What Maximum Entertainment Productions does

Maximum Entertainment Productions (MEP) is a New York-based privately held theatrical production and general management company founded in 2005 by Eva Price and Avram Freedberg. The company provides producing, general management, financing, development, and consulting services for commercial Broadway, Off-Broadway, and touring theatrical productions, with a current and recent slate that includes & Juliet, Liberation, Titanique, Redwood, Jagged Little Pill, Dear Evan Hansen, Oklahoma!, and Angels in America. Its B2B customers are theatrical investors, venue operators, and co-production partners; the company earns revenue by co-producing shows and supplying general management services to third-party productions and live events.

The business is asset-light, with a core team of approximately six professionals (CEO/Co-Founder, COO, Director of Operations, Creative Executive, Associate Producer, Co-Founder) and no proprietary technology platform — revenue is driven by project-based co-production deals, investor capital, and recurring general management engagements rather than a productized offering. The firm monetizes through profit participation in successful productions and management fees, with go-to-market executed via industry relationships, press coverage, and partnerships with co-producers such as Crossroads Live, RoadCo Entertainment, and Paramount Products & Experiences. Revenue is not publicly disclosed; available sources indicate two funding rounds totaling approximately $3.6M ($1.56M in April 2023 and $2.08M in April 2024) with undisclosed investors.

Name

Maximum Entertainment Productions

Legal name

Maximum Entertainment Productions

Website

https://maximumcompany.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Maximum Entertainment Productions is a New York-based theatrical production and general management company founded in 2005, co-producing and managing Broadway, Off-Broadway, and touring productions for theatrical investors and co-production partners.

Ownership category

akta.pro rank

Product category

Theatrical Production Services

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industries

Touring Theatre Productions (MPAGABAC), Entertainment Programming & Curation (Lineups, Run-of-Show, Scheduling) (HSACAHAO), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Theatrical production
• Broadway producing
• General management
• Live event production
• Theatrical consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Theatrical Production Revenue: Revenue is generated through co-producing Broadway, Off-Broadway, and touring theatrical productions. The company earns returns by producing successful shows, managing productions' business operations, and providing consulting services to other productions and live events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Maximum Entertainment Productions is a theatrical production and general management company that lead-produces and co-produces Broadway, Off-Broadway, and touring theatrical productions, manages the business operations of those productions, and provides consulting and live event production services to artists, investors, and corporate clients. Its portfolio spans musicals, plays, solo shows, concerts, and special live events, with current titles including & Juliet, Liberation, Titanique, and Redwood.

Differentiator

Problem solved

Functional benefit

Products and services

• Theatrical Production and Co-Production Services Lead producer and co-producer services for commercial Broadway, Off-Broadway, and touring theatrical productions, including musicals, plays, solo shows, and concerts, delivered to theatrical investors, venues, and production partners.
• General Management and Executive Producing Services General management and executive producing for theatrical productions, including business management, budgeting, contract review, and operational oversight across Broadway, Off-Broadway, and national touring shows such as Redwood, Titanique, and Mindplay.
• Theatrical and Live Event Consulting Services Consulting and live event production services for artists, productions, and corporate clients, including business development, introductions within the company's network of artists, budget and contract review, and entertainment services for corporate events, presentations, concerts, and interactive experiences.

Quantifiable outcome

• Productions have won 19 Tony Awards, 6 Olivier Awards, 2 Grammy Awards, and 2 Emmy Awards
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Crossroads LivecoreStrategic or Co-development Partner · 24 June 2025Crossroads Live is a co-production partner with Maximum Entertainment Productions for the Teenage Mutant Ninja Turtles Live on Stage! theatrical tour. The production is scheduled to begin in fall 2027 to mark the franchise's 40th anniversary.
• RoadCo EntertainmentcoreStrategic or Co-development Partner · 24 June 2025RoadCo Entertainment is a co-production partner with Maximum Entertainment Productions for the Teenage Mutant Ninja Turtles Live on Stage! theatrical tour, featuring martial arts, parkour, hip-hop, and comedy under director and choreographer Jennifer Weber.
• Paramount Products & ExperiencescoreStrategic or Co-development Partner · 24 June 2025Paramount Products & Experiences announced the Teenage Mutant Ninja Turtles Live on Stage! tour and partnered with Maximum Entertainment Productions, Crossroads Live, and RoadCo Entertainment for production.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Really Useful Group: Andrew Lloyd Webber's commercial theater producing and licensing operation, active in Broadway, West End, and touring. Directly comparable as a large-scale theatrical producer with international reach and an award-winning IP library.
• Nederlander Organization: One of the largest Broadway theater owners and producers in the U.S., operating landmark venues and presenting major touring productions. Comparable as a vertically integrated Broadway producing and venue-operating entity.
• Jujamcyn Theaters (now part of ATG Entertainment): Owner and operator of multiple Broadway theaters that also co-produces theatrical productions. Comparable as a Broadway theater owner-producer operating at scale in the same commercial theater ecosystem.

Direct peers

• Daryl Roth Productions: Independent Broadway and Off-Broadway producing office with a long track record of Tony-winning productions. Closely comparable as a boutique, founder-led theatrical production company of similar scale and award profile.
• Hal Luftig Company: Independent Broadway producer behind shows including Kinky Boots and Hadestown. Directly comparable as a Tony-winning independent producing operation focused on Broadway and commercial theater.
• Bill Kenwright Ltd: Long-running British theatrical producer with extensive West End and touring portfolio. Comparable as a founder-led independent producer spanning commercial theater and national tours in the UK and internationally.
• Crossroads Live: Live entertainment producing company that is a co-production partner with Maximum on the TMNT tour. Directly comparable as a peer touring-producer that collaborates on and produces large-scale theatrical tours.
• RoadCo Entertainment: Co-production partner with Maximum and Crossroads on the TMNT theatrical tour. Comparable as a touring-focused theatrical producer partnering on family and IP-driven live stage productions.
• Jeffrey Seller Productions: Producer of Hamilton, Rent, and Avenue Q. Comparable as an independent Broadway producer with a track record of multi-Tony-winning commercial hits and large-scale touring operations.
• Barbara Whitman Productions: Independent Broadway and Off-Broadway producer (The Band's Visit, A Strange Loop). Comparable as a boutique, founder-led producing office active in contemporary commercial theater.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maximum-entertainment-productions-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maximum Entertainment Productions