ForgiveCo
ForgiveCo is a public benefit corporation that partners with brands, sports leagues, and financial institutions to fund bulk purchases and forgiveness of distressed consumer debt, achieving a 50x impact multiplier for targeted beneficiary populations in the United States.
- Company typePrivate
- Founded2011
- HeadquartersFort Collins, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ForgiveCo does
ForgiveCo PBC Inc is a Delaware-incorporated public benefit corporation headquartered in Fort Collins, Colorado, that operates a B2B debt forgiveness platform. The company partners with brands, financial institutions, sports leagues, and athletes who invest in debt relief campaigns; ForgiveCo uses that capital to purchase portfolios of distressed consumer debt (medical, credit card, utility, student loan, auto, telecom, payday, tax lien, etc.) in the secondary market at a fraction of face value, then forgives the debt for beneficiary populations selected to match partner-defined demographic criteria. The company states a 50x impact multiplier, meaning every dollar invested by a brand partner is reported to forgive roughly $50 of debt. Its technology consists of a proprietary debt purchase and forgiveness system and a proprietary data model for demographic targeting, supported by SOC 2 Type II-compliant security infrastructure (Sophos, Sumo Logic, encryption, least-privilege access).
The business model is a transaction-fee B2B partnership program sold primarily through direct enterprise sales led by the Chief Revenue Officer. Pricing is quote-based and bundled with a marketing toolbox (PR, email, social, paid media, branded beneficiary letters, IP usage, data insights); billing is structured around multi-year contracts. Selection of beneficiaries is not application-based but driven by partner criteria. The company is not consumer-facing and does not sell debt-relief services to individuals. Recent campaigns (2024-2025) include veteran medical debt relief with Black Rifle Coffee Company and Born Primitive ($34M), a $10M wildfire relief program with Wescom Financial, an NHL veterans partnership ($1.25M), consumer debt forgiveness with NFL quarterback Josh Allen ($10M+), and NFL team collaborations with Verizon. The company holds RMAI certification and a registered ForgiveCo trademark; it operates exclusively in the United States with a stated 1-10 employee headcount and a single disclosed $325,000 funding round from September 2022.
ForgiveCo firmographics
Firmographics- Name
- ForgiveCo
- Legal name
- ForgiveCo PBC Inc
- Website
- https://forgiveco.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ForgiveCo is a public benefit corporation that partners with brands, sports leagues, and financial institutions to fund bulk purchases and forgiveness of distressed consumer debt, achieving a 50x impact multiplier for targeted beneficiary populations in the United States.
- Ownership category
- akta.pro rank
ForgiveCo industry classification
Industry- Product category
- Consumer Debt Relief Services
- NAICS
- Collection Agencies (561440)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Debt Buying & Portfolio Acquisition (Charged-Off Receivables) (FSAKAJAC)
- akta.pro secondary industry
- Collections, Recovery & Debt Management Platforms (FSAGAHAI)
Keywords
Where ForgiveCo is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ForgiveCo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Brand Partnership Investment: ForgiveCo generates revenue through partnerships with brands who invest in debt relief programs. Brand partners provide investment capital which ForgiveCo uses to purchase and forgive debt portfolios at pennies on the dollar, creating a 50x multiplier effect. The company offers complete campaign toolbox including PR, email, print, social, digital, data insights, and intellectual property usage as part of the partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom partnership investment based on campaign scope and target demographics |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
ForgiveCo product offering
Product offeringCore offering
ForgiveCo operates a proprietary debt forgiveness platform that purchases debt portfolios in bulk at a fraction of original cost and forgives them on behalf of brand-funded campaigns. The company partners with brands, sports leagues, athletes, financial institutions, and nonprofits that invest in debt relief initiatives aligned with their CSR, ESG, or DEI missions. ForgiveCo's system matches brand-specified demographic criteria with debt portfolios, removes derogatory marks from beneficiaries' credit reports, and delivers a complete marketing toolbox (PR, email, social, digital, data insights, IP usage) as part of each partnership.
Product overview
ForgiveCo is a public benefit corporation offering a debt forgiveness platform that enables brand partnerships to eliminate debt for individuals facing financial hardship. The core platform consists of a Brand Partnership Program through which companies invest in debt relief initiatives, using ForgiveCo's proprietary data model to identify and purchase matching debt portfolios in bulk. The platform can forgive various debt types (mortgages, utilities, credit cards, student loans, auto loans, telecommunications, payday loans, tax liens, fines) at up to 50x multiplier effect, with beneficiaries receiving branded letters and credit report improvements. Recent partnerships include wildfire relief programs (Wescom Financial), veteran debt initiatives (Black Rifle Coffee Company, Born Primitive, NFL), and consumer debt forgiveness (Josh Allen).
Differentiator
Problem solved
Functional benefit
Products and services
- ForgiveCo Debt Forgiveness Platform A debt forgiveness platform that partners with brands to fund programs that eliminate debt for individuals in financial hardship, using a proprietary data model to purchase debt portfolios in bulk at pennies on the dollar and targeting specific demographics with a 50x impact multiplier.
- Brand Partnership Program A co-branded debt relief program where brands invest in ForgiveCo to target specific demographics and causes; partners receive PR support, marketing materials, branded letters to beneficiaries, email campaigns, social media ads, and data insights as part of a complete partnership toolbox on multi-year contracts.
- Debt Relief Services Bulk debt forgiveness executed on behalf of brand partners across multiple debt categories — mortgages, utilities, credit cards, student loans, auto loans, telecommunications, payday loans, high-interest loans, marketplace lending, tax liens, and fines — including removal of derogatory marks from beneficiaries' credit reports.
Quantifiable outcome
- 50x investment multiplier: every $1 invested forgives $50 in debt
- +4 more outcomes
Companies that use ForgiveCo
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles1 record
ForgiveCo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ForgiveCo partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Black Rifle Coffee CompanycoreVeterans Day initiative 'Operation Debt of Gratitude' eliminated $34 million in veteran medical debt by donating 100% of November 7-11 online sales profits. Surpassed original $25 million goal. Impact letters sent before year end. Combined efforts total over $47 million in veteran debt relief.
- Born PrimitivecoreVeterans Day initiative 'Operation Debt of Gratitude' eliminated $34 million in veteran medical debt in partnership with Black Rifle Coffee Company. Donated 100% of November 7-11 online sales profits. Combined veteran medical-debt relief efforts exceed $47 million.
- Wescom FinancialcoreWescom Financial committed $10 million debt relief initiative for Southern California wildfire victims (Eaton and Palisades fires), targeting Pasadena, Altadena, and Pacific Palisades areas. First phase of $5 million providing relief to over 2,000 residents regardless of membership status. UCLA Women's Basketball Coach Cori Close supports outreach and engagement.
- NHLcoreNHL partnership with ForgiveCo erased $1.25 million of debt for U.S. veterans. Part of NHL's community and social impact initiatives.
- PureTalkcore$10 million veteran debt forgiveness program. PureTalk, a telecommunications company, partnered with ForgiveCo to eliminate veteran debt, building on previous debt relief efforts.
- Washington CommanderscoreNFL team partnership with ForgiveCo for debt relief initiatives. Official announcement made via team LinkedIn and press releases.
- Josh AllencoreBuffalo Bills quarterback Josh Allen partnered with ForgiveCo to wipe out over $10 million of consumer debt for Americans. Featured in Fox Business coverage and JoeFavorito.com profiles.
- End Veteran DebtminorEnd Veteran Debt nonprofit organization united with ForgiveCo to wipe out millions in veteran debt. Part of broader veteran-focused debt relief initiatives.
- Slate FinancialminorSlate Financial partnered with re[start] and ForgiveCo to wipe out over $2 million in consumer debt across America.
- EarnInminorEarnIn fintech company partnered with ForgiveCo to alleviate over $10.6 million of consumer debt as part of addressing the broader debt crisis.
- Brophy PrepminorBrophy Prep, an educational institution, established debt-forgiveness initiative for low-income Maricopa County residents in partnership with ForgiveCo.
- Pittsburgh SteelerscorePittsburgh Steelers announced veteran debt relief initiative in partnership with ForgiveCo and Verizon. Part of team's veterans support programs.
- VerizoncoreVerizon partnered with Pittsburgh Steelers and ForgiveCo for veteran debt relief initiative. WNC Debt Forgiveness partnership also mentioned.
- AmerivetminorAmerivet team participates in '50 Vets a Week' initiative with ForgiveCo supporting veterans through debt relief.
Scale indicators6 records
Recent moves4 records
Expansion highlights5 records
ForgiveCo competitors and assessment
Company assessmentOthers
- Network for Good: Nonprofit fundraising and donor-management software platform serving charities and corporate giving programs. Tangentially related as infrastructure for brand-funded social impact programs, but focused on donations rather than debt forgiveness.
Broad incumbents
- National Foundation for Credit Counseling (NFCC): Largest US nonprofit credit-counseling network, providing member-agency oversight and consumer-facing debt management services. Operates in the broader debt relief ecosystem and is a potential partner or referrer for ForgiveCo's debt-forgiveness product.
- Equifax: Major US credit bureau and the third pillar of the credit-reporting triopoly. Comparable to Experian/TransUnion as the credit-data infrastructure that ForgiveCo's derogatory-mark-removal service depends on, rather than a direct competitor.
- Money Management International (MMI): One of the largest US nonprofit credit counseling agencies, offering debt management plans, financial counseling, and bankruptcy pre-filing services. Operates in the broader consumer debt relief space but uses a counseling/negotiation model rather than bulk portfolio forgiveness.
- Experian: One of the three major US credit bureaus and a technology/integration partner of ForgiveCo for removing derogatory marks from beneficiary credit reports. Operates adjacent credit-data infrastructure that ForgiveCo's service depends on.
- TransUnion: Major US credit bureau providing consumer credit reporting and analytics. Operates the same credit-data infrastructure category as Experian (ForgiveCo's named partner), and is comparable to Experian rather than directly to ForgiveCo.
- GreenPath Financial Wellness: Nonprofit credit counseling and financial wellness organization serving consumers with debt management, housing counseling, and financial education. Adjacent to ForgiveCo in the consumer debt relief space, but focused on counseling/DMPs rather than bulk debt forgiveness.
Direct peers
- Rolling Jubilee: A Strike Debt project that buys and cancels consumer debt (student loans, medical, personal) using donated funds. Directly comparable debt-buying-for-forgiveness model, though operates as a grassroots campaign rather than a commercial brand-partnership platform.
- Undue Medical Debt (formerly RIP Medical Debt): Pioneering nonprofit that buys and abolishes medical debt portfolios; co-founded in 2014 by ForgiveCo's Craig Antico. Operates the same bulk debt-purchase-and-forgiveness model that ForgiveCo has since commercialized via brand partnerships, making it the closest direct comparator.
Emerging players
- Pledgeling: Cause-marketing and corporate-giving platform that helps brands activate charitable programs and measure social impact. Comparable "brand funds social impact" business model, though Pledgeling focuses on donations/matching rather than debt forgiveness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights7 records
Customer concentration
ForgiveCo social profiles
Digital presenceForgiveCo compliance and trust
Trust signalCompliance1 record
ForgiveCo financial estimates
Financial estimateRevenue estimate
Valuation estimate
ForgiveCo leadership team
Management profileNumber of profiles
Profiles2 records
ForgiveCo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ForgiveCo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ForgiveCo
What does ForgiveCo do?
ForgiveCo operates a proprietary debt forgiveness platform that purchases debt portfolios in bulk at a fraction of original cost and forgives them on behalf of brand-funded campaigns. The company partners with brands, sports leagues, athletes, financial institutions, and nonprofits that invest in debt relief initiatives aligned with their CSR, ESG, or DEI missions. ForgiveCo's system matches brand-specified demographic criteria with debt portfolios, removes derogatory marks from beneficiaries' credit reports, and delivers a complete marketing toolbox (PR, email, social, digital, data insights, IP usage) as part of each partnership.
Is ForgiveCo a public or private company?
ForgiveCo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ForgiveCo founded?
ForgiveCo was founded in 2011. It employs 1 to 10 people.
Where is ForgiveCo based?
ForgiveCo is headquartered in Fort Collins, United States, in the North America region.
How does ForgiveCo make money?
One revenue line is on record: brand Partnership Investment.
Who are ForgiveCo's main competitors?
Network for Good is listed as an others. Broad incumbents are National Foundation for Credit Counseling (NFCC), Equifax, Money Management International (MMI), Experian, TransUnion and GreenPath Financial Wellness. Direct peers are Rolling Jubilee and Undue Medical Debt (formerly RIP Medical Debt). Pledgeling is listed as an emerging player.
Does ForgiveCo have an API?
No public API is recorded for ForgiveCo.
What industry is ForgiveCo in?
ForgiveCo's product category is Consumer Debt Relief Services. Its primary akta.pro industry code is FSAKAJAC, Debt Buying & Portfolio Acquisition (Charged-Off Receivables), with a secondary code of FSAGAHAI, Collections, Recovery & Debt Management Platforms. Its NAICS code is 561440 and its SIC code is 7320.