Native Pet
- Company typePrivate
- Founded2017
- HeadquartersSaint Louis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Native Pet firmographics
Firmographics- Name
- Native Pet
- Legal name
- Native Pet
- Website
- https://nativepet.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Native Pet industry classification
Industry- Product category
- Pet Supplements
- NAICS
- Dog and Cat Food Manufacturing (311111), Other Animal Food Manufacturing (311119)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)
- akta.pro secondary industries
- Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO), Skin & Coat Supplements (HLAMALAB), Immune Support Supplements (HLAMALAE), Allergy & Anti-Inflammatory Supplements (HLAMALAL)
Keywords
Where Native Pet is headquartered
LocationHeadquarters
- HQ city
- Saint Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Native Pet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Direct sales through nativepet.com with subscription autoship model offering 15% recurring discount, free shipping on every order, and bundle builder promoting multi-product purchases
- Retail Distribution: Wholesale revenue through physical retail partnerships including PetSmart, Pet Supplies Plus, Petco, Target, Whole Foods, and Sprouts Farmers Market
- Amazon Marketplace Sales: Sales through Amazon platform during promotional events like Amazon Pet Days with discounts up to 54%
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | The Daily - 11-in-1 daily supplement powder |
| Unit Pricing | Monthly | Hip+Joint Advanced Care - Joint support powder |
| Unit Pricing | Monthly | Air-dried chews (Allergy, Calm, Skin+Coat, Bladder, Hip+Joint) |
| Unit Pricing | Monthly | GutWell line (Clean Breath, Itchy Skin, Trim Down, Stress Support, Power Poop) |
| Unit Pricing | Monthly | Probiotic powder supplement |
| Unit Pricing | Monthly | Bone broths and toppers |
| Subscription | Monthly | Subscription/autoship model |
| Hybrid | Annual | Bundle discount |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
Native Pet product offering
Product offeringCore offering
Native Pet manufactures and sells clean-label, limited-ingredient pet supplements for dogs, formulated by a board-certified veterinary nutritionist. Its core product is The Daily, an 11-in-1 daily wellness powder, complemented by the proprietary GutWell triple-biotic sub-brand, air-dried chews, fish oils, bone broths, and targeted supplements addressing digestion, joints, skin, allergies, calming, dental, bladder, and senior care concerns. Products are sold via the nativepet.com DTC storefront with autoship subscriptions and via national retail partnerships including PetSmart, Whole Foods, Petco, Target, Pet Supplies Plus, and Sprouts.
Product overview
Native Pet is a clean-label pet supplement brand offering a comprehensive portfolio of vet-developed, science-backed supplements for dogs. The product line centers on The Daily as the core 11-in-1 daily wellness supplement, supported by specialized add-on modules organized by health category. The portfolio includes the GutWell sub-brand featuring triple-biotic formulations targeting gut microbiome health through dental (Clean Breath), skin (Itchy Skin), metabolic (Trim Down), stress (Stress Support), and digestive (Power Poop) concerns. Additional product lines include Air-Dried Chews for specific needs (Allergy, Calm, Hip+Joint, Skin+Coat, Bladder), Fish Oils (Omega Oil, Sockeye Salmon Oil), Bone Broth toppers (Beef, Chicken, Turkey), and specialty supplements (Probiotic, Pumpkin, WonderGland, Goat Milk, Colostrum, Yak Chews). Products are formulated by Dr. Dan Su, a board-certified veterinary nutritionist, and distributed through both direct-to-consumer and retail channels including Whole Foods, Target, Petco, PetSmart, and Tractor Supply.
Differentiator
Problem solved
Functional benefit
Brands
- GutWell: A first-of-its-kind gut microbiome focused supplement line for dogs featuring triple-biotic blends of prebiotics, probiotics, and postbiotics targeting various health concerns including digestive health, skin health, weight management, and stress support.
Products and services
- The Daily
Quantifiable outcome
- 26% reduction in bad breath compounds within 14 days
- +4 more outcomes
Companies that use Native Pet
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Native Pet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Native Pet partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- KingdomcoreKingdom, a Brooklyn-based pet health ingredient company, developed the Superculture Pet Oral postbiotic ingredient validated in peer-reviewed studies published in the Journal of Veterinary Dentistry. Native Pet uses this clinically validated ingredient, which demonstrates 26% reduction in bad breath compounds within 14 days.
- DinoviteminorPet supplement brand using Superculture Pet Oral postbiotic ingredient alongside Native Pet
- WoofminorPet supplement brand using Superculture Pet Oral postbiotic ingredient alongside Native Pet
- Dr. Dan SucoreBoard-certified veterinary nutritionist (MS, DVM, DACVIM Nutrition) who formulates all Native Pet supplements in collaboration with the company's product development team
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Native Pet competitors and assessment
Company assessmentDirect peers
- Pet Honesty: Direct-to-consumer clean-label pet supplement brand offering soft chews and powders for joint, skin, allergy, and digestive health — directly competes with Native Pet across nearly every product category and the same health-conscious pet parent segment.
- Zesty Paws: Leading pet supplement brand offering functional soft chews across mobility, skin, calming, and gut health — the most direct substitute set to Native Pet's chew and powder portfolio, sold through the same DTC and retail channels.
- Open Farm: Premium clean-label pet food and supplement brand with strong sustainability positioning and DTC + retail distribution — competes for the same ingredient-transparency-led pet parent and overlapping retail shelf space.
Broad incumbents
- Stella & Chewy's: Established premium raw and freeze-dried pet food brand with a growing supplement and topper lineup — competes with Native Pet in natural/pet specialty retail and overlaps on raw, bone broth, and gut-health positioning.
- Instinct Pet Food (Nature's Variety): Raw and minimally processed pet food brand owned by a major CPG parent with broad retail distribution — a key competitor in premium pet nutrition; notably, recent Native Pet senior hires came from Instinct.
- Nestlé Purina PetCare: Largest US pet food manufacturer with expanding clean-label and veterinary supplement lines (Pro Plan, Calming Care probiotic) — competes broadly in the same retail aisles and increasingly on functional ingredient claims.
- The Farmer's Dog: DTC-fresh pet food leader that has expanded into supplements and toppers — comparable premium positioning, subscription economics, and brand-led growth model targeting the same humanization-driven pet parent.
- Ollie: DTC fresh dog food brand with growing supplement and treat offerings — comparable product-led, subscription-driven GTM model and premium positioning aimed at ingredient-conscious pet owners.
- Petco (private label & own brands): Major pet specialty retailer and growing own-brand manufacturer (e.g., WholeHearted, Petco Vital Care) — competes both as a distribution channel for Native Pet and as a manufacturer of private-label supplements.
Emerging players
- Caru Pet Food: Premium pet food and supplement brand with limited-ingredient, human-grade positioning — partial overlap on the clean-label and limited-ingredient narrative that Native Pet uses as a key differentiator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Native Pet social profiles
Digital presenceNative Pet compliance and trust
Trust signalCompliance1 record
Native Pet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Native Pet leadership team
Management profileNumber of profiles
Profiles5 records
Native Pet funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Native Pet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Native Pet
What does Native Pet do?
Native Pet manufactures and sells clean-label, limited-ingredient pet supplements for dogs, formulated by a board-certified veterinary nutritionist. Its core product is The Daily, an 11-in-1 daily wellness powder, complemented by the proprietary GutWell triple-biotic sub-brand, air-dried chews, fish oils, bone broths, and targeted supplements addressing digestion, joints, skin, allergies, calming, dental, bladder, and senior care concerns. Products are sold via the nativepet.com DTC storefront with autoship subscriptions and via national retail partnerships including PetSmart, Whole Foods, Petco, Target, Pet Supplies Plus, and Sprouts.
Is Native Pet a public or private company?
Native Pet is a private company. It is classified as venture growth investor backed and is currently operating.
When was Native Pet founded?
Native Pet was founded in 2017. It employs 11 to 50 people.
Where is Native Pet based?
Native Pet is headquartered in Saint Louis, United States, in the North America region.
How does Native Pet make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution and amazon Marketplace Sales.
Who are Native Pet's main competitors?
Direct peers on record are Pet Honesty, Zesty Paws and Open Farm. Broad incumbents are Stella & Chewy's, Instinct Pet Food (Nature's Variety), Nestlé Purina PetCare, The Farmer's Dog, Ollie and Petco (private label & own brands). Caru Pet Food is listed as an emerging player.
Does Native Pet have an API?
No public API is recorded for Native Pet.
What industry is Native Pet in?
Native Pet's product category is Pet Supplements. Its primary akta.pro industry code is HLAMALAN, Species-Specific Supplements (Dog/Cat/Other Companion Species), with a secondary code of HLAMALAO, Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine). Its NAICS code is 311111 and its SIC code is 2000.