Gardman Group
Gardman Group is a UK home and garden products provider operating within Westland Horticulture, marketing a 22-sub-brand portfolio including Gardman tools, Gardman Wild Bird Care, Peckish, Kent & Stowe, and Flopro through UK retail stockists and the Garden Health consumer website.
- Company typePrivate
- Founded1992
- HeadquartersPeterborough, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Gardman Group does
Gardman Group is a UK-based home and garden products provider operating as part of the Westland Horticulture corporate umbrella (legal name: Westland Horticulture), with its consumer-facing presence managed through the Garden Health website. Founded in 1992 and headquartered in Peterborough, the company employs 51-100 staff and markets a multi-brand portfolio of 22 sub-brands covering gardening accessories, bird care, garden tools, compost and soil, lawn care, weed control, watering equipment, seeds, houseplant care, and pest control. Core branded offerings include the Gardman garden tools and accessories line, Gardman Wild Bird Care, Peckish (bird care), Kent & Stowe (tools), Flopro (watering), Resolva (weed control), Unwins (seeds), and Gro-Sure (growing essentials).
The business is a consumer packaged goods operation: products are manufactured/sourced and sold through third-party retail stockists (garden centres and mass-market retailers) across the UK, supported by a 'Find A Stockist' locator on the Garden Health website and a dedicated trade site at trade.westland.com. Pricing is not publicly disclosed. Go-to-market relies on retail shelf presence combined with content-driven consumer marketing (gardening advice articles, how-to videos, social media on Facebook/X/YouTube/Instagram, and email newsletters). A consumer helpline (01480 443789) handles direct consumer enquiries. The company holds FSC and PEFC certifications attesting to responsible wood/paper sourcing. No direct-to-consumer e-commerce storefront, mobile app, API, or proprietary technology platform is indicated in the available data. Gardman-branded products serve UK domestic consumers; geographic footprint is described as single-country/domestic with no global expansion claim.
Gardman Group firmographics
Firmographics- Name
- Gardman Group
- Legal name
- Westland Horticulture
- Website
- https://gardman.co.uk
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gardman Group is a UK home and garden products provider operating within Westland Horticulture, marketing a 22-sub-brand portfolio including Gardman tools, Gardman Wild Bird Care, Peckish, Kent & Stowe, and Flopro through UK retail stockists and the Garden Health consumer website.
- Ownership category
- akta.pro rank
Gardman Group industry classification
Industry- Product category
- Garden Products
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (44424), Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)
- akta.pro secondary industries
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB), Pest Control & Animal Deterrents Retail (Garden/Outdoor Use) (CRAIAIAL), Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)
Keywords
Where Gardman Group is headquartered
LocationHeadquarters
- HQ city
- Peterborough
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Gardman Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels3 records
Gardman Group product offering
Product offeringCore offering
Gardman Group sells branded home and garden products through a multi-brand portfolio spanning garden tools and accessories, compost and soil, plant food and fertilisers, lawn care, wild bird care, pest and weed control, watering equipment, grow-your-own kits, seeds, and houseplant care. Products are marketed to UK consumers via garden centres and retail stockists, with a dedicated trade channel for retail buyers. The portfolio is delivered under the Westland Horticulture umbrella and supported by the Garden Health consumer advice ecosystem.
Product overview
Gardman Group operates as part of Westland Horticulture, a comprehensive gardening products company offering a multi-brand portfolio across multiple product categories. The core offering consists of 22 sub-brands including Gardman (garden tools and accessories), Westland (compost, soil, plant food, lawn care), Gro-Sure (growing essentials), Boost (plant feeds and compost), Resolva (weed control), Kent & Stowe (garden tools), SafeLawn (lawn care), Peckish (bird care), Growing Success (organic pest control), Unwins Seeds (seeds and grow your own), Flopro (watering equipment), and others. Products span categories including compost and soil, plant food and fertilisers, lawn care, bird care, pest and disease control, weed control, watering systems, garden tools, grow your own and seeds, houseplant care, and gardening accessories. The company distributes through Garden Health retail site and trade channels.
Differentiator
Problem solved
Functional benefit
Brands
- Gardman: Gardening products brand under Westland Horticulture offering various gardening solutions
- Gardman Wild Bird Care
Products and services
- Gardman Wild Bird Care
Companies that use Gardman Group
Customer profileIdeal customer profiles2 records
Gardman Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gardman Group partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights4 records
Gardman Group competitors and assessment
Company assessmentBroad incumbents
- Scotts Miracle-Gro: Largest US-listed lawn and garden consumer-products company with a global brand portfolio (Scotts, Miracle-Gro, Roundup consumer). Comparable as a broad incumbent operating in lawn care, feeds and growing media where Westland/Aftercut/Boost brands overlap.
- SBM Company: French-headquartered crop science and garden-products company that absorbed the former Bayer Garden consumer business. Directly comparable as a multi-brand European gardening products supplier competing in pest control, weed control and plant care, where Gardman's Resolva and Deadfast sub-brands compete.
- Syngenta: Global agrochemical and seed company with a consumer garden-products franchise across Europe. Comparable as a broad incumbent in crop protection and growing essentials categories where Gardman's Resolva, Growing Success and Gro-Sure sit.
Emerging players
- Neudorff: German specialist in natural and organic gardening products (pest control, fertilizers). Comparable to Gardman's Growing Success and organic-positioned Westland SKUs as a focused competitor in the organic/biological garden category.
Direct peers
- Thompson & Morgan: UK heritage seeds and live plants retailer and supplier. Comparable to Unwins Seeds and Nature's Haven sub-brands in the seeds and grow-your-own category, with overlapping UK mail-order and garden-centre distribution.
- Mr Fothergill's Seeds: UK-based seeds and 'grow your own' brand. Directly comparable to Gardman's Unwins Seeds and Nature's Haven sub-brands, sharing UK retail seed customers and the seasonal grow-your-own consumer.
- Kelkay: UK-based garden products and aggregates supplier. Comparable as a complementary UK garden product range (decorative aggregates, paving, garden accessories) sold through garden centres alongside Gardman's offering.
- William Sinclair Horticulture: UK horticulture supplies group (formerly Sinclair's, now J.A. Torbetts and others) supplying growing media, fertilizers and professional gardening products. Comparable as a UK-based horticultural products supplier to garden retail and trade channels.
- Vitax Ltd: UK manufacturer of gardening products including plant feeds, lawn care, pest control and soil conditioners. Comparable as a UK-based, multi-category garden products supplier selling through the same garden-centre and DIY channels as Gardman.
- Doff Portland: UK-based supplier of gardening, household and agricultural chemical products including feeds, weed control and pest control. Closely comparable to Gardman's Westland, Resolva and Deadfast product categories and UK retail customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Gardman Group social profiles
Digital presenceGardman Group compliance and trust
Trust signalCompliance2 records
Gardman Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gardman Group leadership team
Management profileNumber of profiles
Profiles2 records
Gardman Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gardman Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gardman Group
What does Gardman Group do?
Gardman Group sells branded home and garden products through a multi-brand portfolio spanning garden tools and accessories, compost and soil, plant food and fertilisers, lawn care, wild bird care, pest and weed control, watering equipment, grow-your-own kits, seeds, and houseplant care. Products are marketed to UK consumers via garden centres and retail stockists, with a dedicated trade channel for retail buyers. The portfolio is delivered under the Westland Horticulture umbrella and supported by the Garden Health consumer advice ecosystem.
Is Gardman Group a public or private company?
Gardman Group is a private company. It is classified as unknown and is currently operating.
When was Gardman Group founded?
Gardman Group was founded in 1992. It employs 51 to 100 people.
Where is Gardman Group based?
Gardman Group is headquartered in Peterborough, United Kingdom, in the Europe region.
Who are Gardman Group's main competitors?
Broad incumbents on record are Scotts Miracle-Gro, SBM Company and Syngenta. Neudorff is listed as an emerging player. Direct peers are Thompson & Morgan, Mr Fothergill's Seeds, Kelkay, William Sinclair Horticulture, Vitax Ltd and Doff Portland.
Does Gardman Group have an API?
No public API is recorded for Gardman Group.
What industry is Gardman Group in?
Gardman Group's product category is Garden Products. Its primary akta.pro industry code is CRAIAIAC, Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail, with a secondary code of CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers). Its NAICS code is 44424 and its SIC code is 5200.