Pick-it
Pick-it N.V. is a Belgian company that sells the Pickit 3D Vision Solution, a plug-and-play 3D robot vision platform combining cameras, ASIQ software, and lifecycle services for industrial automation. It serves manufacturers in automotive, forging, logistics, and metalworking across 40+ countries via direct sales and 100+ channel partners.
- Company typePrivate
- Founded2016
- HeadquartersLeuven, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pick-it does
Pick-it N.V. is a Belgian industrial technology company headquartered in Leuven that develops and sells the Pickit 3D Vision Solution, a plug-and-play 3D robot vision platform for industrial automation. The company was founded in 2016 as a product spinout from Intermodalics, a robotics software firm that had previously worked with organizations including NASA, Google, and ABB. Founders Peter Soetens (CEO), Bert Willaert (CTO), and Ruben Smits (VP Engineering) lead the business.
The Pickit platform combines certified hardware — six 3D camera models (XS-HD2, S-HD2, SD2, M-HD2, L-HD2, XL-HD2), vision processors, and specialized End-of-Arm Tools such as the Billet Picker — with the Pickit 3D Vision Platform software, which is organized around an ASIQ (Automation Scenario Intelligence) middleware layer and configurable detection engines (Teach, Flex, Pattern, DeepAL, Hole Detection). A June 2024 release, Pickit 4.1, embedded training-free Foundation AI and Vision Language Models to enable model-free detection via natural language prompts and automated scene cleanup. The system integrates out-of-the-box with 19+ robot brands including Universal Robots, Fanuc, ABB, Kuka, Yaskawa, Kawasaki, Hyundai, and Stäubli, and is deployed across 1,000+ systems at 1,000+ companies in more than 40 countries.
Pick-it generates revenue from hardware sales (cameras, processors, EOATs, accessories), one-time software licenses tied to application type, recurring Lifecycle Support Packs (Base, Standard, Superior) with optional No-Questions-Asked-Cover, and professional services including paid Proof of Concept, Custom Development, and Implementation Services. Pricing is quote-based with multi-year contracts; free detection testing is offered as a lead-generation tool. Go-to-market combines direct enterprise field sales with a channel network of 100+ certified partners, integrators, and distributors, supported by owned offices in Belgium, South Korea (Hwaseong-si), and the United States (Rochester Hills, MI). Primary customer segments are Automotive & Transportation, Forging & Metal Forming, Logistics & Packaging, and Industrial Equipment & Metal Manufacturing, with secondary exposure to Consumer Goods & Electronics, Pharma & Chemical, Quality Inspection, and Research & Education.
Pick-it firmographics
Firmographics- Name
- Pick-it
- Legal name
- Pick-it N.V.
- Website
- https://pickit3d.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pick-it N.V. is a Belgian company that sells the Pickit 3D Vision Solution, a plug-and-play 3D robot vision platform combining cameras, ASIQ software, and lifecycle services for industrial automation. It serves manufacturers in automotive, forging, logistics, and metalworking across 40+ countries via direct sales and 100+ channel partners.
- Ownership category
- akta.pro rank
Pick-it industry classification
Industry- Product category
- 3D Machine Vision Systems
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Machine Vision & Industrial Imaging Systems (IMAHAHAE)
- akta.pro secondary industries
- Industrial Vision & Quality Inspection (HDAAAEAG), Industrial Robotics & Cobots (IMAIAMAB)
Keywords
Where Pick-it is headquartered
LocationHeadquarters
- HQ city
- Leuven
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
Pick-it business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Hardware Sales: Sale of 3D vision cameras (XS-HD2, S-HD2, SD2, M-HD2, L-HD2, XL-HD2), processors, and accessories including camera mounts and calibration plates
- Software Licenses: Software license based on the type of application to be automated. Core software license includes camera drivers, detection engines, viewers, and robot-camera calibration components
- Lifecycle Support Services: LifeCycle Support Packs available in Base, Standard, and Superior tiers offering software maintenance, extended warranty, technical support, and functional support. Optional 'No-Questions-Asked-Cover' add-on for accidental damage protection
- Professional Services: Proof of Concept (paid service), Custom Development Services, and Implementation Services delivered by professional services team
- Education/Edu Kit: Budget-friendly pricing for research and education institutions, including software, hardware, ROS interface
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Enterprise solutions with custom pricing based on application requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Pick-it product offering
Product offeringCore offering
Pick-it designs and sells 3D vision systems for industrial robots, comprising proprietary structured-light 3D cameras, the ASIQ 3D vision software platform, and integration/lifecycle services. The systems enable manufacturers and automation integrators to deploy vision-guided robotic bin picking, machine tending, assembly, and quality inspection without custom vision programming.
Product overview
Pick-it (Pick-it N.V.) offers the Pickit 3D Vision Solution, an integrated platform combining certified hardware (3D cameras, processors, End-of-Arm Tools), the Pickit 3D Vision Platform software (with Core Technology Backend, ASIQ middleware layer, and Web UI Configurator), and comprehensive Lifecycle Services. The product portfolio includes six camera models (XS-HD2, S-HD2, SD2, M-HD2, L-HD2, XL-HD2) ranging from ultra-high accuracy inspection cameras to large field-of-view units, vision processors, the specialized Billet Picker EOAT, and the Edu kit for education/research. The software platform includes ASIQ (Automation Scenario Intelligence) middleware with configurable Feature Modules and Extension Modules (detection engines like DeepAL for depalletizing, Pattern, Teach, Flex). AI capabilities were enhanced in Pickit 4.1 with Foundation AI and Vision Language Models for model-free detection and AI Background Filter. The solution targets industrial automation across automotive, forging, logistics, and manufacturing sectors, integrating with 19+ robot brands including Universal Robots, Fanuc, ABB, Kuka, Yaskawa, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Pick-it 3D Camera Systems Proprietary structured-light 3D cameras sold to industrial manufacturers and system integrators for bin picking, machine tending, and inline inspection use cases.
- Pick-it 3D Vision Software Platform (ASIQ) Software platform that converts 3D camera data into robot poses and pick instructions, integrating foundation-model and vision-language model components for object detection, and supporting no-code setup across multiple robot brands.
- Pick-it Integration and Lifecycle Services Professional integration, commissioning, training, and ongoing lifecycle support services delivered alongside 3D vision deployments to manufacturing customers.
Quantifiable outcome
- 20% more output for automotive gear handling with 50% rejection rate reduction
- +4 more outcomes
Companies that use Pick-it
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles2 records
Pick-it technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability7 records
Feature10 records
Pick-it partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Universal RobotscoreOut-of-the-box integration with Universal Robots cobots. Technical documentation available. Pickit is a featured integration partner on the UR+ platform.
- FanuccoreIntegration with Fanuc industrial robots with full technical documentation available
- ABBcoreIntegration with ABB robots with full technical documentation available
- KUKAcoreIntegration with KUKA robots. Won KUKA Innovation Award 2024. Full technical documentation available
- YaskawacoreIntegration with Yaskawa robots with full technical documentation available
- Kawasaki RoboticscoreIntegration with Kawasaki robots with documentation and support
- Hyundai RoboticscoreIntegration with Hyundai robots. Joint case studies including car body parts picking and assembly applications
- Kassow RobotscoreIntegration with Kassow Robots cobots
- Franka EmikacoreIntegration with Franka Emika cobots with documentation
- Hanwha RoboticscoreIntegration with Hanwha cobots with full technical documentation available
- StäublicoreIntegration with Stäubli robots with full technical documentation available
- NachicoreIntegration with Nachi robots with support and documentation
- OmroncoreIntegration with Omron robots (including Techman) with full technical documentation available
- Doosan RoboticscoreIntegration with Doosan Robotics cobots with support
- NeuromekacoreIntegration with Neuromeka robots with support
- AUBOcoreIntegration with AUBO cobots with support
- EPSON RobotscoreIntegration with EPSON robots with support
- ComaucoreIntegration with Comau robots with support
- Flanders Investment & TrademinorWebsite developed with the support of Flanders Investment & Trade (Belgian government trade organization)
- ACRO Research Group, KU LeuvencoreLong-standing research partnership. ACRO research group utilizes Pickit for research exploring new applications, consultancy to companies, feasibility studies, and student training. Won KUKA Innovation Award 2024 together.
- 100+ Global PartnerscoreGlobal network of 100+ certified partners including integrators, distributors, machine builders, and resellers covering 40+ countries across all continents
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Pick-it competitors and assessment
Company assessmentBroad incumbents
- Cognex Corporation: Cognex is the largest independent machine vision company with broad 3D and 2D vision portfolios covering factory automation, including bin picking and in-line inspection. Massive incumbent serving many of the same verticals as Pick-it, but with a much broader product portfolio.
- SICK AG: SICK is a major industrial sensor and machine vision supplier with 3D vision products (e.g., TriSpectorP, 3D laser scanners) for robot guidance and quality inspection. Comparable to Pick-it on 3D vision for industrial automation, but as part of a much larger sensor portfolio.
- Keyence Corporation: Keyence is a global factory automation leader with machine vision, sensors, and measurement systems used in bin picking, inspection, and assembly lines. Overlaps with Pick-it on vision-guided automation but operates across a far broader automation portfolio.
- Basler AG: Basler supplies industrial cameras and 3D vision software used in factory automation and robotic guidance. Comparable to Pick-it on the camera + vision-software stack, but at much larger scale and across broader verticals.
- ifm electronic: ifm provides industrial sensors and 3D cameras (e.g., O3D, O3R) for object detection and robot guidance. Overlaps with Pick-it on 3D vision hardware for factory automation, but as part of a wider industrial sensor catalog.
Direct peers
- Zivid: Zivid builds high-performance 3D color cameras and reference 3D vision software for industrial robot guidance, bin picking, and in-line inspection. Direct overlap with Pick-it on 3D cameras + vision platform combo for industrial automation.
- Photoneo (Photoneo Brightpick Group): Photoneo offers 3D vision systems (Mech-Eye cameras) plus software tailored to bin picking, depalletization, and industrial AI. Highly comparable to Pick-it in target applications (bin picking, depalletization) and 3D-camera-plus-software delivery model.
- Mech-Mind Robotics: Mech-Mind provides 3D cameras (Mech-Eye) and 3D vision software (Mech-Vision) for industrial robot guidance including bin picking, depalletization, and assembly. Closest large-scale direct competitor to Pick-it in product mix and use cases.
Emerging players
- Roboception: Roboception provides 3D stereo vision sensors (rc_visard, rc_cube) plus on-device perception software for robot guidance and bin picking. Comparable niche specialist in 3D vision for robotics with strong research-bench heritage, similar size to Pick-it.
- Solomon Technology: Solomon is an emerging 3D vision specialist focused on AI-powered bin picking and robotic picking for logistics and manufacturing. Direct overlap with Pick-it on AI-driven 3D bin picking, but at an earlier commercial stage and with a more logistics-skewed focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pick-it social profiles
Digital presencePick-it financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pick-it leadership team
Management profileNumber of profiles
Profiles3 records
Pick-it funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pick-it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pick-it
What does Pick-it do?
Pick-it designs and sells 3D vision systems for industrial robots, comprising proprietary structured-light 3D cameras, the ASIQ 3D vision software platform, and integration/lifecycle services. The systems enable manufacturers and automation integrators to deploy vision-guided robotic bin picking, machine tending, assembly, and quality inspection without custom vision programming.
Is Pick-it a public or private company?
Pick-it is a private company. It is classified as corporate owned and is currently operating.
When was Pick-it founded?
Pick-it was founded in 2016. It employs 11 to 50 people.
Where is Pick-it based?
Pick-it is headquartered in Leuven, Belgium, in the Europe region.
How does Pick-it make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are software Licenses, lifecycle Support Services, professional Services and education/Edu Kit.
Who are Pick-it's main competitors?
Broad incumbents on record are Cognex Corporation, SICK AG, Keyence Corporation, Basler AG and ifm electronic. Direct peers are Zivid, Photoneo (Photoneo Brightpick Group) and Mech-Mind Robotics. Emerging players are Roboception and Solomon Technology.
Does Pick-it have an API?
Yes. Pickit provides an API for tailored integration with existing customer MES (Manufacturing Execution System), quality systems, and reporting. The API enables custom integration of Pickit's 3D vision measurement solution into customer production environments.
What industry is Pick-it in?
Pick-it's product category is 3D Machine Vision Systems. Its primary akta.pro industry code is IMAHAHAE, Machine Vision & Industrial Imaging Systems, with a secondary code of HDAAAEAG, Industrial Vision & Quality Inspection. Its NAICS code is 334513 and its SIC code is 3827.