MoonPay
MoonPay is a fintech company providing fiat-to-crypto payment infrastructure across 180+ countries with 35M+ verified accounts. It serves consumers, wallets, merchants, financial institutions, and AI agents through embedded APIs, mobile apps, and proprietary stablecoin, trading, and custody infrastructure.
- Company typePrivate
- Founded2019
- HeadquartersDover, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What MoonPay does
MoonPay is a fintech company founded in 2019 that provides fiat-to-cryptocurrency payment infrastructure, operating across 180+ countries with 35M+ verified accounts and 500+ partner integrations. The company offers a comprehensive product suite covering consumer on/off-ramps (mobile app, widget, headless API), merchant commerce (MoonPay Commerce), cross-chain execution (MoonPay Trade across 200+ blockchains), stablecoin infrastructure (Iron, Virtual Accounts), institutional services (MoonPay Institutional, custody, custody via Sodot), and AI agent payments (MoonAgents, MoonAgents Card, Open Wallet Standard). Underlying technology includes a non-custodial transaction model, multi-chain support across 200+ blockchains, integrated KYC/AML compliance, and a proprietary infrastructure stack assembled through acquisitions of Decent.xyz, DFlow, Sodot, Entendre, Dawn Labs, Iron, Meso, Helio, and Otherlife between 2022 and 2026. Revenue is generated primarily through transaction fees of 1%-4.5% plus network fees on crypto purchases and sales, supplemented by API/SDK licensing to partners, institutional services, and merchant payment processing.
The company distributes through a multi-channel model combining a direct-to-consumer mobile app, B2B API embedding across wallets (MetaMask, Trust Wallet, Phantom, Ledger, Exodus), exchanges, marketplaces, and emerging channels including the ChatGPT App Store and Mastercard's Agent Pay for Machines platform. Customer segments include individual consumers, wallets and exchanges, merchants and marketplaces, financial institutions, AI agents and autonomous systems, payroll providers, and iGaming operators. MoonPay holds regulatory licenses across all 50 U.S. states including the New York BitLicense and New York Limited Purpose Trust Charter, EU MiCA authorization, and registrations in UK, Canada, Australia, Italy, Ireland, Jersey, and additional jurisdictions, supporting 170+ payment methods and 120+ fiat currencies. The company has raised approximately $642M in disclosed funding across a $555M Series A (2021, led by Tiger Global and Coatue at a $3.4B valuation), an $87M celebrity Series A tranche (2022), and roughly $389M across three rounds in 2025 led by Galaxy Digital and Ripple. The company is venture-backed and private, positioning for a potential future public listing.
MoonPay firmographics
Firmographics- Name
- MoonPay
- Legal name
- MoonPay USA LLC
- Website
- https://moonpay.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MoonPay is a fintech company providing fiat-to-crypto payment infrastructure across 180+ countries with 35M+ verified accounts. It serves consumers, wallets, merchants, financial institutions, and AI agents through embedded APIs, mobile apps, and proprietary stablecoin, trading, and custody infrastructure.
- Ownership category
- akta.pro rank
MoonPay industry classification
Industry- Product category
- Crypto Payment Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
- akta.pro secondary industries
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), Crypto Payment Gateways & Checkout APIs (FSADAIAA), Crypto Merchant Acquirers & PSPs (Payment Service Providers) (FSADAIAB), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG), B2B Crypto Payouts, Mass Payments & Treasury Disbursements (FSADAIAF)
Keywords
Where MoonPay is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
MoonPay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Transaction Fees: Service fees charged on crypto purchases and sales, typically ranging from 1%-4.5% plus network fees. Total costs including exchange rate spreads typically range 3%-6%.
- Payment Processing: Fee revenue from processing crypto payments for merchants, including stablecoin rails for commerce transactions and cross-border settlements.
- Institutional Services: MoonPay Institutional provides regulated DeFi and stablecoin access, wallet management, custody, trade execution, and compliance tools for financial institutions.
- API/SDK Licensing: Revenue from embedding payment infrastructure into partner applications, wallets, and platforms through API integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard consumer pricing |
| Freemium | Pay-as-you-go | MoonAgents zero-fee onramps |
| Freemium | Pay-as-you-go | MoonPay Balance |
| Transaction based/ take rate | Pay-as-you-go | MoonPay Trade institutional pricing |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels8 records
MoonPay product offering
Product offeringCore offering
MoonPay provides fiat-to-cryptocurrency payment infrastructure that enables individuals and businesses to buy, sell, send, trade, and pay with digital assets across 180 countries. The platform offers consumer-facing mobile apps and a B2B API/SDK embedded in 500+ partner wallets, exchanges, and platforms, with services spanning on/off ramps, cross-chain execution (200+ blockchains), stablecoin infrastructure, merchant checkout, and institutional custody. The company processes over $10 billion in volume with 35 million+ verified accounts.
Product overview
MoonPay is a unified fiat-to-crypto payment platform offering a comprehensive suite of products across the digital asset economy. The core MoonPay platform enables customers to buy, sell, send, trade, and pay with cryptocurrency across 180 countries with 35+ million verified accounts. The business offerings include MoonPay Ramps (on/off-ramps), MoonPay Commerce (merchant checkout), MoonPay Trade (DeFi liquidity layer across 200+ chains), MoonPay Stablecoins/Iron (stablecoin infrastructure and issuance), MoonPay Virtual Accounts (fiat-to-stablecoin API), and MoonPay Institutional (enterprise services for financial institutions). The MoonAgents suite provides AI agent capabilities including the desktop app, CLI, MoonAgents Card, and Open Wallet Standard. Recent acquisitions include Sodot (key management), DFlow (Solana trading infrastructure), Entendre (AI bookkeeping), Dawn Labs (AI trading), Decent.xyz (cross-chain routing), and Iron (stablecoin infrastructure). MoonPay operates under New York BitLicense, EU MiCA authorization, and money transmitter licenses across all 50 U.S. states.
Differentiator
Problem solved
Functional benefit
Brands
- MoonPay Trade: Cross-chain execution platform providing institutions single-API access to over 200 blockchains and protocols for onchain transactions, settlements, and payments in 120+ fiat currencies.
- MoonPay Institutional
- MoonAgents
- MoonPay Commerce
- Headless Onramps
- Iron
- Dawn CLI
Products and services
- MoonPay Core Platform Unified fiat-to-cryptocurrency payment platform connecting traditional money and crypto through a single integration, enabling customers to buy, sell, send, trade, and pay without leaving the product. Operates across 180 countries with 35+ million verified accounts and supports 170+ payment methods.
- MoonPay Trade DeFi liquidity layer providing best prices on every trade across 200+ chains through a single API. Combines aggregator breadth with first-party router depth for optimal execution, supporting gasless trading, destination actions, stablecoin routing, and prediction market access. Targets financial institutions, fintechs, and enterprises.
- MoonPay Ramps On-ramp and off-ramp service bringing users into crypto and letting them cash out with near-instant wallet delivery for top assets. Available through headless integration or hosted widget, handling conversion, identity checks, fraud, and settlement.
- MoonPay Commerce Crypto checkout solution allowing merchants to accept crypto deposits and stablecoins at checkout with lower fees and faster settlement than traditional payment methods. Handles routing and conversion so businesses can settle in fiat or crypto.
- MoonPay Stablecoins (Iron) Stablecoin infrastructure platform for moving money globally at internet speed. Enables bringing fiat in, moving value as stablecoins, settling back to fiat, or issuing white-label stablecoins. Powers compliant digital dollars built for scale with instant payouts and programmable treasury.
- MoonPay Virtual Accounts Fiat-to-stablecoin virtual account service enabling businesses to automatically convert fiat currency into stablecoins through API integration. Powered by Iron stablecoin infrastructure. Allows platforms to issue dedicated accounts that automatically convert fiat via ACH, Wire, and SWIFT into stablecoins settled to non-custodial wallets.
- MoonPay Institutional Business unit serving financial institutions, asset managers, trading firms, and exchanges entering digital asset markets. Provides unified wallet infrastructure, custody, trade execution, and compliance tools for trading, tokenized securities, payments, wallet management, and stablecoin issuance.
- MoonAgents Desktop app and CLI tool giving AI agents wallet access, virtual accounts, zero-fee stablecoin on-ramps, and skills to transact. Implements Open Wallet Standard for agent-to-wallet communication. Includes MoonAgents Card for spending stablecoins anywhere Mastercard is accepted.
- MoonAgents Card Virtual Mastercard debit card powered by Monavate and Mastercard enabling AI agents to spend stablecoins directly from on-chain wallets at any merchant accepting Mastercard globally. Real-time crypto-to-fiat conversion without preloading funds. Available via MoonPay CLI in UK and LATAM with US and EU rollout planned.
- Open Wallet Standard (OWS) Open-source framework enabling AI agents to hold and sign transactions securely across multiple blockchains without exposing private keys. Backed by Ethereum Foundation, Solana Foundation, PayPal, Circle, OKX, and Ripple. Licensed under MIT. Provides encrypted local vault using AES-256-GCM and single signing interface covering eight blockchain families.
- Headless Onramps API-based crypto checkout platform enabling one-tap crypto purchases via Apple Pay, cards, and Google Pay across US, EEA, and 100+ countries. White-labeled integration giving partners full control over user experience while MoonPay manages payment rails and compliance. Initial partners include Moonshot, Bitcoin.com, Bread, and Trust Wallet.
- MoonPay Gateway On-ramp product enabling users to purchase qualifying tokens directly from fiat in a single click. Includes Solana, Arbitrum, Base, Bitcoin, BSC, Ethereum, Plasma, Polygon, and Hyperliquid support.
- Dawn CLI AI-native trading tool that converts plain English trading strategy descriptions into executable code with automated research, backtesting, and autonomous trade execution across prediction markets like Polymarket and Kalshi.
- MoonPay Discover Discovery platform for exploring crypto assets and services within the MoonPay ecosystem.
- MoonPay ChatGPT App MoonPay's dedicated app inside ChatGPT enabling users to purchase Bitcoin, Ethereum, Solana, USDC, and over 100 other assets directly within OpenAI's chatbot using credit cards, Apple Pay, Google Pay, or bank transfers across 160+ countries.
- Pay with Crypto (via Paysafe) Crypto payment processing embedded within Paysafe's platform, enabling merchants and iGaming operators to accept stablecoin and crypto deposits that are converted to USD. Merchants can settle in stablecoins or fiat.
Quantifiable outcome
- 93% of journal entries automated for Entendre customers
- +4 more outcomes
Companies that use MoonPay
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles5 records
MoonPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability9 records
Feature8 records
MoonPay partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, flagship and minor.
- EntendrecoreAcquisition of AI accounting agent platform for stablecoin businesses. Entendre automates reconciliation, treasury, and close workflows with customers reporting 93% automation of journal entries and 3x faster financial close cycles. Clients include Polygon Labs and Thirdweb.
- PhantomcoreMoonPay announced support for CASH stablecoin built by Phantom, enabling users to buy and sell CASH using major payment methods across 160+ countries through MoonPay's partner network.
- World Series of Poker / Solana FoundationflagshipMoonPay powers WSOP tournament crypto buy-ins and stablecoin payouts at 2026 Bahamas event. First major tournament operator to offer direct crypto buy-ins and on-chain prize settlements. Solana is presenting sponsor of WSOP 2026.
- MastercardcoreDay-one partner in Mastercard Agent Pay for Machines (AP4M) platform enabling autonomous AI agents to execute transactions across cards, banking networks, and stablecoins. Part of 30+ partner ecosystem including Coinbase, Ripple, OKX, Solana Foundation.
- Franklin TempletonflagshipStrategic partnership connecting Franklin Templeton's Benji tokenized money market fund platform with MoonPay Trade institutional trading infrastructure. Enables eligible institutions to swap between stablecoins and tokenized money market funds through fully onchain execution.
- ChatGPT/OpenAIflagshipMoonPay launched first and only crypto onramp integrated in ChatGPT App Store, enabling users to purchase Bitcoin, Ethereum, Solana, USDC and 100+ other assets directly within ChatGPT using credit cards, Apple Pay, Google Pay, or bank transfers in 160+ countries.
- Decent.xyzcoreAcquisition of Y Combinator-backed cross-chain routing company. Technology powers MoonPay Trade platform providing single-API access to 200+ blockchains. Deal valued at 'high eight-figure' sum.
- Dawn LabscoreAcquisition of AI-focused applied research lab and launch of Dawn CLI trading tool. Dawn Labs founder Neeraj Prasad appointed Chief Engineer of MoonPay Labs. Dawn CLI converts plain English strategy descriptions into autonomous trade execution across prediction markets.
- DFlowcoreAcquisition of Solana trading infrastructure platform for $100 million. DFlow provides just-in-time routing technology with over $50 billion in cumulative trading volume since April 2025, serving Coinbase as primary router for Solana trades and 1M+ active traders across 500+ applications.
- ExoduscoreExpanded partnership for MoonAgents Card issued through Monavate on Mastercard network. Exodus also partnered for XO Cash stablecoin on Solana, developed in partnership with MoonPay's AgentKit SDK.
- Woori BankcoreMOU signed for Korean won stablecoin ecosystem development. MoonPay Korea serves as infrastructure partner connecting regulated KRW stablecoin adoption with global network. Partnership focuses on remittances, merchant settlements, and cross-border financial activities.
- Sodotcore$100 million all-stock acquisition of Israeli crypto key management startup. Sodot's MPC and TEE technology secures over $50 billion in transactions and 10M+ wallets for clients including eToro, BitGo, Flow Traders, and Exodus. Forms foundation for MoonPay Institutional division.
- Fingercore$76 million investment in Korean fintech pioneer Finger along with Sungho Electronics and Pantos Holdings. Joint investment aims to build KRW stablecoin ecosystem combining MoonPay's infrastructure with Finger's domestic financial software network and cloud ERP solution Pharos.
- RumbleminorRumble Cloud OpenClaw Starter package ships with MoonPay Agent pre-loaded, enabling AI agents to check wallet balances, monitor transactions, and transact with MoonPay's crypto payments infrastructure.
- Dogecoin Foundation / House of DogeminorDonated 1 million DOGE to AKC Humane Fund. MoonPay enabling Dogecoin as payment option through Commerce platform for donations.
- MoonshotminorIntegration of MoonPay Deposits into Solana-based mobile trading app, enabling funding across nine blockchain networks including Arbitrum, Base, Bitcoin, BSC, Ethereum, Hyperliquid, Plasma, Polygon, and Solana.
- PaysafecoreMoonPay powers Pay with Crypto for Paysafe's $167 billion annual platform. Enables iGaming operators and fantasy sports brands to accept stablecoin and crypto deposits converted to USD. Merchants can settle in stablecoins or fiat.
- MesocoreAcquisition of Meso to accelerate development of unified global payments ecosystem integrating traditional banking, stablecoins, and blockchain technology.
- Nightshift (Otherlife)coreAcquisition rebranded as Otherlife for Web3 expansion efforts.
- IroncoreAcquisition of stablecoin infrastructure platform powering MoonPay's Virtual Accounts product. Enables automatic fiat-to-stablecoin conversion through API integration.
- BitPayminorPartnership enabling BitPay users to purchase 60+ cryptocurrencies with various payment methods and no fees for first-time buyers during promotional period.
Scale indicators16 records
Recent moves7 records
Expansion highlights7 records
MoonPay competitors and assessment
Company assessmentDirect peers
- Ramp Network: Ramp Network is a European crypto on/off-ramp infrastructure provider enabling fiat-to-crypto purchases via cards and bank transfers. It is directly comparable to MoonPay as both provide embedded fiat-to-crypto ramps for wallets and applications with similar APIs, compliance infrastructure, and payment methods.
- Transak: Transak is a crypto payment infrastructure provider offering fiat on/off-ramps embedded in wallets, dApps, and exchanges. Comparable to MoonPay in serving the same developer/B2B API-first distribution model with similar compliance, KYC, and payment rail offerings.
- Alchemy Pay: Alchemy Pay is a crypto payment gateway combining fiat and crypto payment rails for merchants and developers. Directly comparable to MoonPay in offering fiat-to-crypto on-ramps, payment APIs, and merchant crypto acceptance across global markets.
- Banxa: Banxa is a regulated crypto payment service provider offering fiat-to-crypto on/off-ramps for wallets, exchanges, and platforms. Comparable to MoonPay in providing embedded payment infrastructure with global licensing and compliance focus.
- BitPay: BitPay is one of the longest-standing crypto payment processors, offering merchant crypto acceptance and wallet services. MoonPay partnered with BitPay historically and both serve overlapping merchant and consumer crypto payment use cases.
- Onramper: Onramper is a fiat-to-crypto on-ramp aggregator that integrates multiple providers into a single API for wallets and applications. Comparable to MoonPay's Headless Onramps offering and competes in the same embedded ramp infrastructure category.
Broad incumbents
- Coinbase: Coinbase is the largest US crypto exchange and operates Coinbase Commerce for merchant crypto acceptance, plus its own on/off-ramps. DFlow (acquired by MoonPay) serves as Coinbase's primary Solana router, illustrating both competition and partnership dynamics. Overlaps significantly with MoonPay's consumer on-ramp and institutional trading offerings.
- Circle: Circle is the issuer of USDC stablecoin and has been expanding into payment infrastructure and merchant acceptance rails. Comparable to MoonPay's stablecoin and commerce product lines, with Circle competing for the same institutional and merchant stablecoin payment flows.
- Stripe: Stripe is a global payments incumbent that has been expanding into stablecoin and crypto payment rails, most notably through its acquisition of Bridge ($1.1B). Competes with MoonPay Commerce for merchant crypto acceptance and increasingly for embedded payment infrastructure.
- PayPal: PayPal operates its own crypto buy/sell and stablecoin (PYUSD) offering, and is one of the backers of MoonPay's Open Wallet Standard. Overlaps with MoonPay's consumer crypto purchase and merchant acceptance use cases, leveraging its massive mainstream user base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
MoonPay social profiles
Digital presenceMoonPay compliance and trust
Trust signalCompliance14 records
MoonPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoonPay leadership team
Management profileNumber of profiles
Profiles12 records
MoonPay subsidiaries and ownership
Company hierarchySubsidiaries9 records
MoonPay funding detail
Funding detailFunding overview
Funding rounds9 records
Investors48 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoonPay M&A and investment
M&A and investmentM&A14 records
Investments21 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoonPay
What does MoonPay do?
MoonPay provides fiat-to-cryptocurrency payment infrastructure that enables individuals and businesses to buy, sell, send, trade, and pay with digital assets across 180 countries. The platform offers consumer-facing mobile apps and a B2B API/SDK embedded in 500+ partner wallets, exchanges, and platforms, with services spanning on/off ramps, cross-chain execution (200+ blockchains), stablecoin infrastructure, merchant checkout, and institutional custody. The company processes over $10 billion in volume with 35 million+ verified accounts.
Is MoonPay a public or private company?
MoonPay is a private company. It is classified as venture growth investor backed and is currently operating.
When was MoonPay founded?
MoonPay was founded in 2019. It employs 251 to 500 people.
Where is MoonPay based?
MoonPay is headquartered in Dover, United States, in the North America region.
How does MoonPay make money?
Four revenue lines are on record. Transaction Fees are the primary driver. The others are payment Processing, institutional Services and API/SDK Licensing.
Who are MoonPay's main competitors?
Direct peers on record are Ramp Network, Transak, Alchemy Pay, Banxa, BitPay and Onramper. Broad incumbents are Coinbase, Circle, Stripe and PayPal.
Does MoonPay have an API?
Yes. MoonPay offers APIs for crypto on-ramps, off-ramps, and trading. The MoonPay Trade API provides single-API access to over 200 blockchains and protocols for on-chain transactions, settlements, and payments in 120+ fiat currencies. The Headless Onramps API enables one-tap crypto purchases via Apple Pay, cards, and Google Pay across 100+ countries. MoonPay CLI provides command-line access for AI agent workflows. Developers can access API documentation at dev.moonpay.com and trade docs at docs.swaps.xyz. Developer documentation is at dev.moonpay.com.
What industry is MoonPay in?
MoonPay's product category is Crypto Payment Infrastructure. Its primary akta.pro industry code is FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks, with a secondary code of BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms. Its NAICS code is 522320 and its SIC code is 6199.