Raizs
Raízs is a São Paulo-based direct-to-consumer e-commerce platform delivering certified organic produce, meats, dairy, and pantry goods from over 900 small Brazilian producers to urban consumers via subscription boxes and one-time orders across São Paulo state.
- Company typePrivate
- Founded2016
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingServices
Raizs firmographics
Firmographics- Name
- Raizs
- Legal name
- Raízs Orgânicos Ltda
- Website
- https://raizs.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Raízs is a São Paulo-based direct-to-consumer e-commerce platform delivering certified organic produce, meats, dairy, and pantry goods from over 900 small Brazilian producers to urban consumers via subscription boxes and one-time orders across São Paulo state.
- Ownership category
- akta.pro rank
Raizs industry classification
Industry- Product category
- Online grocery (organic and natural foods)
- NAICS
- All Other Specialty Food Retailers (445298), Specialty Food Retailers (4452)
- SIC
- Retail-Grocery Stores (5411), Retail-Food Stores (5400)
- akta.pro primary industry
- Specialty & Artisanal Online Food Marketplaces (AFAIAMAG)
Keywords
Where Raizs is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Raizs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- E-commerce Product Sales: Direct online sales of organic, agroecological, and artisanal products to consumers. Customers purchase individual items through the website or mobile app with delivery to their homes. One-time transaction model with optional subscription for recurring deliveries.
- Subscription Boxes: Weekly or bi-weekly subscription boxes featuring curated organic seasonal produce. Customers choose to customize items or receive Raízs-selected seasonal products. Subscription includes eggs, proteins, breads and more. Customers can modify, add, or remove items anytime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard delivery fee for all regions |
| Unit Pricing | Pay-as-you-go | Free shipping threshold for larger orders |
| Unit Pricing | Pay-as-you-go | Cancellation service fee for late cancellations |
| Subscription | One time/ perpetual license | First purchase mobile app discount |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels10 records
Raizs product offering
Product offeringCore offering
Raizs operates an online e-commerce platform and mobile app that sells certified organic and natural food products directly to Brazilian consumers, sourced from a network of 900+ small producers. Its core offerings include a recurring subscription box (Assinatura Raízs), a curated assortment across fresh produce, meats and eggs, pantry, beverages, and dairy, plus a private-label line (Originais Raízs), with home delivery focused on the Greater São Paulo region.
Product overview
Raízs is a Brazilian online organic supermarket operating as a unified e-commerce platform that connects small-scale certified organic producers directly to urban consumers in major metropolitan areas. The core offering combines a consumer-facing website and mobile app (with R$25 first-purchase discount via APP25 coupon) with a subscription service enabling weekly or biweekly curated organic basket deliveries. Product portfolio spans seven main categories: Nossa Horta (fresh produce), Carnes e Ovos (meats and eggs), Mercearia (pantry staples), Bebidas e Laticínios (dairy and beverages), plus private-label Originais Raízs exclusives and rotating Promotions. The company differentiates through direct-to-consumer delivery (same-day cutoff 5 PM for next-day delivery Monday–Saturday, R$9.90 shipping, free over R$280), IBD-certified organic sourcing from over 900 small producers, and a Small Producer Fund contributing 10% of revenues. Raízs operates exclusively in Brazil, delivering to Greater São Paulo, Campinas, ABC, coastal regions, and select interior areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Assinatura Raízs Recurring subscription box of certified organic products (weekly/biweekly) delivered to the customer's home in Greater São Paulo; serves health-conscious urban households who want a steady supply of curated organic groceries.
- Nossa Horta Category of fresh organic fruits, vegetables, and greens sourced from small Brazilian producers and sold via the Raizs website and app; targeted at health-conscious urban consumers.
- Carnes e Ovos Category of organic and free-range meats and eggs (including a non-caged hen sourcing commitment) sold via Raizs' online store; intended for consumers seeking traceable, higher-welfare animal products.
- Mercearia Category of organic pantry staples (grains, flours, oils, and similar shelf-stable grocery items) sold through Raizs' e-commerce platform.
- Bebidas e Laticínios Category of organic beverages and dairy products (juices, plant-based drinks, milk, cheeses, and similar items) sold via Raizs' online store.
- Originais Raízs Raizs' own-brand (private-label) line of organic products sold exclusively through its e-commerce platform; serves customers looking for house-developed organic SKUs backed by Raizs' sourcing standards.
Companies that use Raizs
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Raizs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Raizs partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- IBD (Instituto Biodinâmico)coreIBD is the largest organic certification body in Latin America. All Raízs small producers (900+) are certified and audited by IBD. This partnership ensures all products meet rigorous organic standards and provides credibility to the supply chain integrity.
- Small Producer CooperativescoreRaízs partners with cooperatives of small organic producers spanning from Southern Brazil to the Amazon region. These partnerships enable sourcing of diverse seasonal produce while supporting family farming communities across the country.
- Fundo do Pequeno Produtor RaízscoreA collective fund where 10% of Raízs financial results plus customer checkout donations are directed. Small producer partners collectively decide fund allocation in semi-annual meetings. Funds have been used to build greenhouses and support farmer investments.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Raizs competitors and assessment
Company assessmentDirect peers
- Mundo Verde: Brazil's largest specialty organic and natural products retail chain, operating physical stores and online channels. Directly comparable to Raízs as both target health-conscious Brazilian consumers seeking organic produce, specialty groceries, and natural products.
- Natural da Terra: Brazilian supermarket chain specializing in fresh produce, organic items, and healthy foods with strong urban presence in São Paulo. Comparable to Raízs in product mix and target customer, though primarily brick-and-mortar with growing online capability.
- St. Marche: Brazilian specialty supermarket chain focused on premium fresh produce, organic items, and ready-to-eat meals in São Paulo and other major cities. Competes directly with Raízs for the same health-conscious urban consumer segment.
Broad incumbents
- Hortifruti: Established Brazilian fresh-produce supermarket chain with national presence, recently merged with Natural da Terra. Broader incumbent in fresh produce retail with overlapping organic assortment but different scale and geographic reach than Raízs.
- iFood Mercado: Brazil's leading food-delivery platform's grocery vertical, partnering with supermarkets for on-demand delivery. Competes with Raízs on convenience and last-mile grocery delivery but lacks the certified-organic and small-producer sourcing narrative.
- Pão de Açúcar: Brazil's largest premium supermarket chain with extensive organic assortment, online delivery, and subscription programs (Pão de Açúcar Entregas). Broad incumbent competing for the same upper-middle-class Brazilian urban consumer with significantly greater scale and capital resources.
Regional players
- Thrive Market: US-based membership-based online retailer of organic and natural products with curated assortment and mission-driven positioning. Strongly comparable business model to Raízs (DTC organic e-commerce with social-impact narrative) but operating in North America.
- Misfits Market: US online grocer specializing in sustainable, organic, and 'imperfect' produce delivered directly to consumers. Similar DTC organic delivery model and producer-direct sourcing approach to Raízs, though with surplus/cosmetically imperfect angle.
- Imperfect Foods: US-based online grocer delivering organic produce and sustainable groceries via subscription model. Highly comparable subscription-based DTC organic delivery playbook with emphasis on producer relationships and reduced food waste.
- Good Eggs: US-based online grocer delivering local, organic produce and artisanal groceries via subscription. Comparable curated-organic DTC model with similar producer-partnership narrative, though operating in different US metros.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Raizs social profiles
Digital presenceRaizs compliance and trust
Trust signalCompliance6 records
Raizs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raizs leadership team
Management profileNumber of profiles
Profiles3 records
Raizs funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raizs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raizs
What does Raizs do?
Raizs operates an online e-commerce platform and mobile app that sells certified organic and natural food products directly to Brazilian consumers, sourced from a network of 900+ small producers. Its core offerings include a recurring subscription box (Assinatura Raízs), a curated assortment across fresh produce, meats and eggs, pantry, beverages, and dairy, plus a private-label line (Originais Raízs), with home delivery focused on the Greater São Paulo region.
Is Raizs a public or private company?
Raizs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Raizs founded?
Raizs was founded in 2016. It employs 101 to 250 people.
Where is Raizs based?
Raizs is headquartered in São Paulo, Brazil, in the Latin America region.
How does Raizs make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are subscription Boxes.
Who are Raizs's main competitors?
Direct peers on record are Mundo Verde, Natural da Terra and St. Marche. Broad incumbents are Hortifruti, iFood Mercado and Pão de Açúcar. Regional players are Thrive Market, Misfits Market, Imperfect Foods and Good Eggs.
Does Raizs have an API?
No public API is recorded for Raizs.
What industry is Raizs in?
Raizs's product category is Online grocery (organic and natural foods). Its primary akta.pro industry code is AFAIAMAG, Specialty & Artisanal Online Food Marketplaces. Its NAICS code is 445298 and its SIC code is 5411.