100 GLOBAL Inc.
100 GLOBAL Inc. (dba Roll Up) is a Canadian bamboo paper products company founded in 2020 that sells FSC-certified toilet paper, facial tissues, and paper towels through DTC e-commerce, 100+ retail stockists, and a wholesale/hospitality channel across Canada.
- Company typePrivate
- Founded2020
- HeadquartersEtobicoke, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What 100 GLOBAL Inc. does
100 GLOBAL Inc., operating as Roll Up, is a Canadian consumer products company that produces and sells bamboo-based household paper goods—primarily toilet paper, facial tissues, and paper towels. Founded in 2020 by co-founders JJ and Vik and headquartered in Etobicoke (Toronto), Ontario, the company serves eco-conscious Canadian consumers, retail stockists, and hospitality businesses with sustainable alternatives to conventional wood-pulp tissue products. The company is privately held, founder-owned, bootstrapped, and operates with a 1-10 person team, distributing across all Canadian provinces except Northwest Territories, Yukon, and Nunavut, with no US fulfillment.
Roll Up's product portfolio centers on 100% FSC-certified bamboo fiber processed using Elemental Chlorine Free (ECF) bleaching that avoids elemental chlorine while preserving fiber strength. The flagship is a premium 3-ply, 350-sheet-per-roll toilet paper; the line also includes a 2-ply value pack (300 sheets per double-length roll), 3-ply hypoallergenic facial tissues, and 2-ply paper towels with a half-sheet option. All products are plastic-free, self-attested free of 220 PFAS substances, BPA, and formaldehyde, and are septic-safe. The brand offers a dual-format approach: "Dressed" (individually wrapped) and "Naked" (unwrapped) variants to serve different sustainability preferences, with products packaged plastic-free using recyclable boxes and compostable bamboo cores.
The company generates revenue through three channels: Shopify-powered direct-to-consumer e-commerce with both one-time purchases and a Subscribe & Save subscription program offering up to 15% off recurring deliveries; a wholesale/hospitality B2B program supplying hotels, spas, and gyms with bulk and custom-branded amenities; and physical retail distribution across 100+ Canadian grocery, natural-food, and zero-waste stores (including Marché Leo's, Organic Garage, Nature's Emporium, The Sweet Potato, Ambrosia Natural Foods, and the Well.ca online marketplace). Marketing is driven by Instagram (@urollup), blog/SEO content, email newsletters, an affiliate program, and earned media appearances. The business has been recognized with a 4.86-star Shopify rating across 369+ verified reviews.
100 GLOBAL Inc. firmographics
Firmographics- Name
- 100 GLOBAL Inc.
- Legal name
- 100 Global Inc.
- Website
- https://urollup.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 100 GLOBAL Inc. (dba Roll Up) is a Canadian bamboo paper products company founded in 2020 that sells FSC-certified toilet paper, facial tissues, and paper towels through DTC e-commerce, 100+ retail stockists, and a wholesale/hospitality channel across Canada.
- Ownership category
- akta.pro rank
100 GLOBAL Inc. industry classification
Industry- Product category
- Household Paper Products
- NAICS
- Sanitary Paper Product Manufacturing (322291), Industrial and Personal Service Paper Merchant Wholesalers (424130)
- SIC
- Wholesale-Paper & Paper Products (5110), Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Specialty Household Paper (Recycled, Bamboo, Premium/Ultra-soft) (CRAJAFAJ)
- akta.pro secondary industries
- Paper Towels & Tissue Dispensers (Consumer/At-home) (CRAJAFAH), Recycled-Content & Sustainable Tissue/Hygiene Products (IMAMAGAK)
Keywords
Where 100 GLOBAL Inc. is headquartered
LocationHeadquarters
- HQ city
- Etobicoke
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
100 GLOBAL Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer product sales through Shopify storefront. One-time purchases of bamboo toilet paper, facial tissues, and paper towels. Products offered with Dressed (wrapped) or Naked (unwrapped) options in various pack sizes (24 or 48 rolls).
- Subscription/Recurring Sales: Subscribe & Save program offering recurring deliveries with up to 15% discount. Subscription options for all product categories with flexible frequency. Hassle-free, no commitment, can pause anytime.
- Wholesale/Hospitality B2B: Bulk sales to hospitality businesses including hotels, spas, gyms, and restaurants. Custom-branded products available for wholesale partners. Targeted at business customers seeking sustainable amenities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Roll Up 100% Bamboo Toilet Paper 3-PLY - From $42.00 |
| Subscription | Monthly | Roll Up Bamboo Facial Tissues - $24.00 per case |
| Unit Pricing | Monthly | Roll Up Bamboo Paper Towel - $22.00 |
| Unit Pricing | Monthly | Roll Up 2-PLY Value Pack - $32.00 |
| Unit Pricing | Monthly | Whole Bamboo Bundle - $74.80 (Save 15%) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
100 GLOBAL Inc. product offering
Product offeringCore offering
100 GLOBAL Inc., doing business as Roll Up, manufactures and distributes bamboo-based household paper products — including toilet paper, facial tissues, and paper towels — sold direct-to-consumer online, through retail partners across Canada, and on a custom-branded wholesale basis to hospitality and commercial buyers. The company also operates a Subscribe & Save recurring purchase program for individual consumers and offers plastic-free, FSC-certified, PFAS/BPA/formaldehyde-free products made in Canada.
Product overview
Roll Up is a Canadian bamboo paper products company offering a portfolio of eco-friendly household paper products delivered direct-to-consumer and through retail/wholesale channels across Canada. The core product line consists of bamboo-based toilet paper (available in premium 3-ply 350-sheet and economical 2-ply 300-sheet variants), facial tissues (3-ply, hypoallergenic), and paper towels (2-ply, half-sheet option). Products are offered individually or bundled together in the Whole Bamboo Bundle. All products feature FSC-certified bamboo, plastic-free packaging, septic-safe performance, and are free of PFAS, BPA, and formaldehyde. The company sells dressed (individually wrapped) and naked (unwrapped) variants to cater to different packaging preferences.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Septic-safe formulation: bamboo fibers break down faster than conventional toilet paper, protecting septic systems
- +3 more outcomes
Companies that use 100 GLOBAL Inc.
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
100 GLOBAL Inc. technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
100 GLOBAL Inc. partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
100 GLOBAL Inc. competitors and assessment
Company assessmentDirect peers
- Caboo: Bamboo-based toilet paper and paper products brand sold through DTC and retail. Direct peer: bamboo feedstock, plastic-free packaging claims, and household paper product portfolio comparable to Roll Up.
- Reel Paper: US-based DTC brand offering bamboo toilet paper, paper towels, and tissues via subscription. Direct peer: nearly identical product portfolio, DTC/subscription model, sustainability positioning, and target eco-conscious household consumer.
- Who Gives a Crap: Globally recognized DTC bamboo and recycled toilet paper brand selling direct online with a subscription model. Direct peer: shares bamboo-first positioning, DTC + subscription mechanics, and sustainability storytelling aimed at eco-conscious consumers.
- The Good Roll: Bamboo toilet paper DTC brand based in Europe with strong sustainability mission (donates to toilet construction). Direct peer: bamboo-first product, DTC and subscription channels, eco-conscious positioning similar to Roll Up.
- Cloud Paper: Bamboo toilet paper DTC brand selling directly to US households via subscription. Direct peer: identical bamboo TP product, DTC-first go-to-market, subscription model, and plastic-free packaging positioning.
Regional players
- Bim Bam Boo: Bamboo-based toilet paper brand primarily distributed in France and Europe with DTC channels. Regional peer: very similar bamboo-only product positioning and DTC/subscription model, but operates in a different geographic market from Roll Up.
Broad incumbents
- Seventh Generation: Unilever-owned brand offering recycled and bamboo-based paper products (toilet paper, tissues, paper towels) across mass retail. Broad incumbent: competes in the same eco-friendly household paper category but operates at much greater scale, with broader sustainability portfolio beyond paper.
- Charmin (Procter & Gamble): Market-leading mass-market toilet paper brand owned by P&G, now offering recycled and bamboo variants under sustainability pressure. Broad incumbent: defines the conventional category against which Roll Up's eco-positioning competes; relevant for category dynamics and pricing benchmarks.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
100 GLOBAL Inc. social profiles
Digital presence100 GLOBAL Inc. compliance and trust
Trust signalCompliance3 records
100 GLOBAL Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
100 GLOBAL Inc. leadership team
Management profileNumber of profiles
Profiles2 records
100 GLOBAL Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
100 GLOBAL Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 100 GLOBAL Inc.
What does 100 GLOBAL Inc. do?
100 GLOBAL Inc., doing business as Roll Up, manufactures and distributes bamboo-based household paper products — including toilet paper, facial tissues, and paper towels — sold direct-to-consumer online, through retail partners across Canada, and on a custom-branded wholesale basis to hospitality and commercial buyers. The company also operates a Subscribe & Save recurring purchase program for individual consumers and offers plastic-free, FSC-certified, PFAS/BPA/formaldehyde-free products made in Canada.
Is 100 GLOBAL Inc. a public or private company?
100 GLOBAL Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 100 GLOBAL Inc. founded?
100 GLOBAL Inc. was founded in 2020. It employs 1 to 10 people.
Where is 100 GLOBAL Inc. based?
100 GLOBAL Inc. is headquartered in Etobicoke, Canada, in the North America region.
How does 100 GLOBAL Inc. make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are subscription/Recurring Sales and wholesale/Hospitality B2B.
Who are 100 GLOBAL Inc.'s main competitors?
Direct peers on record are Caboo, Reel Paper, Who Gives a Crap, The Good Roll and Cloud Paper. Bim Bam Boo is listed as a regional player. Broad incumbents are Seventh Generation and Charmin (Procter & Gamble).
Does 100 GLOBAL Inc. have an API?
No public API is recorded for 100 GLOBAL Inc..
What industry is 100 GLOBAL Inc. in?
100 GLOBAL Inc.'s product category is Household Paper Products. Its primary akta.pro industry code is CRAJAFAJ, Specialty Household Paper (Recycled, Bamboo, Premium/Ultra-soft), with a secondary code of CRAJAFAH, Paper Towels & Tissue Dispensers (Consumer/At-home). Its NAICS code is 322291 and its SIC code is 5110.