Vote.org

What Vote.org does

Vote.org is a 501(c)(3) nonprofit, nonpartisan digital voting organization that operates the largest voter registration and get-out-the-vote (GOTV) technology platform in the United States, serving both individual voters and partner organizations across all 50 states and Washington D.C. The platform consists of free, embeddable iframe-based tools — including Register to Vote, Absentee Ballot, Verify Voter Registration, Election Reminders (email/SMS), What's On Your Ballot, Pledge to Register, Ballot Tracker, Polling Place Locator, Drop Box Locator, and a WhatsApp bot — deployed via subdomain endpoints (register.vote.org, absentee.vote.org, etc.) that partners can add to their websites in under two minutes using iframeResizer. State-specific election centers provide tailored voter registration rules, deadlines, ID requirements, and absentee voting information for every state. The organization also offers Vote.org+, a paid premium suite supplying supporter acquisition, traffic measurement, custom GOTV program management, and advanced data collection for organizational customers.

The business model is hybrid. Primary funding comes from individual and organizational donations to the 501(c)(3) entity, supplemented by a growing subscription revenue stream from Vote.org+ premium subscriptions whose pricing is not publicly disclosed. Distribution is product-led: tools are free and self-serve for both individual voters (direct website access) and partners (iframe embed), while premium sales move through a direct-sales motion. The organization reaches voters through a multi-channel marketing approach spanning 8 social platforms, email newsletters, partner distribution, and earned media. In 2024, the platform registered 2.2 million voters against a stated 8 million target.

Vote.org is headquartered in Washington, D.C. (with an Oakland presence noted in firmographic data), employs 11-50 staff, and is led by CEO Andrea Hailey and COO Elizabeth Diagneau. The organization was founded in 2008 by Debra Cleaver, who departed acrimoniously in 2019 and subsequently founded competitor VoteAmerica. The organization is currently engaged in ongoing legal disputes with its founder — including a September 2025 lawsuit filed by Vote.org against Cleaver, and attorney general complaints filed by Cleaver in New York, California, Pennsylvania, and Georgia alleging donor fraud and financial mismanagement, which Vote.org denies.

Name

Vote.org

Legal name

Vote.org

Website

https://vote.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Vote.org is a 501(c)(3) nonprofit operating the largest nonpartisan voter registration and GOTV technology platform in the US, serving individual voters and partner organizations across all 50 states with free embeddable tools and a paid Vote.org+ premium suite.

Ownership category

akta.pro rank

Product category

Civic Engagement Technology

NAICS

Political Organizations (813940), Social Advocacy Organizations (8133), Civic and Social Organizations (81341)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industries

Electoral Support & Election Observation (BPADAGAA), Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL)

Keywords

• Voter registration tools
• Civic engagement platform
• Get-out-the-vote technology
• Election information services
• Absentee ballot tools

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Charitable Contributions: Vote.org is a 501(c)(3) nonprofit organization funded primarily through donations from individuals and organizations. The organization provides free tools while soliciting donations to support operations and maintain voter tools.
2. Vote.org+ Premium Suite: A paid premium suite of tools for organizations interested in supporter acquisition, measuring traffic, running their own GOTV programs, or additional data collection.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vote.org operates a nonpartisan digital voter engagement platform that provides free embeddable civic tools—including voter registration, absentee ballot requests, registration verification, election reminders, ballot lookup, and pledge-to-register—across all 50 states. The organization supplements these free tools with a premium suite (Vote.org+) sold to organizations for supporter acquisition, traffic measurement, and customized GOTV program management, and funds operations through donations.

Product overview

Vote.org is the largest 501(c)(3) nonprofit, nonpartisan voting registration and get-out-the-vote (GOTV) technology platform in America. The organization operates a unified platform offering two tiers of voter engagement tools: (1) Free embeddable tools including the Register to Vote Tool, Absentee Ballot Tool, Verify Voter Registration Status Tool, Ballot Information Tool, Election Reminders Tool, Pledge to Register Tool, Ballot Tracker Tool, Polling Place Locator, Drop Box Locator, and Vote.org WhatsApp Bot; and (2) Vote.org+ Premium Tools, a paid suite offering supporter acquisition, traffic measurement, advanced data collection, and custom GOTV program capabilities. All tools are available across all 50 states and Washington D.C., with state-specific election centers providing tailored voter registration rules, deadlines, ID requirements, early voting calendars, and absentee voting information. The platform is offered to partners, businesses, public figures, influencers, and media outlets via iframe embedding for free tools or premium subscriptions for advanced features.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Civic Engagement Tools

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Organizations and Businesses (General)coreGTM or Marketing PartnerVote.org partners with organizations, businesses, public figures, and influencers who embed Vote.org tools on their websites to ensure voters receive timely, accurate election information from sources they already trust. This multi-tiered approach includes direct voter reach and partner distribution.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• National Voter Registration Act partners (state DMVs, public libraries): Public agencies designated under the NVRA that offer voter registration at point-of-service. These institutional channels compete with Vote.org's tools by absorbing voter registration into existing high-trust state touchpoints, limiting marginal demand for third-party tools in some segments.

Direct peers

• HeadCount: Nonpartisan voter registration nonprofit that registers voters at concerts, festivals, and through music/entertainment partnerships. Competes for the same partner-embedded voter engagement mindshare, especially in the cultural/influencer distribution channel Vote.org cites.
• When We All Vote: Nonpartisan voting nonprofit co-founded by Michelle Obama focused on voter registration and turnout, with strong celebrity/influencer distribution. Competes with Vote.org for the same donor attention, partner ecosystem, and youth/registration engagement narrative.
• Rock the Vote: One of the longest-running nonpartisan voter registration and civic engagement nonprofits, operating embeddable voter registration tools and partner programs across the U.S. Directly competes with Vote.org for the same partner-organization distribution channel and donor base.
• Ballotpedia: Nonpartisan digital encyclopedia covering ballots, candidates, and election information across all 50 states. Directly comparable to Vote.org's ballot-information and state election center products, and competes for civic-information search traffic and partner integrations.
• VoteAmerica: Voter registration and election tools nonprofit founded by Debra Cleaver after her 2019 split from Vote.org. Offers comparable registration, lookup, and reminder tools and directly competes for the same donor and partner universe that Vote.org targets.
• TurboVote (Democracy Works): Democracy Works' TurboVote offers voter registration, ballot tracking, and election reminder tools embedded at partner colleges, universities, and employers. Closest direct functional competitor to Vote.org's core toolset, with comparable embed-based distribution and B2B partner sales motion.

Emerging players

• Mobilize: Volunteer and event management platform widely used by Democratic campaigns and progressive nonprofits for GOTV and civic organizing. Overlaps with Vote.org+'s premium GOTV program management use case and competes for the same organizational B2B buyer.
• Civic Alliance: Business-led coalition organizing companies around civic and voter engagement. Competes for the same employer/brand partner attention that Vote.org pursues for free embed distribution and Vote.org+ premium partnerships.

Broad incumbents

• League of Women Voters: Long-established 501(c)(3) civic engagement nonprofit providing voter information, registration support, and advocacy. Overlaps heavily with Vote.org's civic information mission and competes for the same grant and donor pools, though it leans more on volunteer chapters and less on digital embed distribution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/votedotorg
• YouTubeyoutube.com/@votedotorg
• Facebookfacebook.com/votedotorg
• LinkedInlinkedin.com/company/votedotorg
• Instagraminstagram.com/votedotorg
• TikToktiktok.com/@votedotorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vote.org