What Monos does

Monos is a Canadian direct-to-consumer travel goods company, headquartered in Vancouver and founded in 2018, that designs and sells premium hard-shell luggage, bags, accessories, and (as of 2026) sunglasses under its own brand. The product portfolio is anchored by four luggage collections (Classic aerospace-grade polycarbonate, Hybrid aluminum-reinforced polycarbonate, Expandable polycarbonate, and fully anodized Aluminum) priced from $275 to $815, alongside the Metro vegan-leather and nylon bag line, the Gesso canvas line, and the Mira sunglasses collection at $150 per pair. The technology stack is Shopify-powered for e-commerce and point-of-sale, with integrated AI agents automating customer service and enabling checkout through ChatGPT and Google AI Mode; proprietary product features include the QuickSnap modular kit system, a custom telescopic handle, compressible packing cubes that reduce volume by up to 60%, and hybrid aluminum-polycarbonate construction.

Monos makes money entirely through direct sales to consumers, both online at monos.com and through seven owned retail stores in Vancouver, Toronto, Boston, Chicago, Los Angeles, New York, and Washington DC, with supplemental presence on Amazon. Pricing is uniform across Canada and the U.S., supported by seasonal promotional sales (Summer Sale up to 30% off, Black Friday up to 25-40% off) and a 100-day trial with a lifetime warranty on suitcases. Customers are primarily premium travelers and style-conscious urban professionals seeking coordinated, design-led travel ecosystems, with gift buyers as a secondary segment.

The company has raised roughly $39.8M in disclosed venture funding across two 2022 rounds led by Venn Growth Partners and Strand Equity, holds B Corp certification (the first North American luggage brand to do so), and has been recognized by Wirecutter, the Wall Street Journal, Fortune, and Yanko Design. Strategic moves in 2025-2026 include launching Mira eyewear, opening new U.S. stores in Chicago and Los Angeles, and high-visibility collaborations with SIMONMILLER, Reformation, Brooklyn Coach Works/Land Rover, and actor Adrien Brody, alongside the Postcard hospitality concept in Chicago.

Name

Monos

Legal name

Monos

Website

https://monos.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Premium Luggage and Travel Goods

NAICS

Luggage and Leather Goods Retailers (45832), Luggage and Leather Goods Retailers (458320), Jewelry, Luggage, and Leather Goods Retailers (4583), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

akta.pro secondary industries

Luxury Travel Goods (Luggage & Trunks) (CRAKAFAJ), Handbags & Purses (CRAAAJAA), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Premium travel luggage
• Hard-shell suitcases
• Direct-to-consumer bags
• Travel accessories
• Premium sunglasses

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Luggage sales: Primary revenue stream from selling hard-shell polycarbonate and aluminum suitcases across carry-on, check-in, and trunk sizes. One-time purchase model with pricing from $275 (Carry-On) to $815 (Aluminum Trunk Large). Revenue is entirely direct-to-consumer, both online and in-store.
2. Bags and accessories sales: Secondary revenue stream from bags (totes, duffels, backpacks, crossbodies) and travel accessories (packing cubes, garment sleeves, toiletry cases, luggage straps, tags, wallets). Bags range from $80 (Metro Sling) to $305 (Metro Carry-All Duffel). Accessories include wallets, travel organizers, and clothing.
3. Eyewear sales: Revenue from the Mira Collection, Monos' first eyewear line launched in 2026, featuring six sunglasses designs in Mazzucchelli acetate with ZEISS lenses at $150 per pair.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Monos designs, manufactures, and sells premium hard-shell luggage (polycarbonate and anodized aluminum), travel bags, wallets, and sunglasses through its direct-to-consumer e-commerce site and seven owned retail stores. The product range spans four luggage collections (Classic, Hybrid, Expandable, Aluminum), the Metro vegan leather/nylon bag line, the Gesso canvas bag line, the Mira sunglasses collection, and travel accessories such as compressible packing cubes, luggage straps, and wallets.

Product overview

Monos is a Canadian direct-to-consumer travel goods brand offering premium hard-shell luggage, travel bags, wallets, and sunglasses. The product portfolio centers on four main luggage collections — Classic (aerospace-grade polycarbonate), Hybrid (polycarbonate with aluminum frame), Expandable (polycarbonate with zipper expansion), and Aluminum (full anodized aluminum shell) — sold alongside the Metro vegan leather / nylon bag line, Gesso cotton canvas bag line, Mira eyewear collection, and a range of travel accessories including packing cubes, luggage straps, wallets, and the Kiyo UVC water bottle. The company operates seven physical retail stores across North America and sells directly online, powered by Shopify's unified commerce platform for omnichannel operations.

Differentiator

Problem solved

Functional benefit

Brands

• Mira: Eyewear collection featuring six frame silhouettes (cat-eye, keyhole, rectangular, round, wayfarer, and wraparound) constructed from Mazzucchelli cellulose acetate with ZEISS CR39 polymer lenses UV400 certified
• Classic Collection
• Hybrid Collection
• Expandable Collection
• Aluminum Collection
• Metro Collection
• Gesso Collection

Products and services

• Classic Collection (Luggage) Aerospace-grade polycarbonate hard-shell suitcases with a custom-designed telescopic handle, integrated TSA-accepted lock, 360-degree spinner wheels, color-coordinated gaskets, and vegan leather details. Available across carry-on and check-in sizes for premium travelers and frequent flyers.
• Hybrid Collection (Luggage) Luxury travel cases pairing an aerospace-grade polycarbonate shell with a zipperless anodized aluminum frame at critical stress points. Includes two latches and integrated TSA-accepted locks; available in carry-on, check-in, and trunk sizes for travelers seeking premium durability.
• Expandable Collection (Luggage) Polycarbonate suitcases with an expandable central zipper that adds approximately 1.6 inches of depth, a sturdy telescopic handle, and redesigned high-performance wheels for travelers who need flexible packing capacity.
• Aluminum Collection (Luggage) Fully anodized and electroplated aluminum shell suitcases with a brushed finish, black quilted taffeta lining, soft-release side handle, and integrated luggage tag. Available in Aspen Silver, Caviar Black, and Champagne Gold for luxury travelers seeking lifetime durability.
• Mira Sunglasses Collection Monos' first eyewear line featuring six frame silhouettes (cat-eye, keyhole, rectangular, round, wrap, square) constructed from Mazzucchelli cellulose acetate with ZEISS CR39 polymer UV400 lenses, available in four colorways per frame for style-conscious consumers.
• Metro Collection (Bags) Totes, crossbodies, backpacks, duffels, weekenders, and modular kits crafted from premium vegan leather or durable nylon, designed for everyday commutes and travel with QuickSnap™ modular compatibility for style-conscious urban professionals.
• Gesso Collection (Bags) Premium cotton canvas bags including totes, backpacks, and small totes with precision-engineered construction offering lightweight durability and a minimalist aesthetic for everyday carry.
• Compressible Packing Cubes Compression packing cubes with tear-resistant nylon twill exterior and anti-microbial recycled polyester interior. Built-in compression zippers reduce height by up to 60%; available in sets of four or six for travelers organizing luggage.
• Luggage Strap Stretch elastic woven jacquard luggage strap with Monos signature three-dot pattern, recycled nylon side-release buckle, and vegan leather accents; fully adjustable to fit all Monos carry-on and check-in suitcases.
• Slim Wallet / Slim Wallet Pro RFID-blocking slim wallets crafted from vegan leather with minimalist design for secure everyday carry.
• Kiyo UVC Water Bottle UVC (ultraviolet) water bottle designed to purify water, available in 500 mL and 750 mL sizes for travelers.
• Packable Hanging Closet Modular travel insert designed to complement Hybrid Trunk Medium or Large; features three tiers of mesh-walled shelves, zippered compartments, and breathable mesh sidewalls; lifts out and hangs in any closet upon arrival.

Quantifiable outcome

• 40% year-over-year in-store retail revenue growth in stores with physical presence
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• ShopifycoreTechnology or Integration · 17 March 2026Monos uses Shopify's unified commerce platform as its core e-commerce and retail infrastructure, powering both its direct-to-consumer website and in-store point-of-sale systems. Shopify also enables Monos' early adoption of AI retail agents for customer service automation and autonomous purchasing capabilities.
• SIMONMILLERflagshipStrategic or Co-development Partner · 4 December 2025Monos' first fashion collaboration was with SIMONMILLER, launching December 2025. The 20-piece capsule collection of travel luggage and lifestyle accessories blended Monos' minimalist design language with SIMONMILLER's vibrant aesthetic. The collaboration included exclusive colorways, whimsical charms, and was designed to expand Monos' U.S. retail presence and fashion brand alignment.
• PostcardminorStrategic or Co-development Partner · 26 September 2025Postcard is Monos' own food and beverage concept located adjacent to its Chicago West Loop store. It functions as a music lounge and café at the intersection of music, design, and hospitality. Postcard features Metric Coffee, Rare Tea Cellars, Open Water, and Publican Quality Bread partnerships, extending the Monos brand into experiential retail beyond luggage.
• Metric CoffeeminorGTM or Marketing Partner · 26 September 2025Metric Coffee is a Chicago-based coffee roaster that provides the beverage program at Postcard, Monos' café and music lounge in the Chicago West Loop store.
• Leckie StudiominorOthers · 26 September 2025Leckie Studio is the architecture firm that collaborated with Monos on the design of its Vancouver Kitsilano flagship store, creating the distinctive fourteen-foot vaulted ceiling, komorebi-inspired lighting, and immersive 'moment portals' that define the space.
• Ste. MarieminorOthers · 26 September 2025Ste. Marie is the design firm that collaborated with Monos on the interior of its Toronto Ossington store, drawing inspiration from Portuguese pousadas with soft surrealist forms, olive tree installation, and curated material palette.
• Brooklyn Coach WorksminorStrategic or Co-development Partner · 15 September 2025Collaboration on the Arles Blue Collection, which included a custom Land Rover Defender 90 vehicle finished in Arles Blue with handcrafted details. The partnership emphasized heritage, utility, and timeless design, aligning Monos' travel brand themes of exploration and movement with automotive adventure.
• ReformationcoreStrategic or Co-development Partner · 27 June 2025Monos × Reformation collaboration launched June 2025, featuring travel accessories made from deadstock materials. The collection included compressible packing cubes and cosmetic pouches, aligning with both brands' sustainability values.
• Adrien BrodyflagshipGTM or Marketing Partner · 17 March 2025Oscar-winning actor Adrien Brody fronted Monos' campaign for the Aluminum Collection, serving as the public face of the brand's premium aluminum luggage launch. The campaign featured cinematic photography and video content showcasing the Aluminum Collection's design and craftsmanship.
• Sincerely JulesminorStrategic or Co-development Partner · 10 September 2024Monos partnered with lifestyle influencer Sincerely Jules (Julie Sonny) for an exclusive travel collection emphasizing vibrant heritage and individuality. The collaboration featured Monos luggage styled with Sincerely Jules' personal aesthetic.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Away: The category-defining premium DTC luggage brand (hard-shell suitcases, bags, travel accessories). Most direct competitor to Monos, frequently cited together in editorial and identified alongside Monos as a DTC challenger gaining share in the Canada everyday suitcase market.
• July: Australian-founded DTC luggage brand offering premium hard-shell suitcases and travel bags with direct e-commerce and own retail. Closely comparable in positioning, materials (polycarbonate/aluminum), price band, and DTC-plus-flagship-store model.
• Calpak: DTC luggage and travel bags brand selling hard-shell suitcases, backpacks, and accessories at accessible premium price points. Comparable assortment mix and target customer (style-conscious millennial/Gen-Z travelers).
• Béis Travel: DTC travel brand founded by Shay Mitchell offering suitcases, duffels, totes, and travel accessories. Overlaps directly with Monos on luggage, bags, and lifestyle positioning aimed at premium casual travelers.
• Paravel: Sustainable DTC luggage and travel accessories brand using recycled materials. Closely comparable to Monos on premium DTC positioning, sustainability messaging, and B Corp-style values-driven branding.
• Horizn Studios: Premium DTC smart luggage and travel bags brand with European roots. Overlaps with Monos on premium hard-shell suitcases, design-led positioning, and direct-to-consumer distribution.

Broad incumbents

• Tumi: Established premium luggage and business bag brand owned by Samsonite, offering hard-shell suitcases, backpacks, and travel accessories across global wholesale and DTC. Comparable premium positioning but operates at much larger scale across many categories.
• Rimowa: Luxury aluminum luggage maison owned by LVMH, the high-end reference point for hard-shell suitcases. Comparable on premium materials and aluminum construction; serves as the luxury benchmark Monos' Aluminum Collection competes against.
• Briggs & Riley: Established premium luggage brand known for lifetime guarantee and business-traveler focus. Comparable on premium positioning and lifetime warranty promise, with broader multi-category assortment and longer-tenured wholesale distribution.

Emerging players

• Dagne Dover: DTC premium bags and travel accessories brand focused on functional, design-forward backpacks, totes, and duffels. Comparable on premium materials, design-led positioning, and Metro/Gesso bag-ecosystem overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@monostravel
• Facebookfacebook.com/monostravel
• Instagraminstagram.com/monostravel
• TikToktiktok.com/@monostravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monos