Mobilize
Mobilize is a SaaS volunteer engagement and event management platform serving 3,000+ mission-driven organizations, including nonprofits, political campaigns, unions, and advocacy groups, with features for event management, automated messaging, distributed organizing, and cross-organizational volunteer recruitment. Founded in 2017, it operates as a subsidiary of Bonterra.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mobilize does
Mobilize is a SaaS volunteer engagement and event management platform that helps mission-driven organizations recruit volunteers, coordinate events, and convert supporter engagement into measurable action. Founded in 2017 and headquartered in New York, the company serves four primary customer segments—nonprofits, political campaigns and committees, labor unions, and advocacy organizations—with reported adoption by 3,000+ organizations including the Biden-Harris and Kamala Harris presidential campaigns, the DCCC, Human Rights Campaign, Planned Parenthood Virginia PAC, Sister District, SEIU, AFSCME, and the National Education Association. Since 2018, the platform has powered 50M+ actions by 11M+ volunteers in its network.
The core platform is a cloud-based SaaS product comprising event management (in-person, virtual, recurring, and legislative-call actions), automated email/SMS messaging that reduces reported no-shows by 30%, distributed organizing via volunteer-hosted events with permission tiers and approval workflows, network cross-promotion across partner organizations (claimed to drive 38% more signups), real-time data dashboards, CSV and Read/Write API exports, and SQL mirror/database replica integrations. Pre-built integrations with Zoom (virtual events), ActBlue (small-dollar donations, with 15%+ donor conversion reported in Harris campaign data), and NGP VAN's VAN (voter contact database) link Mobilize into the broader progressive technology stack. The platform also operates a public-facing mobilize.us feed (the 5th largest on the platform itself) that drives organic discovery.
Mobilize operates a freemium-to-paid SaaS model: a free starter account supports up to five team members hosting five events or online actions (up to 50 signups or 500 petition signatures), with paid tiers scaled to organization size and feature requirements. Distribution combines a product-led self-serve website motion with enterprise sales leverage through parent Bonterra (formerly EveryAction), under which Mobilize has been consolidated since December 2020 alongside NGP VAN, Cybergrants, Network For Good, and Social Solutions. Mobilize's revenue is not publicly disclosed, and the company is a private subsidiary within the Bonterra conglomerate.
Mobilize firmographics
Firmographics- Name
- Mobilize
- Legal name
- EveryAction, Inc. dba NGP VAN
- Website
- https://join.mobilize.us
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mobilize is a SaaS volunteer engagement and event management platform serving 3,000+ mission-driven organizations, including nonprofits, political campaigns, unions, and advocacy groups, with features for event management, automated messaging, distributed organizing, and cross-organizational volunteer recruitment. Founded in 2017, it operates as a subsidiary of Bonterra.
- Ownership category
- akta.pro rank
Mobilize industry classification
Industry- Product category
- Volunteer Management Software
- NAICS
- Social Advocacy Organizations (81331), Civic and Social Organizations (813410)
- SIC
- Services-Prepackaged Software (7372), Services-Membership Organizations (8600)
- akta.pro primary industry
- Community Hosting & Membership Platforms (MPACAJAF)
- akta.pro secondary industries
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ), Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI)
Keywords
Where Mobilize is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mobilize business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Mobilize operates as a SaaS platform providing volunteer engagement and event management tools to mission-driven organizations. Pricing includes a free starter account with limited features and paid tiers for larger organizations. The platform generates revenue through subscription fees based on organization size and feature requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Starter/Free Tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Mobilize product offering
Product offeringCore offering
Mobilize provides a cloud-based SaaS volunteer engagement and events management platform that helps mission-driven organizations (nonprofits, political campaigns, unions, and advocacy organizations) create and manage in-person, virtual, and recurring events, recruit and coordinate volunteers, automate supporter communications, and convert volunteers into donors. The platform features distributed organizing tools that allow all-star volunteers to host events on behalf of organizations, cross-promotion across partner organizations' networks, and integration with political/fundraising systems like NGP VAN and ActBlue.
Product overview
Mobilize is a volunteer engagement and events management platform offered as a unified product with specialized module variants for different organizational types. The core Mobilize Platform provides event management, volunteer recruitment, automated messaging, distributed organizing, and data analytics capabilities. This core platform is then tailored into four vertical solutions: Mobilize for Nonprofits, Mobilize for Campaigns & Committees, Mobilize for Unions, and Mobilize for Advocacy Organizations. The platform is part of the Bonterra technology ecosystem (formerly EveryAction family), which provides integrated CRM and fundraising capabilities. Key features include cross-promotion across organizations, peer-to-peer recruitment, automated event suggestions, SQL mirror integrations, and real-time dashboards. Since 2017, the platform has powered over 50 million actions from a network of 11+ million volunteers.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobilize Platform The core volunteer engagement and events management platform that helps mission-driven organizations create and manage in-person, virtual, and recurring events, recruit volunteers, automate supporter communications, enable distributed organizing via volunteer-hosted events, cross-promote events across partner organizations, and analyze engagement data via real-time dashboards and APIs.
- Mobilize for Nonprofits A specialized vertical solution of the Mobilize platform tailored for nonprofit organizations, providing tools to engage volunteers, host events, and achieve mission outcomes at scale. Includes case studies with organizations like Sister District and Human Rights Campaign.
- Mobilize for Campaigns & Committees A specialized vertical solution of the Mobilize platform for political campaigns and committees to identify new supporters, empower volunteers, accelerate organizing, and win elections. Trusted by 700+ progressive campaigns including Biden, Harris, and Warren.
- Mobilize for Unions A specialized vertical solution of the Mobilize platform for labor unions to move members to action, manage member mobilization across distributed locations, and track engagement data. Trusted by AFSCME, SEIU, and National Education Association.
- Mobilize for Advocacy Organizations A specialized vertical solution of the Mobilize platform for advocacy organizations to build movements, recruit advocates, grow supporter bases, and measure impact on specific policy issues. Includes tools for petition drives, legislative contact, and volunteer training.
Quantifiable outcome
- 30% decrease in no-shows from online signups
- +5 more outcomes
Companies that use Mobilize
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Mobilize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature7 records
Mobilize partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- BonterracoreBonterra (formerly EveryAction) is the parent company that brings together Mobilize, Cybergrants, Network For Good, and Social Solutions into a unified platform for social impact organizations. Bonterra describes itself as 'technology and people powering those who power social impact.'
- NGP VANcoreNGP VAN is the parent company of Mobilize. NGP VAN provides political fundraising, organizing, advocacy, and email solutions. Mobilize rolls up to NGP VAN as part of the EveryAction/Bonterra family of social impact technology companies.
- ActBluecoreActBlue integration allows campaigns to promote small-dollar donation asks at key moments like event signups. 15%+ of supporters who signed up through Mobilize initiated a donation through ActBlue, helping offset acquisition costs.
- ZoomcoreZoom integration enables seamless virtual event hosting on Mobilize. Volunteers can easily join virtual events through embedded Zoom links, facilitating phone banking, text banking, and other virtual organizing activities.
- VAN (Voter Activation Network)coreIntegration with NGP VAN's VAN system allows political campaigns to sync volunteer data between Mobilize's event management and VAN's voter contact database, enabling coordinated organizing efforts.
Scale indicators12 records
Recent moves8 records
Expansion highlights5 records
Mobilize competitors and assessment
Company assessmentEmerging players
- Spoke: Volunteer engagement and ticketing platform designed for campaigns and advocacy organizations, with focus on supporter follow-up and event management. Emerging direct competitor in the campaign volunteer tooling space.
- Relay (formerly CallHub): Phone banking, texting, and volunteer outreach platform built for political campaigns and advocacy organizations. Adjacent to Mobilize's volunteer engagement offering, increasingly overlapping as campaigns look for unified tools.
- Hustle: Peer-to-peer text messaging platform for political campaigns, nonprofits, and advocacy groups. Emerging competitor with overlapping campaign/nonprofit customer base, focusing on the texting/contact layer of volunteer engagement.
Direct peers
- Action Network: Progressive organizing platform offering event management, petitions, fundraising, and email blast tools for nonprofits and campaigns. Most direct competitor to Mobilize in the progressive digital organizing space, with similar customer base and feature overlap.
- NationBuilder: All-in-one platform for political campaigns, nonprofits, and advocacy organizations combining CRM, event management, fundraising, and websites. Directly competes with Mobilize in the campaign/organizing vertical with comparable feature set.
- ActionKit: Progressive CRM and organizing platform used by major Democratic campaigns and nonprofits for email, fundraising, and event management. Direct competitor serving overlapping customer segments (DNC-adjacent campaigns, large progressive nonprofits).
- VolunteerHub: Volunteer management software focused on nonprofits, hospitals, and corporate volunteer programs with event signup, scheduling, and hours tracking. Direct competitor in the volunteer management category, though less focused on political/campaign use cases.
- GivePulse: Volunteer management and community engagement platform serving nonprofits, universities, and corporations with event hosting, hour tracking, and impact measurement. Direct peer in volunteer management software for mission-driven organizations.
Broad incumbents
- Salesforce.org (Nonprofit Cloud): Enterprise CRM and nonprofit technology suite used by large nonprofits and mission-driven organizations globally. Broad incumbent that competes for nonprofit tech stack budget and increasingly offers event/volunteer management modules.
Others
- ActBlue: Dominant small-dollar donation platform for Democratic campaigns and progressive organizations. Strategic integration partner of Mobilize (drives 20%+ donor conversion) and ecosystem participant rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mobilize social profiles
Digital presenceMobilize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobilize leadership team
Management profileNumber of profiles
Profiles1 record
Mobilize funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobilize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobilize
What does Mobilize do?
Mobilize provides a cloud-based SaaS volunteer engagement and events management platform that helps mission-driven organizations (nonprofits, political campaigns, unions, and advocacy organizations) create and manage in-person, virtual, and recurring events, recruit and coordinate volunteers, automate supporter communications, and convert volunteers into donors. The platform features distributed organizing tools that allow all-star volunteers to host events on behalf of organizations, cross-promotion across partner organizations' networks, and integration with political/fundraising systems like NGP VAN and ActBlue.
Is Mobilize a public or private company?
Mobilize is a private company. It is classified as corporate owned and is currently operating.
When was Mobilize founded?
Mobilize was founded in 2017. It employs 11 to 50 people.
Where is Mobilize based?
Mobilize is headquartered in New York, United States, in the North America region.
How does Mobilize make money?
One revenue line is on record: saaS Platform Subscription.
Who are Mobilize's main competitors?
Emerging players on record are Spoke, Relay (formerly CallHub) and Hustle. Direct peers are Action Network, NationBuilder, ActionKit, VolunteerHub and GivePulse. Salesforce.org (Nonprofit Cloud) is listed as a broad incumbent. ActBlue is listed as an others.
Does Mobilize have an API?
Yes. Mobilize offers Read and Write APIs that allow organizations to integrate with their existing tools. The platform supports SQL mirrors or database replicas for data synchronization. Organizations can export data to CSV and sync supporter data across their systems.
What industry is Mobilize in?
Mobilize's product category is Volunteer Management Software. Its primary akta.pro industry code is MPACAJAF, Community Hosting & Membership Platforms, with a secondary code of BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy. Its NAICS code is 81331 and its SIC code is 7372.