Roofstock
Roofstock is a digital marketplace and full-stack services platform for single-family rental and build-to-rent real estate investing, serving 400,000+ individual and institutional investors with data-driven underwriting, property management (Mynd), landlord software (Stessa), and tenant screening (RentPrep) across 50 U.S. markets.
- Company typePrivate
- Founded2015
- HeadquartersOakland, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Roofstock does
Roofstock is an Oakland, California-based digital marketplace and full-stack services platform for single-family rental (SFR) and build-to-rent (BTR) real estate investing, founded in 2015 by Gary Beasley, Gregor Watson, and Rich Ford. The platform serves two primary customer segments — individual investors via a self-serve marketplace (anchored by the Stessa brand) and institutional investors via dedicated account teams — and combines a proprietary data-and-analytics core branded Rental Genome (over 1 billion data points used for property underwriting, valuation, and portfolio optimization) with branded service lines: Mynd for full-service property management, Stessa for landlord SaaS, RentPrep for FCRA-certified tenant screening, and a Casago franchise network for short-term rental management launched in 2025. Investors can source, finance, underwrite, operate, asset-manage, and dispose of residential property through a single integrated stack, with operations spanning 50 U.S. markets, 20,000+ homes under management, 400,000+ registered investors, and over $10 billion in cumulative transaction volume.
The business model is multi-stream: marketplace transaction and disposition fees on property sales and acquisitions (anchored by an S3 platform covering MLS and off-market channels), recurring management fees from the Mynd property management book, software subscriptions via Stessa (which powers $64 billion in assets), transactional tenant-screening revenue via RentPrep, Broker Price Opinion (BPO) professional services, and affiliate/referral revenue from financing integrations such as the LendingOne DSCR loan partnership on Stessa. Go-to-market is hybrid — enterprise sales teams for institutional accounts (full-service acquisition-to-disposition mandates), product-led/self-serve for individual investors, and franchise/licensed operators via Casago for STR distribution. Revenue is not publicly disclosed; the company had raised approximately $373 million across nine rounds as of the $240 million Series E in March 2022 led by SoftBank Vision Fund at a $1.94 billion post-money valuation, and remains private, with no new equity round disclosed since.
Strategically, Roofstock has consolidated through acquisitions and mergers — Streetlane (2018), Great Jones (2021), Stessa (2021), RentPrep (2022), and the Mynd merger (May 2024, Doug Brien as President) — while expanding into adjacent surfaces: short-term rental management via an ownership stake in Casago, financing via LendingOne, and AI tooling via a NavigateAI investment alongside Lennar and Tishman Speyer. Disclosed operational outcomes include 80% tenant renewal, delinquency cut by 75% on absorbed portfolios, NOI up 12.6% with 95% occupancy maintained, and BTR NOI up 25% within six months. The company reports being compliant with FCRA, CCPA, and Nevada privacy law and operates with ~800 employees across Oakland, New York City, and Lancaster.
Roofstock firmographics
Firmographics- Name
- Roofstock
- Legal name
- Roofstock, Inc.
- Website
- https://roofstock.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Roofstock is a digital marketplace and full-stack services platform for single-family rental and build-to-rent real estate investing, serving 400,000+ individual and institutional investors with data-driven underwriting, property management (Mynd), landlord software (Stessa), and tenant screening (RentPrep) across 50 U.S. markets.
- Ownership category
- akta.pro rank
Roofstock industry classification
Industry- Product category
- Single-Family Rental Investment Platform
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Full-Service Vacation Rental Property Management (BPAJAIAA)
Keywords
Where Roofstock is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Roofstock business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Transaction Fees: Roofstock facilitates single-family rental property transactions through its marketplace, generating revenue from transaction fees on property sales and acquisitions.
- Property Management Services: Full-service property management through Mynd brand for both individual and institutional investors managing SFR and BTR portfolios.
- Software Subscriptions: Stessa provides landlord software for portfolio management, rent collection, accounting, and tax preparation. Platform powers $64 billion in assets through Stessa.
- Tenant Screening Services: RentPrep provides FCRA-certified tenant screening services to landlords and investors, used by over 100,000 landlords.
- Broker Price Opinions (BPOs): Roofstock delivers competitively priced BPOs including desktop, exterior, and interior valuations through a nationwide network of vetted brokers.
- DSCR Loan Financing: Partnership with LendingOne provides DSCR loan quotes with best rate guarantee for qualified investors through Stessa marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Property Management - Full service management for individual and institutional investors |
| Transaction based/ take rate | Pay-as-you-go | Acquisitions - Tech-powered SFR acquisition services |
| Transaction based/ take rate | Pay-as-you-go | Dispositions - Portfolio and single asset sales |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Roofstock product offering
Product offeringCore offering
Roofstock operates an online marketplace and integrated investment platform for single-family rental (SFR) and build-to-rent (BTR) properties, serving both individual and institutional investors. The company provides end-to-end services spanning property acquisition, full-service property management (via Mynd), landlord software (via Stessa), tenant screening (via RentPrep), asset management, dispositions, and valuations. The platform combines proprietary data technology (Rental Genome, with over 1 billion data points) with operational services across the full investment lifecycle.
Product overview
Roofstock is a unified data, analytics, and investment platform focused on single-family rental (SFR) and build-to-rent (BTR) real estate. The platform operates a platform-plus-modules architecture built around core proprietary technology (Rental Genome) and four integrated sub-brands: Mynd (full-service property management), Stessa (all-in-one landlord software), RentPrep (tenant screening), and Casago (short-term rental management). The core Roofstock platform itself provides investor services modules spanning acquisitions, asset management, dispositions, and Broker Price Opinions. The 2024 merger with Mynd combined transaction expertise with property management into a single end-to-end platform serving both retail and institutional investors. The platform reports $10B+ transacted, 400,000+ registered users, and operations across 50+ U.S. markets.
Differentiator
Problem solved
Functional benefit
Brands
- Mynd: Full-service property management for individual and institutional investors
- Stessa
- RentPrep
- Roofstock onChain
- Rental Genome
Products and services
- Roofstock Investment Property Marketplace Online marketplace and integrated investment platform for buying and selling single-family rental (SFR) and build-to-rent (BTR) properties, serving both individual and institutional investors across 50+ U.S. markets with 400,000+ registered users and over $10 billion in transaction volume.
- Mynd Property Management Full-service property management platform for individual and institutional investors operating single-family rental and build-to-rent portfolios, managing every unit to a consistent high standard with 20,000+ homes under management, 95% occupancy, and 80% lease renewal.
- Stessa Landlord Software All-in-one landlord software enabling individual investors to buy, manage, and sell investment properties with full visibility into portfolio performance, including rent collection, accounting, tax preparation, and DSCR loan quotes through the LendingOne partnership. Stessa powers $64 billion in assets.
- RentPrep Tenant Screening FCRA-certified tenant screening service validated by certified screeners, reducing tenant defaults by up to 25% versus other screening solutions. Used by over 100,000 landlords.
- Acquisitions Services Custom single-family rental acquisition strategies utilizing proprietary technology and deep local market knowledge, enabling institutional investors to confidently deploy capital at scale, with over 1 million properties underwritten since 2015 across approximately 40 U.S. markets.
- Asset Management Insights-driven asset management blending operations data with proprietary market data to inform investment decisions, including multi-market property management oversight, institutional-grade reporting, fund-level scenario modeling, and portfolio FP&A and forecasting.
- Dispositions Services SFR portfolio disposition services covering single assets, full portfolio exits, and hybrid strategies, supported by a dedicated BTR team with nationwide coverage and a single-pane dashboard for execution visibility across all channels, with over $3.5 billion in sales volume and 18,000 homes sold since 2015.
- Broker Price Opinions (BPO) Competitively priced Broker Price Opinions offered at scale, including desktop, exterior, and interior BPOs delivered through a nationwide network of vetted brokers paired with expert in-house quality assurance for speed, accuracy, and consistency.
- Casago Short-Term Rental Management Short-term rental management franchise operation extending Roofstock's Rental Genome and Stessa tools to the short-term rental sector through Casago's franchise network in Tampa/St. Petersburg FL, Charleston SC, and Oregon Coast.
Quantifiable outcome
- Tenant defaults reduced by up to 25% versus other screening solutions
- +5 more outcomes
Companies that use Roofstock
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Roofstock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature6 records
Roofstock partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NavigateAIcoreNavigateAI partnered with Roofstock as a launch partner for AI copilot technology for field workers in the trades and construction economy. The partnership targets the US construction market valued at $2.2 trillion annually. NavigateAI's platform operates on smartphones and Meta smart glasses to provide real-time AI-powered upskilling and quality control for property management and construction sectors.
- LennarminorLennar participated as strategic investor and launch partner in NavigateAI seed funding. Lennar is also working with NavigateAI for deployment in homebuilding sector alongside Roofstock.
- Tishman SpeyerminorTishman Speyer participated as strategic investor and launch partner in NavigateAI seed funding for commercial construction and property management deployment.
- LendingOnecoreStessa (a Roofstock Company) partnered with LendingOne to provide DSCR (Debt-Service Coverage Ratio) loan quotes with best rate guarantee for qualified investors browsing Stessa's Investment Property Marketplace. The integration allows users to access property-specific loan quotes to assess affordability and cash flow potential before submitting offers.
- CasagocoreRoofstock invested in Casago (formed from merger with Vacasa) and is launching Casago franchises in three U.S. travel destinations: Tampa/St. Petersburg FL, Charleston SC, and Oregon Coast. This marks Roofstock's entry into short-term rental management, extending its technology tools including Rental Genome and Stessa to the short-term rental sector through Casago's franchise network. Craig Rashkow appointed to lead the new division.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Roofstock competitors and assessment
Company assessmentEmerging players
- Opendoor: iBuying and instant-offer real estate platform with adjacent rental and investor tools. Comparable on the marketplace and data-driven underwriting axis, though primarily a for-sale buyer rather than SFR specialist.
Broad incumbents
- Invitation Homes: The largest US institutional SFR operator and REIT. Comparable as both a customer (institutional SFR buyer) and adjacent operator that competes for capital allocation into SFR portfolios Roofstock also services.
- American Homes 4 Rent (AMH): Public SFR REIT and major institutional buyer of single-family rental portfolios (notably the Project Monarch transaction via Roofstock). Directly comparable on the institutional SFR acquisition and asset management axis.
- Zillow: Dominant US real estate marketplace with growing investor-facing tools (Zillow Rentals, Premier Agent). Overlaps with Roofstock on property discovery, lead generation, and increasingly on underwriting for individual investors.
- AppFolio: Public property management software platform serving residential portfolios. Competes with Stessa for landlord SaaS spend and increasingly for institutional-grade reporting layers.
Direct peers
- Pretium Partners: Vertically integrated SFR investment and property management platform with significant single-family rental portfolios. Closely comparable as a tech-enabled SFR operator-acquirer competing for institutional capital and portfolio management mandates.
- Tricon Residential: Public SFR and BTR operator with technology-enabled acquisition, underwriting, and resident management — a near-direct competitor in the institutional SFR/BTR investment and management segment Roofstock serves.
- Mynd (pre-merger entity): Pre-merger property management peer now part of Roofstock. Historically a direct competitor in SFR property management; its absorption is what created the current end-to-end platform, so it remains the cleanest comparable for the Mynd business line.
- Buildium: SaaS property management platform serving small and mid-sized landlords. Closely comparable to Roofstock's Stessa software business for individual SFR landlords managing their own portfolios.
- Casago (Vacasa legacy): Short-term rental management franchise network that Roofstock invested in and now operates franchises through. Direct comparable and partner for Roofstock's STR management division.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Roofstock social profiles
Digital presenceRoofstock compliance and trust
Trust signalCompliance3 records
Roofstock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roofstock leadership team
Management profileNumber of profiles
Profiles19 records
Roofstock subsidiaries and ownership
Company hierarchySubsidiaries5 records
Roofstock funding detail
Funding detailFunding overview
Funding rounds10 records
Investors43 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roofstock M&A and investment
M&A and investmentM&A5 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roofstock
What does Roofstock do?
Roofstock operates an online marketplace and integrated investment platform for single-family rental (SFR) and build-to-rent (BTR) properties, serving both individual and institutional investors. The company provides end-to-end services spanning property acquisition, full-service property management (via Mynd), landlord software (via Stessa), tenant screening (via RentPrep), asset management, dispositions, and valuations. The platform combines proprietary data technology (Rental Genome, with over 1 billion data points) with operational services across the full investment lifecycle.
Is Roofstock a public or private company?
Roofstock is a private company. It is classified as venture growth investor backed and is currently operating.
When was Roofstock founded?
Roofstock was founded in 2015. It employs 501 to 1,000 people.
Where is Roofstock based?
Roofstock is headquartered in Oakland, United States, in the North America region.
How does Roofstock make money?
Six revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are property Management Services, software Subscriptions, tenant Screening Services, broker Price Opinions (BPOs) and DSCR Loan Financing.
Who are Roofstock's main competitors?
Opendoor is listed as an emerging player. Broad incumbents are Invitation Homes, American Homes 4 Rent (AMH), Zillow and AppFolio. Direct peers are Pretium Partners, Tricon Residential, Mynd (pre-merger entity), Buildium and Casago (Vacasa legacy).
Does Roofstock have an API?
No public API is recorded for Roofstock.
What industry is Roofstock in?
Roofstock's product category is Single-Family Rental Investment Platform. Its primary akta.pro industry code is BPAJAIAA, Full-Service Vacation Rental Property Management. Its NAICS code is 531311 and its SIC code is 6531.