Deporvillage

What Deporvillage does

Deporvillage, S.L. is an online specialty retailer of sports equipment, apparel, and accessories, headquartered in Barcelona, Spain, and active in cycling, running, and outdoor categories. The company operates country-specific e-commerce storefronts in Spain, France, Italy, Portugal, Germany, and the United Kingdom, and ships to more than 30 European countries from its logistics hub in Sallent (Barcelona), supported by a multi-carrier delivery network (GLS, DHL, InPost, Correos Express). Its catalog spans more than 7,000 SKUs across premium third-party brands including Shimano, Garmin, Castelli, Salomon, The North Face, Bianchi, and Mavic, complemented by category extensions into electronics, nutrition, and camping.

The platform runs on Orisha Commerce (formerly Selligent) unified-commerce technology, integrating e-commerce, CRM, and in-store operations, and is augmented by the DeporXperience loyalty program and the SportTips professional advisory service. Deporvillage complements its digital channel with a physical store in Alcorcón (Madrid) and uses sponsorships of WorldTour cycling teams (Bahrain-Victorious, Lidl-Trek, UAE Team Emirates) and of the La Vuelta event to reinforce specialist credibility. Trustpilot reviews average 4.5 out of 5.

The business model is direct-to-consumer e-commerce, monetizing through unit sales across cycling, running, and outdoor verticals with financing options (Klarna, Cofidis, Aplazame) to support higher-ticket purchases. Go-to-market combines localized country storefronts, content and expert advisory (SportTips) for SEO and conversion, community engagement via DeporXperience, and event/team sponsorships for brand building. The company has raised approximately $12.4 million across six funding rounds between 2011 and 2017 from P101, Samaipata, Cabiedes, Mediaset España, and Ad4Ventures; co-founders are Angel Corcuera and CEO Xavier Pladellorens, and headcount is in the 51–100 range.

Name

Deporvillage

Legal name

Deporvillage, S.L.

Website

https://deporvillage.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Deporvillage is a Barcelona-based online specialty retailer selling cycling, running, and outdoor equipment and apparel across more than 30 European countries, serving individual sports enthusiasts with localized country storefronts, premium brands, and an omnichannel model including a Madrid physical store.

Ownership category

akta.pro rank

Product category

Online Sports Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Online sports retail
• Cycling equipment
• Running apparel
• Outdoor gear
• E-commerce sports

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time transaction revenue from selling sports equipment, apparel, and accessories directly to consumers through their e-commerce platform. Products include bicycles, components, footwear, apparel, electronics, and nutrition from premium brands.
2. Loyalty Program Subscriptions: DeporXperience membership generates recurring engagement and higher customer lifetime value through accumulated points, exclusive member benefits, and extended return periods (365 days vs 30 days for non-members).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Deporvillage is an online sports retailer selling cycling, running, outdoor, swimming, triathlon, training, and urban sports equipment, apparel, and accessories from premium brands such as Shimano, Garmin, Castelli, Salomon, The North Face, and Bianchi. It operates country-specific e-commerce storefronts across Spain, France, Italy, Portugal, Germany, and the UK, supplemented by a physical store in Alcorcón for bicycle assembly and fitting services.

Product overview

Deporvillage operates as a multi-channel online sports retailer specializing in premium cycling, running, outdoor, swimming, triathlon, training, and urban sports equipment and apparel. The core offering is the Deporvillage e-commerce platform, which is complemented by the DeporXperience loyalty program that provides points, tiered benefits, extended returns, and exclusive access to events and professional services. The product portfolio spans 13+ major categories including Ciclismo, Running, Outdoor, Natación, Triatlón, Training, Acampada, Urban/Sportswear, Nutrición y recuperación, and Electronics, alongside dedicated Outlet and Rebajas clearance sections. The platform differentiates through personalized advisory services (chat, phone, video consultation) and a physical store in Alcorcón for in-person support and bicycle services.

Differentiator

Problem solved

Functional benefit

Brands

• DeporXperience: Loyalty program offering points, rewards, exclusive experiences, 365-day returns, and access to sporting events for members.

Products and services

• Deporvillage E-commerce Platform Online sports retail platform offering cycling, running, outdoor, swimming, triathlon, training, and urban sports equipment and apparel from first-tier brands. Features omnichannel retail capabilities including unified commerce integration and ships to over 30 European countries.
• DeporXperience Loyalty Program Loyalty and rewards program offering points accumulation, tiered benefits, exclusive discounts, 365-day return policy for members, access to exclusive events, product trials, and professional sports services through SportTips integration.
• Cycling (Ciclismo) Bicycles, equipment, components, helmets, electronics, shoes, and accessories for road, mountain biking, gravel, and urban cycling.
• Running Running shoes, apparel, accessories, electronics including GPS watches and smartwatches, and hydration gear for road, trail, and gravel running.
• Outdoor Mountain footwear, backpacks, trekking gear, climbing equipment, and outdoor apparel for hiking and outdoor activities.
• Swimming (Natación) Swimwear, goggles, caps, wetsuits, and swimming accessories for recreational and competitive swimming.
• Triathlon (Triatlón) Triathlon-specific trisuits, wetsuits, and equipment combining cycling, running, and swimming gear.
• Training (Fitness) Gym equipment, fitness apparel, weights, cardio machines, and training accessories for strength and conditioning.
• Personalized Advisory Service Expert product consultation service offered via live chat, phone call, or video call, helping customers select products suited to their needs and sporting goals.
• Deporvillage Physical Store (Alcorcón) Physical retail location in Alcorcón, Spain offering in-store services including product reviews, bicycle assembly, adjustment, and fitting for online purchases.

Quantifiable outcome

• Trustpilot rating of 4.5/5 categorized as 'Excellent'
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

One partnership is on record.

• Orisha CommercecoreTechnology or IntegrationOrisha Commerce provides unified commerce platform technology that integrates Deporvillage's sales channels, inventory management, and customer data into a single ecosystem enabling seamless omnichannel customer experiences.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bike-Discount: Germany-based online cycling specialist carrying bikes, components, apparel, and accessories; overlaps with Deporvillage in cycling catalog depth and European cross-border shipping.
• Wiggle (now part of Signa Sports United): UK-based online specialist in cycling, running, and triathlon with multi-country European shipping; the most direct comparable to Deporvillage in product mix, premium-brand focus, and loyalty-driven D2C model.
• Chain Reaction Cycles: Northern Ireland-headquartered global online cycling retailer with deep bike, component, and apparel range; overlaps with Deporvillage on premium-brand cycling catalog and European/global shipping.
• Probikeshop: France-based online specialist in cycling and running equipment with premium-brand assortment; a direct French-market analogue to Deporvillage's cycling-first online proposition.
• Alltricks: French multi-sport online retailer covering cycling, running, and outdoor with premium and own-brand SKUs; directly comparable in horizontal multi-sport D2C model and European footprint.
• SportsShoes.com: UK-based online running and outdoor specialist with multi-country European shipping; comparable to Deporvillage on running-led D2C positioning and premium-brand curation.

Broad incumbents

• Decathlon: Global sporting-goods omnichannel retailer with strong own-brand and an extensive cycling/running/outdoor assortment; competes broadly with Deporvillage across the same sporting-goods verticals and geographies.
• Zalando: Pan-European online fashion and sportswear platform with growing sports category presence; adjacent competitor for the sportswear/casual share of Deporvillage's basket and for shopper attention across European markets.
• Amazon (Sporting Goods): Global marketplace with extensive sporting-goods assortment and Prime fulfillment; competes with Deporvillage on breadth, price discovery, and delivery speed across European country storefronts.

Emerging players

• Canyon Bicycles: German direct-to-consumer premium bike manufacturer selling globally online; relevant as both a competitor for bike purchase consideration and a DTC benchmark exerting disintermediation pressure on retailers like Deporvillage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/deporvillage
• Facebookfacebook.com/deporvillage

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deporvillage