Alltricks
Alltricks is a French online specialty retailer distributing bicycles, cycling components, running equipment, and outdoor gear to consumers across seven European markets via localized websites, a 17,000 m² warehouse, and four physical retail stores.
- Company typePrivate
- Founded2008
- HeadquartersMontigny-le-bretonneux, France
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Alltricks does
Alltricks is a French-headquartered online specialty retailer founded in 2008 that distributes bicycles, cycling components, running equipment, and outdoor gear to consumers, sports clubs, and small businesses across Europe. The platform serves more than 70 countries through localized websites in seven European markets (France, UK, Spain, Germany, Italy, Portugal, Netherlands), with dedicated offers for mountain bikers, road cyclists, gravel riders, BMX and urban/commuter cyclists, runners, triathlon athletes, and outdoor enthusiasts. A 300+ person team of sports enthusiasts supports customer technical questions on compatibility, mounting, and maintenance.
The catalog comprises 160,000+ product references from 600+ brands including Shimano, SRAM, Mavic, Salomon, Hoka, Asics, Garmin, The North Face, and Nike, organized across Bikes (MTB, Road, Gravel, City, BMX, E-Bikes), Running, Outdoor, Cycling Components, Apparel, Electronics/Training, Helmets, Transport/Accessories, Tools/Maintenance, Wheels, Triathlon, and Second Hand/Refurbished. Underlying infrastructure centres on a 17,000 m² centralized warehouse in Châteaudun stocking 700,000+ inventory references visible in real time, a multi-language and multi-currency e-commerce platform, and four physical retail stores near Paris, Lyon, and Marseille. Bi-annual promotional sales offer up to 60% discount and a referral programme provides €10 to referrers.
Revenue is generated through one-time direct-to-consumer product sales via the e-commerce platform and physical stores, supplemented by an Intra-Community B2B zero-rated VAT programme for foreign bike and running businesses and club-level reseller partnerships. Pricing is set per unit at category-specific price points, with no disclosed subscription or recurring component. The company is privately held; there is no public listing, parent entity, or recent disclosed funding round (last documented capital injection: July 2017, approximately $8.5 million led by Entrepreneur Venture, total disclosed funding roughly $14.5 million).
Alltricks firmographics
Firmographics- Name
- Alltricks
- Legal name
- Alltricks
- Website
- https://alltricks.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Alltricks is a French online specialty retailer distributing bicycles, cycling components, running equipment, and outdoor gear to consumers across seven European markets via localized websites, a 17,000 m² warehouse, and four physical retail stores.
- Ownership category
- akta.pro rank
Alltricks industry classification
Industry- Product category
- Sporting Goods Retail (Cycling, Running, Outdoor)
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Bike Online Retail & Omnichannel Specialists (CRAMAHAL)
- akta.pro secondary industries
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where Alltricks is headquartered
LocationHeadquarters
- HQ city
- Montigny-le-bretonneux
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Alltricks business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Alltricks generates revenue through direct sales of bicycles, bicycle parts, mountain bike components, running equipment, and outdoor gear to consumers. The business operates on a standard retail model with one-time transactions for individual products. Sales occur through the company's e-commerce website and 4 physical retail locations. The company offers both new products and refurbished/second-hand items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Individual product pricing across multiple categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Alltricks product offering
Product offeringCore offering
Alltricks is a direct-to-consumer e-commerce retailer and physical store operator selling bicycles, cycling components, running equipment, and outdoor gear across 600+ brands and 160,000+ product references. The company serves cycling, running, triathlon, and outdoor enthusiasts through localized European websites and four physical retail stores, with next-day delivery available in five European countries.
Product overview
Alltricks is an online bicycle, running, and outdoor specialty retailer operating a multi-category e-commerce platform with both direct-to-consumer online sales and physical retail locations. The product portfolio centers on a unified e-commerce platform offering 160,000+ product references across 600+ brands, organized into distinct but interconnected product lines: Bikes (MTB, Road, Gravel, City, BMX, E-Bikes), Running (shoes, apparel, trail), Outdoor (hiking, camping), Cycling Components (drivetrain, brakes, wheels), Apparel (cycling clothing, running wear), Electronics (GPS, training), Accessories (helmets, transport, tools), Triathlon equipment, and a Second Hand/Refurbished category. The platform also features seasonal Sales promotions and offers services including real-time inventory tracking, next-day delivery in Europe, and B2B zero-rated VAT programs for business customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Bikes
Quantifiable outcome
- Next-day delivery available until 6pm (GMT+1) for orders in France, Spain, Italy, Belgium, and Germany
- +1 more outcomes
Companies that use Alltricks
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles2 records
Alltricks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alltricks partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Alltricks competitors and assessment
Company assessmentDirect peers
- Bike24: German-headquartered online specialist for bikes, components, apparel and accessories across cycling, running and outdoor; bridges brand-agnostic specialist online retail with European-wide logistics, directly comparable to Alltricks' catalog-driven DTC model (now under Bridgestone ownership).
- Wiggle: UK-based online specialist retailer of cycling, running, swimming and triathlon equipment and apparel; the closest pure-play online peer to Alltricks in catalog breadth (hundreds of brands across cycling/running) and geographic multi-market online sales model.
- Chain Reaction Cycles: Online cycling retailer originating in Northern Ireland selling bikes, components, apparel and accessories globally; competes in the same pure-play online cycling specialist category as Alltricks with comparable brand portfolio and worldwide shipping.
- Bike-Components: German online specialist for high-end bike components, frames and accessories from premium brands (Shimano, SRAM, Fox, etc.); overlaps directly with Alltricks' components, wheels and technical accessories assortment and serves DACH and broader European cyclists online.
- Snowleader: French online and omnichannel (Paris store) sports retailer specializing in outdoor, trail running, cycling and winter sports gear; highly comparable to Alltricks on category mix (cycling, running, outdoor) and French-anchored DTC omnichannel model.
- Probikeshop: French online specialist retailer focused on bikes, cycling components and apparel with multi-brand portfolio and direct-to-consumer e-commerce model; competes head-to-head with Alltricks in the French cycling market on catalog, pricing and next-day delivery.
- SportsShoes.com: UK-based online retailer focused on running, trail, hiking and outdoor footwear and apparel from brands like Hoka, Salomon, Asics and Brooks; directly comparable to Alltricks' running and outdoor categories and to its multi-brand, multi-country e-commerce orientation.
- Rutile: French online cycling retailer focused on bikes and components from premium and niche brands; a smaller but directly comparable online specialist competitor in the French market overlapping with Alltricks on road, gravel and MTB categories.
Broad incumbents
- Decathlon: World's largest sporting goods retailer with own-brand-led assortment spanning cycling, running, hiking and outdoor; competes with Alltricks on cycling/running/outdoor assortment but at far broader scale and via a network of physical stores plus an aggressive D2C own-brand offer.
- Intersport: Large European sporting goods retailer cooperative with thousands of stores and growing online offering across cycling, running and outdoor; competes with Alltricks on cycling-and-running assortment but through a multi-brand, multi-channel model anchored by national retailer franchises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Alltricks social profiles
Digital presenceAlltricks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alltricks leadership team
Management profileNumber of profiles
Profiles1 record
Alltricks funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alltricks M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alltricks
What does Alltricks do?
Alltricks is a direct-to-consumer e-commerce retailer and physical store operator selling bicycles, cycling components, running equipment, and outdoor gear across 600+ brands and 160,000+ product references. The company serves cycling, running, triathlon, and outdoor enthusiasts through localized European websites and four physical retail stores, with next-day delivery available in five European countries.
Is Alltricks a public or private company?
Alltricks is a private company. It is classified as venture growth investor backed and is currently operating.
When was Alltricks founded?
Alltricks was founded in 2008. It employs 101 to 250 people.
Where is Alltricks based?
Alltricks is headquartered in Montigny-le-bretonneux, France, in the Europe region.
How does Alltricks make money?
One revenue line is on record: product Sales.
Who are Alltricks's main competitors?
Direct peers on record are Bike24, Wiggle, Chain Reaction Cycles, Bike-Components, Snowleader, Probikeshop, SportsShoes.com and Rutile. Broad incumbents are Decathlon and Intersport.
Does Alltricks have an API?
No public API is recorded for Alltricks.
What industry is Alltricks in?
Alltricks's product category is Sporting Goods Retail (Cycling, Running, Outdoor). Its primary akta.pro industry code is CRAMAHAL, Bike Online Retail & Omnichannel Specialists, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 45911.