What Luby Software does

Luby Software is a private, founder-controlled technology consulting firm founded in 2002 in Brazil and headquartered in Miami, Florida, with engineering delivery centers in São Paulo, Cornélio Procópio, and Manaus. The company provides AI-augmented custom software development, dedicated teams, IT staff augmentation, and legacy modernization services to over 540 clients across at least 10 industry verticals, with the deepest specialization in financial services and fintech for US-based banks, lenders, payments companies, and digital banking operators. Its delivery model is nearshore, leveraging 220+ senior AI-trained engineers with US timezone alignment and English fluency, deployed to client teams within 7 days under three engagement structures: staff augmentation, dedicated teams, and project-based delivery.

The company operates a dual business model spanning professional services and white-label fintech products. The product portfolio centers on the Loanova ecosystem built in partnership with LoanPro, comprising Finfy (a core banking platform with 45,000+ active accounts and R$40 billion+ in processed transaction volume in Brazil), HarmoniaPay (a white-label payment orchestration platform), IrisLoan (a cross-platform loan servicing app), and an emerie®-powered AI Internet Banking platform with conversational AI capabilities. Underlying technology spans Python, React, Node.js, .NET, Java, TypeScript, and cloud-native architectures on AWS and Google Cloud, with AI/ML stacks including TensorFlow, PyTorch, OpenAI, and LangChain. ISO/IEC 27001 and 27701 certifications and AWS/Google Cloud partner status support enterprise-grade security and integration positioning.

Luby generates revenue through project-based fixed-scope or time-and-materials engagements, monthly staff augmentation contracts, dedicated team retainers, and product licensing/implementation fees. Quote-based pricing is not publicly disclosed, with stated cost savings of 40-60% versus US onshore senior engineers supporting the value proposition. The company received a R$14 million strategic investment from Brazilian electronics firm Multilaser in May 2021, the only disclosed external funding event, and remains privately held with no IPO or secondary transaction evidence.

Name

Luby Software

Legal name

Luby Software

Website

https://luby.co

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Luby Software is a Brazil-headquartered technology consulting firm providing AI-augmented custom software development, staff augmentation, and white-label fintech products (Finfy, HarmoniaPay, IrisLoan) to over 540 enterprise clients, primarily US-based financial services companies, with nearshore delivery from São Paulo and Miami.

Ownership category

akta.pro rank

Product category

IT Consulting & Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (513210)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Custom software development
• AI software outsourcing
• IT staff augmentation
• Fintech product engineering
• Legacy modernization services

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Software Development Services: Enterprise-grade custom software built for scalability, security, and performance. Revenue from project-based fixed-scope or T&M engagements. Long-term partnerships with 540+ global clients.
2. AI Software Outsourcing: AI-powered engineering teams including ML models, intelligent automation, predictive analytics, NLP, computer vision, and AI integration. Staff augmentation, dedicated teams, and project-based delivery.
3. IT Staff Augmentation: Pre-vetted senior AI-ready engineers deployed to client teams in 7 days. Monthly contracts with flexible scaling. Revenue from hourly/monthly engineering rates.
4. White-Label Fintech Products: Market-ready fintech products including Finfy core banking, HarmoniaPay payments orchestration, IrisLoan loan servicing, and AI banking platforms. Licensing and implementation revenue.
5. Dedicated Team Engagements: Full cross-functional AI squads working exclusively on client projects. Long-term partnerships with scalable team size.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Luby Software is a tech consulting firm that provides custom software development, AI engineering, IT staff augmentation, and dedicated nearshore engineering teams to enterprises, primarily in financial services. In parallel, it operates as a fintech product company, offering white-label platforms including the Finfy core banking platform, HarmoniaPay payment orchestration, IrisLoan loan servicing, and an AI-powered Internet Banking platform built with emerie.

Product overview

Luby Software is a technology consulting and software development firm that operates both as a custom software development services provider and as a fintech product company. Their product portfolio centers on the Loanova ecosystem (built with LoanPro partnership), which provides the underlying fintech infrastructure for their white-label financial products. The core products include Finfy (core banking platform serving Brazilian fintechs and banks), HarmoniaPay (payment orchestration), Internet Banking (AI-powered via emerie®), and IrisLoan (loan servicing app). These products are designed for financial institutions seeking scalable, modular infrastructure with real-time processing capabilities. Alongside products, Luby offers AI software outsourcing, custom software development, legacy modernization, and staff augmentation services delivered by 220+ engineers.

Differentiator

Problem solved

Functional benefit

Brands

• Loanova: Joint fintech venture with LoanPro — a platform combining fintech infrastructure, compliance, and delivery. Powers IrisLoan and HarmoniaPay products. Built inside the Loanova ecosystem for end-to-end lending visibility.
• HarmoniaPay
• IrisLoan
• Finfy

Quantifiable outcome

• 2-3x faster delivery with AI-augmented sprints
• +5 more outcomes

Named customers16 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• LoanProcoreStrategic or Co-development PartnerStrategic partnership powering the future of lending infrastructure. Combined Luby's engineering velocity with LoanPro's lending core to launch Loanova, a joint fintech venture simplifying servicing, collections, and digital lending for financial institutions. Built with LoanPro — powering IrisLoan and HarmoniaPay products.
• emeriecoreStrategic or Co-development PartnerAI internet banking platform partnership to redefine banking experience through conversational AI. Built with emerie® for natural dialogue interactions instead of traditional menu navigation. Enables balance checks, transfers, and card management through intuitive conversation.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS Partner Network member. Cloud infrastructure provider for cloud migration, managed services, and AI/ML workloads. Listed as certified partner with dedicated partner page.
• Google CloudcoreTechnology or IntegrationGoogle Cloud Partner. Cloud infrastructure and AI/ML services including Vertex AI. Listed as certified partner with dedicated partner page.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Accenture: Global professional services and IT consulting leader with a major financial services practice and substantial nearshore delivery footprint. Competes for large enterprise digital transformation and outsourcing engagements.
• Globant: Large global IT and digital services firm with deep nearshore/LATAM delivery and a heavy focus on fintech and banking transformation; competes with Luby on staff augmentation, dedicated teams, and enterprise digital transformation. The most analogous scaled peer.
• EPAM Systems: Global digital engineering and product development services company with nearshore delivery, strong financial services practice, and growing AI engineering offerings. Overlaps with Luby on dedicated teams and fintech modernization.
• Genpact: Large digital and professional services firm with deep financial services vertical and nearshore delivery in Latin America. Overlaps with Luby on digital transformation and fintech engineering engagements.

Direct peers

• BairesDev: Nearshore IT outsourcing firm headquartered in Latin America providing staff augmentation and dedicated teams to US enterprises across industries including fintech. Directly competes with Luby on talent-based delivery and US enterprise sales motion.
• CI&T: Brazilian-founded digital transformation and custom software development firm serving global enterprises including financial services. Direct comparator given shared Brazilian origins, nearshore model, and enterprise/fintech client overlap.
• SoftServe: Large IT services and digital engineering firm with nearshore delivery from Eastern Europe and Latin America, serving enterprise clients in financial services. Comparable across custom software, dedicated teams, and staff augmentation.
• Thoughtworks: Global technology consultancy providing custom software, platform engineering, and digital transformation for enterprise clients including banks and fintechs. Comparable in custom development, legacy modernization, and AI engineering positioning.
• Avenue Code: Brazilian-origin IT consulting firm offering nearshore custom software development, staff augmentation, and dedicated teams to US enterprise clients. Closest peer by profile: same Brazilian heritage, similar delivery model, similar US enterprise go-to-market.

Emerging players

• Turing: Remote engineering talent marketplace with AI-vetted developer pool serving US enterprises. Comparable in staff augmentation and senior engineer deployment, though with marketplace rather than dedicated-delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/luby

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luby Software