What Easymoc does

Easymoc is a privately held, US-based craft footwear company that designs, produces, and sells handsewn leather moccasins, loafers, boots, and slippers from a small workshop in Lewiston, Maine. Its product portfolio centers on a flagship slide-in moccasin (the Easymoc) extended into multiple sub-lines — Camp Moc and Carrabassett (boat-style), Mill Moc, Trooper Moc, Dock Moc, and Rambler (loafer-style), Scout Boot, Rangeley Boot, Old Port Boot, Camp Scout, and Trailside Chukka (boots), and Cozymoc and Cabin Slipper (slippers) — with prices ranging from $199 entry-level Mill Mocs to $850 premium Rangeley Boots. The underlying production technology is conventional handsewn moccasin construction executed one pair at a time by multi-decade-experienced craftsmen, layered onto premium third-party components including Horween Chromexcel leather, Vibram outsoles, Ortholite footbeds, Faribault wool linings, and, in select SKUs, CF Stead leather.

The company operates a direct-to-consumer e-commerce model through a Shopify storefront, with no disclosed physical retail or third-party wholesale distribution. Production is made-to-order, with a stated 2–6 week fulfillment window and small, limited production batches used as a scarcity marketing lever. Revenue is generated primarily through one-time footwear sales, supplemented by accessory/apparel SKUs (socks, footbeds, leather care, t-shirts, hoodies, hats), gift cards, and a 'You Get What You Get' factory-seconds outlet that sells at 32–78% discounts. Primary customer segments are individual men and women seeking premium, durable, American-made casual footwear; gift purchasers are a secondary segment. Customer acquisition leans on email newsletter (with a 10% first-order incentive), brand storytelling through 'The Easy Blog,' organic social, and limited-edition/patriotic themed releases.

Easymoc was reportedly founded around 2012 by craftspeople with a prior decade of contract moccasin work, and remains founder-owned and operated with 11–50 employees. The business closed its first disclosed external funding round of $800,000 on 2025-08-27 (investor identities undisclosed) and has accelerated product launches through early-to-mid 2026 (Camp Scout, Dock Moc, America's 250th Camp Moc), while extending scope into women's footwear and accessories to broaden average order value.

Name

Easymoc

Legal name

Easymoc

Website

https://easymocs.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Easymoc is a privately held, US-based craft footwear brand that makes and sells handsewn leather moccasins, loafers, boots, and slippers direct-to-consumer from a Lewiston, Maine workshop, serving individual men and women seeking premium, American-made casual footwear.

Ownership category

akta.pro rank

Product category

Handcrafted Leather Footwear

NAICS

Footwear Manufacturing (3162)

SIC

Footwear, (No Rubber) (3140)

akta.pro primary industry

Luxury Handbags & Leather Goods (CRAAAFAD)

akta.pro secondary industry

Luxury Leather Goods & Handbags (CRAKAFAB)

Keywords

• Handcrafted moccasins
• Leather footwear
• Made-to-order shoes
• Premium slippers
• Handsewn boots

Headquarters

HQ city

Dorchester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Footwear Sales: One-time purchase of handcrafted moccasins, loafers, boots, and slippers. Made-to-order model means production begins upon order placement with 2-6 week fulfillment window. Products range from $199 (Mill Moc) to $850 (Rangeley Boot).
2. Accessories Sales: Sale of complementary products including socks, hats, apparel, leather care products, and footbeds. Lower price points ($14-$69) with immediate availability.
3. Factory Seconds/Outlet: Sale of factory seconds, one-offs, and special deals at discounted prices ($125-$299). Appeals to price-sensitive customers seeking brand quality at lower price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Easymoc designs and hand-produces small-batch leather moccasins, loafers, boots, and slippers in its Lewiston, Maine workshop, with most products made to order and shipped within 2-6 weeks. Each pair is handsewn start to finish by traditional moccasin craftsmen using premium materials such as Horween Chromexcel leather, Vibram outsoles, and Ortholite footbeds. The company also sells complementary accessories (socks, footbeds, apparel, hats, shoe care) and a gift card through its own Shopify-powered e-commerce site.

Product overview

Easymoc is a small-batch, handsewn moccasin company based in Lewiston, Maine. They offer a portfolio of leather footwear products centered around their flagship Easymoc slip-on moccasin, which serves as equal parts house shoe, everyday shoe, and slipper. The product line includes multiple sub-brands and styles: Camp Moc and Carrabassett Camp Moc (boat-style moccasins), Mill Moc, Trooper Moc, Dock Moc, and Rambler (loafer-style options), Scout Boot, Rangeley Boot, Old Port Boot, Camp Scout, and Trailside Chukka (boot styles), and Cozymoc and Cabin Slipper (slipper options). The company also sells complementary accessories including Easysocks, shearling and leather footbeds, shoe care products (Leather Balm, Apple Leather Conditioner), leather coasters, apparel (t-shirts, hoodies, hats), and factory seconds under the 'You Get What You Get' brand. All products are made to order with 2-6 week shipping, handsewn one at a time in their Maine workshop by traditional moccasin craftsmen.

Differentiator

Problem solved

Functional benefit

Products and services

• Easymoc Moccasin The flagship handsewn moccasin shoe that is positioned as equal parts house shoe, everyday shoe, and slipper. Combines classic moccasin DNA with a unique slide-in design, handsewn one at a time in Maine. Priced from approximately $305-$350.
• Camp Moc Classic camp moccasin boat shoe featuring Vibram outsoles, available across various Horween Chromexcel leathers and suedes. Priced from approximately $305-$350, with a special 250th anniversary limited release at the top of the line.
• Carrabassett Camp Moc Premium camp moc with Vibram Mini-Lug outsoles and CF Stead or Horween CXL leather options. Positioned as the higher-end summer essentials option in the catalog.
• Mill Moc Entry-level slip-on moccasin with 3-piece construction and gum rubber Vibram Camp soles, positioned as the most accessible model in the line at $199.
• Trooper Moc Loafer-style moccasin in Horween Chromexcel leather with Vibram outsoles. Premium dress-casual option bridging moccasin construction and loafer silhouette.
• Dock Moc Premium evolution of the original Mill Moc, launched in April 2026 as a refined take on the classic moccasin design.
• Rambler Premium loafer in Black Horween Chromexcel leather with Vibram outsoles. High-end casual loafer option.
• Scout Boot Handsewn boot with Christy soles and Vibram Mini-Lug options, available across various Horween CXL leathers. Priced $475-$550.
• Rangeley Boot Built-to-last premium boot using old-school handsewn construction in the Maine workshop. Features Montagna soles and high-end leathers like CF Stead Waxed Elk. Priced $800-$850.
• Old Port Boot Casual boot in Toast or Stone Suede with Vibram outsoles.
• Camp Scout Boot version of the Camp Moc, designed for spring transitional weather with Vibram Camp soles. Launched March 2026.
• Trailside Chukka Chukka boot in Chocolate Grizzly leather.
• Cozymoc Cozy moccasin slippers with optional shearling and Vibram Camp soles, available in men's and women's lines. Priced $330-$350.
• Cabin Slipper Slipper with Faribault Woolen Mills 100% real wool blanket lining, distressed Crazy Horse leather, Ortholite comfort footbed, and Vibram Camp sole. Priced $330.
• Merrimack Boat Shoe Classic boat shoe in Dark Sand Suede with chukka-style construction.
• Easysocks Knit-in-America socks in various patterns including wildlife designs, made in collaboration with American Trench. Priced $14-$22.
• Shearling Footbeds Premium shearling footbeds for added comfort, priced $26-$32.
• Leather Footbeds Leather footbeds for shoe comfort and support.
• Leather Balm (Waterproofer and Protector) Waterproofer and protector treatment for leather shoes. Priced $22.
• Apple Leather Conditioner Leather conditioner for shoe care and maintenance. Priced $20.
• Leather Coasters Set Branded leather coaster set. Priced $30.
• Easymoc T-Shirt Branded t-shirt with Easymoc logo. Priced $38.
• Easymoc Heavyweight Hoodie Heavyweight branded Easymoc hoodie. Priced $69.
• Field Cap - Tan Waxed Canvas Field cap in tan waxed canvas. Priced $65.
• Chainstitch Logo Cap - Navy Wool Chainstitch logo cap in navy wool. Priced $65.
• You Get What You Get! (Factory Seconds) One-off factory seconds and special deals under the 'You Get What You Get' brand on the factory outlet page. Random color/style selection. Priced $150-$299.
• Easymoc Gift Card Digital or physical gift cards available in $25 increments, redeemable across the catalog.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• American TrenchminorGTM or Marketing PartnerCollaboration on branded socks. Easymoc x American Trench Wildlife EasySock product line. American Trench supplies socks that are sold through Easymoc's e-commerce platform under co-branded product names.
• Horween Leather CompanycoreOthersPrimary leather supplier for most footwear products. Horween Chromexcel (CXL) leather is used across Easymoc, Camp Moc, Dock Moc, and other product lines. Chicago-based leather tannery with over 100 years of history.
• VibramcoreOthersSole supplier for most footwear products. Vibram Camp Sole, Vibram gum rubber outsoles, and Mini Lug soles used across product lines. Italian sole manufacturer known for quality outdoor and dress soles.
• OrtholitecoreOthersSupplier of comfort footbeds. Ortholite Comfort Hybrid Recycled Footbeds featured in products like the Cabin Slipper. American company specializing in comfortable, eco-friendly insole technology.
• Faribault Woolen MillscoreOthersSupplier of wool lining materials. 100% Real Wool Blanket Lining from Faribault Woolen Mills used in Cabin Slipper and Cozymoc products. Minnesota-based mill operating since 1865.
• CF SteadcoreOthersSupplier of premium leathers for high-end boot products. CF Stead Waxed Elk Rambler leather used in Rangeley boots. UK-based specialist leather tannery known for suede and waxed leathers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Allen Edmonds: Established US-made premium footwear brand offering hand-finished dress and casual shoes at overlapping price points ($200-$600). Broader catalog and retail footprint make it a broad incumbent rather than a direct peer.
• Sperry: Iconic American boat-shoe brand with a directly comparable boat-shoe category that overlaps with Easymoc's Camp Moc and Merrimack Boat Shoe products, but at mass-market price points and global scale.
• Sebago: Heritage American casual footwear brand known for handsewn Docksides boat shoes. Direct product overlap with Easymoc's Camp Moc category, but distributed globally at lower price points.
• Red Wing Shoes: Heritage American work and casual bootmaker with overlapping customer values around durability, resoleable construction, and made-in-USA heritage. Significantly larger scale and broader catalog.
• L.L.Bean Boot and Shoe: Maine-based heritage brand with a meaningful footwear line including boat shoes, slippers, and casual styles. Overlaps on Maine heritage, moccasin-adjacent products, and the New England craft narrative.

Direct peers

• Russell Moccasin Co. Wisconsin-based heritage moccasin and handsewn bootmaker with similar made-in-USA craft positioning and overlap on hunting/outdoor casual moccasin customers.
• Thursday Boot Company: Premium DTC boot brand offering hand-finished casual and dress boots in a similar $200-$500 price range. Closest comparable on DTC channel mix, customer profile, and contemporary premium positioning.
• Oak Street Bootmakers: Handmade-in-USA bootmaker focused on premium casual and dress boots with similar Horween/Vibram materials and a DTC-led model. Comparable on craft, materials, and customer demographic.
• Rancourt & Co. Lewiston, Maine-based heritage shoemaker producing handsewn loafers, moccasins, and boots with premium materials. Direct comparable on craft, materials, geography, and price point.
• Quoddy: Maine-based maker of handsewn moccasins and casual footwear, using similar Horween leathers and small-batch production. The closest direct peer in product, geography, and craft positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easymoc