Altro (fka Perch)
Altro is a US consumer fintech that helps unbanked and underbanked consumers build credit by translating recurring payments and subscriptions into credit signals, delivered via a mobile app and a credit-builder card issued through Hatch Bank on the Discover network.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Altro (fka Perch) firmographics
Firmographics- Name
- Altro (fka Perch)
- Website
- https://altro.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Altro is a US consumer fintech that helps unbanked and underbanked consumers build credit by translating recurring payments and subscriptions into credit signals, delivered via a mobile app and a credit-builder card issued through Hatch Bank on the Discover network.
- Ownership category
- akta.pro rank
Altro (fka Perch) industry classification
Industry- Product category
- Consumer Credit Building
- NAICS
- Credit Bureaus (561450)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Subprime / Credit-Building Credit Cards (FSAKABAJ)
- akta.pro secondary industry
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)
Keywords
Where Altro (fka Perch) is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Altro (fka Perch) business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Credit Builder Card: The company offers the Altro Credit Builder Card, a credit-building product that allows users to build or rebuild credit from recurring expenses. Revenue likely derives from interchange fees on card transactions and related financial services.
- Financial Literacy Educational Offerings: The company provides financial literacy education as part of its platform, potentially as a free or premium add-on service to support credit building.
Go-to-market motion2 records
Distribution channels1 record
Altro (fka Perch) product offering
Product offeringCore offering
Altro is a credit-building platform that helps consumers establish or improve credit scores by leveraging nontraditional payment data such as digital subscriptions and recurring expenses. The company offers a mobile app and the Altro Credit Builder Card (issued through Hatch Bank and operating on the Discover Global Network), enabling unbanked and underbanked users to demonstrate creditworthiness without traditional credit history.
Differentiator
Problem solved
Functional benefit
Brands
- Altro Credit Builder Card: A credit-building card launched by Altro, available through Hatch Bank and the Discover Global Network.
Products and services
- Altro Credit Builder Card A credit-building card issued through Hatch Bank and operating on the Discover Global Network, designed to help consumers build or rebuild credit from recurring expenses. Revenue likely derives from interchange fees on card transactions.
- Altro Mobile App A mobile application that helps consumers build credit by leveraging existing payment data such as digital subscriptions and recurring expenses, targeting unbanked and underbanked populations in the US.
- Financial Literacy Educational Offerings Educational content integrated into the platform to enhance financial literacy for users working to improve their credit scores.
Companies that use Altro (fka Perch)
Customer profileSegments2 records
Ideal customer profiles1 record
Altro (fka Perch) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Altro (fka Perch) partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Discover Global NetworkcoreDiscover Global Network provides the card network infrastructure for the Altro Credit Builder Card, enabling card transactions and acceptance. This integration is critical for the card product functionality.
Scale indicators3 records
Altro (fka Perch) competitors and assessment
Company assessmentDirect peers
- Self (formerly Self Lender): Self offers credit-builder loans and a credit-builder card targeted at consumers building or rebuilding credit, with a similar mission to Altro's. Both rely on a bank-partner model and target thin-file populations, making Self the closest direct competitor in the credit-builder category.
- Kikoff: Kikoff is a credit-building platform aimed at consumers with no or limited credit history, offering a secured credit account and financial education. It targets the same unbanked/underbanked segment as Altro with a similar product-led mobile app distribution model.
- Credit Strong: Credit Strong provides credit-builder installment loans that report to the bureaus, helping consumers establish credit history. It is a direct competitor in the credit-builder loan space, with a comparable target customer and bank-partner-backed structure.
- TomoCredit: TomoCredit issues credit cards to consumers with limited US credit history, including immigrants and students. It targets the same thin-file population as Altro and competes in the credit-builder card category with a similar PLG mobile onboarding flow.
- Petal: Petal offers credit cards that use cash-flow underwriting for consumers with limited credit history, a near-identical thesis to Altro's nontraditional-payment-data approach. Both target credit-invisible consumers and partner with issuing banks for card delivery.
- Possible Finance: Possible Finance provides small-dollar credit-builder loans to underbanked consumers via a mobile app, often reporting payments to bureaus. It overlaps Altro's target segment and PLG mobile distribution, though it is loan-led rather than card-led.
Broad incumbents
- Current: Current is a mobile-first challenger bank serving underbanked consumers with features including credit-building tools and early direct deposit. It is a broader incumbent than Altro but competes for the same underbanked consumer wallet via a mobile app and bank-partner model.
- Chime: Chime is a large-scale neobank offering secured credit-builder cards, fee-free banking, and early payroll access. While broader than Altro, Chime competes in credit-building for underbanked consumers and represents the at-scale incumbent Altro could grow into or be acquired by.
- MoneyLion: MoneyLion is a diversified consumer fintech offering credit-builder loans, credit cards, and financial content. It targets underbanked consumers across multiple products, overlapping Altro's customer base while offering a broader product suite.
Emerging players
- Extra (debit-card-based credit building): Extra is a debit-card-linked platform that reports debit spending to the bureaus to help users build credit. While narrower than Altro's offering, Extra addresses the same credit-building-for-thin-file problem using a different mechanism and partially overlaps the underbanked target segment.
Market position
Customer concentration
Altro (fka Perch) social profiles
Digital presenceAltro (fka Perch) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Altro (fka Perch) leadership team
Management profileNumber of profiles
Profiles1 record
Altro (fka Perch) funding detail
Funding detailFunding overview
Funding rounds6 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Altro (fka Perch) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Altro (fka Perch)
What does Altro (fka Perch) do?
Altro is a credit-building platform that helps consumers establish or improve credit scores by leveraging nontraditional payment data such as digital subscriptions and recurring expenses. The company offers a mobile app and the Altro Credit Builder Card (issued through Hatch Bank and operating on the Discover Global Network), enabling unbanked and underbanked users to demonstrate creditworthiness without traditional credit history.
Is Altro (fka Perch) a public or private company?
Altro (fka Perch) is a private company. It is classified as venture growth investor backed and is currently operating.
When was Altro (fka Perch) founded?
Altro (fka Perch) was founded in 2019. It employs 11 to 50 people.
Where is Altro (fka Perch) based?
Altro (fka Perch) is headquartered in San Francisco, United States, in the North America region.
How does Altro (fka Perch) make money?
Two revenue lines are on record. Credit Builder Card is the primary driver. The others are financial Literacy Educational Offerings.
Who are Altro (fka Perch)'s main competitors?
Direct peers on record are Self (formerly Self Lender), Kikoff, Credit Strong, TomoCredit, Petal and Possible Finance. Broad incumbents are Current, Chime and MoneyLion. Extra (debit-card-based credit building) is listed as an emerging player.
Does Altro (fka Perch) have an API?
No public API is recorded for Altro (fka Perch).
What industry is Altro (fka Perch) in?
Altro (fka Perch)'s product category is Consumer Credit Building. Its primary akta.pro industry code is FSAKABAJ, Subprime / Credit-Building Credit Cards, with a secondary code of FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines). Its NAICS code is 561450 and its SIC code is 6141.