Sky.Garden
Sky.Garden is a Nairobi-based mobile commerce SaaS platform that enables individuals, SMEs, and larger organizations across Africa to create online storefronts, process M-Pesa payments, and access same-day delivery within Nairobi.
- Company typePrivate
- Founded2017
- HeadquartersNairobi, Kenya
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Sky.Garden does
Sky.Garden is a Nairobi-headquartered mobile commerce SaaS platform that enables individuals, small and medium enterprises (SMEs), and larger organizations across Africa to establish and operate online storefronts. Founded in 2016 and commercially launched in Kenya in 2017, the company provides an end-to-end e-commerce solution encompassing storefront creation, transaction handling, customer service, and last-mile delivery, with same-day delivery available for orders within Nairobi. The platform operates from 5th Floor, Senteu Plaza in Nairobi and serves Kenyan consumers and sellers via a multi-category marketplace spanning electronics, fashion, home goods, agriculture, and more.
The platform is composed of three interconnected products: the consumer-facing Sky.Garden Marketplace for online shopping, the Sky.Garden Seller Platform (a SaaS portal at sell.sky.garden) that lets merchants open a free shop and begin selling within five minutes, and an Android mobile application distributed via Google Play. The technology stack is purpose-built for African sellers and logistics networks, with deep integration into Kenya's dominant mobile money system, M-Pesa, supporting both online payment and cash-on-delivery flows. Customer service is delivered by a 24/7 Kenyan-based team via a Zendesk-powered help center.
Sky.Garden monetizes through marketplace commissions on transactions processed through the platform alongside seller-facing transaction-related service fees, with a freemium pricing entry point that lets sellers open stores at no upfront cost. Distribution relies on direct website traffic, the Google Play app, organic social channels (Facebook, Twitter, LinkedIn), and a company blog. The company has raised approximately $6.9 million cumulatively across rounds from 2016 through 2021, including a $4 million Series A in June 2021 led by SANAD Fund for MSME alongside Aavishkaar, UNCOVERED FUND, and KSK Angel Fund. The company is led by CEO and founder Martin Majlund; no further management, revenue, customer logos, or AI/ML capabilities are disclosed in the available data.
Sky.Garden firmographics
Firmographics- Name
- Sky.Garden
- Legal name
- Sky.Garden
- Website
- https://sky.garden
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sky.Garden is a Nairobi-based mobile commerce SaaS platform that enables individuals, SMEs, and larger organizations across Africa to create online storefronts, process M-Pesa payments, and access same-day delivery within Nairobi.
- Ownership category
- akta.pro rank
Sky.Garden industry classification
Industry- Product category
- E-commerce Marketplace
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Mobile App Stores & Marketplaces (BPAMADAA)
Keywords
Where Sky.Garden is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices1 record
Markets served
Sky.Garden business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Commission: Platform operates as an e-commerce marketplace facilitating transactions between sellers and customers. The platform handles transactions, customer service, and delivery, earning revenue through commission on sales processed through the platform.
- Seller Services: Platform enables businesses to create online shops through the platform, handling transactions, customer service, and delivery. Revenue generated from facilitating e-commerce operations for sellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Shop tier for sellers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Sky.Garden product offering
Product offeringCore offering
Sky.Garden operates a mobile commerce SaaS platform and consumer marketplace that enables individuals, SMEs, and larger organizations in Africa to sell products online. The platform handles end-to-end e-commerce operations including transactions, customer service, and delivery logistics, with MPesa mobile money payment integration (online and cash-on-delivery) and same-day delivery for Nairobi orders. Sellers can open a free shop and begin selling within five minutes through a self-serve portal at sell.sky.garden, and buyers access the marketplace via the sky.garden website and Android mobile application.
Product overview
Sky.Garden is a unified Kenyan e-commerce platform launched in 2017, comprising three interconnected offerings: the core Sky.Garden Marketplace for consumer shopping with same-day delivery in Nairobi, the Sky.Garden Seller Platform (SaaS) enabling businesses to quickly open online shops, and a mobile Android application extending access to both shoppers and sellers. The platform handles end-to-end e-commerce operations including transactions, customer service, and delivery logistics tailored for African sellers and logistical networks.
Differentiator
Problem solved
Functional benefit
Products and services
- Sky.Garden Marketplace Consumer-facing e-commerce marketplace offering instant same-day delivery on Nairobi orders across multiple product categories including electronics, clothing, home goods, mobile phones, health and beauty, agriculture, and more. Customers can pay via MPesa online or upon delivery, with 24/7 Kenyan-based customer service.
- Sky.Garden Seller Platform SaaS platform enabling individuals, SMEs, and larger organizations in Africa to open and manage online shops within five minutes, with the marketplace handling transactions, customer service, and delivery logistics on behalf of sellers.
- Sky.Garden Mobile App Android mobile application available on the Google Play Store enabling consumers to shop and supporting seller management on mobile devices.
Companies that use Sky.Garden
Customer profileSegments4 records
Ideal customer profiles3 records
Sky.Garden technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Sky.Garden partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sky.Garden competitors and assessment
Company assessmentDirect peers
- Jumia: Pan-African e-commerce marketplace operating in Kenya with a marketplace model, consumer storefront, and third-party seller onboarding. Directly comparable in business model (commission-based marketplace), customer base (Kenyan consumers and SMEs), and product breadth (general merchandise categories).
- Kilimall: African e-commerce marketplace founded in Kenya serving Kenyan consumers and sellers across general merchandise categories. Directly comparable in marketplace model, Kenyan focus, and mobile-first consumer experience.
- Jiji: Major African online marketplace with a strong Kenyan presence in general merchandise and C2C/small-merchant listings. Directly comparable as a Kenya-based horizontal marketplace targeting sellers and consumers in the same categories as Sky.Garden.
Emerging players
- Copia Global: African commerce and last-mile distribution platform focused on serving underserved consumers and SMEs. Comparable in its Africa-focused marketplace and SME digitization mission, though with a stronger B2B FMCG distribution angle than Sky.Garden's general-merchandise marketplace.
- Mall for Africa: Africa-focused e-commerce platform enabling cross-border shopping and local marketplace commerce. Comparable in targeting African consumers and sellers, with overlapping mobile-commerce positioning.
- Tienda: Emerging African e-commerce SaaS player enabling SMEs to launch online storefronts. Comparable in its mobile-first seller-SaaS positioning and emerging-markets focus, though smaller in scale and not yet publicly disclosed at the time of writing.
Regional players
- Konga (Konga Group): Major Nigerian e-commerce marketplace with a marketplace model and seller platform. Highly comparable in marketplace economics and seller SaaS offering, though primarily serving Nigeria rather than Kenya.
- Takealot: Leading South African e-commerce marketplace with a 3P seller platform and own fulfillment network. Comparable in marketplace+3P model and own logistics layer, though operating primarily in South Africa rather than Kenya.
Broad incumbents
- Shopify: Global e-commerce SaaS platform powering merchants' online stores. Comparable as the dominant seller-SaaS competitor Sky.Garden faces; though Shopify does not natively bundle African logistics, payments, or last-mile delivery, it competes for the same SME seller.
Others
- Flutterwave (Marketplace / Storefront): Pan-African payments infrastructure provider enabling merchants to accept online and mobile payments across the continent. Comparable as an enabler of African e-commerce and a key infrastructure layer for African marketplace platforms, with strong overlap in M-Pesa and African payment-method coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Sky.Garden social profiles
Digital presenceSky.Garden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sky.Garden leadership team
Management profileNumber of profiles
Profiles1 record
Sky.Garden funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sky.Garden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sky.Garden
What does Sky.Garden do?
Sky.Garden operates a mobile commerce SaaS platform and consumer marketplace that enables individuals, SMEs, and larger organizations in Africa to sell products online. The platform handles end-to-end e-commerce operations including transactions, customer service, and delivery logistics, with MPesa mobile money payment integration (online and cash-on-delivery) and same-day delivery for Nairobi orders. Sellers can open a free shop and begin selling within five minutes through a self-serve portal at sell.sky.garden, and buyers access the marketplace via the sky.garden website and Android mobile application.
Is Sky.Garden a public or private company?
Sky.Garden is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sky.Garden founded?
Sky.Garden was founded in 2017. It employs 11 to 50 people.
Where is Sky.Garden based?
Sky.Garden is headquartered in Nairobi, Kenya, in the Africa region.
How does Sky.Garden make money?
Two revenue lines are on record. Marketplace Commission is the primary driver. The others are seller Services.
Who are Sky.Garden's main competitors?
Direct peers on record are Jumia, Kilimall and Jiji. Emerging players are Copia Global, Mall for Africa and Tienda. Regional players are Konga (Konga Group) and Takealot. Shopify is listed as a broad incumbent. Flutterwave (Marketplace / Storefront) is listed as an others.
Does Sky.Garden have an API?
No public API is recorded for Sky.Garden.
What industry is Sky.Garden in?
Sky.Garden's product category is E-commerce Marketplace. Its primary akta.pro industry code is BPAMADAA, Mobile App Stores & Marketplaces. Its SIC code is 5961.