Yume Food Australia
Yume Food Australia, founded in 2015 in Melbourne, operated a B2B online marketplace connecting food manufacturers with surplus inventory to a national network of wholesale, retail, and foodservice buyers, with integrated donation routing to food rescue organisations.
- Company typePrivate
- Founded2015
- HeadquartersSouth Melbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Yume Food Australia does
Yume Food Australia, founded in 2015 and headquartered in Melbourne, operated a B2B online marketplace connecting food manufacturers and primary producers holding surplus inventory — slow-moving stock, clearance, new-product-development overruns, de-listed lines, out-of-spec or mislabelled product — with a national network of buyers including discount retailers, wholesalers, industrial caterers, producers, community groups, and exporters. The platform digitised manual clearance and donation workflows, enabling manufacturers to list surplus at discounts of 20–80% below regular wholesale and to route unsold product to registered food rescue organisations (Foodbank, FareShare, SecondBite) via an integrated donation workflow. Over its operating life Yume reported diverting 11.5 million kilograms of food from landfill and returning AUD 30 million to Australian businesses.
The platform comprised three components on a shared technology layer: the core Surplus Food Marketplace (listing, bidding, offer consolidation, and order management), the Community Donation Tool (one-click donations with automated "waterfall" routing to alternate charities when a preferred partner cannot accept), and Sustainable Procurement (a foodservice-oriented interface with HACCP verification and an environmental data dashboard). Underlying capabilities included an offer-consolidation algorithm, mediated bidding and counter-offer workflows, and real-time ESG tracking (CO2 avoided, water saved, kilograms diverted). User outcomes reported by Yume included an average 28% increase in volume sold and a 68% reduction in manual processing, with named enterprise customers Unilever, Mars Food, Kellogg's, General Mills, Mondelez, Snack Brands, Cordina Group, Accor Hotels, Sodexo, and Lion Co.
Yume monetised as a two-sided marketplace, primarily through transaction commissions and service fees charged to sellers, with buyers signing up free. Pricing was not publicly disclosed and was tailored per seller via either a subscription or service-fee model; commissions were embedded in the discounted price. The company raised approximately AUD 7 million cumulatively across a SUEZ (now Veolia) minority equity investment, an Investible Climate Tech Fund-led seed round, and a Victorian Government CEBIC grant. The original operating business entered voluntary administration in November 2025 and was placed into liquidation. In March 2026, Procurement Australia acquired only the Yume platform's technology, data assets, and capabilities; the former operating business and historical trading liabilities were not part of that acquisition.
Yume Food Australia firmographics
Firmographics- Name
- Yume Food Australia
- Legal name
- Procurement Australasia Ltd
- Website
- https://yumefood.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Yume Food Australia, founded in 2015 in Melbourne, operated a B2B online marketplace connecting food manufacturers with surplus inventory to a national network of wholesale, retail, and foodservice buyers, with integrated donation routing to food rescue organisations.
- Ownership category
- akta.pro rank
Yume Food Australia industry classification
Industry- Product category
- B2B Surplus Food Marketplace
- NAICS
- Fish and Seafood Merchant Wholesalers (42446), Packaged Frozen Food Merchant Wholesalers (42442)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)
Keywords
Where Yume Food Australia is headquartered
LocationHeadquarters
- HQ city
- South Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Yume Food Australia business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction/Marketplace Fees: Yume earns revenue by facilitating transactions between surplus food sellers and buyers. The platform charges sellers either a subscription fee or service fee for using the technology. For buyers, it is free to sign up and purchase through the platform. Products are sold at minimum 20% below regular wholesale prices, with Yume taking a commission included in the promotional price.
- Service Fees from Sellers: Yume charges suppliers service fees for using the platform. The Service Fee is deducted from amounts payable to the Supplier. Additional fees for shipping may be specified by suppliers as Additional Terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free buyer access with transaction-based fees for sellers |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Yume Food Australia product offering
Product offeringCore offering
Yume Food Australia operates a B2B online marketplace that enables food manufacturers and primary producers to list surplus, close-to-code, clearance, de-ranged, or out-of-spec inventory for sale to approved buyers at a minimum 20% below regular wholesale prices. The platform combines sales and donation workflows in one integrated system: if surplus inventory does not sell, it can be routed to registered Australian food rescue organisations via an Australian-first one-click donation tool with automated waterfall routing. The service targets food manufacturers (sellers) and buyers including discount retailers, wholesalers, industrial caterers, producers, community groups, and exporters.
Product overview
Yume Food Australia operates a single integrated B2B platform for commercial surplus food management, consisting of three named components: the core Yume Surplus Food Marketplace (the buyer-supplier trading platform for surplus, clearance, close-to-code, and out-of-spec food products), the Yume Community Donation Tool (an Australian-first add-on module enabling one-click food donations to registered charity partners with automated waterfall routing), and the Yume Sustainable Procurement tool (a foodservice-oriented purchasing interface with ESG tracking and quality assurance features). All three share the same underlying technology layer — the Yume Platform — which automates sales workflows, offer management, delivery coordination, and donation approvals. The platform was founded in 2015, went into voluntary administration in November 2025, and was subsequently acquired by Procurement Australia in March 2026, which acquired only the technology, data assets, and capabilities — not the former operating business or historical trading liabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Yume Surplus Food Marketplace Australia's first B2B online marketplace for surplus food. Food manufacturers, primary producers, wholesalers, and distributors list excess, close-to-code, clearance, de-ranged, or out-of-spec inventory for purchase by approved buyers at a minimum 20% below regular wholesale prices. The platform digitises the entire clearance process - listing, offer management, order confirmation, invoicing, and delivery coordination - for sellers and free-to-sign-up buyers across all Australian states.
- Yume Community Donation Tool An Australian-first technology feature integrated within the Yume platform that allows food manufacturers to donate unsold surplus products to registered food rescue organisations (Foodbank, FareShare, SecondBite) with a single click. Includes waterfall technology that automatically redirects donations to alternative charities when a preferred partner cannot accept them, plus real-time notifications, donation tracking, and quarterly data reporting.
- Yume Sustainable Procurement A purchasing tool within the Yume platform designed for the foodservice industry to source high-quality surplus food at discounted prices, supporting sustainability targets. Features include easy setup with existing purchasing processes, bespoke remote delivery options, advanced menu planning, quality assurance (HACCP certification verification for all sellers), and an environmental data dashboard for tracking sustainability progress.
Quantifiable outcome
- 28% more volume sold on average by Yume users
- +4 more outcomes
Companies that use Yume Food Australia
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Yume Food Australia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Yume Food Australia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and major.
- Procurement AustraliacoreProcurement Australia acquired Yume's platform technology, data assets, and capabilities following the company's liquidation in November 2025. The acquisition did not include the former operating business or any historical trading liabilities.
- Foodbank, FareShare, SecondBitecoreMajor food rescue organisations that use Yume technology to accept available donations from their existing supplier partners and other manufacturers in need of donation pathways. Yume works alongside these organisations to streamline donation processes.
- Lion Co (Malt Shovel Brewery)minorLion's Malt Shovel Brewery sourced 500 kilograms of Kellogg's cereal by-product through Yume to create a limited edition Green Beer IPA, demonstrating circular economy principles across FMCG.
- Atlassian FoundationminorThe Atlassian Foundation provided volunteer development support to build the Community Donation Tool technology on the Yume platform.
- LaunchVicminorAs part of the CivVic Labs Accelerator program, LaunchVic connected Yume with government to create better technology solutions and provided access to procurement opportunities for the startup.
- SUEZ Australia & New ZealandmajorYume and SUEZ partnered on a webinar series 'From Trash to Treasure: The Future of Commercial Food Waste' featuring experts on intrapreneurship and food waste solutions.
- SodexomajorSodexo has partnered with Yume for four years, operating across more than 300 sites in Australia to make an impact on food wastage culture, providing nutritious meals through sustainable and environmentally conscious food sourcing.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Yume Food Australia competitors and assessment
Company assessmentDirect peers
- Full Harvest: US-based B2B online marketplace connecting growers with surplus and imperfect produce to food and beverage buyers. Closest analogue to Yume in product model (B2B surplus marketplace) and customer base (FMCG and foodservice buyers), though focused specifically on produce.
- FoodCloud: Ireland-based technology platform connecting businesses with surplus food to charities and community groups, with both a donation-routing product and a marketplace for surplus food sales — directly comparable to Yume's integrated marketplace-plus-donation model.
- Spoiler Alert (Americold): US B2B surplus-food management software platform acquired by Americold in 2022. Operated a marketplace for distressed and short-coded inventory analogous to Yume, serving similar food manufacturer and foodservice customer profiles.
Broad incumbents
- Too Good To Go: Europe's largest surplus-food marketplace, operating a B2C mobile app model connecting consumers to restaurants and retailers with surplus food. Much larger scale and consumer-facing, but pursues the same anti-waste thesis Yume addresses.
Emerging players
- Olio: UK-based food-sharing app enabling peer-to-peer and business-to-consumer redistribution of surplus food. Comparable in mission but operates a lighter-weight sharing model rather than Yume's full B2B clearinghouse.
- Winnow Solutions: UK-headquartered food-waste technology company providing AI-driven tracking for commercial kitchens. Adjacent rather than directly competing — focuses on waste measurement and reduction in foodservice, complementary to Yume's upstream surplus redistribution.
- Leanpath: US-based commercial kitchen food-waste measurement and prevention platform. Adjacent technology category serving overlapping foodservice customers (e.g., Sodexo-style operators) and addressing the upstream side of the same food-waste value chain.
- Imperfect Foods: US DTC subscription service for surplus and 'imperfect' produce and groceries. Different channel (DTC consumer subscription vs. Yume's B2B marketplace), but pursues the same underlying surplus-inventory thesis at the opposite end of the customer spectrum.
- Misfits Market: US DTC subscription grocer focused on surplus and imperfect produce. Same anti-waste thesis as Yume but operates a direct-to-consumer subscription model rather than a B2B clearing platform.
Others
- Foodbank Australia: Australia's largest food-relief organisation and a Yume donation-routing partner via the Community Donation Tool. Not a competitor — adjacent ecosystem participant that benefited from Yume's waterfall donation routing technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Yume Food Australia social profiles
Digital presenceYume Food Australia compliance and trust
Trust signalCompliance5 records
Yume Food Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yume Food Australia leadership team
Management profileNumber of profiles
Profiles4 records
Yume Food Australia funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yume Food Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yume Food Australia
What does Yume Food Australia do?
Yume Food Australia operates a B2B online marketplace that enables food manufacturers and primary producers to list surplus, close-to-code, clearance, de-ranged, or out-of-spec inventory for sale to approved buyers at a minimum 20% below regular wholesale prices. The platform combines sales and donation workflows in one integrated system: if surplus inventory does not sell, it can be routed to registered Australian food rescue organisations via an Australian-first one-click donation tool with automated waterfall routing. The service targets food manufacturers (sellers) and buyers including discount retailers, wholesalers, industrial caterers, producers, community groups, and exporters.
Is Yume Food Australia a public or private company?
Yume Food Australia is a private company. It is classified as corporate owned and is currently acquired.
When was Yume Food Australia founded?
Yume Food Australia was founded in 2015. It employs 11 to 50 people.
Where is Yume Food Australia based?
Yume Food Australia is headquartered in South Melbourne, Australia, in the Oceania region.
How does Yume Food Australia make money?
Two revenue lines are on record. Transaction/Marketplace Fees are the primary driver. The others are service Fees from Sellers.
Who are Yume Food Australia's main competitors?
Direct peers on record are Full Harvest, FoodCloud and Spoiler Alert (Americold). Too Good To Go is listed as a broad incumbent. Emerging players are Olio, Winnow Solutions, Leanpath, Imperfect Foods and Misfits Market. Foodbank Australia is listed as an others.
Does Yume Food Australia have an API?
No public API is recorded for Yume Food Australia.
What industry is Yume Food Australia in?
Yume Food Australia's product category is B2B Surplus Food Marketplace. Its primary akta.pro industry code is AFAIAMAD, Wholesale-to-Business Online Ordering (B2B Food E-Commerce). Its NAICS code is 42446 and its SIC code is 5140.