Woori Bank

What Woori Bank does

Woori Bank is one of South Korea's four major commercial banks and the core banking subsidiary of Woori Financial Group, tracing its origin to 1899 and operating from Seoul with a $17.22 billion NYSE-listed market capitalization (ticker WF). It serves retail consumers, SMEs, large corporates, foreign residents, and tourists through a physical branch network, the Woori WON Banking mobile platform, and sub-brands including Samsung Wallet Money & Points, NOL World Card, and Jeonse Keeper, with international operations spanning 13+ countries (Asia regional HQ in Singapore, Woori America Bank with 24 branches, 5 India branches, and a newly FCA/PRA-approved London trading center).

The bank's core technology stack centers on a 175+ AI agent platform built with Samsung SDS's FabriX system across 29 banking functions (corporate lending, asset management, internal controls, customer service, process automation), an AI-based CCTV and vault-monitoring system (first in the Korean financial sector), Selvas AI voice-enabled smart kiosks, and emerging KRW-backed stablecoin infrastructure through MoonPay Korea and BDACS. Distribution combines enterprise field sales for large corporate financing (e.g., $1.32B Hyosung facility, $825M Ohio power plant refinancing, 90 trillion KRW shared growth program) with product-led digital channels for retail and foreign-customer acquisition via fintech partnerships (CrossHub, Selvas AI, Samsung Electronics, KT).

Revenue is generated primarily through traditional net interest income from lending (corporate, mortgage, consumer credit) and a growing noninterest income stream (fees, FX, trading) that surged 24% year-on-year in 2025, supported by $550M of foreign currency hybrid capital raised in July 2024. The bank is positioning itself as a digital-first, AI-driven platform spanning banking, payments, crypto infrastructure, and lifestyle services (To the Moon ticketing), while maintaining the scale advantages of a top-four Korean commercial bank with 10,000+ employees and a regulated deposit base.

Name

Woori Bank

Legal name

(주)우리은행

Website

https://spot.wooribank.com

Company type

Public

Founded year

1899

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Commercial Banking

NAICS

Commercial Banking (52211), Commercial Banking (522110), Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021)

akta.pro primary industry

SME Cash Management & Payments (Merchant, ACH/Wires, Payroll) (FSABABAD)

akta.pro secondary industries

Alternative Payment Method (APM) Acquiring (e.g., BNPL, wallets, local methods) (FSAMABAL), SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Carrier Billing & Telco Mobile Money (FSAMAEAD)

Keywords

• Commercial banking services
• Retail and corporate banking
• Digital mobile banking
• International trade finance
• Wealth and asset management

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Interest Income: Traditional banking revenue from lending activities including corporate loans, mortgages, and consumer credit. Woori Financial Group reported 3.14 trillion won net profit in 2025.
2. Non-Interest Income: Fee-based income from trading, foreign exchange operations, and financial services. Woori Financial Group achieved 24% surge in noninterest income.
3. Corporate Banking Services: Enterprise services including SME succession support, corporate financing, and strategic industry partnerships generating loan interest and fees.
4. Digital Financial Services: Revenue from digital wallet services, prepaid cards for tourists, and fintech partnerships including stablecoin infrastructure development.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Woori Bank is a South Korean commercial bank that provides comprehensive retail, corporate, and international banking services including deposits, loans, mortgages, foreign exchange, credit cards, asset management, and insurance. The bank operates a digital-first platform through Woori WON Banking mobile applications and supports its services with an extensive physical branch network and growing international footprint across Asia, the US, and Europe.

Product overview

Woori Bank operates as a diversified banking platform offering core deposit, loan, and card products alongside multiple digital service sub-brands. The flagship digital banking apps (Woori WON Banking, Woori WON Enterprise, Woori WON Mobile) provide foundational account and transaction services. These are augmented by partnership-driven products including Samsung Wallet Money & Points for digital payments, NOL World Card for foreign tourists, and a foreign tourist digital wallet with CrossHub. Non-financial expansion includes the To the Moon ticketing platform. AI capabilities are embedded through AI Agent Banking (autonomous agents across 29 areas) and AI-based internal control systems. The Jeonse Keeper and Corporate Succession Support Center address specific market needs. The bank is transforming from traditional banking into a lifestyle-focused platform business.

Differentiator

Problem solved

Functional benefit

Brands

• 우리WON뱅킹: Mobile banking application for retail customers
• 우리WON기업
• Woori WON Banking
• NOL World Card
• Samsung Wallet Money & Points
• To the Moon (2TM)
• Jeonse Keeper

Products and services

• Woori WON Banking (Mobile Banking) Flagship mobile banking application for retail customers providing account management, transfers, foreign exchange, loan services, fund investments, and insurance access through smartphone devices.
• Woori WON Enterprise (Corporate Mobile Banking) Corporate-focused mobile banking platform offering business banking services for individual and corporate business owners with specialized features for business financial management.
• Woori WON Mobile (MVNO Telecom Service) Telecommunications service combining finance and communications, offered as an MVNO through Woori Bank's mobile virtual network operator partnership.
• Samsung Wallet Money & Points Digital payments service operated exclusively by Woori Bank within Samsung Electronics' Samsung Wallet ecosystem, targeting underage users and foreign residents with simplified sign-up and rewards.
• NOL World Card (Prepaid Card for Foreign Tourists) Prepaid card for foreign tourists launched at Incheon International Airport in partnership with Nol Universe and fintech firm Kona I, enabling currency exchange, domestic payments, and cash withdrawals with preferential exchange rates.
• Foreign Tourist Digital Wallet Digital wallet service for overseas visitors developed with CrossHub fintech startup, allowing registration of passport and payment methods for transport, delivery, and shopping payments, with plans to test foreign currency-backed stablecoin settlement.
• To the Moon (2TM) Ticketing Platform Cultural platform application with ticketing features, positioning Woori Bank as the first Korean bank to develop its own ticketing application. Focuses on independent artists and small-to-medium performances with 50% commission discount for Woori Bank customers.
• Jeonse Keeper (Deposit Protection Service) Service developed in partnership with Terrapay to protect jeonse (Korean key money) deposits, having processed approximately 1.1961 trillion won in deposits.
• Corporate Succession Support Center Center providing integrated legal, tax, and financing support for SME succession, partnered with Kim & Chang, Samil PwC, and Korea Technology Finance Corporation. Signed MOUs with 554 companies.
• AI Agent Banking Platform AI-powered autonomous agent system deployed across 29 core banking areas including customer service, corporate lending, asset management, and internal controls. First large-scale AI agent deployment in Korea's financial sector using Samsung SDS's FabriX platform.
• Woori Card (Credit and Debit Cards) Credit and debit card products offered through the bank's card division, with various tiers and benefits for retail customers.

Quantifiable outcome

• 30% improvement in operational efficiency through AI agent deployment
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered secondary and core.

• TerrapaysecondaryStrategic or Co-development Partner · 24 June 2026Terrapay and Woori Bank received Excellent Cooperation Award for 'Jeonse Keeper' service that has processed approximately 1.1961 trillion won in deposits.
• Hyosung GroupcoreStrategic or Co-development Partner · 15 June 2026Strategic financing agreement providing up to 2 trillion won ($1.32 billion) over five years to support Hyosung Group investments in strategic industries. Features preapproved credit limit system for efficient fund access.
• CrossHubcoreTechnology or Integration · 11 June 2026Partnership to develop digital wallet for foreign tourists visiting South Korea, allowing users to register passport and payment methods to pay across transportation, delivery, and shopping platforms. Includes pilot testing of foreign currency-backed stablecoin settlement.
• KT CorporationsecondaryStrategic or Co-development Partner · 10 June 2026Partnership with KT and Mongolia's Trade and Development Bank to offer integrated financial services for Mongolian nationals preparing to move to Korea. TDB introduces customers to Woori Bank's remittance services and KT's mobile network.
• MoonPay KoreacoreTechnology or Integration · 30 April 2026MOU for KRW stablecoin infrastructure development supporting global distribution and settlement. MoonPay Korea's inaugural banking collaboration for won-based stablecoin ecosystem, focusing on remittances, crypto wallet integration, and currency exchange.
• Viettel GlobalsecondaryStrategic or Co-development Partner · 23 April 2026MOU to deepen financial cooperation with Vietnam's largest mobile carrier. Partnership extends beyond conventional financing to include sharing information on Viettel Global's overseas business across more than 10 countries.
• Samsung SDScoreTechnology or Integration · 1 April 2026Samsung SDS selected as preferred bidder for Woori Bank's AI Agent Banking project - Korea's first large-scale AI agent deployment in financial sector. Will deploy 175+ AI agents across five key areas targeting 30% operational efficiency improvement.
• Selvas AIsecondaryTechnology or Integration · 26 March 2026Selvas AI applies speech recognition (STT) and synthesis (TTS) technologies to Woori Bank's smart teller machines, enabling customers to request financial services via voice commands through AI Navigator system.
• Trade and Development Bank (Mongolia)secondaryChannel Partner/ Reseller/ Distributor · 26 March 2026Mongolian bank's introduction of customers to Woori Bank's overseas remittance services and preferential loan/deposit products for Mongolian nationals relocating to Korea.
• AmBank GroupsecondaryStrategic or Co-development Partner · 1 November 2025Partnership with Malaysia's AmBank Group to support Korean and Malaysian companies expanding into each other's markets through advisory, financing, and support services following the Korea-Malaysia free trade agreement.
• Samsung ElectronicscoreTechnology or Integration · 1 October 2025Exclusive partnership for Samsung Wallet Money & Points digital payments service. Woori Bank manages issuance, settlement and operations within Samsung's ecosystem. Surpassed 2 million users within six months, with over half being new Woori Bank customers.

Scale indicators12 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• KB Kookmin Bank: KB Kookmin Bank is one of the "Big 4" Korean commercial banks, directly competing with Woori in retail deposits, mortgages, corporate lending, and credit cards, with a similar nationwide branch network and digital transformation strategy (Liiv, KB Star).
• Shinhan Bank: Shinhan Bank is another of the "Big 4" Korean commercial banks under Shinhan Financial Group, competing head-to-head with Woori across retail, corporate, SME, and international banking, with comparable AI/digital initiatives and global network.
• Hana Bank: Hana Bank is one of the "Big 4" Korean commercial banks under Hana Financial Group (formed via KEB Hana merger), competing directly with Woori in retail, corporate, and trade finance, with comparable digital initiatives and Southeast Asian expansion.
• NongHyup Bank (NH Bank): NongHyup Bank is one of Korea's top five commercial banks with agricultural and SME focus under NH Financial Group, competing with Woori in retail deposits, SME lending, and rural/regional banking segments with significant digital channel investment.
• Industrial Bank of Korea (IBK): IBK is one of Korea's major state-owned commercial banks specializing in SME and corporate banking, directly competing with Woori in the SME lending, corporate financing, and trade finance segments where Woori has its Corporate Succession Support Center.
• KEB Hana Bank (now Hana Bank): KEB Hana Bank is the merged entity of Korea Exchange Bank and Hana Bank, now competing directly with Woori across all major Korean banking segments and notably in Southeast Asia where KEB has historically maintained a strong presence.

Emerging players

• Kakao Bank: Kakao Bank is Korea's largest internet-only bank with 20M+ users, directly competing with Woori for retail deposits, mortgages, and consumer loans with a mobile-first platform; one of the primary competitive threats driving Woori's advertising spend and digital transformation urgency.
• Toss Bank: Toss Bank is a fast-growing Korean internet-only bank backed by Viva Republica, offering consumer-friendly deposit and lending products with strong UX; competes with Woori primarily in retail and youth segments and represents the digital-native challenger model Woori is defending against.

Broad incumbents

• Citibank Korea: Citibank Korea is the Korean subsidiary of Citigroup, competing with Woori in corporate banking, FX, trade finance, and wealth management for multinational and large Korean corporate clients, particularly in cross-border transactions.
• Standard Chartered Bank Korea: Standard Chartered Korea is the Korean subsidiary of Standard Chartered PLC, competing with Woori in corporate banking, FX, trade finance, and wealth management for large corporates and high-net-worth clients across Asian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/wooribank
• Facebookfacebook.com/wooribank
• Instagraminstagram.com/wooribank_kr
• Xx.com/wooribank

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors1 record

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M&A1 record

Investments58 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woori Bank