Full Harvest
Full Harvest is a B2B produce marketplace, founded in 2015 in San Francisco, that connects growers with buyers to sell surplus and cosmetically imperfect produce, reducing food waste. Its platform now integrates farm sales and inventory management SaaS through its 2022 acquisition of FarmersWeb.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Full Harvest does
Full Harvest is a B2B produce marketplace founded in 2015 and headquartered in San Francisco that connects agricultural growers with buyers to facilitate the sale of surplus, ugly, and excess produce, with the explicit goal of reducing food waste in the supply chain. The company's core product is a digital marketplace platform that enables growers to list and sell produce that would otherwise go unsold through traditional channels, serving primarily the grower/farmer segment with horizontal segmentation across use cases including excess produce disposition and farm inventory management. Full Harvest generates revenue through marketplace commissions on transactions between growers and buyers.
In November 2022, Full Harvest acquired FarmersWeb, a SaaS provider of farm sales and inventory management software, extending the platform beyond pure marketplace transactions into integrated digital workflow tools for farm operations. FarmersWeb is retained as a wholly-owned subsidiary/acquired brand and provides software capabilities for managing farm sales and inventory, which the company is integrating with the marketplace to improve supply chain efficiency. The combined offering positions Full Harvest as a marketplace-plus-software provider serving the produce supply chain.
The company is privately held, venture-backed, and reports a headcount of 51-100 employees. Disclosed equity funding totals approximately $39.5 million across rounds from 2017 through May 2022, with lead investors including Wireframe Ventures (seed), Spark Capital (Series A), and TELUS Global Ventures (Series B), alongside strategic participation from Japan Airlines and Rabobank Food & Agri Innovation Fund. Leadership consists of founder and CEO Christine Moseley, VP of Finance John Gushman, and Head of Marketing John McNulty. The company operates domestically in the United States and has not disclosed pricing, customer logos, or revenue figures.
Full Harvest firmographics
Firmographics- Name
- Full Harvest
- Website
- https://fullharvest.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Full Harvest is a B2B produce marketplace, founded in 2015 in San Francisco, that connects growers with buyers to sell surplus and cosmetically imperfect produce, reducing food waste. Its platform now integrates farm sales and inventory management SaaS through its 2022 acquisition of FarmersWeb.
- Ownership category
- akta.pro rank
Full Harvest industry classification
Industry- Product category
- Produce Marketplace
- NAICS
- Vegetable and Melon Farming (1112)
- SIC
- Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)
Keywords
Where Full Harvest is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Full Harvest business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Marketplace Transactions: Full Harvest operates a produce marketplace connecting growers with buyers. Revenue is generated through facilitating produce sales between growers selling excess produce and buyers seeking produce supply.
Go-to-market motion1 record
Distribution channels1 record
Full Harvest product offering
Product offeringCore offering
Full Harvest operates a B2B online marketplace that connects produce growers with buyers to facilitate the sale of surplus, excess, and cosmetically imperfect produce, helping reduce food waste. Through its 2022 acquisition of FarmersWeb, it also offers SaaS farm sales and inventory management software that integrates with the marketplace to digitalize farm-side produce transactions and inventory tracking.
Product overview
Full Harvest operates a produce marketplace platform that connects produce growers with buyers. The core product enables efficient selling of produce, including excess and surplus inventory, to reduce food waste. In November 2022, Full Harvest acquired FarmersWeb, a farm sales and inventory management SaaS provider, to enhance platform capabilities with integrated software for farm sales operations and inventory management.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Harvest Produce Marketplace Digital B2B marketplace platform that connects produce growers with buyers to facilitate the sale of surplus, excess, and cosmetically imperfect produce, helping reduce food waste in the produce supply chain. The platform serves commercial growers and B2B produce buyers (food/beverage manufacturers and food-service operators).
- FarmersWeb (acquired SaaS — farm sales and inventory management) Farm sales and inventory management SaaS software acquired by Full Harvest. Provides tools for managing farm sales operations and inventory tracking, now integrated into the Full Harvest produce marketplace platform to enable growers to manage their sales and inventory digitally.
Companies that use Full Harvest
Customer profileSegments1 record
Ideal customer profiles2 records
Full Harvest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Full Harvest partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FarmersWebcoreFull Harvest acquired FarmersWeb, a SaaS provider for farm sales and inventory management software. The acquisition aimed to enhance Full Harvest's produce marketplace platform and accelerate integration of software capabilities to improve produce supply chain efficiency and reduce food waste. FarmersWeb's software enabled growers to manage their sales and inventory digitally.
Recent moves5 records
Expansion highlights4 records
Full Harvest competitors and assessment
Company assessmentDirect peers
- ProducePay: ProducePay operates a B2B marketplace and financing platform for fresh produce, connecting growers with buyers globally. It is the most direct functional peer to Full Harvest — same two-sided produce marketplace model with added financing rails.
- Indigo Ag: Indigo Ag is an agriculture marketplace and digital agronomy platform serving growers and buyers across multiple crop categories. Comparable to Full Harvest in two-sided ag marketplace mechanics and digital supply-chain focus, though broader in crop scope and deeper in biologicals.
- Spoiler Alert: Spoiler Alert is a B2B software platform helping food producers, retailers, and wholesalers manage excess inventory and food waste. It overlaps with Full Harvest's sustainability thesis and farm/buyer-side software capabilities (similar in spirit to the FarmersWeb wedge).
- Bushel: Bushel is a digital platform connecting grain producers with buyers, offering farm-management software and an ag marketplace. Compares to Full Harvest on the ag-marketplace-plus-software model and grower-relationship layer (post-FarmersWeb acquisition).
Emerging players
- Misfits Market: Misfits Market is a DTC e-commerce company selling 'ugly' and surplus produce direct to consumers. It overlaps with Full Harvest on the surplus-produce thesis but operates on the consumer end rather than B2B — useful as a directional comp for category demand and brand awareness.
- Hungry Harvest: Hungry Harvest is a subscription-based DTC produce box company focused on rescuing surplus and 'ugly' produce. Same surplus-produce thesis as Full Harvest but a different distribution model (DTC vs B2B marketplace).
Regional players
- WayCool Foods: WayCool is a B2B agri-food distribution and marketplace platform in India connecting farmers with food businesses. Highly comparable business model to Full Harvest (B2B produce marketplace) but operates in South Asia rather than North America.
- Agrofy: Agrofy is a B2B ag-input and fintech marketplace serving Latin America. Comparable to Full Harvest as a horizontal ag marketplace, though focused on inputs rather than produce output and operating in a different region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Full Harvest social profiles
Digital presenceFull Harvest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Full Harvest leadership team
Management profileNumber of profiles
Profiles3 records
Full Harvest subsidiaries and ownership
Company hierarchySubsidiaries2 records
Full Harvest funding detail
Funding detailFunding overview
Funding rounds8 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Full Harvest M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Full Harvest
What does Full Harvest do?
Full Harvest operates a B2B online marketplace that connects produce growers with buyers to facilitate the sale of surplus, excess, and cosmetically imperfect produce, helping reduce food waste. Through its 2022 acquisition of FarmersWeb, it also offers SaaS farm sales and inventory management software that integrates with the marketplace to digitalize farm-side produce transactions and inventory tracking.
Is Full Harvest a public or private company?
Full Harvest is a private company. It is classified as venture growth investor backed and is currently operating.
When was Full Harvest founded?
Full Harvest was founded in 2015. It employs 51 to 100 people.
Where is Full Harvest based?
Full Harvest is headquartered in San Francisco, United States, in the North America region.
How does Full Harvest make money?
One revenue line is on record: marketplace Transactions.
Who are Full Harvest's main competitors?
Direct peers on record are ProducePay, Indigo Ag, Spoiler Alert and Bushel. Emerging players are Misfits Market and Hungry Harvest. Regional players are WayCool Foods and Agrofy.
Does Full Harvest have an API?
No public API is recorded for Full Harvest.
What industry is Full Harvest in?
Full Harvest's product category is Produce Marketplace. Its primary akta.pro industry code is CRAFAHAL, Agriculture Inputs & Farm Supply Marketplaces. Its NAICS code is 1112 and its SIC code is 5150.