What Indorse does

Indorse Pte Ltd is a Singapore-headquartered, privately held technology company founded in 2017 that has evolved from a blockchain-based professional network into a multi-product B2B platform focused on engineering team performance, skills validation, and online talent engagement. Its core enterprise product, Metamorph, is a workflow analytics platform that aggregates data from version control systems (GitHub, GitLab, Bitbucket), DevOps tools (Jenkins, CircleCI, Azure, TravisCI), issue management (Jira) and communication (Slack) to produce dashboards and templates built around engineering KPIs and OKRs; a free Chrome/Opera browser extension surfaces Git repository analytics without requiring sign-in for public repos. Complementing Metamorph are an Online Hackathons product used by enterprises for hiring and crowdsourced innovation, and an UpSkilling/L&D offering built on a 250+ expert validator network spanning 15+ nationalities with 5,000+ projects evaluated.

Underlying the original consumer platform is the Indorse 2.0 ecosystem, which includes the Anonymous Indorsement Protocol (AIP) v2 on Ethereum/Solidity, an IND token with redesigned utility, staking, a Distributed Referral Agent (DRA) mechanism, and the BlockBots play-to-earn NFT project with its Powerups Marketplace; this stack is operated as wholly-owned subsidiaries and ecosystem projects rather than as a separate product line.

The business model is predominantly subscription SaaS on Metamorph (Growth at US$15/month, Premium at US$25/month, custom Enterprise with on-premise Docker deployment), supplemented by enterprise hackathon engagements and L&D programs; the $1M+ cumulative revenue and a customer roster that includes Adobe, Panasonic, TCS, Capgemini, Societe Generale, WHO and Grab indicate a small but real enterprise footprint. The company runs a hybrid PLG/self-serve motion (free trial, browser extension, low-friction signup) layered with direct enterprise sales, and operates with 11–50 employees out of a registered office at International Plaza, Singapore.

Name

Indorse

Legal name

Indorse Pte Ltd

Website

https://indorse.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Indorse (Indorse Pte Ltd, Singapore, founded 2017) is a B2B platform that provides engineering workflow analytics (Metamorph), online hackathons, and tech upskilling services, underpinned by the Indorse 2.0 blockchain ecosystem (AIP v2, IND token, BlockBots NFTs).

Ownership category

akta.pro rank

Product category

Engineering Analytics Software

NAICS

Software Publishers (513210), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Deployment, Automation & DevOps (build pipelines, contract deployment tools) (FSAPABAH)

Keywords

• Engineering analytics software
• Developer productivity tools
• Engineering workflow analytics
• Tech skills validation
• Software team performance

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Metamorph SaaS Subscriptions: Subscription-based SaaS revenue from the Metamorph engineering analytics platform, with tiered pricing (Growth at $15/month, Premium at $25/month, Enterprise custom pricing) and 30-day free trial. Recurring monthly/annual billing with automatic renewal.
2. Online Hackathons: Revenue generated from hosting hackathons for enterprises seeking to attract top tech talent and drive crowdsourced innovation. Companies like Grab and Dell have conducted hiring and innovation hackathons through the platform.
3. Upskilling & L&D Services: Revenue from enterprise learning and development programs including competency mapping, skills gap analysis, and assessment-driven upskilling for tech teams.
4. IND Token Ecosystem: Token-based ecosystem revenue model with IND token used within the Indorse 2.0 ecosystem for staking, rewards, and DRA (Distributed Referral Agent) functionality. Token sale conducted in 2017.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Indorse sells Metamorph, a SaaS engineering analytics platform that gives engineering managers visibility into software development workflows by aggregating data from GitHub, GitLab, Bitbucket, Jenkins, CircleCI, Azure, TravisCI, Jira, and Slack into customizable dashboards tied to KPIs and OKRs. The company also offers Online Hackathons for enterprise talent recruitment and crowdsourced innovation, Upskilling for assessment-driven learning and development, and an Ethereum-based blockchain skill verification ecosystem anchored by the IND TOKEN, the Anonymous Indorsement Protocol (AIP) v2, BlockBots, and the Powerups Marketplace.

Product overview

Indorse is a technology company operating a multi-product ecosystem centered on professional skills verification and engineering team analytics. The core platform combines a blockchain-based social network with IND TOKEN economy, while Metamorph serves as a separate engineering analytics SaaS product offering actionable insights and dashboards. Additional offerings include the BlockBots NFT project with its Powerups Marketplace, Online Hackathons for talent recruitment, and Online Upskilling for workforce development. Products operate across different web properties (indorse.io, ecosystem.indorse.io, blockbots.gg) with shared infrastructure including the IND TOKEN.

Differentiator

Problem solved

Functional benefit

Brands

• Metamorph: An online tool providing Engineering Managers clear visibility into software engineering workflows with actionable analytics aggregated from tools like GitHub, Jira, Slack, Azure, Jenkins. Offers standardized templates focused on KPIs and OKRs.
• Online Hackathons
• UpSkilling
• BlockBots
• Powerups Marketplace

Products and services

• Metamorph Engineering analytics SaaS platform providing actionable insights and dashboards for engineering leaders to measure team performance, reduce tech debt, and optimize software development workflows. Aggregates data from version control, DevOps, and issue management tools without accessing source code. Offered as Growth ($15/month), Premium ($25/month), and custom Enterprise tiers with optional on-premise Docker deployment.
• Metamorph Extension Free browser extension for Chrome and Opera that displays Git repository analytics including commit activity, PR activity, most active contributors, and repo health directly on repository pages, with no sign-in required for public repositories.
• Online Hackathons Platform for organizing and participating in online innovation and hiring hackathons, enabling crowdsourced innovation with real business impact. Used by enterprises such as Grab for AI talent hiring in Southeast Asia and Dell for hiring and innovation hackathons.
• Online Upskilling Learning and development platform combining competency mapping, skills gap analysis, and assessment-driven learning with expert peer assessments from Indorse's 250+ expert code validator network. Targeted at enterprise L&D departments seeking to upskill and reskill technical teams.
• Indorse Platform Blockchain-based professional network and skills verification platform where users endorse each other's skills and earn token rewards through the IND TOKEN ecosystem, including staking and Distributed Referral Agent (DRA) functionality.
• BlockBots Play-to-earn NFT project within the Indorse ecosystem featuring unique digital collectibles and the BlockBout game.
• Powerups Marketplace NFT marketplace for powerups used in the BlockBout game within the BlockBots ecosystem.

Quantifiable outcome

• Revenue generated in excess of US$ 1 million
• +3 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered minor.

• BlockBotsminorOthersNFT play-to-earn project within the Indorse 2.0 ecosystem. BlockBots is a separate project with its own marketplace (blockbots.gg) and Powerups Marketplace for in-game items used in BlockBout game.
• Powerups MarketplaceminorOthersMarketplace for powerups used in the BlockBout game within the BlockBots ecosystem. Available at marketplace.blockbots.gg.
• GoSchoolminorStrategic or Co-development PartnerEducational platform partnership for tech upskilling and reskilling programs. GoSchool was built with the aim of empowering developers to learn and upskill without worrying about cost and employability issues.
• Data SchoolminorStrategic or Co-development PartnerPartnership with Ngee Ann Polytechnic's Data School emphasizing broad-based learning, global exposure, and character development for data analytics education.
• Tribe AcademyminorStrategic or Co-development PartnerEducational institute partnership for aspiring developers looking to propel their career in deep-tech. Develops technical skills and assists with job placement.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Codility: Codility provides technical skills assessment and validation platforms for hiring and L&D, comparable to Indorse's upskilling/assessment business and original skills-validation concept.
• DevSkiller: DevSkiller offers online coding assessments and skill validation for tech hiring, similar in scope to Indorse's skills-validation concept and enterprise assessment offerings.
• LinearB: LinearB is a direct competitor in engineering productivity analytics, offering workflow metrics, DORA/SPACE dashboards, and developer benchmarking. Like Indorse's Metamorph, it aggregates data from GitHub/GitLab/Bitbucket, Jira, and CI/CD systems for engineering leaders.
• Waydev: Waydev offers engineering analytics dashboards with PR cycle time, sprint velocity, and tech debt insights sourced from GitHub, GitLab, Bitbucket, and Jira — directly comparable to Metamorph's positioning and target persona.
• Jellyfish: Jellyfish provides engineering management platforms that align engineering work to business outcomes, integrating with Jira, GitHub, and other dev tools. It competes head-to-head with Metamorph for engineering leader budgets and mindshare.
• Allstacks: Allstacks delivers engineering intelligence and value stream insights with integrations to Jira, GitHub, and CI tools — a direct competitor in engineering workflow analytics targeting engineering leaders.
• Swarmia: Swarmia is an engineering effectiveness platform focused on DORA metrics, investment categories, and developer experience surveys. Competes with Metamorph for the same engineering leader buyer.
• HackerEarth: HackerEarth runs enterprise hackathons, coding assessments, and technical hiring programs — directly overlapping with Indorse's Online Hackathons product and used by similar enterprise customers for talent acquisition.

Broad incumbents

• GitLab: GitLab's Value Stream Analytics and built-in DevOps dashboards cover some of the same use cases as Metamorph (cycle time, deployment frequency) as part of a much broader DevOps platform suite — a broad incumbent that could absorb engineering analytics natively.
• Pluralsight: Pluralsight is a large-scale technology skills development and assessment platform for enterprises, comparable to Indorse's Upskilling line as a broad incumbent in corporate L&D for technical teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/joinIndorse
• Facebookfacebook.com/JoinIndorse
• LinkedInlinkedin.com/company/indorse

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indorse