Reefy Micro-Finance
Reefy Micro-Finance is an Egyptian licensed microfinance institution providing small-ticket loans (EGP 5,000–292,000) to microenterprises across 225 branches in 21 governorates, serving approximately 160,000 borrowers. Majority-owned by CI Capital Holdings, it holds Financial Regulatory Authority License No. 1.
- Company typePrivate
- Founded2007
- HeadquartersEl-gîza, Egypt
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Reefy Micro-Finance does
Reefy Micro-Finance is an Egyptian licensed microfinance institution founded in 2007, holding Financial Regulatory Authority License No. 1 — the first such microfinance license issued in Egypt. The company extends small-ticket loans ranging from EGP 5,000 to EGP 292,000, with repayment terms of 6 to 24 months, to microenterprises that fall outside the traditional banking system. Reefy serves approximately 145,000–160,000 active borrowers through a physical network of 220–225 branches spanning 21–22 Egyptian governorates, supported by a customer hotline (15654), an Android mobile application, and an Egyptian Post partnership for fund disbursement. The company is majority-owned (80%) by CI Capital Holdings since 2017, operating as the microfinance arm of that financial services group, and is led by CEO Ahmed Labeeb since February 2021.
The product portfolio is segmented across five lending products — Individual Financing (EGP 5,000–292,000 for fixed-premises businesses), Home-Based Individual Financing (EGP 5,000–50,000, no commercial register required), Physician Financing (EGP 5,000–292,000 for medical clinics and labs), Transportation Financing (EGP 5,000–292,000 for tuk-tuks, microbuses, and other vehicles), and Quattro Women Financing (EGP 5,000–18,000 for women aged 18–21). Reefy's stated operational differentiators are disbursement within 24 hours and the lowest interest rate in Egyptian microfinance. The technology stack includes the Android application for loan submission and branch location, and a predictive credit scoring model co-developed with Frankfurt School of Management and GIZ Egypt that is stated to outperform commercial alternatives in predicting microfinance default rates.
Reefy earns revenue primarily through interest income on its loan portfolio. Cumulative disbursement has reached more than EGP 20 billion across 1.2 million financing transactions since inception. Funding for lending operations is sourced from equity (CI Capital), senior debt facilities (EBRD loans in October 2021 and August 2023, plus additional rounds in November 2024 and December 2025), and capital markets through Tawarruq Sukuk securitization, with three completed issuances — the latest for EGP 1.064 billion in December 2025, receiving Prime 1 ratings from MERIS. The company has been recognized among Africa's 100 Fastest Growing Companies by the Financial Times and Statista for three consecutive years (2023, 2024, 2025), and in June 2025 signed ecosystem partnerships with GIG Egypt (microinsurance) and Damen for Electronic Payments (digital payment rails).
Reefy Micro-Finance firmographics
Firmographics- Name
- Reefy Micro-Finance
- Legal name
- Micro Finance Enterprise Services Reefy
- Website
- https://reefy.net
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Reefy Micro-Finance is an Egyptian licensed microfinance institution providing small-ticket loans (EGP 5,000–292,000) to microenterprises across 225 branches in 21 governorates, serving approximately 160,000 borrowers. Majority-owned by CI Capital Holdings, it holds Financial Regulatory Authority License No. 1.
- Ownership category
- akta.pro rank
Reefy Micro-Finance industry classification
Industry- Product category
- Microfinance
- NAICS
- Nondepository Credit Intermediation (5222), Consumer Lending (522291)
- SIC
- Short-Term Business Credit Institutions (6153), Asset-Backed Securities (6189)
- akta.pro primary industry
- Microloans & Working Capital Loans (FSAKAGAA)
- akta.pro secondary industry
- Secured Microloans (Community/Nonprofit, Collateralized) (FSAKALAJ)
Keywords
Where Reefy Micro-Finance is headquartered
LocationHeadquarters
- HQ city
- El-gîza
- HQ country
- Egypt
- HQ region
- Africa
Offices22 records
Markets served
Reefy Micro-Finance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Microfinance Lending Interest Income: Reefy earns interest income on microfinance loans extended to microenterprises. Loan amounts range from EGP 5,000 to EGP 292,000 with repayment periods of 6 to 24 months. This is the primary revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Home-based Individual Financing: EGP 5,000 – 50,000 |
| Unit Pricing | Monthly | Individual Financing: EGP 5,000 – 292,000 |
| Unit Pricing | Monthly | Doctor Financing: EGP 5,000 – 292,000 |
| Unit Pricing | Monthly | Transport Financing: EGP 5,000 – 292,000 |
| Unit Pricing | Monthly | Quattro Women Financing: EGP 5,000 – 18,000 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Reefy Micro-Finance product offering
Product offeringCore offering
Reefy Micro-Finance is a licensed Egyptian microfinance institution that extends small-ticket loans (EGP 5,000 to EGP 292,000) with repayment periods of 6 to 24 months to underserved micro-entrepreneurs excluded from traditional banking. Its product portfolio comprises five targeted financing programs (Individual, Home-Based Individual, Physician, Transportation, and Quattro Women financing) plus an Android mobile application that supports digital loan applications, branch location, and customer service, all delivered through a 225-branch network across 21 governorates.
Product overview
Reefy Micro-Finance is a licensed microfinance institution in Egypt operating since 2007, offering a unified portfolio of micro-financing products designed for micro-project owners. The company provides five core financing products: Individual Financing, Home-Based Individual Financing, Physician Financing, Transportation Financing, and Quattro Women Financing, each targeting specific segments of micro-entrepreneurs. Reefy differentiates itself through fast 24-hour funding delivery and competitive interest rates, serving approximately 160,000 customers through 225 branches across 21 governorates. The company is a subsidiary of CI Capital Holding and holds Financial Regulatory Authority license number 1.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Financing (التمويل الفردي) Microfinance product targeting commercial, industrial, and service sector micro-project owners with fixed business premises. Funding ranges from EGP 5,000 to EGP 292,000 with repayment periods of 6 to 24 months. Requires commercial register from EGP 50,000 upwards and two guarantors from EGP 100,000 to 200,000.
- Home-Based Individual Financing (التمويل الفردي المنزلي)
- Physician Financing (تمويل الأطباء)
- Transportation Financing (تمويل وسائل النقل)
- Quattro Women Financing (تمويل السيدات كواترو)
- Reefy Mobile Application
Quantifiable outcome
- Over EGP 20 billion disbursed across 1.2 million financing transactions
- +3 more outcomes
Companies that use Reefy Micro-Finance
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles5 records
Reefy Micro-Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Reefy Micro-Finance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GIG Egypt (Gulf Insurance Group – Egypt)minorReefy signed a strategic partnership with GIG Egypt to provide microinsurance services to micro-project owners. This enhances Reefy's financial offerings by bundling insurance protection with its lending products, supporting business stability and customer protection for microentrepreneurs, in line with Egypt's 2030 vision for financial inclusion.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Reefy Micro-Finance competitors and assessment
Company assessmentDirect peers
- MNT-Halan: MNT-Halan is Egypt's largest microfinance and consumer lending platform, serving MSMEs and unbanked consumers with similar loan products (small-ticket, short-tenor). It is the most direct head-to-head competitor to Reefy in Egyptian microfinance and increasingly relevant given its expansion into payments and ride-hailing.
- Tanmeyah Microfinance: Tanmeyah, owned by EFG Hermes, is one of Egypt's largest microfinance institutions targeting micro and small entrepreneurs with similar loan tickets and tenors. It is a direct peer given overlapping customer segments, product structure, and Egyptian distribution model.
- Lucky Microfinance: Lucky Microfinance is an Egyptian-licensed microfinance institution focused on lending to MSMEs and underserved borrowers, with comparable loan sizes and customer profiles to Reefy. It competes directly for the same microenterprise and unbanked segments.
- Khazna: Khazna is an Egyptian fintech providing small-ticket loans and financial services to underbanked consumers and micro-entrepreneurs. Its product set, target customer, and use of digital channels make it a closely comparable peer to Reefy's lending activities.
- ValU: ValU, an EFG Hermes subsidiary, offers consumer and SME installment financing and embedded finance solutions in Egypt. While more consumer-tilted, it competes for the same underbanked Egyptian customer base and increasingly overlaps on MSME financing.
Emerging players
- MoneyFellows: MoneyFellows is an Egypt-founded digital P2P lending and rotating savings platform that has expanded regionally. It intersects with Reefy's MSME lending thesis through a more digital, community-based credit intermediation model.
Broad incumbents
- Fawry: Fawry is Egypt's leading digital payments platform and has expanded into consumer/SME lending through its MyFatoorah and lending products. While primarily a payments incumbent, its financial services arm competes for the same Egyptian MSME wallet share.
- BRAC International: BRAC International operates one of the world's largest microfinance networks across multiple emerging markets, including Africa. It is comparable as a broad microfinance incumbent that Reefy benchmarks against in scale, methodology, and target customer.
Regional players
- Tala: Tala is a digital microfinance/lending app serving underbanked consumers and micro-entrepreneurs in Mexico and other emerging markets. It is comparable in product design (small-ticket, mobile-first, alternative credit scoring) but operates in a different geography.
- Branch International: Branch International provides digital microloans to small businesses and individuals across Africa, India, and other emerging markets. Its mobile-first lending model, alternative underwriting, and MSME focus are highly comparable to Reefy's digital strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reefy Micro-Finance social profiles
Digital presenceReefy Micro-Finance compliance and trust
Trust signalCompliance1 record
Reefy Micro-Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reefy Micro-Finance leadership team
Management profileNumber of profiles
Profiles1 record
Reefy Micro-Finance funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reefy Micro-Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reefy Micro-Finance
What does Reefy Micro-Finance do?
Reefy Micro-Finance is a licensed Egyptian microfinance institution that extends small-ticket loans (EGP 5,000 to EGP 292,000) with repayment periods of 6 to 24 months to underserved micro-entrepreneurs excluded from traditional banking. Its product portfolio comprises five targeted financing programs (Individual, Home-Based Individual, Physician, Transportation, and Quattro Women financing) plus an Android mobile application that supports digital loan applications, branch location, and customer service, all delivered through a 225-branch network across 21 governorates.
Is Reefy Micro-Finance a public or private company?
Reefy Micro-Finance is a private company. It is classified as corporate owned and is currently operating.
When was Reefy Micro-Finance founded?
Reefy Micro-Finance was founded in 2007. It employs 501 to 1,000 people.
Where is Reefy Micro-Finance based?
Reefy Micro-Finance is headquartered in El-gîza, Egypt, in the Africa region.
How does Reefy Micro-Finance make money?
One revenue line is on record: microfinance Lending Interest Income.
Who are Reefy Micro-Finance's main competitors?
Direct peers on record are MNT-Halan, Tanmeyah Microfinance, Lucky Microfinance, Khazna and ValU. MoneyFellows is listed as an emerging player. Broad incumbents are Fawry and BRAC International. Regional players are Tala and Branch International.
Does Reefy Micro-Finance have an API?
No public API is recorded for Reefy Micro-Finance.
What industry is Reefy Micro-Finance in?
Reefy Micro-Finance's product category is Microfinance. Its primary akta.pro industry code is FSAKAGAA, Microloans & Working Capital Loans, with a secondary code of FSAKALAJ, Secured Microloans (Community/Nonprofit, Collateralized). Its NAICS code is 5222 and its SIC code is 6153.