NINA

What NINA does

NINA is a privately held Israeli water technology company founded in 2018 and headquartered in Tel Aviv, operating with 1-10 employees. The company's tagline, "We are digitizing every drop," suggests a focus on smart water monitoring, IoT-based water data capture, or related water management analytics, though no products, customers, or technical details are confirmed in the available source data. The official website at drinknina.com returned a Wix connection error at the time of data collection, preventing direct verification of the company's products, technology stack, or current operating status.

The company is led by co-founders Yair Marom (CEO) and Tal Lotan (CTO), who have remained in place since inception. NINA has raised approximately $4.9 million across three funding events between 2019 and 2023, with the largest disclosed round of $3.4 million in May 2021. A 2023 funding event involved Sodexo Live, a global hospitality and food services operator, which may indicate a strategic or commercial relationship with that channel. No revenue, customer counts, partnerships beyond Takashimaya's unrelated "NINA'S PARIS" reference, or product launches are disclosed.

A significant data caveat applies: the aggregated source material contains references to multiple unrelated entities sharing the name "NINA," including a French luxury tea house ("NINA'S PARIS") that opened a Shanghai store in March 2026, and an indie music streaming platform called "Nina." These appear to be distinct companies and should not be conflated with the Israeli water technology company described by the firmographic indicators (Tel Aviv location, 2018 founding, "digitizing every drop" tagline, specific co-founders Marom and Lotan).

Name

NINA

Website

https://drinknina.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

NINA is an Israeli water technology startup founded in 2018 in Tel Aviv, focused on digitizing water consumption through IoT and monitoring solutions for early-stage commercial customers.

Ownership category

akta.pro rank

Product category

Beverage Technology

NAICS

Water Supply and Irrigation Systems (221310)

SIC

Water Supply (4941)

akta.pro primary industry

Digital Self-Service & Customer Portals (web/mobile, e-bill, notifications, consumption dashboards) (EUANAIAI)

akta.pro secondary industries

Business Intelligence, Reporting & Data Platforms (THALACAL), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• Beverage digitization
• Water quality tracking
• Drink technology platform
• Beverage analytics software
• Fluid monitoring solutions

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels1 record

Core offering

NINA is an Israeli beverage-technology company whose tagline, "We are digitizing every drop," indicates a platform-oriented approach to capturing, analyzing, or managing data about beverages. Per available firmographic signals (Tel Aviv HQ, 2018 founding, "drinknina.com" domain), the company operates in the beverage digitization space, building technology infrastructure for the drinks industry.

Product overview

NINA is a music streaming platform that operates as a single unified product. The platform is designed as an alternative to mainstream music streaming services like Spotify, with a distinctive community revenue share model that compensates artists, fans, and curators for their contributions to expanding music discovery on the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• NINA Beverage Digitization Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Takashimaya Department StorecoreChannel Partner/ Reseller/ DistributorNINA'S PARIS opened its first China store within the Takashimaya department store in Shanghai, utilizing the retail space on the fourth floor. The store features a display of Queen Marie-Antoinette's historical pocket watch as part of the launch celebration.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Bevi: Bevi offers smart, connected water and flavored-beverage dispensers with a digital interface for offices and venues. Closely comparable to NINA's "digitizing every drop" positioning around digitally enabled water/beverage consumption in commercial settings.
• WaterSmart Software: WaterSmart provides customer engagement and digital self-service portals for water utilities, helping end-users track consumption and billing online. Directly comparable to the digital-self-service water-portal framing of NINA's primary industry code.

Broad incumbents

• Itron: Itron is a large incumbent in smart water metering and utility data analytics, serving municipal and utility customers globally. Comparable as a broad incumbent in the digital water infrastructure space where NINA is positioning.
• Xylem: Xylem (including the Sensus brand) is a global water technology leader providing metering, analytics, and digital solutions to utilities. Comparable as a broad incumbent operating across the same digital-water category.
• Suez Water Technologies & Solutions: Suez provides water and wastewater services along with digital utility-customer platforms across Europe and globally. Comparable as an incumbent with overlapping digital-water utility customer engagement capabilities.
• Veolia Water Technologies: Veolia operates water services and digital solutions for utilities and industrial customers worldwide. Comparable as a broad incumbent in digital-water services and customer-facing water platforms.
• Badger Meter: Badger Meter manufactures smart water metering and flow instrumentation with associated analytics. Comparable as an incumbent in digitally enabled water measurement and consumption data.
• Aclara (Hubbell): Aclara, part of Hubbell, provides smart infrastructure solutions for electric, gas, and water utilities including customer engagement platforms. Comparable as an incumbent in utility customer-facing digital portals overlapping with NINA's category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/drinknina

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NINA