Surance.io

What Surance.io does

Surance.io (legal entity Surance Ltd.) is an Israel-based InsurTech company founded in 2017 that provides a white-label, AI and big data-powered cyber protection platform for personal lines cyber insurance. The company sells primarily through a B2B2C model, licensing its platform to insurance carriers and agencies that embed it into their cyber insurance offerings under co-branded sub-brands such as Cyberman365, Cyber Living, and CyberAid. The platform combines home network and IoT device vulnerability scanning, dark web monitoring, anti-phishing services, secure data backup, 24/7 incident response, and a customer analytics console, all delivered through a mobile application backed by insurance contracts underwritten at Lloyd's of London.

The underlying technology integrates first-party features (analytics console, onboarding automation, AI-driven alerts and chatbot support) with third-party components including Fing for network scanning and Cofense for email security, hosted on Google Cloud infrastructure. Distribution is primarily through insurance carrier partnerships (Ayalon, AIG, BTH, Burns, Node, Molecule) across Israel, the United States, and Canada, supplemented by direct-to-consumer app store distribution and a free router-security testing tool, SuranceCheck.me, used as a top-of-funnel lead generator.

Revenue is generated through subscription/recurring licensing of the white-label platform to insurance carriers, with additional consumer subscription revenue from direct mobile app commercial use. The company has raised USD 4 million in a single Series A round in April 2022 from Tech Mahindra, which acquired a 25% equity stake with an option for additional investment, and operates with a headcount in the 11-50 range from offices in Ramat Hasharon and Tel Aviv (Israel), Portland (USA), and Vaughan (Canada).

Name

Surance.io

Legal name

Surance Ltd.

Website

https://surance.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Surance.io is an Israel-based InsurTech that provides a white-label, AI-powered cyber protection platform to insurance carriers, embedding network scanning, dark web monitoring, and incident response into personal cyber insurance products distributed in Israel, the US, and Canada.

Ownership category

akta.pro rank

Product category

InsurTech Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYFSAGAGAG

IoT/Connected Risk Prevention & Parametric Triggers Platforms

Financial & Insurance/Financial Technology (Fintech)/Insurtech Platforms (Digital Insurance Enablement)

SECONDARYFSAJAOAE

Network Security & Privacy Liability (Third-Party)

Financial & Insurance/Insurance — Motor, Property & Casualty/Cyber Liability Insurance

SECONDARYBPAEAIAG

Endpoint Security for End Users (EDR/XDR, Patch/Vuln, Zero Trust Endpoint)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Digital Workplace & End-User Computing Services

Keywords

• Personal cyber insurance
• Cyber protection platform
• White-label insurtech
• Home network security
• Cyber threat monitoring

Headquarters

HQ city

Ramat Hasharon

HQ country

Israel

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. White-Label Platform Licensing to Insurance Carriers: Surance.io provides comprehensive white-label cyber protection platforms to insurance companies. Insurance carriers integrate the solution into their cyber insurance offerings, extending coverage to their policyholders. Revenue is generated through licensing agreements with insurance partners.
2. B2C Mobile Application Services: The company offers a mobile application (Cyberman365, Cyber Living, CyberAid) to consumers, typically bundled with insurance policies. Commercial use requires subscription purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Surance.io provides a white-label, AI-powered cyber protection platform that insurance carriers deploy to their policyholders. The platform scans home networks and connected devices for vulnerabilities, monitors the dark web for exposed personal data, and provides 24/7 incident response and recovery services. Revenue is generated primarily through licensing agreements with insurance carriers in Israel, the USA, and Canada, with contracts backed by Lloyd's of London.

Product overview

Surance.io operates as a B2B2C cybersecurity platform provider, offering a white-label Cyber Protection Platform that insurance carriers deploy to their policyholders. The core platform provides home network and connected device vulnerability scanning, 24/7 threat monitoring, and incident recovery support. Under white-label arrangements, insurance partners deploy the platform under their own brands including Cyberman365, Cyber Living, and CyberAid. The product portfolio also includes SuranceCheck.me, a free consumer router security testing tool that serves as a lead generation and awareness vehicle. The company targets personal lines cyber insurance as an underserved market opportunity, with deployment partnerships across major insurance carriers.

Differentiator

Problem solved

Functional benefit

Brands

• Cyberman365: Cyber insurance product/sub-brand offering cyber protection services.

Products and services

• Surance Cyber Protection Platform White-label cybersecurity platform for insurance carriers that provides home network and device vulnerability scanning, 24/7 threat monitoring, and incident recovery support. The platform is deployed to insurance company policyholders under co-branded arrangements and requires fewer than three integration points.
• Cyberman365 Cybersecurity protection app marketed to consumers by insurance carrier partners, offering network scanning, threat monitoring, and digital protection features under a subscription or insurance-included model.
• Cyber Living Consumer-facing cybersecurity protection app variant offered through insurance partners, providing home network security, device vulnerability assessment, and recovery services.
• CyberAid Cybersecurity protection app for U.S. customers, providing network scanning, device security monitoring, and digital threat recovery support.
• SuranceCheck.me Free online tool that enables consumers to test their router's security configuration and receive basic vulnerability assessments without requiring full platform enrollment.

Quantifiable outcome

• 109% increase in ransomware attacks in 2020 in US alone
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Ayalon InsurancecoreChannel Partner/ Reseller/ DistributorAyalon Insurance offers Surance.io's Cyber Living platform as an extension of their home insurance policies, providing cyber protection coverage to policyholders in Israel.
• BurnscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner with global deployments offering Surance.io's cyber protection solutions to their policyholder base.
• NodecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner with global deployments offering Surance.io's cyber protection solutions to their policyholder base.
• MoleculecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner with global deployments offering Surance.io's cyber protection solutions to their policyholder base.
• AIG (American International Group)coreChannel Partner/ Reseller/ DistributorAIG offers Surance.io's cyber protection services to their cyber insurance policyholders, integrating the platform into their product offerings.
• Bituach Haklai Central Cooperative Society Ltd. (BTH)coreChannel Partner/ Reseller/ DistributorIsraeli insurance provider that partners with Surance.io to offer cyber protection services to their members/policyholders.
• Lloyd's of LondonflagshipStrategic or Co-development PartnerInsurance contracts are backed by Lloyd's of London, providing financial security and regulatory credibility to Surance.io's cyber insurance products.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cujo AI: Cujo AI provides AI-driven network security and parental controls for connected home devices, often delivered through ISPs and router manufacturers. It is comparable to Surance.io in the home-network/IoT cyber protection layer, although Cujo AI focuses on gateway-level security rather than insurance-embedded protection.

Broad incumbents

• McAfee: McAfee is a long-established consumer cybersecurity brand offering antivirus, identity, and privacy protection. It overlaps with Surance.io in the consumer security stack (network, identity, ransomware) and represents a direct competitive incumbent in personal cyber protection, though distributed via retail/online rather than insurance.
• Bitdefender: Bitdefender is a global cybersecurity vendor offering consumer and business endpoint protection, IoT security, and threat intelligence. Comparable to Surance.io in providing consumer-facing endpoint and network protection, though it sells standalone security subscriptions rather than through insurance carriers.
• Gen Digital (formerly NortonLifeLock): Gen Digital is the consumer cyber safety incumbent behind Norton, LifeLock, and Avast, providing identity theft protection and device security at scale. Comparable to Surance.io in the personal cyber protection category, but operates as a broad incumbent subscription business rather than a white-label insurance-embedded platform.

Direct peers

• Aura: Aura is a comprehensive digital security platform for consumers covering identity theft, VPN, antivirus, and parental controls. It is the closest direct competitor to Surance.io in personal cyber protection, although Aura sells D2C rather than through an embedded insurance-carrier white-label model.
• At-Bay: At-Bay is a cyber insurance provider that combines insurance with security insights to underwrite and remediate cyber risk for businesses. Comparable to Surance.io in embedding security technology into an insurance product, though focused on SMB rather than personal/household cyber.
• Cowbell Cyber: Cowbell provides adaptive cyber insurance for SMBs and is expanding into continuous-risk underwriting with its own AI-driven platform. It is comparable to Surance.io as a technology-led cyber insurance enabler targeting a similar carrier/agent distribution motion, although Cowbell focuses on SMB rather than personal lines.
• Resilience: Resilience is a cyber insurance and security solutions provider focused on middle-market and enterprise clients, pairing coverage with risk engineering. It is comparable to Surance.io as a tech-enabled cyber insurance platform, although it serves larger commercial accounts and operates its own risk operations center.
• Coalition: Coalition is a leading cyber insurance and security platform for businesses, combining insurance with active monitoring and incident response. It is a relevant peer to Surance.io because it pioneered the insured-with-technology model that Surance.io extends to personal lines via insurance carrier partnerships.
• Zeguro: Zeguro provides cyber insurance paired with a security and compliance platform, originally targeting SMBs. It is comparable to Surance.io in bundling cyber insurance with proactive security tooling for non-enterprise customers, though with a D2C/SMB distribution rather than carrier white-label.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surance.io