Yamori
Yamori is a Tokyo-based proptech company operating a vertically integrated platform combining cloud property management SaaS, IoT elderly monitoring, individual investor education, lending, and Japan's first vacant house rental fund, serving individual real estate investors, property management companies, and municipal governments addressing Japan's vacant property crisis.
- Company typePrivate
- Founded2019
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Yamori does
Yamori Co., Ltd. (株式会社ヤモリ) is a Tokyo-based proptech company founded in November 2019 by former Mitsubishi Corporation executive Shotaro Fujisawa with the stated mission of 'democratization of real estate.' The company operates a vertically integrated platform spanning investor education (Yamori no Kateikyoshi with 2,800+ members and 140 billion JPY cumulative purchase volume), cloud-based property management SaaS for individual owners (free Oyano Yamori, 5,000 users) and property management companies (Kanri no Yamori, approximately 50,000 JPY/month), an IoT elderly monitoring service (Mimamori Yamori at 1,100 JPY/month per sensor), and an unsecured lending product (Yamori Loan). The platform is anchored by a proprietary nationwide real estate database linked to maps and AI-powered tools for rental demand analysis and property evaluation.
Yamori has regenerated over 200 vacant houses into long-term rental housing and operates Japan's first vacant house rental fund. The company combines SaaS subscription revenue, fund management fees, IoT subscription, education membership, and lending interest. Distribution is hybrid: community-led growth through YouTube content (Yamori no Gakko), Instagram, and an annual summit (1,300 attendees in 2024), direct sales to property management companies, and enterprise/government field sales for municipal and financial institution partnerships. Strategic customers include Kosuge Fudosan (~5,000 managed units), Amix (~10,000 managed units), and 3R (~400+ managed units), alongside municipal partnerships with Tokyo Metropolitan Government, Hakodate City, Shiki City, and Setagaya Ward. Capital backing includes a 1 billion JPY Series A in February 2024 led by DNX Ventures with Mitsubishi UFJ Trust Bank and US-based MetaProp, supplemented by bank financing bringing deployable capital to 10 billion JPY.
Most recently Yamori was selected as the operating partner for the Tokyo Metropolitan Government's 40 billion JPY+ public-private affordable housing fund targeting 160+ units, and has expanded into Hakodate via a joint venture with a third-sector city planning company, signaling a deliberate pivot from SaaS and education into asset-heavy affordable housing fund management under government-affiliated structures.
Yamori firmographics
Firmographics- Name
- Yamori
- Legal name
- 株式会社ヤもり
- Website
- https://yamori.co.jp
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yamori is a Tokyo-based proptech company operating a vertically integrated platform combining cloud property management SaaS, IoT elderly monitoring, individual investor education, lending, and Japan's first vacant house rental fund, serving individual real estate investors, property management companies, and municipal governments addressing Japan's vacant property crisis.
- Ownership category
- akta.pro rank
Yamori industry classification
Industry- Product category
- Real Estate Technology (PropTech) / Property Management Software
- NAICS
- Rental and Leasing Services (532)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
- akta.pro secondary industries
- Occupancy, Space Utilization & Workplace Experience (HSAPAPAG), GIS & Spatial Data Management Platforms (BPAMANAK)
Keywords
Where Yamori is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Yamori business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Membership/Coaching Services (ヤモリの家庭教育): Individual investors pay for membership coaching services covering property search, purchase, renovation, management, and sale. Revenue is recurring through membership fees. Service quality is maintained by limiting enrollment numbers.
- Vacant House Rental Fund Management: Yamori operates Japan's first vacant house rental fund, purchasing and managing used single-family homes. Generates recurring rental income from long-term tenant occupancy. Also collaborates with financial institutions and develops real estate investment platforms for individual investors and member students.
- IoT Monitoring Service (みまもりヤモリ): Monthly subscription for IoT-based elderly monitoring service. Property management companies and individual landlords pay a monthly fee per sensor unit. Initial hardware is provided free of charge.
- Property Management Software (管理会社のヤモリ): SaaS subscription for property management companies, providing automated rental management, accounting, reporting, and owner communication tools. Priced from approximately 50,000 JPY per month.
- Yamori Loan (ヤモリローン): Unsecured loan product for individual investors to finance mid-to-long-term used property purchases and renovations. Yamori acts as a lender (holds lending license), generating interest income on loans extended to member students.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | みまもりヤモリ: Free initial hardware, 1,100 JPY/month per sensor unit |
| Subscription | Monthly | 管理会社のヤモリ: Starting from approximately 50,000 JPY/month |
| Freemium | Monthly | 大家のヤモリ: Free for property owners |
| Subscription | Monthly | ヤモリの家庭教育: Limited enrollment; price not publicly disclosed |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Yamori product offering
Product offeringCore offering
Yamori develops and operates cloud-based software and IoT solutions for property management, combined with a vacant house regeneration rental fund and an investor education/coaching membership. The platform collects property listings, applies AI to evaluate rental demand, automates rental management workflows for property owners and management companies, and provides battery-powered IoT sensors for non-intrusive elderly monitoring. The company also operates Japan's first vacant house rental fund, purchasing, renovating, and long-term-renting regenerated vacant properties.
Differentiator
Problem solved
Functional benefit
Brands
- 空き家賃貸ファンド: Vacant house rental fund service for regenerating and renting out vacant properties
- ヤモリの家庭教育
- 大家のヤもり
- みまもりヤもり
- ヤモリの学校
- 管理会社のヤもり
Products and services
- 大家のヤモリ (Oyano Yamori) — Cloud Property Management for Owners Free cloud-based property management service for individual real estate owners. Tracks monthly income and expenses per owned property, centralizes related documents, manages communication with property management companies, and generates financial reports usable for bank loan applications. Data automatically syncs with 管理会社のヤモリ.
- 管理会社のヤモリ (Kanri no Yamori) — Property Management Company SaaS Subscription cloud platform for property management companies that automates monthly rental management workflows including income/expense tracking, automatic deposit reconciliation across all banks and rent guarantee companies, monthly report generation, owner communication, and a property listing portal. Priced from approximately ¥50,000 per month.
- みまもりヤモリ (Mimamori Yamori) — IoT Elderly Monitoring Service Battery-powered IoT motion sensor service for elderly single-person households. Detects motion patterns and sends email/SMS alerts to property management companies and family members if no movement is detected for a set period. Requires no Wi-Fi or installation work, with no camera or audio recording for privacy. Initial hardware is free; ¥1,100/month (tax included) per sensor unit.
- ヤモリの家庭教師 (Yamori no Kateikyoshi) — Investor Coaching Membership Admission-limited individual coaching membership covering the full real estate rental business lifecycle: property search, purchase, renovation, long-term management, and sale. Includes access to Yamori's AI-powered rental demand analysis, financial simulation tools, and Yamori Loan unsecured financing. Pricing not publicly disclosed; served on a waiting-list basis. 2,800+ members with over ¥140 billion cumulative member purchase volume.
- 空き家賃貸ファンド (Vacant House Rental Fund) Japan's first vacant house rental fund operated by Yamori. Purchases and regenerates used single-family homes (including aged, reconstruction-restricted, and non-standard properties) and operates them as long-term rental housing. Generates recurring rental income from long-term tenant occupancy; also collaborates with financial institutions and operates public-private partnership funds such as the ¥40 billion+ Tokyo Affordable Housing Fund targeting 160+ units at ~80% of market rent. 200+ units regenerated as of 2024.
- ヤマリーローン (Yamori Loan) — Unsecured Investor Loan Unsecured loan product extended by Yamori (which holds a lending license) to finance individual investors' acquisition and renovation of mid-to-long-term used properties. Generates interest income on loans extended primarily to member students of the coaching program.
Quantifiable outcome
- Over 200 units of vacant properties regenerated and managed as long-term rental housing
- +5 more outcomes
Companies that use Yamori
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Yamori technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Yamori partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- CLAS Inc.minorCLAS Inc. CEO Hirotake Kubo will speak at the Yamori Summit 2026 (July 11, 2026, Shinagawa Intercity Hall, Tokyo) on the topic of circular furniture platforms in real estate management, under the session 'Why I Challenge as an Entrepreneur.'
- 埼玉県志木市 / 社会福祉協議会minorPartnership with Shiki City and the Shiki City Social Welfare Council for elderly monitoring in municipal housing. Yamori provides みまもりヤもり IoT sensors for single-elderly municipal housing residents. Social welfare council conducts regular welfare checks, and the IoT data supports their operations.
- トライシクル株式会社coreCircular economy partnership with Tricycle Co. (サイクラーズグループ), operator of the ReSACO reuse matching platform. Focuses on supplying reused furniture, appliances, and building materials to Yamori's affordable housing and vacation rental properties. Aims to reduce waste and environmental impact in vacant house renovation projects.
- エルズサポート株式会社coreBusiness partnership with certified rent guarantee company (認定家賃債務保証業者, Certification #2). Combines rent guarantee services with みまもりヤもり IoT monitoring, call center response, and on-site visit services. New service launched March 2026 offering bundled rent guarantee + elderly monitoring for single-person households.
- 世田谷区 / 共同研究参加6者minorみまもりヤもり selected as one of multiple motion sensors in Setagaya Ward's 'Elderly Functional Decline Early Detection Joint Research' (2026-2029). Research conducted by 7 organizations including Setagaya Ward, universities, and healthcare institutions. Yamori's sensor contributes to data collection on daily activity patterns of single elderly residents.
- 東京都 (官民連携アフォーダブル住宅供給促進ファンド)coreTokyo Metropolitan Government selected Yamori (with Mitsubishi UFJ Trust Bank) as operating partner for the public-private affordable housing supply fund. Yamori serves as operating company for the 40+ billion JPY fund that will acquire and renovate approximately 160+ vacant properties in Tokyo as affordable family housing at ~80% of market rent.
- 株式会社はこだて西部まちづくRe-DesigncoreJoint venture (合弁会社) '函館空き家再生賃貸株式会社' established with Hakodate city-backed urban redevelopment company. First case in Japan of a third-sector company co-founding a joint venture with a private company to purchase and long-term operate vacant houses. Hakodate City Western District Redevelopment project, financed by Donan Umi Credit Union.
- 日本海ガス株式会社 / 九州ガスグループ (九州興産株式会社)coreRegional partnerships with Japan Sea Gas (Toyama) and Kyushu Gas Group (Nagasaki) for vacant house regeneration. Leverages gas disconnection data to identify unused properties; uses regional contractor networks for renovation; provides tenant support including gas connection services. Already completed first property acquisitions in Takaoka City (Toyama) and Isahaya City (Nagasaki).
- 三菱UFJ信託銀行株式会社 (空き家買取・再生連携)coreReferral partnership where Mitsubishi UFJ Trust Bank introduces customers with succession/asset management inquiries involving vacant properties to Yamori. Yamori evaluates, purchases, renovates, and long-term operates properties as rental housing, vacation rentals, or monthly rentals. Addresses challenges of heirless/vacant properties from estate settlements.
- 株式会社ソーシャル・エックスminorSocial X Acceleration Program — Yamori received the Special Jury Award. Social X (Social-X Inc.) operates the public-private co-creation acceleration program under TOKYO SUTEAM. Program provides support for impact measurement and social return alongside financial returns.
- 日本海ガス絆ホールディングス株式会社minorSelected as participant in NGAS-Accelerator Program 2024. Presented joint proposal for using gas disconnection data to identify vacant properties and combining with みまもりヤもり elderly monitoring service. Approximately 4-month acceleration program with Donan Umi Gas HD group staff support.
- 学生団体 MORE FREEminorJoint operation of 'Happiness' share house project — renovated Tokyo vacant property converted to affordable shared housing for female students from rural areas. Yamori handles property acquisition, renovation, and contracts; MORE FREE handles resident recruitment and life support services. Monthly rent 30,000-50,000 JPY with furniture, utilities, and Wi-Fi included.
Scale indicators7 records
Recent moves7 records
Expansion highlights7 records
Yamori competitors and assessment
Company assessmentDirect peers
- GA Technologies: Japanese proptech company operating the RENOSY real estate investment platform and SaaS for real estate agencies. Competes with Yamori's owner-facing and management-company SaaS products and shares the individual-investor customer base.
- いえらぶ (IELOVE): Listed Japanese property management SaaS provider (3092.T) targeting real estate agencies and management companies with CRM, listing, and rental management tools. Most direct competitor to Yamori's Kanri no Yamori property management software.
- いい生活 (ES-Lead): Listed Japanese property management SaaS company (3796.T) serving real estate agencies and management companies with cloud-based rental management, contract, and accounting software. Direct competitor to Yamori's management-company SaaS product.
- MDI: Japanese property management SaaS provider specializing in rental management automation for real estate agencies and management companies. Closest direct SaaS competitor to Kanri no Yamori at the small-to-mid-market property management segment.
- Roofstock: US single-family rental investment marketplace enabling individual investors to buy, sell, and manage rental homes. Highly comparable business model to Yamori's vacant-house regeneration + investor education model, and Metaprop (Yamori investor) cited Roofstock as a comparable.
- TATERU: Japanese real estate investment platform for individual investors (1435.T) offering property sourcing, financing, and management support for apartment investment. Comparable to Yamori's individual investor education/coaching service in target customer but focused on apartments rather than used single-family homes.
Broad incumbents
- Invitation Homes: Large US single-family rental operator and institutional owner (NYSE: INVH) with tens of thousands of homes. Represents the scaled operating model Yamori's vacant-house rental fund could grow toward as AUM expands.
- 大東建託 (Daito Trust Construction): Japan's largest rental property builder and manager with ~700K managed units and a leasing subsidiary. Established incumbent in Japanese rental property management whose scale and balance sheet represent the long-term competitive ceiling for Yamori's growth ambitions.
- アパマンショップ (Apamanshop Holdings): Japanese rental property franchise and property management company (8889.T) operating nationwide through franchise network. Incumbent property management competitor serving similar real estate management company segment as Yamori.
- Opendoor: US tech-enabled real estate marketplace with iBuyer model. Broad incumbent comparable for the data-driven property acquisition and marketplace components of Yamori's platform, though different geography and primary transaction model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Yamori social profiles
Digital presenceYamori financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yamori leadership team
Management profileNumber of profiles
Profiles3 records
Yamori subsidiaries and ownership
Company hierarchySubsidiaries1 record
Yamori funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yamori M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yamori
What does Yamori do?
Yamori develops and operates cloud-based software and IoT solutions for property management, combined with a vacant house regeneration rental fund and an investor education/coaching membership. The platform collects property listings, applies AI to evaluate rental demand, automates rental management workflows for property owners and management companies, and provides battery-powered IoT sensors for non-intrusive elderly monitoring. The company also operates Japan's first vacant house rental fund, purchasing, renovating, and long-term-renting regenerated vacant properties.
Is Yamori a public or private company?
Yamori is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yamori founded?
Yamori was founded in 2019. It employs 11 to 50 people.
Where is Yamori based?
Yamori is headquartered in Tokyo, Japan, in the Asia region.
How does Yamori make money?
Five revenue lines are on record. Membership/Coaching Services (ヤモリの家庭教育) is the primary driver. The others are vacant House Rental Fund Management, ioT Monitoring Service (みまもりヤモリ), property Management Software (管理会社のヤモリ) and yamori Loan (ヤモリローン).
Who are Yamori's main competitors?
Direct peers on record are GA Technologies, いえらぶ (IELOVE), いい生活 (ES-Lead), MDI, Roofstock and TATERU. Broad incumbents are Invitation Homes, 大東建託 (Daito Trust Construction), アパマンショップ (Apamanshop Holdings) and Opendoor.
Does Yamori have an API?
No public API is recorded for Yamori.
What industry is Yamori in?
Yamori's product category is Real Estate Technology (PropTech) / Property Management Software. Its primary akta.pro industry code is BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8), with a secondary code of HSAPAPAG, Occupancy, Space Utilization & Workplace Experience. Its NAICS code is 532 and its SIC code is 6552.