What Possible Finance does

Possible Finance is a Seattle-based, Delaware-incorporated Public Benefit Corporation founded in 2017 that delivers small-dollar credit, cash advances, and credit-building tools to U.S. consumers who are excluded from the traditional FICO-based credit system. Its core products are the Possible Loan, a small-dollar installment loan of up to $500 repaid in four installments over eight weeks with no FICO check and no late or rescheduling fees, and the Possible Advance, a non-recourse earned-wage cash advance of up to $300 distributed through a $15/month subscription. Add-on modules include Bill & Rent Reporting (TransUnion credit-builder), the Relief Plan hardship-deferral program, and the Possible Card credit card, which is currently behind a 500,000-member waitlist.

The platform is built on PossibleAI, a proprietary machine-learning underwriting and fraud-detection engine that analyzes real-time bank-account income, spending, and cash-flow data ingested via Plaid and Yodlee rather than relying on credit-bureau scores, with Anthropic-powered generative AI layered in for financial-management features. The same engine powers an AI customer-support assistant that autonomously resolves approximately 75% of loan-product inquiries with ~60-second response times. Distribution is direct-to-consumer through the iOS and Android Possible apps and a website funnel, with bank-partner origination through Coastal Community Bank enabling service in 26 additional states beyond the seven (AK, CA, HI, ID, NV, UT, WA) where Possible holds direct lending licenses.

The business model combines per-loan disclosed fees of $10-$25 per $100 borrowed with a $15/month subscription for advance customers, plus bureau-reporting and credit-building modules. By 2026 the company reported more than 1.5 million customers, 4 million cumulative loans, $1 billion in cumulative borrowing, $529,898,960 in claimed member savings versus typical payday-loan fees, and a headcount above 100. Strategic positioning emphasizes transparent, installment-based small-dollar credit as an alternative to predatory payday lending, a mission anchored in the PBC legal structure and supported by documented advocacy in payday-loan law reform in Ohio, Kansas, and Virginia.

Name

Possible Finance

Legal name

Possible Financial Inc.

Website

https://possiblefinance.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Possible Finance is a Seattle-based fintech Public Benefit Corporation that provides small-dollar installment loans, cash advances, and credit-building tools to underserved U.S. consumers excluded from FICO-based credit, using a proprietary AI underwriting engine that analyzes real-time bank cash-flow data.

Ownership category

akta.pro rank

Product category

Consumer Lending / Alternative Small-Dollar Credit

NAICS

Other Nondepository Credit Intermediation (52229), Sales Financing (52222)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Cash Advance (Online & Storefront) (FSAKAMAC)

akta.pro secondary industry

Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH)

Keywords

• Small-dollar installment loans
• Cash advance subscription
• Alternative credit underwriting
• Consumer lending app
• Credit building tools

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Possible Loan finance charges / fees: Possible Loans are small-dollar installment loans up to $500 repaid in four installments over eight weeks. In many states, fees range from $10–$25 per $100 borrowed; some states (FL, HI, IN, IA, LA, MI, OH, OK, OR, TX) use variable fees. Revenue is generated per-loan via disclosed fees; there are no late fees, penalty fees, or rollover fees.
2. Possible Advance subscription: Monthly subscription at $15/month for cash-advance subscribers, providing access to higher advance amounts ($50–$300) and flexible installment repayment; non-subscribers can access $10–$100. Revenue recognized monthly; users can cancel anytime.
3. Bill & Rent Reporting (beta): Beta feature (exclusively available to select customers) that reports on-time rent, utility and telecom payments to TransUnion to help members build credit history. Up to 24 months of past on-time rent payments included at no extra charge.
4. Bank-partner origination (Coastal Community Bank): Loans in many states (AL, AR, AZ, DE, FL, IA, IN, KS, KY, LA, MI, MO, MS, MT, NC, NE, NH, OH, OK, OR, RI, SC, TN, TX, VA, VT, WY) are originated by Coastal Community Bank and serviced by Possible Finance, enabling a partner-origination revenue/channel model where Possible captures servicing economics.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels9 records

Core offering

Possible Finance is a consumer finance company that provides mobile-first small-dollar credit to underserved U.S. consumers, including the Possible Loan (up to $500 repaid in four installments over eight weeks) and Possible Advance (instant cash advance up to $300 via a $15/month subscription). All decisions are made by its proprietary PossibleAI underwriting engine using real-time bank cash-flow data via Plaid and Yodlee, with no FICO check, no late or penalty fees, and a 29-day free payment reschedule.

Product overview

Possible Finance is a Public Benefit Corporation operating a single unified mobile lending platform composed of multiple complementary credit products and a proprietary AI layer. The core offerings are the Possible Loan (small-dollar installment loan up to $500 repaid over 8 weeks) and Possible Advance (instant earned-wage cash advance up to $300), both of which use PossibleAI — the company's proprietary ML underwriting and fraud-detection engine — to evaluate applicants using banking cash-flow data rather than FICO scores. Bill & Rent Reporting and the Relief Plan are add-on modules that extend the core loans into credit-building (reporting on-time payments to TransUnion/Experian) and hardship support (additional deferral time) respectively, while the Possible Card is a credit-card offering available via waitlist. All products are delivered through the Possible mobile app (iOS and Android) and report payments to credit bureaus to help members build credit history.

Differentiator

Problem solved

Functional benefit

Brands

• Possible Loan: Small-dollar installment loan product (up to $500), repaid in 4 installments over 8 weeks, with no FICO check, no late fees, and credit-bureau reporting to TransUnion and Experian.
• Possible Advance
• PossibleAI
• Possible Bill & Rent Reporting
• Possible Card
• Possible Cash
• Possible Relief Plan

Products and services

• Possible Loan Short-term small-dollar installment loan of up to $500, repaid in four installments over eight weeks. Eligibility is based on banking cash-flow activity rather than a FICO check, with on-time payments reported to TransUnion and Experian to help build credit history. Designed for U.S. consumers shut out of the traditional credit system.
• Possible Advance Subscription-based instant cash advance of up to $300 against an upcoming paycheck, with no credit check, no interest, no security deposit, and no tipping. Subscribers pay $15/month and can access $50–$300 in advances; non-subscribers can access $10–$100. Designed for U.S. workers bridging a paycheck gap.
• Bill & Rent Reporting Credit-building feature that reports users' on-time rent, utility, and telecom bill payments to TransUnion, with up to 24 months of past on-time payments included at no extra charge. Currently in Beta for select customers. Designed for renters and thin-file consumers who want to build credit history without taking on new debt.
• Relief Plan Hardship program that lets qualifying Possible Loan customers defer payments for an additional 30 days beyond the standard 29-day grace period (up to 59 days total) without credit impact, for events such as family tragedy, natural disaster, serious illness, critical medical care, home emergency, or sudden loss of employment.
• Possible Card Possible-branded credit card product announced in May 2022. Operates behind a 500K-member waitlist, indicating strong consumer demand prior to general availability.

Quantifiable outcome

• 95% of Possible Loan customers receive funds within seconds
• +7 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Orlando Magic (NBA franchise)flagshipGTM or Marketing Partner · 29 March 2026Official sponsorship and community partnership. Possible is the official partner of the Orlando Magic, with the partnership focused on community support and financial education initiatives in Central Florida. Includes in-arena activations and the Full-Court Finance community financial education event at Kia Center (March 29, 2026), featuring financial literacy sessions and youth basketball activities in partnership with the Magic and local nonprofits.
• Coastal Community BankcoreOEM/ Whitelabel/ Licensing PartnerBank-partner origination and servicing relationship. Loans in AL, AR, AZ, DE, FL, IA, IN, KS, KY, LA, MI, MO, MS, MT, NC, NE, NH, OH, OK, OR, RI, SC, TN, TX, VA, VT, and WY are originated by Coastal Community Bank and serviced by Possible Finance, allowing Possible to operate in states where it does not hold a direct lending license. Texas CAB license #1800061850-160823 disclosed.
• Plaid, Inc.coreTechnology or IntegrationBank-account connectivity and financial-data integration. Privacy policy discloses Plaid is used to gather bank account and other financial data from financial institutions; users grant Plaid (and Yodlee) authority to access and transmit personal and financial information from the relevant financial institution as long as they remain registered with Possible's Service.
• YodleecoreTechnology or IntegrationBank-account and financial-data integration used alongside Plaid to gather account and transaction data from financial institutions for underwriting, future credit evaluation, and AI-powered financial management features.
• Anthropic, Inc.coreTechnology or IntegrationAI service provider for Possible's financial management features. Anthropic processes connected-account and transaction data solely to generate responses on Possible's behalf under a Data Processing Addendum that prohibits Anthropic from selling, sharing, or using the data for any purpose other than providing the Service, and from using the data to train its AI models.
• Amazon Web Services (AWS)coreTechnology or IntegrationWebsite hosting services. Privacy policy lists AWS as a service provider assisting with website hosting.
• LiFT CommunitiesminorStrategic or Co-development PartnerNonprofit partnership for financial education. Possible's executive team and in-house experts regularly support LiFT Communities, a national nonprofit, with financial literacy education, Q&As and more.
• FeedMobminorChannel Partner/ Reseller/ DistributorAffiliate / partner-tracking pixel vendor. The homepage includes a Feedmob pixel tracker with parameters fm_click_id, fm_publisher_id, fm_conversion_id, suggesting an active affiliate or partner-publishing arrangement for app-install acquisition.
• Credit reporting agencies (TransUnion, Experian, Clarity)coreTechnology or IntegrationCredit reporting and alternative-data integrations. Possible reports Possible Loan on-time payments to TransUnion and Experian; Bill & Rent Reporting reports on-time rent and utility payments to TransUnion. The privacy policy also references the use of a Clarity report (an Experian product for nontraditional credit) during due diligence.
• Zelle (referenced for the Help Center)minorOthersMentioned in passing on the site in connection with payment methods and bank account support, but no formal partnership relationship is described.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dave Inc. Dave is a direct peer — a mobile-first consumer fintech offering earned-wage cash advances, budgeting tools and banking features (Dave Banking) targeted at subprime and underbanked U.S. consumers. Overlaps directly with Possible Advance and Possible Loan on customer profile and D2C mobile distribution model.
• Earnin: Earnin is a direct peer in the earned-wage access / cash-advance category, offering no-interest, no-fee advances against upcoming paychecks to hourly and gig workers. Same target persona (income-volatile, underbanked Americans) and similar no-credit-check, bank-data-driven underwriting approach.
• Brigit: Brigit is a direct peer providing instant cash advances, budgeting, credit-builder tools and identity protection to underbanked consumers via a subscription model. Closely comparable to Possible Advance's subscription structure and the cash-flow-based underwriting approach.
• MoneyLion: MoneyLion is a direct peer — a consumer-finance super-app offering cash advances, installment loans, credit-builder loans and banking to non-prime Americans. Overlaps with Possible on customer segment, product set (small-dollar credit + cash advance + credit building), and mobile-first delivery.
• True Link Financial: True Link Financial is a direct peer in serving vulnerable, often older or credit-limited consumers with fiduciary-protected spending cards and investment accounts. Was co-listed alongside Possible on the Forbes Fintech 50 2026 Personal Finance category, indicating similar mission positioning and customer cohort.

Broad incumbents

• Affirm: Affirm is a broad incumbent in consumer credit, offering point-of-sale BNPL and longer-term installment loans to a wider (more prime) customer base. Comparable on installment-loan product structure and AI-driven underwriting, but serves a different (more prime) credit tier and a merchant-integration GTM rather than D2C small-dollar.
• Upstart: Upstart is a broad incumbent in AI-driven consumer lending, using alternative data to underwrite personal loans via bank and credit-union partners. Comparable on alternative-data underwriting and AI risk modeling, though Upstart focuses on larger-balance prime/near-prime loans, not subprime small-dollar credit.
• LendingClub: LendingClub is a broad incumbent in online consumer lending, offering personal loans and a digital-banking platform. Overlaps with Possible on direct-to-consumer installment lending but serves a different (more prime) borrower profile and does not target the credit-invisible segment.
• Chime: Chime is a broad incumbent in digital banking for underbanked Americans, offering fee-free checking, early-paycheck access (MyPay) and credit-builder products. Comparable on serving underbanked U.S. consumers via a mobile-first D2C model with no-fee / no-interest cash-advance features (MyPay overlaps with Possible Advance).

Emerging players

• Tala: Tala is an emerging player using AI and alternative data to underwrite small-dollar loans to underbanked consumers, primarily in emerging markets (Mexico, India, Philippines) and recently expanding into the U.S. Comparable on AI-driven, no-FICO underwriting for thin-file borrowers; was co-listed with Possible on Forbes Fintech 50 2026.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PossibleFinance
• Facebookfacebook.com/help/568137493302217
• LinkedInlinkedin.com/company/possible-finance/posts/?feedView=all
• Instagraminstagram.com/possiblefinance
• Xx.com/possiblefinance

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds13 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Possible Finance