz Farm Management: Midwest-based farm management, real estate, and appraisal firm with comparable service lines (management, brokerage, auctions, appraisal). Direct competitor for farmland owner clients across Iowa, Illinois, and surrounding states.
- Hall and Hall: National land brokerage, farm and ranch management, and appraisal firm with similar diversified farmland/rural real estate services. Competes head-to-head in ranch, recreational, and agricultural real estate transactions.
- Schrader Real Estate and Auction Company: Farmland and rural real estate auction and brokerage firm with similar auction-led transaction model. Overlaps on land auction services and seller representation across the Midwest and Mid-South.
- Busey Ag Services: Farm management and ag services division of Busey Bank, providing farm management, brokerage, and appraisal across the Midwest. Directly comparable in land management and brokerage services to family farm operations.
Broad incumbents
- Farm Credit Services of America (Frontier Farm Credit): Large agricultural lender providing real estate financing, appraisal, and farm advisory services. Overlaps with Peoples Company's appraisal and Capital Markets functions and is a major counterparty in farmland transactions.
- Cushman & Wakefield (Agricultural / Land Services): Global CRE firm with rural/agricultural advisory capabilities; competes in institutional farmland capital markets, appraisal, and investment advisory for high-net-worth and institutional clients.
Emerging players
- Murray Wise Associates: Champaign, IL-based farmland management and auction firm acquired by Peoples Company in November 2025; comparable in focus (Corn Belt farmland management) but no longer an independent competitor.
Regional players
- Whitetail Properties Real Estate: Specializes in recreational and hunting land real estate brokerage; overlaps with Peoples Company's recreational land and rural acreage listings across the Midwest and Mid-South regions.
Others
- LandWatch.com: Online land listing marketplace that aggregates rural land, farmland, and hunting property listings. Adjacent — Peoples Company's listings and auctions feed marketplaces like LandWatch, but it is a distribution channel/listing platform rather than a service peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Peoples Company social profiles
Digital presencePeoples Company compliance and trust
Trust signalCompliance1 record
Peoples Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peoples Company leadership team
Management profileNumber of profiles
Profiles14 records
Peoples Company subsidiaries and ownership
Company hierarchySubsidiaries7 records
Peoples Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peoples Company M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peoples Company
What does Peoples Company do?
Peoples Company is a full-service national farmland firm that facilitates the buying, selling, and management of agricultural real estate across the United States. The company offers an integrated platform of services including land brokerage and auctions, professional farmland management, certified agricultural appraisal, capital markets and investment advisory, energy development advisory (wind, solar, battery storage), crop insurance, and corporate consulting for large landowners. Licensed as a real estate broker in 35 states, the firm serves family farm operations, institutional investors, and professional farming companies through direct land agents, traditional listings, online auctions, and proprietary data tools.
Is Peoples Company a public or private company?
Peoples Company is a private company. It is classified as unknown and is currently operating.
When was Peoples Company founded?
Peoples Company was founded in 1960. It employs 101 to 250 people.
Where is Peoples Company based?
Peoples Company is headquartered in Clive, United States, in the North America region.
How does Peoples Company make money?
Six revenue lines are on record. Land Brokerage & Auctions are the primary driver. The others are land Management, agricultural Appraisal, crop Insurance, capital Markets and energy Management.
Who are Peoples Company's main competitors?
Direct peers on record are Farmers National Company, Hertz Farm Management, Hall and Hall, Schrader Real Estate and Auction Company and Busey Ag Services. Broad incumbents are Farm Credit Services of America (Frontier Farm Credit) and Cushman & Wakefield (Agricultural / Land Services). Murray Wise Associates is listed as an emerging player. Whitetail Properties Real Estate is listed as a regional player. LandWatch.com is listed as an others.
Does Peoples Company have an API?
No public API is recorded for Peoples Company.
What industry is Peoples Company in?
Peoples Company's product category is Agricultural Real Estate Services. Its primary akta.pro industry code is BPAJADAA, Farmland Brokerage (Row Crops, Specialty Crops), with a secondary code of BPAJAEAD, Land & Farm/Ranch Real Estate Auctions. Its NAICS code is 5312 and its SIC code is 6531.