Esschert Design
Esschert Design is a Dutch family-owned designer and wholesaler of functional and decorative garden, fire and wildlife products, selling 3,000+ SKUs through B2B channels to garden retailers and centers in more than 80 countries.
- Company typePrivate
- Founded1989
- HeadquartersEnschede, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Esschert Design does
Esschert Design BV is a Dutch family-owned designer, manufacturer and wholesaler of functional and decorative garden, fire and wildlife products, headquartered in Enschede, Netherlands. Operating since 1989, the company offers more than 3,000 SKUs organized into themed collections (Best for Birds, Fancy Flames, Esschert's Garden, Water in the Garden, Kids in the Garden) spanning birds and garden animals, fireplaces and fuels, garden tools, garden furniture, indoor gardening, cast iron, and seasonal décor, all combining natural materials with classic forms and contemporary styling. Esschert holds FSC, EcoVadis, ENplus and Ready to Burn certifications on relevant product lines and operates a 1,200 m² showroom in Enschede alongside twice-yearly Spring/Summer and Fall/Winter catalogs.
Esschert generates revenue almost exclusively through B2B wholesale to garden centers, nurseries and lifestyle retailers across more than 80 countries, supported by an in-house field sales team, an account-gated e-commerce platform (esschertdesign.com), and regular presence at Spoga+gafa, Glee and Royal FloraHolland trade shows. The company owns its design and production capability, enabling it to control quality and aesthetics across the catalog while serving both large garden-center chains (e.g., Intratuin) and long-tail independent retailers. In April 2023, Esschert acquired Fallen Fruits Ltd., its UK exclusive distributor since 1997 (GBP 8.5M revenue), converting a long-standing channel relationship into direct in-house distribution and creating a wholly-owned UK subsidiary. The firm received growth capital from Bolster Investment Partners in 2018 and currently employs 51–100 people.
Esschert Design firmographics
Firmographics- Name
- Esschert Design
- Legal name
- Esschert Design BV
- Website
- https://esschertdesign.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Esschert Design is a Dutch family-owned designer and wholesaler of functional and decorative garden, fire and wildlife products, selling 3,000+ SKUs through B2B channels to garden retailers and centers in more than 80 countries.
- Ownership category
- akta.pro rank
Esschert Design industry classification
Industry- Product category
- Garden and outdoor living products
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Outdoor Décor & Garden Accents Retail (Yard Art, Planters Décor, Doormats) (CRAIACAI)
- akta.pro secondary industries
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI), Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)
Keywords
Where Esschert Design is headquartered
LocationHeadquarters
- HQ city
- Enschede
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Esschert Design business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Product Sales: Esschert Design generates revenue through wholesale product sales to retailers and garden centers across more than 80 countries. The company sells functional and decorative garden products, fire/fuel products, and wildlife products through B2B channels. Products are sold via their own e-commerce platform and through retail distribution partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing for retailers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Esschert Design product offering
Product offeringCore offering
Esschert Design designs, manufactures, and wholesales a portfolio of more than 3,000 functional and decorative products for indoor and outdoor use, organized into themed collections spanning garden tools, garden furniture, wildlife (nest boxes, feeders, birdbaths, bird food, insect hotels), fire (fireplaces, BBQ, firewood, kindling, fuels), and home categories (door and hall, cast iron, indoor gardening). The company sells primarily through B2B wholesale channels to garden centers and retailers across more than 80 countries, supported by its own e-commerce platform, a 1,200 m² showroom in Enschede, and two annual seasonal catalogs.
Product overview
Esschert Design is a Dutch family company (since 1989) that designs, manufactures, and sells functional and decorative garden products for indoor and outdoor use. The company offers a comprehensive portfolio of more than 3,000 products organized into major categories including Birds & Garden Animals (nest boxes, feeders, birdbaths, bird food, insect hotels), Fire products (outdoor fireplaces, BBQ equipment, ambiance lighting, firewood, kindling, fuels), Garden & Terrace (plant pots, tools, watering equipment, garden statues, outdoor dining), Garden Furniture (bistro sets, benches, tables, children's furniture), Growing (greenhouses, cultivation trays), Indoor Gardening, Door & Hall (doormats, shoe care), Cast Iron items, and Umbrellas & Bags. Key branded collections include Best for Birds, Best for Boots, Fancy Flames, Eschert's Garden, Water in the Garden, Kids in the Garden, and Garden Tools. The company sells to retailers in more than 80 countries, operates its own 1,200 m² showroom in Enschede, and publishes two seasonal catalogs per year (Spring/Summer and Fall/Winter).
Differentiator
Problem solved
Functional benefit
Products and services
- Vogels & Tuindieren (Birds & Garden Animals) Products for birds and garden animals including nest boxes, feeding systems, birdbaths, bird food, insect hotels, and wildlife products such as hedgehog, squirrel, bat, and toad houses. Sold to garden retailers for resale to home gardeners and nature enthusiasts.
- Vuur (Fire) Fire products including outdoor fireplaces, BBQ and outdoor cooking, ambiance lighting, wood storage, kindling, fuels, and indoor fireplaces. Sold to retailers for resale to consumers seeking indoor and outdoor fire experiences.
- Tuin & Terras (Garden & Terrace) Garden and terrace products including flower pots, garden tools, garden textiles, watering equipment, garden mirrors, garden statues, outdoor dining, and decorative garden elements for home gardeners and outdoor living consumers.
- Garden Furniture Collection of garden furniture including bistro sets, picnic tables, benches, chairs, and outdoor cushions for residential outdoor living spaces.
- Garden Tools Collection of garden tools including hand trowels, rakes, pruning tools, and tool sets with various themes and materials for home gardeners.
- Kweken (Growing) Growing products including greenhouses, growing trays, garden tools, storage, watering, and protection equipment for plant cultivation by home gardeners.
- Binnen tuinieren (Indoor Gardening) Indoor gardening products including flower pots, indoor tools, watering equipment, kitchen products, hanging and storage solutions, and measurement instruments for indoor plant care.
- Deur en Hal (Door and Hall) Door and hall products including doormats, shoe brushes, door accessories, hooks, and outdoor mats for the residential entryway.
- Gietijzer (Cast Iron) Cast iron products for doors, kitchens, gardens, and fireplaces including house numbers, door knockers, flower pots, and fireplace tools.
- Brandstoffen (Fuels) Fuel products including charcoal, briquettes, wood pellets, fire gels, lamp oils, and bio-ethanol for fire and lighting applications.
- Basic haardhout (Basic Firewood) Basic firewood for stable fires. Dried, conveniently packaged, FSC certified, and ready for immediate use with clean, even burning.
- Premium haardhout (Premium Firewood) Premium oven-dried firewood in various wood types including beech, ash, birch, oak, and alder, suitable for premium heating applications.
- Houtpellets 15 kg (Wood Pellets) Specifically composed wood pellets for calm, constant combustion. Made from 100% oak wood, burn CO2 neutrally with ENplus certification, and have ash content less than 0.7%.
- Aanmaakmiddelen (Fire Starters) Fire starting products including long matches, lighters, magnesium fire starters, fire sticks, firelighters, and BBQ fire starters for reliable ignition.
- Grill aansteekmiddel (Grill Fire Starter) Grill fire starter that makes lighting easy with an easyfill cap. Dimensions: W 8.1 x D 8.1 x H 26.4 cm.
- Bio grill aansteekmiddel (Bio Grill Fire Starter) Bio grill fire starter made from natural raw materials, smoke-reduced and odorless, providing a safe way to light barbecues, fire pits, and wood stoves quickly.
Companies that use Esschert Design
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Esschert Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Esschert Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fallen Fruits Ltd.coreEsschert Design acquired Fallen Fruits Ltd. on April 1, 2023. Fallen Fruits had been the exclusive distributor of Esschert products in the UK market since 1997. The acquisition strengthens Esschert Design's presence in the UK market and aims to expand product range and sourcing capabilities. Fallen Fruits realized GBP 8.5 million in revenue in the prior year.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Esschert Design competitors and assessment
Company assessmentDirect peers
- Spear & Jackson: UK heritage brand of garden hand tools, cutting tools, and landscaping equipment. Direct overlap with Esschert Design's garden tools category and similar B2B distribution through garden retailers in the UK and Europe.
- Burgon & Ball: British heritage garden tool and accessory maker with a design-led, themed product approach. Comparable to Esschert Design's garden tools, indoor gardening, and gift-ware categories via wholesale to garden retailers.
- Kelkay: UK-based supplier of garden aggregates, water features, outdoor décor, and garden giftware. Highly comparable to Esschert Design's garden & terrace and water-in-garden collections, distributing through UK and European garden centres.
- Gardman: UK-based supplier of garden wildlife, bird care, and outdoor living products sold through garden centres and retailers. Directly comparable to Esschert Design's bird/wildlife and garden décor lines, serving the same retail channel across Europe.
- Achla Designs: US-based designer and wholesaler of garden accents, bird feeders, planters, and outdoor décor. Closely comparable product mix to Esschert Design's outdoor décor, garden accents, and wildlife ranges, distributed through garden centres and specialty retailers.
- Decoris: European supplier of home, garden, and seasonal decorative products sold through retailers. Closely comparable to Esschert Design's decorative product portfolio, including giftware and themed seasonal collections, serving European retail channels.
Regional players
- Intratuin: Large Dutch garden centre chain and a stated Esschert Design customer. While primarily a retailer rather than direct product peer, it is a benchmark for the European garden centre channel and competitive reference point for assortment and merchandising strategy.
Broad incumbents
- Fiskars Group: Global Nordic consumer brand spanning garden tools, outdoor power, and home décor. Comparable in branded garden tools and outdoor living categories where Esschert Design competes, but at significantly larger scale across many more channels.
- Westland Horticulture: One of the largest UK/European garden products groups spanning growing media, lawn care, wild bird care, and garden sundries. Overlaps with Esschert Design in bird care, gardening tools, and growing categories, but operates at much broader scale.
- Hozelock: Established European manufacturer of garden watering, spraying, and pond equipment. Comparable wholesale brand selling through garden centres alongside Esschert Design, though specialised in watering rather than décor/wildlife.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Esschert Design social profiles
Digital presenceEsschert Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Esschert Design leadership team
Management profileNumber of profiles
Esschert Design subsidiaries and ownership
Company hierarchySubsidiaries1 record
Esschert Design funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Esschert Design M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Esschert Design
What does Esschert Design do?
Esschert Design designs, manufactures, and wholesales a portfolio of more than 3,000 functional and decorative products for indoor and outdoor use, organized into themed collections spanning garden tools, garden furniture, wildlife (nest boxes, feeders, birdbaths, bird food, insect hotels), fire (fireplaces, BBQ, firewood, kindling, fuels), and home categories (door and hall, cast iron, indoor gardening). The company sells primarily through B2B wholesale channels to garden centers and retailers across more than 80 countries, supported by its own e-commerce platform, a 1,200 m² showroom in Enschede, and two annual seasonal catalogs.
Is Esschert Design a public or private company?
Esschert Design is a private company. It is classified as family owned and is currently operating.
When was Esschert Design founded?
Esschert Design was founded in 1989. It employs 51 to 100 people.
Where is Esschert Design based?
Esschert Design is headquartered in Enschede, Netherlands, in the Europe region.
How does Esschert Design make money?
One revenue line is on record: wholesale Product Sales.
Who are Esschert Design's main competitors?
Direct peers on record are Spear & Jackson, Burgon & Ball, Kelkay, Gardman, Achla Designs and Decoris. Intratuin is listed as a regional player. Broad incumbents are Fiskars Group, Westland Horticulture and Hozelock.
Does Esschert Design have an API?
No public API is recorded for Esschert Design.
What industry is Esschert Design in?
Esschert Design's product category is Garden and outdoor living products. Its primary akta.pro industry code is CRAIACAI, Outdoor Décor & Garden Accents Retail (Yard Art, Planters Décor, Doormats), with a secondary code of CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail. Its NAICS code is 4442 and its SIC code is 5200.