Thursday Boot Company
Thursday Boot Company is a direct-to-consumer footwear and lifestyle brand selling handcrafted boots, shoes, sneakers, jackets, bags, and apparel through e-commerce, five U.S. retail stores, and shipping to 100+ countries.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Thursday Boot Company does
Thursday Boot Company is a direct-to-consumer footwear and lifestyle brand founded in New York in 2014–2015 by Connor Wilson, Nolan Walsh (CEO & Creative Director), and Alicia Martinez (Founding Partner & Director of Customer Experience). The company designs and sells handcrafted men's and women's boots, dress/casual shoes, sneakers, jackets, bags, and shirts, with boots as the anchor product line. Its core technical proposition is built around Goodyear welt, Storm Welt, Veldtschoen, and Blake Stitch construction methods—techniques the company notes are used in only the top 1% of men's shoes—and proprietary WeatherSafe™ suede, a waterproof/hydrophobic treatment introduced at the tanning stage.
Manufacturing is distributed across owned-and-operated facilities and partners in León (Mexico), Porto (Portugal), Alicante (Spain), and Arkansas (USA), with leather sourced from Horween (Chicago) and Le FARC (Mexico, gold-certified by the Leather Working Group). The company prices on an "honest pricing" model with no seasonal discounting (boots $160–$549, Black Label collection $325–$549, jackets up to $689, sneakers $135–$145), offering free shipping over $50 and interest-free installments via Afterpay and Klarna. Distribution runs through thursdayboots.com, five retail locations (Flatiron NYC, SoHo NYC, Wicker Park Chicago, Garden State Plaza NJ, and the San Francisco Hayes Valley store opened in late 2025), a verified Amazon storefront, and the Thursday ReBoots resale marketplace (powered by Trove). The brand reaches consumers in 100+ countries via Global-e for international checkout.
The company is privately held and bootstrapped, with no disclosed institutional funding (only two early rounds from Blue Scorpion Investments, Burch Creative Capital, and FJ Labs in 2017 and 2018 with undisclosed amounts). Customer concentration is entirely on long-tail individual consumers, evidenced by 125,000+ 5-star reviews and products worn in all 50 U.S. states. The customer base is segmented horizontally across style-conscious men and women seeking durable, versatile footwear at accessible price points—2–3x below comparable premium brands.
Thursday Boot Company firmographics
Firmographics- Name
- Thursday Boot Company
- Legal name
- Thursday Boot Company
- Website
- https://thursdayboots.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Thursday Boot Company is a direct-to-consumer footwear and lifestyle brand selling handcrafted boots, shoes, sneakers, jackets, bags, and apparel through e-commerce, five U.S. retail stores, and shipping to 100+ countries.
- Ownership category
- akta.pro rank
Thursday Boot Company industry classification
Industry- Product category
- Handcrafted Footwear
- NAICS
- Footwear Manufacturing (31621), Shoe Retailers (45821)
- SIC
- Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Boot Manufacturing (Work/Fashion/Western/Combat) (IMAOAIAF)
- akta.pro secondary industries
- Casual & Lifestyle Footwear (CRAAACAB), Sustainable & Eco-Friendly Footwear (CRAAACAH), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)
Keywords
Where Thursday Boot Company is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Thursday Boot Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Direct Product Sales: The company generates revenue through direct-to-consumer sales of handcrafted footwear, including boots, shoes, sneakers, jackets, shirts, and bags through its e-commerce platform and retail stores. Products are sold at one-time purchase prices with no subscription model.
- Thursday ReBoots Resale Marketplace: The company operates a pre-owned product resale marketplace powered by Trove, enabling customers to buy and sell used Thursday Boot products. Sellers receive cash or 100% store credit toward new purchases on thursdayboots.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Men's boots range from $160-$249 for standard styles, with Black Label premium collection priced $325-$549 |
| Unit Pricing | Pay-as-you-go | Sneakers priced at $135-$145 |
| Unit Pricing | Pay-as-you-go | Jackets range from $120-$689 depending on material and collection |
| Unit Pricing | Pay-as-you-go | Men's shirts priced at $98 |
| Unit Pricing | Pay-as-you-go | Bags range from $95-$399 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Thursday Boot Company product offering
Product offeringCore offering
Thursday Boot Company designs and sells handcrafted footwear (boots, shoes, sneakers) and complementary lifestyle products (jackets, bags, shirts) directly to consumers. Products feature Goodyear welt construction and premium leather sourced from world-class tanneries including Horween and Le FARC, with manufacturing operations in León (Mexico), Porto (Portugal), Alicante (Spain), and Arkansas (USA). The company also operates Thursday ReBoots, a resale marketplace for pre-owned Thursday products.
Product overview
Thursday Boot Company is a direct-to-consumer footwear and lifestyle brand offering handcrafted boots, shoes, sneakers, jackets, bags, and shirts. The core product portfolio centers on men's and women's boots featuring Goodyear welt construction and premium materials sourced from world-class tanneries. The company operates a vertically integrated manufacturing model with facilities in León (Mexico), Porto (Portugal), Alicante (Spain), and Arkansas (USA). Product offerings include: Men's Boots (lace-up, Chelsea, chukka, western styles) and Women's Boots (Chelsea, booties, lace-up, knee-high, western styles) as the primary product lines; supplemented by Men's and Women's Sneakers, Men's Shoes (loafers, dress shoes), Women's Shoes (loafers, heels); Men's Jackets (leather, waxed canvas, denim) and Women's Jackets; Men's Bags (backpacks, messenger bags, weekenders) and Women's Bags; Men's Shirts (linen, flannel, button-downs). The company also offers the Black Label premium collection featuring exclusive leathers, WeatherSafe™ suede technology, and extensive shoe care products. A notable platform offering is Thursday ReBoots, the official resale marketplace powered by Trove, enabling customers to buy and sell pre-owned Thursday products. The company ships to over 100 countries worldwide with retail stores in New York, Chicago, New Jersey, and San Francisco.
Differentiator
Problem solved
Functional benefit
Brands
- ReBoots: The official resale marketplace for buying and selling pre-owned Thursday Boot products. Powered by Trove for fulfillment, logistics, and customer support.
Products and services
- Men's Boots Handcrafted lace-up boots, Chelsea boots, chukka boots, and western/cowboy boots for men featuring Goodyear welt construction and premium leather materials sourced from Horween and Le FARC tanneries.
- Women's Boots
Quantifiable outcome
- Products priced at 2-3x less than comparable brands while maintaining premium quality
- +1 more outcomes
Companies that use Thursday Boot Company
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Thursday Boot Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Thursday Boot Company partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Horween TannerycoreWorld-famous leather tannery in Chicago, operating since 1905. One of the best known tanneries in America, also the official leather provider to the NFL. Produces the revered Chromexcel leather used in Thursday Boot products.
- Le FARC TannerycoreGold certified tannery in Mexico. Was a finalist in the Americas region for the Tannery of the Year award in 2013. Gold-certified for environmental sustainability by the Leather Working Group. One of the largest leather suppliers to the company.
- TrovecoreService provider partner powering the Thursday ReBoots resale marketplace. Handles fulfillment, logistics, and customer support for the pre-owned product marketplace.
- Global-ecoreInternational e-commerce partner. Merchant of record for all international transactions, handling duties, taxes, and localized checkout experiences for customers outside the U.S.
- CHB DesignsminorDesign firm that partnered with Thursday Boot Company to design the San Francisco retail store location, featuring design elements reflecting the neighborhood's Victorian heritage and San Francisco's iconic fog.
- All Day BreakfastminorDesign firm that partnered with Thursday Boot Company to design the San Francisco retail store location, featuring design elements reflecting the neighborhood's Victorian heritage and San Francisco's iconic fog.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Thursday Boot Company competitors and assessment
Company assessmentDirect peers
- Tecovas: Austin-based DTC premium boot brand (western, casual, work) selling directly to consumers at $200-$500 price points. Tecovas is the closest direct competitor: nearly identical value proposition (handcrafted boots, honest pricing, premium leathers), overlapping customer base, and parallel multi-channel expansion strategy. Acquired by Ariat in 2024, providing a useful valuation benchmark for Thursday.
- Red Wing Shoes: Heritage American boot brand (founded 1905) manufacturing Goodyear-welt work and heritage boots. Direct competitor in the work-boot-durability-with-style positioning Thursday occupies, but Red Wing is far larger, multi-generational, and sells predominantly through wholesale/workwear channels rather than DTC.
- Allen Edmonds: Premium American men's dress and casual footwear brand using Goodyear-welt construction, headquartered in Wisconsin. Comparable on construction quality, leather sourcing (Horween), and price points ($250-$500), with significant overlap in the style-conscious professional segment Thursday targets.
- Beckett Simonon: DTC direct-to-consumer premium footwear brand (boots, sneakers, loafers) using made-to-order production to offer luxury-quality footwear at accessible prices ($200-$400). Mirrors Thursday's DTC-first, premium-craftsmanship-at-honest-pricing model and targets the same millennial/Gen-X professional demographic.
- Blundstone: Australian heritage boot brand famous for Chelsea boots at the $200-$300 price point. Direct competitor in the Chelsea and casual boot category; similar versatility positioning (work-to-weekend) and comparable target customer. Established brand with global retail presence.
- Dr. Martens: Iconic British footwear brand (now publicly traded on LSE) with strong presence in fashion boots and casual footwear at $100-$250 price points. Direct competitor in casual/statement boots; Thursday competes most directly with Dr. Martens in the Chelsea and fashion boot subcategories.
- Helm Boots: Austin-based DTC premium boot brand handcrafting heritage and modern boot styles in the US and Mexico. Smaller scale than Thursday but directly comparable on handcraft positioning, premium leather sourcing, and DTC-led marketing. Useful peer for tracking the segment's price/margin envelope.
Broad incumbents
- Frye: Heritage American leather goods and boots brand (founded 1863) with broad product assortment across boots, bags, jackets, and accessories. Competes with Thursday's lifestyle expansion but operates primarily through wholesale and department stores; broader and more legacy-positioned than Thursday.
- Timberland: Iconic American boot brand (now owned by VF Corporation) known for the yellow work boot. Overlaps with Thursday on work-boot durability and casual styling at the $150-$250 price band, but Timberland is a global mass-market incumbent with significantly broader distribution.
Emerging players
- Nisolo: Nashville-based DTC footwear and accessories brand focused on sustainable, ethically-made leather shoes, boots, and bags at $200-$400 price points. Comparable to Thursday on DTC model, premium leather, and multi-country manufacturing, with an explicit sustainability positioning that aligns with Thursday's Le FARC gold-certified leather sourcing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Thursday Boot Company social profiles
Digital presenceThursday Boot Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thursday Boot Company leadership team
Management profileNumber of profiles
Profiles3 records
Thursday Boot Company subsidiaries and ownership
Company hierarchySubsidiaries1 record
Thursday Boot Company funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thursday Boot Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thursday Boot Company
What does Thursday Boot Company do?
Thursday Boot Company designs and sells handcrafted footwear (boots, shoes, sneakers) and complementary lifestyle products (jackets, bags, shirts) directly to consumers. Products feature Goodyear welt construction and premium leather sourced from world-class tanneries including Horween and Le FARC, with manufacturing operations in León (Mexico), Porto (Portugal), Alicante (Spain), and Arkansas (USA). The company also operates Thursday ReBoots, a resale marketplace for pre-owned Thursday products.
Is Thursday Boot Company a public or private company?
Thursday Boot Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thursday Boot Company founded?
Thursday Boot Company was founded in 2014. It employs 51 to 100 people.
Where is Thursday Boot Company based?
Thursday Boot Company is headquartered in New York, United States, in the North America region.
How does Thursday Boot Company make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are thursday ReBoots Resale Marketplace.
Who are Thursday Boot Company's main competitors?
Direct peers on record are Tecovas, Red Wing Shoes, Allen Edmonds, Beckett Simonon, Blundstone, Dr. Martens and Helm Boots. Broad incumbents are Frye and Timberland. Nisolo is listed as an emerging player.
Does Thursday Boot Company have an API?
No public API is recorded for Thursday Boot Company.
What industry is Thursday Boot Company in?
Thursday Boot Company's product category is Handcrafted Footwear. Its primary akta.pro industry code is IMAOAIAF, Boot Manufacturing (Work/Fashion/Western/Combat), with a secondary code of CRAAACAB, Casual & Lifestyle Footwear. Its NAICS code is 31621 and its SIC code is 3140.