Umami United

What Umami United does

Umami United (legal entity: UMAMI UNITED JAPAN Co., Ltd.) is a Tokyo-headquartered food-tech company, originally incorporated in Singapore in 2021, that develops and commercializes plant-based egg replacement ingredients for industrial food manufacturers. The company's core technology is a proprietary Japanese fermentation process applied to a blend of konjac, tapioca starch, pumpkin, sea salt, carrot, and kelp, designed to emulate the functional properties of conventional eggs — binding, water retention, and shape retention — in bakery applications. Its flagship product, ProBake Binder, is an ultra-concentrated, shelf-stable ingredient that replaces whole eggs at a 1:1 gram-for-egg ratio, with an 18-month shelf life, top 9 allergen-free, soy-free, non-GMO, clean-label, and OU Kosher Parve certification (granted February 2026). The company also produces UMAMI EGG, a broader plant-based egg analog.

Umami United operates a B2B ingredient-supplier business model, selling directly to food manufacturers and industrial bakeries for use in cupcakes, muffins, cookies, and pound cakes. The company does not publicly disclose pricing and runs a sample-request / contact-form funnel on its website, supported by a 'Hidden Cost of Eggs' thought-leadership white paper positioning ProBake Binder as a TCO-driven risk-mitigation alternative to conventional eggs (addressing avian-flu-driven price volatility, salmonella risk, allergen handling, and sanitation burden). Its go-to-market combines enterprise field sales and inside-sales motions targeting manufacturers in Japan, the United States, the United Kingdom, and Germany. As of the most recent funding (October 2025, approximately ¥3.1 billion / ~$20.3 million pre-Series A), the company had 1–10 employees and was funding manufacturing-base buildout, sales network expansion, and headcount growth ahead of broader international scale-up.

Name

Umami United

Legal name

UMAMI UNITED JAPAN Co., Ltd.

Website

https://umamiunited.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Umami United is a Tokyo-based food-tech company that develops and sells plant-based egg replacement ingredients — primarily ProBake Binder — to industrial food manufacturers, using proprietary Japanese fermentation technology to emulate whole-egg functionality at a 1:1 gram ratio in bakery applications.

Ownership category

akta.pro rank

Product category

Plant-based food ingredients

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Plant-Based Egg Alternatives Manufacturing (AFAKAGAC)

akta.pro secondary industry

Specialty egg products & blends (salted/sugared, fortified, functional, custom formulations) (AFANAHAE)

Keywords

• Plant-based ingredients
• Egg replacers
• Food manufacturing supplies
• Fermentation technology
• Alternative proteins

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Plant-Based Egg Ingredient Sales: Umami United sells ProBake Binder as an industrial ingredient directly to food manufacturers for use in bakery formulations, functioning as a B2B ingredient supplier with direct procurement and sample request sales motions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Umami United develops, manufactures, and sells plant-based egg replacement ingredients for industrial food manufacturers. Its flagship product, ProBake Binder, is an ultra-concentrated, shelf-stable ingredient for industrial baking that provides binding, water retention, and shape retention at a 1:1 functional replacement ratio with conventional whole eggs (1 gram replaces 1 whole egg). The company also produces UMAMI EGG, a broader plant-based egg product built on the same proprietary Japanese fermentation technology platform to emulate conventional eggs in taste and texture.

Product overview

Umami United is a Tokyo-based company (UMAMI UNITED JAPAN Co., Ltd.) that develops and manufactures plant-based egg replacement ingredients for food manufacturers. The company offers a portfolio centered on ProBake Binder, an ultra-concentrated egg alternative for industrial baking that provides binding, water retention, and shape retention functionality at a 1:1 replacement ratio. Additionally, the company produces UMAMI EGG, a plant-based egg product developed using proprietary fermentation technology to mimic conventional eggs. Both products target food industry players seeking alternatives to traditional eggs due to supply volatility, allergen concerns, and cost unpredictability.

Differentiator

Problem solved

Functional benefit

Brands

• ProBake Binder: Revolutionary egg alternative for industrial baking delivering exceptional binding, water retention, and shape retention. 1 gram functionally replaces 1 whole egg. Shelf stable with 18 month shelf life, top 9 allergen free, soy free, OU Kosher Certified, clean label, Non-GMO, and plant-based.

Products and services

• ProBake Binder Ultra-concentrated, shelf-stable plant-based egg replacement ingredient for industrial baking applications. Delivers binding, water retention, and shape retention at a 1:1 functional ratio with whole eggs (1 gram replaces 1 whole egg). Top 9 allergen-free, soy-free, non-GMO, plant-based, OU Kosher certified, with 18-month shelf life. Targeted at food manufacturers producing cupcakes, muffins, cookies, and pound cakes.
• UMAMI EGG Plant-based egg product developed using proprietary Japanese fermentation technology to emulate conventional eggs in taste and texture. Targeted at food industry players seeking alternatives to traditional eggs.

Quantifiable outcome

• 1 gram of ProBake Binder functionally replaces 1 whole egg in bakery formulations
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eat Just (JUST Egg): Eat Just's JUST Egg is the most established plant-based egg brand, selling both retail liquid egg products and food-service variants. Directly comparable as a plant-based egg alternative targeting egg-replacement use cases, though Eat Just is further along commercially and serves retail plus B2B.
• The EVERY Company (formerly Clara Foods): The EVERY Company uses precision fermentation to produce egg proteins (ovalbumin, etc.) as functional B2B ingredients for food manufacturers. Directly comparable as a fermentation-derived, B2B-oriented egg protein/ingredient supplier.
• Revyve: Revyve produces plant-based egg replacers from upcycled brewers' yeast targeting industrial B2B applications including baking. Closely comparable as a B2B ingredient supplier competing for the same industrial bakery customers.

Emerging players

• PoLoPo: PoLoPo uses molecular farming (plants producing egg proteins like ovalbumin) to produce animal-free egg proteins. Comparable as an alternative-technology plant-based egg protein producer still at earlier commercialization stages.
• Shiru: Shiru is an AI-powered protein discovery platform that identifies and commercializes novel functional proteins for food applications, including egg alternatives. Comparable as an emerging technology-driven player in the alternative protein ingredient space.

Broad incumbents

• Perfect Day: Perfect Day is the leading animal-free dairy protein producer using precision fermentation. Comparable as a broader fermentation-based functional protein platform that could credibly extend into egg proteins, with deeper capital base.
• Cargill: Cargill is one of the largest global food ingredient suppliers with deep relationships across industrial bakeries. Comparable as a broad incumbent whose egg-replacement portfolio and private-label R&D capacity can out-compete emerging players in commercial bakery accounts.
• Ingredion: Ingredion is a major global ingredient supplier with a portfolio including plant-based proteins and starches used as egg replacers in bakery. Comparable as a broad incumbent competing for the same industrial bakery egg-replacement slots.
• ADM (Archer Daniels Midland): ADM is a global food ingredient leader with plant-based protein capabilities and broad bakery customer relationships. Comparable as a broad incumbent able to bundle plant-based egg replacers into multi-ingredient supply contracts.
• Glanbia Nutritionals: Glanbia supplies protein and functional ingredient solutions to food manufacturers, including bakery. Comparable as a broad incumbent with established commercial infrastructure and existing relationships with industrial baking customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/umamiunitedjp
• Facebookfacebook.com/UMAMIUNITED

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umami United