Samsonite

Name

Samsonite

Legal name

Samsonite IP Holdings S.àr.l.

Website

https://samsonite.com

Company type

Public

Founded year

1910

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Travel Luggage and Bags

NAICS

Luggage and Leather Goods Retailers (45832), Textile Bag and Canvas Mills (314910), Apparel Accessories and Other Apparel Manufacturing (3159)

akta.pro primary industry

Travel Goods & Luggage Manufacturing (IMAOAHAC)

akta.pro secondary industries

Backpacks & Travel Bags (CRAAAJAB), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Leather Travel Goods & Luggage (CRAKAEAC), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Travel luggage
• Hardside suitcases
• Carry-on bags
• Business backpacks
• Travel accessories

Headquarters

HQ city

Mansfield

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Luggage Sales: Primary revenue stream from direct sales of luggage products including carry-on, checked, hardside, and softside suitcases. Products sold through direct e-commerce, retail stores, and third-party marketplaces at various price points from budget to premium.
2. Bags and Accessories: Sales of complementary products including backpacks, laptop bags, weekenders, duffels, totes, business bags, and travel accessories such as packing cubes, toiletry kits, RFID wallets, and luggage straps.
3. Direct-to-Consumer E-commerce: Company-owned online store (shop.samsonite.com) generating direct-to-consumer sales. E-commerce reached $411.1 million in 2024, accounting for 11.4% of total sales, up from 10.8% in 2023, with 5.8% year-over-year growth.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Samsonite designs, manufactures, and globally sells travel luggage (carry-on, checked, hardside, softside suitcases, wheeled duffels, sets), backpacks (laptop, travel, business), bags (business bags, weekenders, duffels, totes), and travel accessories (packing cubes, RFID wallets, toiletry kits). Products span premium, mid-range, and value price tiers across the Samsonite, TUMI, American Tourister, Kamiliant, and Briggs & Riley brands, distributed through company-owned e-commerce, retail stores, third-party marketplaces, and wholesale channels.

Differentiator

Problem solved

Functional benefit

Brands

• TUMI: Premium travel luggage and lifestyle bags brand acquired by Samsonite in 2016.
• American Tourister
• Kamiliant
• Briggs & Riley

Products and services

• Luggage (Carry-On, Checked, Hardside, Softside, Sets, Wheeled Duffels) Samsonite's core product line offering carry-on luggage, checked luggage, hardside and softside suitcases, multi-piece luggage sets, and wheeled duffels across multiple collections including Outline Pro, Freeform, Pivot, Voltage DLX, Elevation Plus, C-Lite, Silhouette 18, and Paralux, priced from budget tiers (under $160) to premium ($600+). Designed for individual travelers, families, and business professionals requiring durable, lightweight, and warranty-backed travel luggage.
• Backpacks (Laptop, Travel, Business, Wheeled) Samsonite's backpack line spanning laptop backpacks, women's backpacks, travel backpacks, business backpacks, and wheeled backpacks for individual consumers and professionals needing functional, stylish packs with device protection and organization features.
• Bags (Business Bags, Weekenders & Duffels, Totes) Samsonite's bag line including business bags, weekenders, duffels, and totes designed for individual consumers and professionals requiring organized, durable travel and everyday carry options.
• Travel Accessories (Packing Cubes, RFID Wallets, Toiletry Kits, Luggage Straps) Travel accessories including packing cubes ($50-$80), RFID Zip Travel Wallet ($50), foldaway backpacks ($38), foldaway duffels ($36), NuRoad Hanging Travel Kit ($89.99), ID Tags ($6), toiletry kits, and luggage straps for individual consumers complementing Samsonite luggage purchases.
• Paralux Collection (Sustainable Hardside Luggage) Sustainable hardside luggage and bags engineered with at least 50% post-consumer recycled polypropylene shells, 100% recycled aluminum trolley tubes, and 100% recycled PET fabrics. Prices range from $170 to $390. Award-winning sustainable design for eco-conscious consumers.
• Proxis Suitcase with Roxkin Technology Premium suitcase built with Roxkin proprietary material technology composed of 28 layers of polypropylene that bounces back into shape after impact. Developed over five years and produced at Samsonite's European factories in Belgium and Hungary. Targeted at premium/luxury travelers seeking advanced materials and superior durability.
• Zipprix FT with Waypoint Built-in Tracking System Smart luggage line featuring the Waypoint built-in tracking system with Apple Find My and Google Find Hub network integration, plus connectivity to major airline baggage handling systems via SITA WorldTracer and Reunitus NetTracer. Priced INR 16,500 to INR 20,100 in India. Targeted at tech-savvy travelers seeking real-time luggage location.

Quantifiable outcome

• E-commerce reached $411.1 million (11.4% of total sales) in 2024, growing 5.8% year-over-year
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, strategic, supporting, minor and flagship.

• Apple (Find My)coreTechnology or Integration · 18 June 2026Waypoint built-in luggage tracking system integrates with Apple's Find My network, allowing users to locate their luggage through Apple's ecosystem. Part of cross-platform tracking solution for Zipprix FT luggage line in India.
• Luxury EscapesstrategicGTM or Marketing Partner · 13 May 2026Marketing collaboration making Luxury Escapes Samsonite's official travel partner. Focus on Australian travel content creation through local content creators producing destination guides, packing tips, and travel hacks distributed across social channels. Partnership coincides with Luxury Escapes' first large-scale consumer event, Luxury Escapes LIVE at Melbourne's Royal Exhibition Building.
• SITAsupportingTechnology or Integration · 4 March 2026Technology partnership integrating Find Hub with SITA's WorldTracer baggage tracing system, enabling seamless data flow between Samsonite's tracked luggage and airline baggage handling systems globally.
• ReunitussupportingTechnology or Integration · 4 March 2026Partnership with Reunitus for integration with NetTracer baggage tracing system, complementing SITA partnership to provide comprehensive airline baggage tracing coverage.
• Google (Find Hub)coreTechnology or Integration · 3 March 2026Strategic technology partnership embedding Google Find Hub tracking technology directly into Samsonite suitcases. Enables users to locate luggage from check-in to carousel without needing a separate app. Integration with over 10 major global airlines including Air India, Lufthansa Group, Turkish Airlines, and others, allowing users to share real-time location with airlines through secure expiring links. Also integrates with baggage-tracing systems WorldTracer and NetTracer through SITA and Reunitus partnerships.
• WeShop Holdings LimitedminorGTM or Marketing Partner · 21 January 2026Retail partnership expanding WeShop's social commerce platform to include Samsonite travel gear bookings. Users can earn WePoints through Samsonite purchases which may convert into ownership stakes through WeShop's ShareBack program. Partnership immediately accessible through WeShop app for US and UK users planning winter and spring vacations.
• Google (Direct Offers)flagshipGTM or Marketing Partner · 10 January 2026Samsonite participates as a launch partner in Google's Direct Offers pilot program, enabling personalized discount ads within AI Mode search conversations. Google's AI determines when users are near purchase decisions and surfaces configured discounts during search interactions, replacing traditional sponsored links.
• Briggs & RileycoreStrategic or Co-development Partner · 1 May 2024Acquisition of Briggs & Riley in May 2024, adding this premium travel gear brand to Samsonite's portfolio of luggage companies including TUMI, strengthening the company's position in the premium luggage segment.

Scale indicators15 records

Recent moves13 records

Expansion highlights7 records

Direct peers

• Away: New York-based DTC luggage and travel accessories brand that pioneered the direct-to-consumer hardshell category. Competes head-on with Samsonite's carry-on lineup and leads AI-driven brand discovery among younger travelers.
• VIP Industries: India's largest luggage manufacturer and Samsonite's Indian licensee for decades. Holds roughly half of the combined 34% market share cited alongside Samsonite and is the principal domestic competitor in the Indian market.
• Delsey: French heritage luggage brand offering hardside and softside suitcases across mid-range and premium tiers. Competes globally with Samsonite in mass and mass-premium segments, particularly in Europe and North America.
• Briggs & Riley: Premium softside luggage brand acquired by Samsonite in May 2024. Previously an independent competitor and still operates as a distinct premium sub-brand within the Samsonite Group.
• Osprey Packs: US-based backpack and travel pack specialist owned by Helly Hansen. Competes with Samsonite's backpack and outdoor travel categories, particularly in hiking, commuting, and outdoor-retail channels.
• Travelpro: US-based luggage brand originally designed for airline crews, competing in the premium softside and business-traveler segment. Targets frequent flyers and business professionals—a core Samsonite customer base.
• Rimowa: German premium luggage brand owned by LVMH, known for aluminum hardside suitcases. Directly competes with Samsonite and TUMI at the high end of the global luggage market, particularly in travel retail and aspirational gifting.

Broad incumbents

• Victorinox: Swiss brand best known for the Swiss Army knife but with a significant travel gear and luggage line. Overlaps with Samsonite in premium business and travel luggage, particularly in Europe and duty-free retail.

Emerging players

• Herschel Supply Co. Canadian design-led backpack and travel accessories brand popular with younger consumers. Overlaps with Samsonite's lifestyle backpack, daypack, and travel accessory categories, especially in North America.
• Monos: Vancouver-based DTC premium luggage brand gaining traction with design-led, minimalist hardshell suitcases. Targets the same millennial and Gen Z traveler as Away, pressuring Samsonite's premium positioning among younger consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/samsoniteusa
• Xx.com/MySamsonite
• Facebookfacebook.com/samsoniteofficial
• LinkedInlinkedin.com/company/samsonite

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samsonite