KheloMore

What KheloMore does

Khelomore Sports Private Limited (KheloMore) is an India-based sports technology platform founded in 2016 and headquartered in Mumbai. The company operates a mobile-first marketplace that connects sports enthusiasts with sports venues, coaching academies, certified coaches, and community events across 30+ sport types including cricket, football, badminton, tennis, basketball, pickleball, swimming, and table tennis. The platform spans 180+ Indian cities, lists 2,500+ venue partners, and reaches a claimed base of 1 million+ sports enthusiasts, with 85% of bookings transacted via mobile and 25% originating from smaller cities.

The core product surface comprises a Sports Venues Booking Platform with real-time slot management, automated WhatsApp/SMS confirmations, and integration with Razorpay for UPI, card, and wallet payments; a Sports Coaching layer that includes youth programs (Cricket Champs for ages 5-12 and Pro Cricket Coaching for 12+), academy-based coaching, and the doorstep Khelo @ Home service; an Events & Tournaments module; a Playmate partner-discovery feature with in-app chat and ratings; a Venue Partner management portal for listing, bulk booking, and marketing automation; a Corporate Events offering for team-building; and an e-commerce shop for sports equipment. Technology integrations include Razorpay, WhatsApp, Google Maps, and Google/Facebook login. No public API, SDK, or proprietary AI model has been disclosed.

The business model combines transaction fees on venue bookings and coaching programs, subscription-style listing and software access for venue partners, and fees on event and tournament registrations, supplemented by shop commerce. Distribution is direct-to-consumer via the iOS and Android apps and web platform, with B2B acquisition of venue partners through a self-serve listing flow. KheloMore raised a $2 million Pre-Series A round led by Clear Bridge Ventures LLP in July 2024 with participation from Ashwin Damera, following prior investment from Damera Ventures and Dream11, and signed an MoU with Rose Merc Limited in October 2025 for further sports-tech funding.

Name

KheloMore

Legal name

Khelomore Sports Private Limited

Website

https://khelomore.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

KheloMore is a Mumbai-based sports technology platform founded in 2016 that operates a mobile-first marketplace across 180+ Indian cities, connecting 1M+ sports enthusiasts with 2,500+ venue partners for venue booking, coaching, events, and doorstep sports training.

Ownership category

akta.pro rank

Product category

Online Sports Booking Marketplace

NAICS

Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYCRAFABAI

Sporting Goods, Outdoor & Fitness Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

SECONDARYCRAFADAJ

Sporting Goods & Outdoor Inventory-led Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

Keywords

• Sports venue booking
• Online sports platform
• Sports coaching marketplace
• Sports event management
• Venue management software

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Venue Booking Commission: KheloMore charges venues a commission for bookings facilitated through the platform. The platform facilitates payment processing through Razorpay, UPI, net banking, and digital wallets, with the company taking a transaction fee.
2. Venue Partner Subscription: Venue partners use KheloMore's booking and management software to increase bookings by up to 300%, with the platform providing visibility to 10L+ sports enthusiasts. Revenue generated through listing and booking facilitation.
3. Coaching Program Fees: Revenue from coaching programs including KheloMore Cricket Champs for kids (5-12 years) and Pro Cricket Coaching for ages 12+, as well as at-home coaching services.
4. Event Hosting & Tournament Fees: Platform enables event discovery and hosting, charging fees for tournament registrations and event participation facilitated through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

KheloMore operates a mobile-first online marketplace that connects sports enthusiasts with sports venues (courts, turfs, play zones), coaching academies, certified coaches, and sports events/tournaments across 180+ Indian cities. The platform enables users to discover, book, and pay for sports facilities and coaching services covering 30+ sports, while also providing venue owners with booking management software and marketing automation tools.

Product overview

KheloMore is a comprehensive sports technology platform operating as a unified ecosystem with multiple integrated products. The core platform centers on a Sports Venues Booking Platform that enables users to book courts and turfs for 30+ sports, complemented by Sports Coaching services for academy-based and at-home training. The product portfolio includes specialized youth cricket programs (Cricket Champs for ages 5-12 and Pro Cricket Coaching for 12+), the Khelo @ Home doorstep coaching service, Events & Tournaments for community sports, the Playmate partner discovery feature, Corporate Events for team-building, and a Shop for sports equipment. The platform serves both consumers seeking to book sports facilities and venue owners through the Venue Partner Platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Venues Booking Platform Online platform enabling users to discover and book sports venues such as courts, turfs, and play zones. Supports 30+ sports including cricket, football, badminton, tennis, basketball, swimming, pickleball, and box cricket across 180+ cities in India, with 2500+ venue partners.
• Sports Coaching Platform for discovering and enrolling with coaching academies and certified coaches, including both academy-based coaching and at-home coaching services for multiple sports including cricket, football, basketball, badminton, martial arts, skating, squash, chess, and tennis.
• KheloMore Cricket Champs (5-12 years) Structured youth cricket coaching program introducing children aged 5-12 years to cricket basics, teamwork, and fundamentals at partner venues such as VPCC and Don Bosco.
• KheloMore Cricket Coaching (12+ years) Advanced pro cricket coaching program for young athletes aged 12+ years, focusing on elevating skills, strategy, and performance with expert coaching tailored for advanced players.
• Khelo @ Home Doorstep coaching service delivering private and group sports training programs at customers' residences by certified coaches covering cricket, football, basketball, fitness, martial arts, badminton, skating, squash, chess, and tennis.
• Events & Tournaments Platform for discovering and registering for sports events, tournaments, and running events. Enables users to search for games, invite players, host events, and participate in community sports activities from beginner leagues to full tournaments.
• Venue Partner Platform Sports venue management software for venue owners to list facilities, manage bookings, automate slot management, send WhatsApp/SMS confirmations, and access marketing tools. Reported to help venue partners increase bookings by up to 300%.
• KheloMore Shop E-commerce store at shop.khelomore.com selling sports equipment, active wear, shoes, and accessories for sports enthusiasts.

Quantifiable outcome

• Venue partners report up to 300% increase in bookings
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Cricketer-Backed Startups EcosystemminorOthersKheloMore operates within the broader sports-tech ecosystem benefiting from increased cricketer investment in startups. Tracxn data shows peak funding of $267.1 million for cricketer-backed startups in 2021.
• Venue Partners (2500+)coreChannel Partner/ Reseller/ DistributorNetwork of 2500+ sports venues across 180+ cities using KheloMore's platform for booking management, customer acquisition, and marketing. Partners include turfs, courts, academies, and sports complexes.
• Coaching Academies & CoachescoreChannel Partner/ Reseller/ DistributorPartnership with coaching academies and individual coaches for programs like Cricket Champs and Pro Cricket Coaching. Includes venues like VPCC, Don Bosco Cricket Academy, and other registered coaching centers.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Hudle: Hudle operates a sports venue booking and management platform in India, connecting players with courts, turfs, and coaches across multiple cities. Competes directly with KheloMore in the Indian sports venue marketplace with overlapping B2B (venue SaaS) and B2C (booking) offerings.
• Sportido: Sportido is an Indian sports discovery and booking platform that helps users find sports venues, coaches, and academies nearby. Directly comparable to KheloMore's multi-sport marketplace and coaching discovery model in the Indian market.
• BookMyTurf: BookMyTurf is an Indian online sports turf and venue booking platform, primarily focused on cricket and football turfs. Directly comparable to KheloMore's core venue booking proposition, particularly in the cricket-turf segment where both companies are active.
• Playo: Playo is one of India's leading sports community and venue booking platforms, enabling users to book sports facilities and find playing partners. Directly comparable to KheloMore in target market (Indian sports enthusiasts), product offering (venue booking + community), and business model (transaction fees).

Others

• Dream11: Dream11 is India's leading fantasy sports platform and a prior investor in KheloMore. Operates in the broader Indian sports-tech ecosystem with overlapping end-user base (sports enthusiasts) but a fundamentally different product (fantasy contests vs. venue booking).

Broad incumbents

• Decathlon: Decathlon is the world's largest sporting goods retailer with extensive India operations. While primarily retail rather than marketplace, Decathlon represents the broader Indian sports ecosystem and increasingly offers venue and coaching experiences that overlap with KheloMore's offering.
• TopGolf: TopGolf is a global sports entertainment company operating golf-based entertainment venues with technology-enabled gameplay. While not directly competing in India, TopGolf represents the broader sports venue/entertainment category that KheloMore participates in as a marketplace layer.
• MPL (Mobile Premier League): MPL is a major Indian mobile gaming and skill-based competition platform with sports-themed games. While primarily digital gaming, MPL serves the same broader Indian sports engagement market and represents a well-capitalized competitor for user attention and discretionary sports spending.
• Cult.fit (Cure.fit): Cult.fit is a major Indian fitness and wellness platform offering gym memberships, coaching, and group classes across cities. Overlaps with KheloMore in the sports coaching and fitness services segment but with a stronger focus on gym-based fitness rather than venue-based sports.

Emerging players

• Urban Company: Urban Company operates a marketplace connecting service professionals with customers across India. Comparable to KheloMore in marketplace model, mobile-first approach, and pan-India coverage, though in different verticals (home services vs. sports services). Relevant as a comparable Indian marketplace operating playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KheloMore
• YouTubeyoutube.com/channel/UC9SRqiqrQ1v9RoNX-Lnmqbg
• Facebookfacebook.com/KheloMore
• LinkedInlinkedin.com/company/khelomore
• Instagraminstagram.com/khelomoreindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KheloMore