Illuminative
Illuminative is a privately-held stealth retail startup founded in 2017 in Jupiter, Florida, with 1-10 employees, founder and CEO April Bernal, and a single $400,000 seed round closed in September 2018.
- Company typePrivate
- Founded2017
- HeadquartersJupiter, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Illuminative does
Illuminative is a privately-held company described as a stealth retail venture, founded in 2017 and headquartered in Jupiter, Florida. The company operates with a small team of 1-10 employees and has maintained a low public profile consistent with its stated stealth operating posture. April Bernal serves as Founder and CEO. The source material contains no disclosures of products, services, technology stack, customer relationships, distribution channels, partnerships, or operational metrics.
The company completed a single funding round on September 18, 2018, raising $400,000 from undisclosed investors; no subsequent financing activity has been documented. The company's primary web domain, illuminative.com, appears in the source data as a listing on the HugeDomains marketplace at $17,195, with a 24-month 0% installment option at $716.46 per month. This is a domain registrar listing rather than evidence of an active company website or operational business, and the source data does not characterize any underlying retail product, service, or commercial operation tied to the company.
No operations, customer relationships, product development activity, or strategic announcements have been disclosed since the 2018 seed round. The available evidence does not document any competitive moat, technology platform, AI/ML capability, partnerships, awards, regulatory actions, or geographic footprint beyond the Jupiter, Florida headquarters.
Illuminative firmographics
Firmographics- Name
- Illuminative
- Website
- https://illuminative.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Illuminative is a privately-held stealth retail startup founded in 2017 in Jupiter, Florida, with 1-10 employees, founder and CEO April Bernal, and a single $400,000 seed round closed in September 2018.
- Ownership category
- akta.pro rank
Illuminative industry classification
Industry- Product category
- Retail
- NAICS
- All Other Miscellaneous Retailers (459999)
- SIC
- Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Private/Closed Membership Generalist Marketplaces (CRAFAAAG)
Keywords
Where Illuminative is headquartered
LocationHeadquarters
- HQ city
- Jupiter
- HQ country
- United States
- HQ region
- North America
Markets served
Illuminative business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Domain name sale: One-time sale of domain name Illuminative.com for $17,195 or installment payments of $716.46/month for 24 months at 0% interest. No recurring revenue model as this is a domain transfer transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Buy Now - One-time full payment |
| Subscription | Monthly | Payment Plan - 24 monthly installments |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Illuminative product offering
Product offeringCore offering
Illuminative is described as a stealth retail company. No specific products, services, or retail categories are publicly disclosed in the source data. The company's illuminative.com domain is currently listed for sale on the HugeDomains marketplace, and no operational retail offering is documented in the available inputs.
Product overview
No product or service information available. The source content is from a domain name marketplace (HugeDomains) listing the domain 'Illuminative.com' for sale, not the actual company website.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail operations (stealth)
Companies that use Illuminative
Customer profileIdeal customer profiles1 record
Illuminative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Illuminative partnerships and signals
Strategic signalRecent moves2 records
Illuminative competitors and assessment
Company assessmentBroad incumbents
- Etsy: Etsy operates an online generalist marketplace for curated, niche, and specialty consumer goods. It is a broad incumbent comparable to the type of online retail platform a stealth retail company could plausibly target or compete with.
- Amazon: Amazon is the largest online generalist retailer and marketplace operator. It is comparable as the defining broad incumbent in omnichannel/e-commerce retail against which any new stealth retail entrant would compete for customer attention and share of wallet.
- BigCommerce: BigCommerce is a SaaS e-commerce platform serving mid-market and enterprise merchants. Comparable as another broad incumbent in the online retail enablement ecosystem in which a stealth retail company would operate.
- Shopify: Shopify is the dominant SaaS commerce platform powering hundreds of thousands of independent and direct-to-consumer retailers globally. It is comparable as a broad incumbent in the online retail infrastructure space in which a stealth retail company would operate, though it is a tooling vendor rather than a retailer.
Emerging players
- Faire: Faire operates a wholesale marketplace connecting independent retailers with brands. It is comparable as an emerging player in the online retail/marketplace space focused on enabling small and independent merchants — a category a stealth retail company could plausibly serve or compete with.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights3 records
Customer concentration
Illuminative social profiles
Digital presenceIlluminative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Illuminative leadership team
Management profileNumber of profiles
Profiles1 record
Illuminative funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Illuminative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Illuminative
What does Illuminative do?
Illuminative is described as a stealth retail company. No specific products, services, or retail categories are publicly disclosed in the source data. The company's illuminative.com domain is currently listed for sale on the HugeDomains marketplace, and no operational retail offering is documented in the available inputs.
When was Illuminative founded?
Illuminative was founded in 2017. It employs 1 to 10 people.
Where is Illuminative based?
Illuminative is headquartered in Jupiter, United States, in the North America region.
How does Illuminative make money?
One revenue line is on record: domain name sale.
Who are Illuminative's main competitors?
Broad incumbents on record are Etsy, Amazon, BigCommerce and Shopify. Faire is listed as an emerging player.
Does Illuminative have an API?
No public API is recorded for Illuminative.
What industry is Illuminative in?
Illuminative's product category is Retail. Its primary akta.pro industry code is CRAFAAAG, Private/Closed Membership Generalist Marketplaces. Its NAICS code is 459999 and its SIC code is 5900.