Hudle
Hudle is an Indian sports technology platform connecting players with 1500+ sports venues across 60-75+ cities for 40+ sports. The multi-sided marketplace serves consumers, venue operators, corporations, and brands via booking, community, and management tools.
- Company typePrivate
- Founded2018
- HeadquartersDelhi, India
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Hudle does
Hudle (legally HSquare Sports Private Limited) is an Indian sports technology platform founded in 2018 and headquartered in New Delhi. The company operates a multi-sided marketplace connecting sports players with 1500+ venues across 60-75+ cities in India, covering 40+ sports including pickleball, padel, badminton, football, cricket, and box cricket. The platform has built a community of 1M+ active members, with users transacting 7+ times per month on average.
Hudle's product surface comprises a consumer mobile app and website for venue discovery and slot booking, a proprietary GRIP skill rating system (scale 1-7) supporting fair matchmaking in pickleball, padel, and badminton, a venue management SaaS platform offered at 0% commission for booking management, analytics, and member management, corporate wellness solutions for enterprise employee engagement, and brand partnership activations. Revenue is generated through convenience fees on consumer bookings, B2B corporate wellness contracts, brand sponsorship deals, and venue software subscriptions.
The company serves multiple customer segments including individual sports enthusiasts, corporate enterprises (Tata, HSBC, EY, Zomato, BookMyShow, Bloomberg, Adidas, PepsiCo, Kotak, IndusInd, PNB, Vodafone), sports venue operators, brand marketers, and educational institutions, through a hybrid GTM approach combining product-led growth for consumers, direct enterprise sales for corporate wellness, and channel partnerships for venue digitization. Total disclosed funding is approximately $4.3M across rounds including a $1M Series A (July 2022, Inflection Point Ventures), Rs 7 crore pre-Series A (April 2024), and $2.5M Series A (July 2025, Sky Impact Capital). The company employs 101-250 staff and operates under founder Suhail Narain as CEO.
Hudle firmographics
Firmographics- Name
- Hudle
- Legal name
- HSquare Sports Private Limited
- Website
- https://hudle.in
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hudle is an Indian sports technology platform connecting players with 1500+ sports venues across 60-75+ cities for 40+ sports. The multi-sided marketplace serves consumers, venue operators, corporations, and brands via booking, community, and management tools.
- Ownership category
- akta.pro rank
Hudle industry classification
Industry- Product category
- Sports Venue Booking Platform
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)
- akta.pro secondary industry
- Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)
Keywords
Where Hudle is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Hudle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Convenience Fee / Booking Commission: Hudle charges a convenience fee on bookings made through the platform. This is the primary revenue stream from consumer transactions. The fee is clearly disclosed at checkout and added to the order value.
- Corporate Wellness Solutions: B2B enterprise solutions for employee wellness including digitized wellness programs, corporate sports events, and customized sports facility setups. Revenue generated through service contracts with corporate clients.
- Brand Partnerships & Activations: Marketing and branding partnerships with brands like BlinkIt, Alyve Health, and others. Includes digital campaigns, community activations, and brand events targeting the engaged sports community.
- Venue Management Software: SaaS solutions for sports venue operators including booking management, member management, invoicing, and analytics. Offered at 0% commission to attract venue partners onto the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-slot booking with variable pricing by venue and sport |
| Transaction based/ take rate | Pay-as-you-go | Hudle Pass for booking sports sessions and events |
| Subscription | Monthly | Venue Membership Plans for regular players |
| Transaction based/ take rate | Pay-as-you-go | Venue Partner SaaS at 0% commission |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Hudle product offering
Product offeringCore offering
Hudle operates a sports technology platform that connects players with sports venues across 40+ sports in 60+ Indian cities. The platform enables consumers to discover and book sports venues, organize games, and engage with a sports community via the GRIP skill rating system. It also offers B2B solutions including a venue management SaaS for sports facility operators, corporate wellness programs for enterprises, and brand activation partnerships.
Product overview
Hudle operates as a multi-sided sports platform consisting of a core consumer app for venue discovery and booking, complemented by B2B modules including a partner management SaaS for venue operators (0% commission model), corporate wellness solutions for enterprise employee engagement, and brand marketing solutions for reaching sports communities. The platform also offers GRIP, a skill-based rating system for matchmaking in pickleball, padel, and badminton. The ecosystem connects players, venues, corporations, and brands across 60+ cities in India.
Differentiator
Problem solved
Functional benefit
Brands
- GRIP: An easy-to-use rating system (from 1 to 7) that reflects how players are doing based on match results. Provides fair matchmaking and tracks progress across sports including Pickleball, Padel, and Badminton.
Products and services
- Hudle Platform (Consumer App & Website) A sports community platform available on iOS, Android, and web that enables users to discover sports venues, book slots, and manage sports activities across 40+ sports and 60+ cities in India.
- GRIP Rating System
Quantifiable outcome
- Players pay 7+ times on average per month
- +3 more outcomes
Companies that use Hudle
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
Hudle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Hudle partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Google Maps/Google EarthcoreThird-party geo-location service used for maps, geocoding, and place information within the Hudle platform. Subject to Google's terms of use for map services.
- PaytmcorePayment gateway integration enabling users to link payment providers and process transactions. Users can link Paytm accounts for payment processing on the platform.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Hudle competitors and assessment
Company assessmentDirect peers
- Playo: Playo is the most direct Indian competitor to Hudle, operating a sports venue discovery and booking platform for similar user segments (individual players and venue operators) across similar sports including racquet sports and football.
- Khelomore: Khelomore is an Indian sports venue booking and community platform comparable to Hudle, targeting amateur players and venue operators with online discovery, slot booking and community features.
- Playtomic: Playtomic is a global leader in padel and tennis court booking and community management, offering venue SaaS and player matchmaking — closely analogous to Hudle's venue-SaaS plus GRIP-style matchmaking approach.
Broad incumbents
- BookMyShow: BookMyShow is a large Indian entertainment and events marketplace that has expanded into sports experiences and is also a Hudle corporate wellness client; its scale and brand make it a broad incumbent in event-driven sports consumption.
- Cult.fit (Cure.fit): Cult.fit is a large Indian fitness and wellness platform offering fitness centres, online classes and sports experiences — comparable to Hudle in the consumer health/sports engagement layer but with its own facility model rather than a marketplace.
- Zomato: Zomato is a scaled Indian hyperlocal marketplace whose consumer discovery, transaction fee and venue-partner playbook Hudle emulates at smaller scale; also a Hudle corporate wellness client.
- Urban Company (UrbanClap): Urban Company is a multi-sided Indian services marketplace analogous to Hudle's venue-side SaaS plus consumer booking model; comparable in go-to-market motion and platform economics even though the category differs.
- Decathlon India: Decathlon operates a large Indian sports retail and community footprint including in-store sports experiences; adjacent rather than directly competitive, but comparable as a scaled sports participation brand engaging similar consumers.
Regional players
- TopCourt: TopCourt is a sports booking platform with similar marketplace dynamics to Hudle (player discovery, venue booking), primarily serving markets outside India and useful as a comparable operating model.
- MoveInSync: MoveInSync is an India-based workplace services and employee transport platform that, like Hudle's corporate wellness business, sells B2B solutions to large enterprises for workforce engagement — comparable in enterprise GTM motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hudle social profiles
Digital presenceHudle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hudle leadership team
Management profileNumber of profiles
Profiles2 records
Hudle funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hudle M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hudle
What does Hudle do?
Hudle operates a sports technology platform that connects players with sports venues across 40+ sports in 60+ Indian cities. The platform enables consumers to discover and book sports venues, organize games, and engage with a sports community via the GRIP skill rating system. It also offers B2B solutions including a venue management SaaS for sports facility operators, corporate wellness programs for enterprises, and brand activation partnerships.
Is Hudle a public or private company?
Hudle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hudle founded?
Hudle was founded in 2018. It employs 101 to 250 people.
Where is Hudle based?
Hudle is headquartered in Delhi, India, in the Asia region.
How does Hudle make money?
Four revenue lines are on record. Convenience Fee / Booking Commission is the primary driver. The others are corporate Wellness Solutions, brand Partnerships & Activations and venue Management Software.
Who are Hudle's main competitors?
Direct peers on record are Playo, Khelomore and Playtomic. Broad incumbents are BookMyShow, Cult.fit (Cure.fit), Zomato, Urban Company (UrbanClap) and Decathlon India. Regional players are TopCourt and MoveInSync.
Does Hudle have an API?
No public API is recorded for Hudle.
What industry is Hudle in?
Hudle's product category is Sports Venue Booking Platform. Its primary akta.pro industry code is MPAKABAF, Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash), with a secondary code of MPAKAKAO, Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development). Its NAICS code is 713940 and its SIC code is 7900.