What Pledge does

Pledge (legal entity Pledgeling Technologies, Inc., d/b/a Pledge) operates a cloud-based SaaS donation and fundraising platform serving nonprofits, companies, and individuals across more than 100 countries. The core stack combines a REST API, embeddable JavaScript widgets, and a Model Context Protocol (MCP) server that expose a database of over 2 million verified nonprofits, donation forms, fundraiser trackers, and impact calculators to partners and AI assistants. Feature modules include Fundraiser Pages, Donation Forms, Mobile Giving, Text-to-Donate, Livestream Fundraising, Peer-to-Peer Fundraising, Recurring Donations, Salesforce sync, the Shopify Give & Grow App, a Zoom App for in-meeting fundraising, and sub-brands PledgeAI (generative content) and PledgeCrypto (digital-asset donations).

Pledge monetizes primarily through transaction-based fees: a 2.9% + $0.30 card processing fee (subsidized by Pledge on its own surfaces for donations under $1,000), a 5% technology fee on donation forms without an optional tip line, $5 ACH/check disbursement fees, ~5% international charity disbursement fees, optional non-tax-deductible donor tips, and separate fee structures for employee engagement programs and enterprise embedded partners. Go-to-market is product-led and self-serve across pledge.to and iOS, supplemented by marketplace distribution on Shopify App Store and Zoom App Marketplace, embedded API/OEM partnerships with Shopify, Salesforce, Stripe, Dwolla, AWS, Discord, Evite, Cameo, Legacy.com, CharityBuzz, and CNN's Impact Your World, and high-visibility cause-marketing campaigns with Mattel, Warner Bros. Discovery, and Rhode.

Name

Pledge

Legal name

Pledgeling Technologies, Inc.

Website

https://pledge.to

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pledge (Pledgeling Technologies, Inc.) is a cloud-based fundraising and donation platform that lets nonprofits, companies, and individuals collect contributions across web, livestream, e-commerce, and messaging via APIs, embedded widgets, and AI integrations.

Ownership category

akta.pro rank

Product category

Fundraising and Donation Platform Software

NAICS

Grantmaking and Giving Services (81321), Emergency and Other Relief Services (624230)

SIC

Services-Prepackaged Software (7372), Services-Social Services (8300)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

akta.pro secondary industries

Creator Tipping, Donations & Micro-Payments (MPACAFAB), Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Online fundraising platform
• Donation processing software
• Nonprofit fundraising tools
• Embedded giving API
• Charitable donation infrastructure

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Card Processing Fees: Standard 2.9% + $0.30 per transaction for payment card processing. For charity donations under $1,000 made on Pledge's own Fundraiser Pages and Donation Forms, and via the Zoom App, Pledge covers this fee itself, making it free for nonprofits. For larger donations or other products, the fee is deducted from the donation amount before regranting to charity.
2. Technology Fee: 5% technology fee on donations where no optional tip is displayed on the donation form. This is deducted from the amount regranted to the charity. Mutually exclusive with tips.
3. Disbursement Processing Fees: $5 processing fee for ACH or paper check disbursements to US charities under $20. International charity disbursements incur approximately 5% fee through partner international nonprofits who handle the transfers.
4. Optional Tips: When donation forms include a tip line item, donors can add optional gratuity which flows to for-profit service providers. No technology fee applies when tips are present. Tips are not tax-deductible.
5. Employee Engagement Programs: Separate fee structure for employer-sponsored giving programs, governed by individual agreements between employers and Pledgeling.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Pledge provides a cloud-based fundraising and donation platform that enables nonprofits, companies, and individuals to collect donations via fundraiser pages, embeddable donation forms, text-to-donate, livestream fundraising, events, and crowdfunding. The platform supports 12 payment methods (including crypto, Venmo, PayPal, stock, and DAFs), offers a REST API and embeddable widgets for partner integration, and operates an MCP server enabling AI assistants to programmatically create fundraisers and donations. The core platform is free for nonprofits, with Pledge covering card processing fees (2.9% + $0.30) for qualifying charity donations under $1,000.

Product overview

Pledge (Pledgeling Technologies, Inc.) is a free fundraising platform for nonprofits, companies, and individuals, helping over 2 million nonprofits in 100+ countries. The platform uses a platform-plus-modules architecture consisting of core products (Fundraiser Pages, Donation Forms, Mobile Giving, Fundraising Events, Crowdfunding, Impact Hub, and Embedded Giving with Pledge APIs), feature add-ons (Free the Fee, Payment Methods with 12 payment options including crypto/stock/DAF, Text-to-Donate, Livestream Fundraising, Peer-to-Peer Fundraising with AI optimization, Donation Matching, Recurring Donations, Donor Data & Management, Donor Engagement, Donation Disbursement, Revenue Share, Tax Receipts, Zoom App, Salesforce Integration), and specialized solutions (PledgeAI, PledgeCrypto, Disaster Relief, Charity Database, Compliance, E-commerce Donations, Employee Giving, Loyalty Programs, Corporate Partnerships, Birthday Fundraising, Celebration of Life). The platform integrates with Shopify, Zoom, Salesforce, and OAuth providers for Google/Facebook, and offers a REST API with embeddable widgets and MCP server for AI assistant integration.

Differentiator

Problem solved

Functional benefit

Brands

• PledgeAI: AI-powered solution for fundraising optimization.
• PledgeCrypto
• Give & Grow App

Products and services

• Fundraiser Pages Standalone fundraising campaign pages that allow users to create branded fundraisers reflecting their story and engage new audiences. Used by nonprofits, individuals, and companies to launch campaigns and collect donations.
• Donation Forms Embeddable donation forms with preset or customizable donation amounts that collect donations on websites. Designed for nonprofits and companies to embed fundraising directly on their domains.
• Mobile Giving Text-to-Donate and QR code functionality enabling fast and easy mobile giving campaigns. Designed for nonprofits, event organizers, and individuals running on-the-go fundraising.
• Fundraising Events Tool for hosting successful in-person and virtual fundraising events with integrated donation collection and live event displays. Used by nonprofits and event organizers for galas, runs, livestreams, and gatherings.
• Crowdfunding Crowdfunding campaigns with goal tracking and social sharing that rally support for personal causes. Used by individuals and small nonprofits running time-bound peer-to-peer efforts.
• Impact Hub Dashboard that tracks donor data, fundraising performance, and impact metrics in real-time. Used by nonprofit administrators to monitor campaigns and donor engagement.
• Embedded Giving with Pledge APIs REST API and embeddable widget library enabling partners to build giving capabilities into their own products and applications. Includes organization search, donation forms, fundraiser trackers, and impact calculators with Bearer token authentication.
• Shopify Give & Grow App Shopify application enabling merchants to give back through their e-commerce store by adding roundup or fixed-amount charitable giving at checkout. Used by Shopify merchants; winner of the Shopify Commerce Award 2024.
• Zoom App Zoom App that raises funds directly through Zoom meetings and webinars with a Donate button and live donation feed display. Used by meeting and webinar hosts for virtual fundraising globally.
• Salesforce Integration Salesforce-approved integration enabling automatic bidirectional sync of donor and fundraising data from Pledge to Salesforce CRM. Used by nonprofits running donor stewardship and engagement workflows on Salesforce.

Quantifiable outcome

• Over $100 million raised through the platform to date
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature10 records

Partnerships

13 partnerships are on record, tiered core and minor.

• MattelcoreGTM or Marketing Partner · 28 April 2026Mattel launched a global giveback campaign tied to the Masters of the Universe movie releasing June 5, 2026. Fans can donate via Pledge or text to support Save the Children's children's health, education, and protection programs worldwide.
• Amazon MGM StudiosminorGTM or Marketing Partner · 28 April 2026Co-branded global giveback campaign with Mattel for Masters of the Universe movie, with donations facilitated through Pledge.
• Save the ChildrencoreStrategic or Co-development Partner · 28 April 2026International humanitarian organization benefiting from the Mattel Masters of the Universe giveback campaign. Save the Children receives donations to support children's health, education, and protection programs worldwide.
• ShopifycoreTechnology or IntegrationPledge's Give & Grow app is available in the Shopify App Store, enabling e-commerce merchants to embed roundup-at-checkout or fixed-amount giving. Pledge won the Shopify Commerce Award for this integration.
• StripecoreTechnology or IntegrationPrimary payment processor for credit card transactions. Stripe handles all card information routing directly and securely. Pledge shares donor name and email with Stripe for fraud reduction.
• SalesforcecoreTechnology or IntegrationSalesforce integration enables automatic bidirectional sync of donor and fundraising data, allowing nonprofits to leverage Salesforce workflows for donor stewardship and engagement.
• CNNcoreGTM or Marketing PartnerCNN Impact Your World initiative - Pledge provides the donation infrastructure for CNN's global disaster relief campaigns, enabling viewers to support relief efforts.
• EviteminorGTM or Marketing PartnerDigital invitation platform enabling in-event charitable giving through Pledge integration.
• CameominorGTM or Marketing PartnerPersonalized video gifting platform where users can tag donations to charity, enabling 'gift that gives back' functionality.
• Legacy.comminorGTM or Marketing PartnerMemorial and obituary platform integrating Pledge for in-lieu-of-flowers charitable giving on memorial pages.
• CharityBuzzminorGTM or Marketing PartnerCharity auction platform enabling remarkable experiences that support charitable causes through Pledge.
• DiscordminorGTM or Marketing PartnerCommunity platform partner enabling integrated giving through Discord servers.
• Pledgeling FoundationcoreOthersRegistered 501(c)(3) public charity that is the initial recipient of all donations made through the Services. Pledgeling Foundation regrants donations to donor-selected charities, providing tax-deductibility and compliance oversight.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GoFundMe: The dominant personal and charitable crowdfunding platform, operating in the same donation and fundraising category as Pledge with overlapping nonprofit and individual segments; named alongside Pledge in the Alaska lawsuit, making it the closest direct competitor and regulatory precedent.
• Network for Good: Online fundraising and donation platform specifically built for nonprofits, offering donor management, event fundraising, and embedded giving; co-defendant with Pledge in the Alaska unauthorized pages lawsuit, indicating near-identical business model and regulatory exposure.
• JustGiving: Global online fundraising platform for charities and individuals, also named in the Alaska lawsuit; directly comparable in charity database curation, donation processing, and international disbursement to nonprofits.
• PayPal Giving Fund: PayPal-operated donation platform that processes charitable contributions and regrants to verified nonprofits; co-defendant with Pledge in the Alaska lawsuit and competes directly in embedded donation experiences for merchants and platforms.
• Classy (by GoFundMe Pro): Peer-to-peer and campaign fundraising platform purpose-built for nonprofits, with CRM integrations, recurring giving, and event fundraising; operates in the same nonprofit donor stewardship category as Pledge and competes for the same mid-market and enterprise nonprofit customers.
• Givebutter: Free-to-start fundraising platform for nonprofits with donation forms, event ticketing, P2P campaigns, and auctions; directly competes with Pledge on freemium pricing, modern UX, and digital-native nonprofit customers.
• Funraise: Nonprofit fundraising platform with donation forms, peer-to-peer campaigns, and donor CRM; competes head-to-head with Pledge for mid-market and enterprise nonprofits seeking modern, API-enabled fundraising infrastructure.
• Donorbox: Recurring donation platform for nonprofits with embeddable forms, text-to-donate, and CRM integrations; directly comparable to Pledge on core donation form functionality and recurring giving infrastructure for SMB and mid-market nonprofits.
• iDonate: Digital fundraising platform for nonprofits with donation forms, peer-to-peer campaigns, and recurring giving; competes with Pledge for the same enterprise and mid-market nonprofit customers seeking modern, API-integrated giving infrastructure.

Broad incumbents

• Bonterra: Broader social-good software suite that owns Network for Good and other nonprofit technology brands; competes with Pledge across multiple nonprofit workflows (fundraising, CRM, case management) and offers a more expansive but less specialized alternative for large nonprofits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pledgeofficial
• YouTubeyoutube.com/@pledgetodogood
• Facebookfacebook.com/pledgeco
• LinkedInlinkedin.com/company/pledge-to
• Instagraminstagram.com/pledgetodogood

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pledge